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BMIE Market 78724

Travis County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)31,103
2020–2024 ACS 5-year estimate ±2,129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households10,379
2020–2024 ACS 5-year estimate ±500 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count21,696
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units6,138
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$77,926
2020–2024 ACS 5-year estimate ±7,400 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age32.2
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,649
2020–2024 ACS 5-year estimate ±125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$344,000
2020–2024 ACS 5-year estimate ±16,879 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area24.9 sq mi
Census Gazetteer 2020
Restaurants10
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78724
Restaurants per 10,000 residents3.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+25.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+42.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+233.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+66.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202812 (range 9–16)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.42) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score80 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score77 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score81 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score83 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score76.87740%+30.7
Restaurant Opportunity Score81.48135%+28.5
Market Momentum Score82.98325%+20.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)31,1039040%+35.8
Median household income (ACS)77,9265940%+23.7
Households (ACS)10,3798620%+17.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 81 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth42.97835%+27.4
Restaurants per 10,000 residents (lower = more room)3.29725%+24.2
Population (ACS)31,1039020%+17.9
Median household income (ACS)77,9265920%+11.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth258150%+40.4
10-year restaurant growth42.97830%+23.5
20-year restaurant growth233.39520%+19.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

Mexican 9 · American 8 · Coffee 5 · Latin American (other) 4 · Asian 3 · BBQ 3 · Breakfast 3 · Burgers 3 · Dessert 3 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Chinese 2 · Juice / smoothies 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Bakery 1 · Japanese 1 · Peruvian 1 · Sandwiches 1 · Seafood 1

By type

Restaurant (service type not stated) 30 · Quick service 7 · Food truck 6 · Coffee shop 5 · Bar 3 · Casual dining 3 · Dessert 3 · Bakery 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Café 1 · Catering 1

NameTypeCuisineAddressStatus
969 Fresh DonutsBakery · Restaurant (service type not stated) · DessertDessert14509 FM 969open
Al Sabor Del ChefRestaurant (service type not stated)Burgers13810 FM 969 Rdopen
Andy's TaqueriaRestaurant (service type not stated)Mexican13704 FM 969open
Baker Ray's BakeryBakery · DessertBakery · Dessert8310 Canoga Aveopen
Bill Miller Bar-B-Q Bill Miller Bar-B-QRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American8700 US-290open
Bluestein Dutch Bros. CoffeeCoffee shop · CaféCoffee6216 Ed Bluestein Blvd SBopen
Donn's BBQ Donn's BBQRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American10003 FM 969open
Dragon ExpressRestaurant (service type not stated)Chinese · Pizza14300 FM 969open
Dulces ChurrosRestaurant (service type not stated) · Quick service9500 US-290 Eopen
Dutch Bros CoffeeCoffee shop · Restaurant (service type not stated)Coffee6216 Ed Bluestein Blvd SBopen
El Super PolloRestaurant (service type not stated)open
Fara CoffeeCoffee shopCoffee7808 Danz Blvdopen
Gold Diggers LoungeBaropen
Green Gate FarmsRestaurant (service type not stated) · Quick service8604 FM-969open
In Hot Water-Austin, TX.Quick service · Restaurant (service type not stated)8210 Springdale Rdopen
J's HibachiRestaurant (service type not stated)Japanese · Asian13404 FM 969open
Jack in the BoxQuick service8706 E US Highway 290open
Korima Taco LLCFood truckMexican · Burgersopen
Krazy EaglesFood truckChicken / wings14901 Truman Oak Cvopen
Krispy Krunchy ChickenRestaurant (service type not stated)Chicken / wings4701 Blue Bluff Rdopen
L.B'S Catering Food TruckFood truck · Juice, smoothie, teaAmerican · Juice / smoothies6710 Loyola Lnopen
Lao'd BarCasual dining · BarAsian9909 FM 969 Building 4open
Lili's TacoRestaurant (service type not stated)Mexican · Latin American (other)9530 US-290open
Los GirasolesFood truck10412 FM 969 Rdopen
Los Metates RestaurantRestaurant (service type not stated)Mexican · Latin American (other)9809 FM 969open
Mariscos El ViejonRestaurant (service type not stated)Seafood9500 US-290 Eopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers8500 E Hwy 290open
Mi Casita Mexican RestaurantRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex10003 FM-969open
My Style Chinese FoodRestaurant (service type not stated)Chinese · Asian9706 FM 969open
Nutrition is my passionJuice, smoothie, teaJuice / smoothies7601 Daffan Lnopen
Peruvian DeliciaCateringPeruvian · Latin American (other)8014 Topanga Lnopen
Pit Stop Buyers Group / BBQ Cookoff TeamRestaurant (service type not stated)BBQTravis County Exposition Center, 7311 Decker Lnopen
Pollos Asados La Casa del SaborRestaurant (service type not stated) · Casual diningLatin American (other) · American8800 FM 969open
Sign BarBar9909 FM 969 Bldg 3open
Sonic Drive In Sonic Drive-InQuick service · Restaurant (service type not stated)American8602 Fm 969 Road Building 2open
St. Elmo Brewing Company - SpringdaleBrewery / taproom · Restaurant (service type not stated) · Coffee shopCoffee8110 Springdale Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches12200 FM 969 Roadopen
Tacos El ChefFood truckMexican · Southwestern / Tex-Mex10412 FM 969open
Tacos LagunaRestaurant (service type not stated)Mexican5000 Purple Sage Dropen
Tacos mi buen pastorFood truckMexican9706 FM 969open
Tamales nueva esperanzaCoffee shopCoffee · Breakfast6600 Millrace Dropen
Taquería el Buen MercadoRestaurant (service type not stated)Mexican14300 FM 969open
Tex-mix ConcreteRestaurant (service type not stated)7900 Old Manor Rdopen
Via 313 Food Truck Via 313 PizzaRestaurant (service type not stated)Pizza8110 Springdale Rdopen
Waffle House Waffle HouseRestaurant (service type not stated)American8800 US HWY 290open
Waffle House Waffle HouseCasual diningBreakfast · American8800 US-290 Eopen
waffle house Austin texas Waffle House AmmanRestaurant (service type not stated)Breakfast · Americanopen
Yeni's Sweets ShopDessertDessert5708 Melody Lnopen
Mi Casa Es Tu CasaRestaurant (service type not stated)Mexican3416 Andtree Blvdclosed
Tefy’s Birria Y MasRestaurant (service type not stated)Mexican10800 FM 969 Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994963SIC1987
1995752SIC1987
1996642SIC1987
1997532SIC1987
199842111NAICS1997
19994221NAICS1997
20005331NAICS1997
20016441NAICS1997
200264131NAICS1997
20035331NAICS2002
20047332NAICS2002
20057331NAICS2002
2006433NAICS2002
200710442NAICS2002
2008116152NAICS2007
2009127252NAICS2007
2010137252NAICS2007
2011127341NAICS2007
2012117162NAICS2012
2013107161NAICS2012
2014118161NAICS2012
201512817NAICS2012
2016966NAICS2012
20171177NAICS2017
20181286NAICS2017
20191076NAICS2017
20201174NAICS2017
2021141035NAICS2017
2022171347NAICS2022
2023161046NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78724. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
787234.1 mi742023
787214.2 mi122023
787424.3 mi32018
787254.4 mi32023
787544.6 mi182023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.