BMIE Market 91030

Los Angeles County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	26,068 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,220 2020–2024 ACS 5-year estimate ±381 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,616 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,116 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$127,175 2020–2024 ACS 5-year estimate ±12,727 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,284 2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,640,000 2020–2024 ACS 5-year estimate ±110,148 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.4 sq mi Census Gazetteer 2020
Restaurants	65 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91030
Restaurants per 10,000 residents	19.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+51.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+71.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	69 (range 66–72) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.81) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 91030. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.81, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	88.6	89	40%	+35.4
Restaurant Opportunity Score	61.9	62	35%	+21.7
Market Momentum Score	63.1	63	25%	+15.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	26,068	86	40%	+34.4
Median household income (ACS)	127,175	92	40%	+36.9
Households (ACS)	10,220	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.1	56	35%	+19.6
Restaurants per 10,000 residents (lower = more room)	24.9	27	25%	+6.7
Population (ACS)	26,068	86	20%	+17.2
Median household income (ACS)	127,175	92	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.3	66	50%	+32.8
10-year restaurant growth	12.1	56	30%	+16.8
20-year restaurant growth	51.2	68	20%	+13.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (117)

By cuisine

Coffee 20 · Asian 13 · American 12 · Bakery 10 · Dessert 10 · Japanese 9 · Pizza 8 · Chinese 7 · Italian 7 · Sandwiches 6 · Breakfast 5 · Burgers 4 · Hawaiian / Pacific 4 · Ice cream / frozen desserts 4 · Mexican 4 · Sushi 4 · Tea / bubble tea 4 · BBQ 3 · Healthy / salads / bowls 3 · Juice / smoothies 3 · Seafood 3 · Chicken / wings 2 · French 2 · Latin American (other) 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · European 1 · Indian 1 · Mediterranean 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Spanish / tapas 1 · Thai 1

By type

Restaurant (service type not stated) 74 · Quick service 15 · Coffee shop 14 · Café 13 · Dessert 13 · Bakery 11 · Bar 8 · Juice, smoothie, tea 7 · Other 4 · Casual dining 3 · Fast casual 2 · Delivery-focused 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Ai Japanese Restaurant	Restaurant (service type not stated)	Japanese · Asian	1013 Fair Oaks Ave	open
All Day Kitchens	Restaurant (service type not stated)		1100 Fair Oaks Ave Ste 2	open
Aro Latin Sabor Latin Street Grill	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	1019 Mission St	open
Baja Fresh	Quick service		1101 1/2 Fair Oaks Avenue	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	432 Fair Oaks Ave	open
Berry Opera	Bakery · Coffee shop · Café	Bakery · Coffee	811 Fair Oaks Ave	open
Bistro de la Gare Bistro de la Gare	Restaurant (service type not stated)	French · Italian · European	921 Meridian Ave	open
Bistro K 16	Restaurant (service type not stated)		1000 Fremont Ave	open
Blaze Pizza Blaze Pizza	Quick service	Pizza · Italian	1100 Fair Oaks Ave	open
Blue Guitar	Bar		1055 Lohman Ln	open
Bluefin Sushi and Roll	Restaurant (service type not stated)	Japanese · Sushi · Asian	960 Mission St	open
