BMIE Market 78560

Hidalgo County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,635 2020–2024 ACS 5-year estimate ±653 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,467 2020–2024 ACS 5-year estimate ±252 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,368 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,376 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$55,721 2020–2024 ACS 5-year estimate ±32,761 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.2 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$879 2020–2024 ACS 5-year estimate ±180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$111,600 2020–2024 ACS 5-year estimate ±15,555 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	14.2 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78560
Restaurants per 10,000 residents	13.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+28.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+125.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–12) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	44 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78560. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	43.9	44	40%	+17.6
Restaurant Opportunity Score	50.6	51	35%	+17.7
Market Momentum Score	73.6	74	25%	+18.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,635	59	40%	+23.7
Median household income (ACS)	55,721	23	40%	+9.0
Households (ACS)	1,467	56	20%	+11.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	28.6	70	35%	+24.5
Restaurants per 10,000 residents (lower = more room)	19.4	39	25%	+9.7
Population (ACS)	4,635	59	20%	+11.8
Median household income (ACS)	55,721	23	20%	+4.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	12.5	71	50%	+35.3
10-year restaurant growth	28.6	70	30%	+21.0
20-year restaurant growth	125	87	20%	+17.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (20)

By cuisine

American 4 · Mexican 4 · Burgers 3 · Chicken / wings 2 · Sandwiches 2 · Bakery 1 · BBQ 1 · Coffee 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Juice / smoothies 1 · Pizza 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 15 · Quick service 13 · Casual dining 2 · Bakery 1 · Bar 1 · Coffee shop 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Antojitos El Pelon	Restaurant (service type not stated)	Mexican · Hot dogs	223 W Expy 83	open
Capricious Cake Shop - La Joya Tx	Bakery	Bakery	206 E Expressway 83 Ste 2	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	678 E. Highway 83	open
D Ricks	Restaurant (service type not stated) · Casual dining	American · Burgers		open
El Pato Mexican Food El Pato Mexican Food #06	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	601 E Expressway 83	open
El Sombreron #2	Quick service · Restaurant (service type not stated) · Casual dining	American	105 W Expy 83	open
Golden Chick	Quick service · Restaurant (service type not stated)	Sandwiches	22002 N US 281	open
Golden Chick Golden Chick	Quick service	Chicken / wings · American	525 E Expressway 83	open
Grampitos	Food truck · Restaurant (service type not stated)	Mexican	660 Highway 83 E	open
Health Nut Health Nut	Juice, smoothie, tea · Coffee shop	Juice / smoothies · Coffee · Healthy / salads / bowls	215 W Expressway 83	open
Hwy 83 & Palm Shores Whataburger	Quick service		450 U.S. 83	open
Loro's taqueria La Joya Tx.	Quick service · Restaurant (service type not stated)	Mexican	105 W Expressway 83	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	401 E Expressway 83	open
NO-NOnsense BBQ	Restaurant (service type not stated) · Quick service	BBQ	132 5th St	open
Snowball Express Penitas	Restaurant (service type not stated) · Quick service		712 Expressway 83	open
Stars Drive-in Stars Drive-In	Quick service · Restaurant (service type not stated)		679 E Expressway 83	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	204 E Expressway 83 Ste 1	open
The Snack Bar	Bar · Restaurant (service type not stated) · Quick service		324 W Expressway 83	open
Whataburger Whataburger	Quick service	Burgers · American	450 US-83	open
Wild Coyote Pizza	Restaurant (service type not stated)	Pizza	239 W Expressway 83	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	3	—	—	—	1	SIC1987
1995	3	2	—	—	—	1	SIC1987
1996	3	2	—	—	—	1	SIC1987
1997	3	2	—	—	—	1	SIC1987
1998	5	4	—	4	—	1	NAICS1997
1999	5	4	—	4	—	1	NAICS1997
2000	6	5	—	4	1	1	NAICS1997
2001	6	5	—	4	1	1	NAICS1997
2002	4	4	—	4	—	—	NAICS1997
2003	4	4	—	4	—	—	NAICS2002
2004	5	5	—	5	—	—	NAICS2002
2005	5	5	—	5	—	—	NAICS2002
2006	4	4	—	4	—	—	NAICS2002
2007	5	5	—	5	—	—	NAICS2002
2008	6	6	—	6	—	—	NAICS2007
2009	6	6	—	6	—	—	NAICS2007
2010	6	6	—	6	—	—	NAICS2007
2011	6	6	—	6	—	—	NAICS2007
2012	7	7	1	6	—	—	NAICS2012
2013	7	7	1	6	—	—	NAICS2012
2014	6	6	—	6	—	—	NAICS2012
2015	6	6	—	6	—	—	NAICS2012
2016	7	7	—	7	—	—	NAICS2012
2017	7	7	—	7	—	—	NAICS2017
2018	8	8	—	8	—	—	NAICS2017
2019	8	8	—	8	—	—	NAICS2017
2020	7	7	—	7	—	—	NAICS2017
2021	9	9	—	8	—	—	NAICS2017
2022	9	9	—	9	—	—	NAICS2022
2023	9	9	—	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78560. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78576	3.8 mi	7	2023
78595	4.8 mi	3	2023
78565	4.9 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.