BMIE Market 76302

Wichita County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,932 2020–2024 ACS 5-year estimate ±919 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,030 2020–2024 ACS 5-year estimate ±348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,206 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,630 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$59,590 2020–2024 ACS 5-year estimate ±8,359 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$962 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$165,800 2020–2024 ACS 5-year estimate ±14,716 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	9.4 sq mi Census Gazetteer 2020
Restaurants	14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 76302
Restaurants per 10,000 residents	9.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+7.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	53 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	55 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 76302. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	55.8	56	40%	+22.3
Restaurant Opportunity Score	49.1	49	35%	+17.2
Market Momentum Score	55.5	55	25%	+13.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,932	73	40%	+29.3
Median household income (ACS)	59,590	29	40%	+11.6
Households (ACS)	5,030	74	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	11.7	66	25%	+16.4
Population (ACS)	11,932	73	20%	+14.7
Median household income (ACS)	59,590	29	20%	+5.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16.7	75	50%	+37.3
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	7.7	38	20%	+7.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (31)

By cuisine

American 8 · Burgers 5 · Mexican 4 · Bakery 3 · Sandwiches 3 · Coffee 2 · Dessert 2 · Pizza 2 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 14 · Quick service 11 · Bakery 4 · Bar 4 · Dessert 4 · Casual dining 3 · Café 2 · Coffee shop 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Braum's	Restaurant (service type not stated)	Burgers	3808 Old Jacksboro Hwy	open
Catfish Grill	Casual dining · Bar		1505 Southwest Pkwy Ste 110	open
El primo Food Trailer	Food truck	Mexican	3368 Old Jacksboro Hwy	open
Fast Eddys	Bar		1505 Southwest Pkwy	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	3900 Old Jacksboro Hwy	open
Hwy Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	2808 Old Jacksboro Hwy	open
Keeno's Beef Jerky	Quick service		4716 Old Jacksboro Hwy	open
KFC	Quick service · Restaurant (service type not stated)		1600 Archer City Hwy	open
La Autentica Michoacana Ice Cream	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Mexican	3616 Old Jacksboro Hwy	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	1501 Midwestern Pkwy	open
Lonestar Bar	Bar		3600 Old Jacksboro Hwy	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1423 Southwest Parkway	open
Pecan Shed	Dessert		1401 Midwestern Pkwy	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	4201 Jacksboro Hwy Wichita	open
Purely BS BBQ	Restaurant (service type not stated)	BBQ	4716 Old Jacksboro Hwy	open
Ronnie's Burgers	Restaurant (service type not stated)	Burgers · American	1501 Midwestern Pkwy #114	open
Scott's Drive-In	Restaurant (service type not stated)	Burgers · American	4701 Old Jacksboro Hwy	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	4115 Jacksboro Highway	open
Southern Maid Donuts	Bakery · Dessert	Dessert	1501 Midwestern Pkwy	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1415 Southwest Pkwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1501 Midwestern Parkway Suite 106	open
Subway	Other	Sandwiches	5131 Greenbriar Rd	open
Sunrise and Shine Omelette Grill Sunrise Senior Living	Restaurant (service type not stated)	American · Breakfast	3901 Old Jacksboro Hwy	open
Taco Bell Taco Bell	Quick service	Mexican	1415 Southwest Parkway	open
Taqueria El Tepo	Restaurant (service type not stated) · Casual dining	Mexican · American	1501 Midwestern Pkwy	open
Texas Best Donuts	Bakery · Dessert	Dessert · Bakery	4226 Old Jacksboro Hwy	open
Texas Nite Life	Bar		1619 Archer City Hwy	open
Trinity Nutrition Center	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	1501 Midwestern Pkwy	open
Walmart Deli	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	5131 Greenbriar Rd	open
Wendy's Wendy's	Quick service	Burgers · American	2311 Jacksboro Highway	open
Heritage Diners Llc	Casual dining	American	2610 Armory Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	14	10	—	—	—	4	SIC1987
1995	12	9	—	—	—	3	SIC1987
1996	11	8	—	—	—	3	SIC1987
1997	14	13	—	—	—	1	SIC1987
1998	14	13	4	8	1	1	NAICS1997
1999	16	13	3	8	2	3	NAICS1997
2000	16	15	4	9	2	1	NAICS1997
2001	13	12	2	8	2	1	NAICS1997
2002	14	13	2	9	1	1	NAICS1997
2003	15	13	2	9	1	2	NAICS2002
2004	16	13	2	8	2	3	NAICS2002
2005	17	14	3	8	2	3	NAICS2002
2006	19	16	4	8	3	3	NAICS2002
2007	16	15	4	9	1	1	NAICS2002
2008	17	16	6	9	1	1	NAICS2007
2009	17	15	4	10	1	2	NAICS2007
2010	15	12	3	8	1	2	NAICS2007
2011	14	12	3	8	1	1	NAICS2007
2012	15	13	2	10	1	1	NAICS2012
2013	15	14	3	10	1	1	NAICS2012
2014	15	12	3	9	—	2	NAICS2012
2015	17	14	3	11	—	1	NAICS2012
2016	15	12	4	8	—	1	NAICS2012
2017	16	12	4	8	—	—	NAICS2017
2018	17	12	4	8	—	3	NAICS2017
2019	17	11	3	8	—	4	NAICS2017
2020	17	12	4	8	—	3	NAICS2017
2021	17	13	5	8	—	3	NAICS2017
2022	18	15	5	9	—	3	NAICS2022
2023	17	14	—	10	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 76302. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
76301	2.7 mi	30	2023
76308	3.1 mi	101	2023
76309	4.0 mi	15	2023
76310	4.9 mi	11	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.