Briganti	Restaurant (service type not stated)	Italian	1423 Mission St	open
Buster's Ice Cream & Coffee Shop	Dessert	Ice cream / frozen desserts	1006 Mission	open
CA \| Teriyaki Madness Santa Teresa Teriyaki Madness	Quick service		Santa Teresa	open
Cafe X2O Cafe X2O	Restaurant (service type not stated)	Mediterranean · Middle Eastern	818 Fair Oaks Ave	open
Cake Sensations	Bakery	Bakery	811 Fair Oaks Ave	open
California Banquet Corporation	Restaurant (service type not stated)		601 Fair Oaks Ave	open
Cannonball	Bar · Restaurant (service type not stated)	American	1010 Mission St	open
Canoe House	Bar	Hawaiian / Pacific	805 Fair Oaks Ave	open
Carrows Restaurants	Restaurant (service type not stated)	Breakfast	815 Fremont Ave	open
Charlie's Coffee House	Coffee shop	Coffee	266 Monterey Rd	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	901 Fair Oaks Ave Unit B	open
Cj & Tl Inc	Restaurant (service type not stated)		802 Fair Oaks Ave	open
Communal	Restaurant (service type not stated)		1009 El Centro St	open
Cos & Pi	Restaurant (service type not stated) · Coffee shop	Breakfast · Coffee	303 Pasadena Ave	open
Cowless	Restaurant (service type not stated)	Burgers	1019 Mission St Ste B	open
Crossings	Restaurant (service type not stated)	American	1010 Mission St	open
Domenico's Italian Restaurant South Pasadena	Restaurant (service type not stated)	Pizza	700 Fair Oaks Ave Ste J	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1017 Fair Oaks Ave	open
Dumpling Tops	Restaurant (service type not stated)	Asian · Chinese	800 Fair Oaks Ave	open
El Pollo Loco El Pollo Loco	Quick service	Mexican · Latin American (other)	711 Fair Oaks Ave	open
Fanta Sea Grill	Restaurant (service type not stated)	Seafood	912 Fair Oaks Ave	open
Fantasy Frostings	Dessert	Dessert	301 Pasadena Ave	open
Firefly Bistro	Restaurant (service type not stated)	American	1009 El Centro St	open
Frances Patisserie	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	700 Fair Oaks Ave Suite J	open
Garlic Jim's Famous Gourmet Pizza	Restaurant (service type not stated)	Pizza	700 Fair Oaks Ave	open
Golden China Restaurant	Restaurant (service type not stated)	Chinese · Asian	1115 Fair Oaks Ave	open
Granada Coffee House	Coffee shop	Coffee	1106 Fair Oaks Ave	open
Great Harvest Bread	Other	Sandwiches	1019 Mission St	open
Griffins of Kinsale	Bar	British / Irish pub food	1007 Mission St	open
Gus's BBQ Gus's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	808 Fair Oaks Ave	open
Habit Burger & Grill Habit Burger & Grill	Restaurant (service type not stated) · Quick service	Burgers · American	901 Fair Oaks Avenue, Suite E	open
Hawaiian BBQ	Restaurant (service type not stated)	BBQ · Hawaiian / Pacific	711 Fair Oaks Ave	open
Heirloom Bakery and Cafe	Bakery · Café	Bakery · Coffee · Breakfast	807 Meridian Ave	open
Hi Life Burgers	Restaurant (service type not stated)	Burgers · American	1326 Fair Oaks Ave	open
Jamba Jamba	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	1101 Fair Oaks Ave	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	462 Fair Oaks Avenue	open
Jones Coffee Roasters Jones Coffee Roasters	Coffee shop · Café	Coffee	1006 Mission St	open
Kafana Coffee Juice Bar	Coffee shop	Coffee	220 Pasadena Ave	open
Kaldi Coffee & Tea	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	1019 El Centro St	open
Katsu Jin	Restaurant (service type not stated)	Japanese · Asian	711 Fair Oaks Ave K	open
Kelley’s Kookies	Dessert	Dessert	440 Fair Oaks Ave	open
KFC	Restaurant (service type not stated)	Chicken / wings	710 Fair Oaks Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1318 Huntington Drive	open
