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BMIE Market 77446

Waller County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)5,780
2020–2024 ACS 5-year estimate ±860 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households935
2020–2024 ACS 5-year estimate ±398 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count5,217
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units967
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$20,766
2020–2024 ACS 5-year estimate ±1,867 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age20.6
2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$997
2020–2024 ACS 5-year estimate ±162 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$250,900
2020–2024 ACS 5-year estimate ±106,063 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.7 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 77446
Restaurants per 10,000 residents1.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 1998 → 2008, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants
Projected restaurants, 20211 (range 0–1)
FORECAST · linear trend v1 fitted to 1997–2016 (11 points, 0.0 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score41 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score35 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score50 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score37 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 41 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score35.03540%+14.0
Restaurant Opportunity Score49.85035%+17.4
Market Momentum Score36.93725%+9.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 35 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5,7806340%+25.1
Median household income (ACS)20,766140%+0.2
Households (ACS)9354820%+9.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 50 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)1.710025%+24.9
Population (ACS)5,7806320%+12.6
Median household income (ACS)20,766120%+0.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 2 · Other 1 · Quick service 1

NameTypeCuisineAddressStatus
Chick-fil-AQuick service · Restaurant (service type not stated)L.W. Minor Street, Memorial Student Centeropen
Papa John's PizzaRestaurant (service type not stated)Pizza746 University Dropen
SUBWAYOtherSandwiches350 Highway 290 Eopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199611SIC1987
199722SIC1987
1998211NAICS1997
19992NAICS1997
20002NAICS1997
20011NAICS1997
20022NAICS1997
20031NAICS2002
20041NAICS2002
20051NAICS2002
20061NAICS2002
2007211NAICS2002
2008611NAICS2007
20095NAICS2007
2010611NAICS2007
2011611NAICS2007
2012722NAICS2012
2013611NAICS2012
2014611NAICS2012
2015611NAICS2012
2016611NAICS2012
20176NAICS2017
20186NAICS2017
20196NAICS2017
20206NAICS2017
20219NAICS2017
202210NAICS2022
20239NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 77446. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
774843.7 mi162023
774454.5 mi222023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.