Kj Korean Tofu And Bbq	Restaurant (service type not stated)		800 Fair Oaks Ave	open
Krispy Kreme Krispy Kreme Doughnuts	Bakery · Quick service · Dessert	Dessert · Bakery	710 Fair Oaks Ave	open
La Fiesta Grande	Restaurant (service type not stated)	Mexican	1107 Mission St	open
La Mein Natural Noodles	Restaurant (service type not stated)	Chinese	711 Fair Oaks Ave Ste H	open
La Monarca Bakery & Cafe La Monarca Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	1001 Mission St	open
Le Grande Orange	Restaurant (service type not stated) · Coffee shop	Coffee		open
Majano's Kitchen	Restaurant (service type not stated) · Quick service		1 Monterey Rd	open
Mama Musubi	Restaurant (service type not stated)	Japanese	913 Meridian Ave	open
Mamma's Brick Oven Pizza & Pasta Mamma's Pizza Canada	Restaurant (service type not stated)	Pizza · Italian	1007 Fair Oaks Ave	open
McDonald's McDonald's	Quick service	Burgers · American	716 Fair Oaks Ave	open
Menchie's South Pasadena	Dessert	Ice cream / frozen desserts	1040 Mission St	open
Mike and Anne's	Restaurant (service type not stated) · Casual dining	American	1040 Mission St	open
Miracle Mushroom Tea	Juice, smoothie, tea	Tea / bubble tea	1010 Fair Oaks Ave	open
Mix n’ Munch Cereal Bar & Grilled Cheese Café	Restaurant (service type not stated)	Breakfast	1005 Mission St Unit A	open
Modan Artisanal Ramen	Restaurant (service type not stated)	Japanese · Asian	700 Fair Oaks Ave	open
Mortensens Danish Bakery Solvang	Bakery · Dessert	Bakery · Dessert	1588 Mission St	open
my sweet cupcake	Bakery · Dessert	Dessert		open
Neighbors & Friends Kitchen	Restaurant (service type not stated) · Bar		1009 El Centro St	open
Nekter Juice Bar	Juice, smoothie, tea	Juice / smoothies	434 Fair Oaks Ave	open
Nori Sushi Wraps	Restaurant (service type not stated)	Japanese · Sushi	711 Fair Oaks Ave Ste K	open
Oak Tree Inn	Restaurant (service type not stated)	Chinese · Seafood	1315 Fair Oaks Ave	open
Ono Hawaiian BBQ Ono Hawaiian BBQ	Restaurant (service type not stated)	BBQ · Hawaiian / Pacific	1101 1/2 Fair Oaks Ave	open
Panda Express	Restaurant (service type not stated)	Chinese	899 El Centro St	open
Panda Express Panda Express México	Quick service	Chinese · Asian	1216 Fair Oaks Ave	open
Panda Restaurant	Restaurant (service type not stated)		1001 El Centro St	open
Papa Don's	Other	Sandwiches	303 Pasadena Ave	open
Patakan Thai Restaurant Thai•Thai	Restaurant (service type not stated)	Thai · Asian	711 Fair Oaks Ave	open
Penguin's	Other · Dessert	Ice cream / frozen desserts	1105 Fair Oaks Ave	open
Phoenix Food Boutique	Restaurant (service type not stated)		456 S Fair Oaks Ave	open
Phoenix Food Boutique - South Pasadena	Restaurant (service type not stated)	Chinese	456 Fair Oaks Ave	open
Piccadilly Grace South Pasadena	Other	Sandwiches	1000 Fremont Ave	open
Piccolo South Pasadena	Restaurant (service type not stated)	Italian	1010 Mission St	open
Poke Salad Bar Poké Bar	Restaurant (service type not stated) · Fast casual	Hawaiian / Pacific · Healthy / salads / bowls · Asian	1106 Fair Oaks Ave	open
Radhika Modern Indian	Restaurant (service type not stated)	Indian · Asian	966 Mission St	open
Radhika Restaurant Inc	Restaurant (service type not stated)		1019 Mission St	open
Round Table Pizza	Restaurant (service type not stated)	Pizza	1127 Fair Oaks Ave	open
See's Candies See's Candies	Dessert	Dessert	464 Fair Oaks Ave	open
Señor Fish	Restaurant (service type not stated)	Mexican · Spanish / tapas · Seafood	618 Mission St	open
Shakers	Restaurant (service type not stated)	American	601 Fair Oaks Ave	open
Shiro	Restaurant (service type not stated)	French · Japanese · Asian	1505 Mission St	open
Silverlake Ramen	Restaurant (service type not stated)	Noodles / ramen / pho	1105 Fair Oaks Ave	open
Simplee Boba Simplee Boba Vernon	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	954 Mission St	open
South Pasadena, CA - Fair Oaks Ave. Blaze Pizza	Restaurant (service type not stated)	Pizza	1100 Fair Oaks Ave.	open
Starbucks	Coffee shop	Coffee	1133 Mission St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	1318 Huntington Dr	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	1213 Fair Oaks Ave (Vons-South Pasaden, A #2228)	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	901 Fair Oaks Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	711 S Fair Oaks Unit J	open
TeaMorrow	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Tea / bubble tea · Coffee	1005A Mission St	open
The Barkley Restaurant & Bar	Casual dining · Restaurant (service type not stated) · Bar		1400 Huntington Dr	open
The Chocolate Box - South Pasadena	Dessert	Dessert	1504 Mission St	open
The Cookshack	Restaurant (service type not stated)	American	1929 Huntington Dr	open
The Lost Parrot Tiki Bar	Café · Bar · Restaurant (service type not stated)	Coffee · Breakfast	1929 Huntington Drive	open
The Munch Company	Café · Fast casual	Coffee · Sandwiches · Healthy / salads / bowls	1028 Mission St	open
Tokoro	Restaurant (service type not stated)	Japanese · Sushi · Asian	802 Fair Oaks Ave	open
Tomato Pie Pizza Joint Tomato Pie Pizza Joint	Restaurant (service type not stated)	Pizza · Italian	1130 Mission St	open
Two Kids	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1504 Mission St	open
Twohey's Restaurant	Restaurant (service type not stated)	American	424 Fair Oaks Ave	open
Union Bakery	Bakery · Dessert	Bakery · Dessert	1138 Fair Oaks Ave	open
Visionarium Live Italian	Bar · Restaurant (service type not stated)	Italian	1020 Mission St	open
Winchell's Donut House Winchell's Donut House	Bakery · Quick service · Dessert	Dessert · Bakery	438 Fair Oaks Ave	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1745 Garfield Ave	open
Zoom Foods Inc	Restaurant (service type not stated)		1318 Huntington Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	40	38	—	—	—	2	SIC1987
1995	39	37	—	—	—	2	SIC1987
1996	37	35	—	—	—	2	SIC1987
1997	37	37	—	—	—	—	SIC1987
1998	38	37	17	15	4	1	NAICS1997
1999	42	41	18	17	5	—	NAICS1997
2000	42	40	16	17	6	1	NAICS1997
2001	41	40	15	15	9	—	NAICS1997
2002	47	46	15	20	10	—	NAICS1997
2003	45	43	18	17	8	—	NAICS2002
2004	46	44	21	15	8	—	NAICS2002
2005	44	41	20	13	8	—	NAICS2002
2006	49	47	21	17	9	—	NAICS2002
2007	44	43	22	13	8	—	NAICS2002
2008	45	44	22	13	9	—	NAICS2007
2009	48	47	25	13	9	1	NAICS2007
2010	52	51	27	14	10	1	NAICS2007
2011	52	52	25	16	11	—	NAICS2007
2012	57	56	24	21	11	—	NAICS2012
2013	59	58	26	23	9	—	NAICS2012
2014	57	56	24	21	11	—	NAICS2012
2015	58	56	26	21	9	—	NAICS2012
2016	59	58	22	24	12	—	NAICS2012
2017	63	61	25	22	14	—	NAICS2017
2018	61	60	26	18	16	—	NAICS2017
2019	62	59	26	18	15	—	NAICS2017
2020	63	61	25	21	15	—	NAICS2017
2021	67	65	27	25	13	—	NAICS2017
2022	67	64	28	23	13	—	NAICS2022
2023	68	65	29	21	15	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 91030. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
91801	2.1 mi	160	2023
90042	2.1 mi	90	2023
91105	2.2 mi	113	2023
91803	2.4 mi	61	2023
91108	2.6 mi	21	2023
91106	2.6 mi	63	2023
91125	2.7 mi	4	1997
90032	2.7 mi	33	2023
91101	2.8 mi	113	2023
90031	3.4 mi	51	2023
90041	3.5 mi	78	2023
91776	3.8 mi	205	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.