BMIE Market 91108

Los Angeles County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,401 2020–2024 ACS 5-year estimate ±100 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,038 2020–2024 ACS 5-year estimate ±393 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,361 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,562 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$204,847 2020–2024 ACS 5-year estimate ±32,194 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.8 sq mi Census Gazetteer 2020
Restaurants	21 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91108
Restaurants per 10,000 residents	9.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-22.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 13–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	49 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 91108. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.4	83	40%	+33.4
Restaurant Opportunity Score	74.9	75	35%	+26.2
Market Momentum Score	49.3	49	25%	+12.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,401	74	40%	+29.5
Median household income (ACS)	204,847	99	40%	+39.6
Households (ACS)	4,038	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	16.9	46	25%	+11.5
Population (ACS)	12,401	74	20%	+14.8
Median household income (ACS)	204,847	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-22.2	12	50%	+6.1
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

Coffee 12 · Asian 6 · Chinese 5 · Tea / bubble tea 5 · American 3 · Breakfast 3 · Dessert 2 · Ice cream / frozen desserts 2 · Pizza 2 · Bakery 1 · BBQ 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Noodles / ramen / pho 1 · Sandwiches 1 · Seafood 1 · Sushi 1

By type

Restaurant (service type not stated) 23 · Café 10 · Juice, smoothie, tea 5 · Coffee shop 4 · Dessert 3 · Bar 2 · Bakery 1 · Casual dining 1 · Catering 1 · Quick service 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
1919	Café	Coffee	1151 Oxford Rd	open
Apsara Coffee	Coffee shop	Coffee	2461 Mission St Ste B	open
Asian King Food, Inc	Restaurant (service type not stated)		2275 Huntington Dr PMB 846	open
Asian Stars (Chinese Restaurant)	Restaurant (service type not stated) · Bar	Chinese · Asian	2148 Huntington Dr	open
Cafe 1919 Dri Dri Gelato	Dessert · Café · Bar	Ice cream / frozen desserts · Coffee · Breakfast · American	1151 Oxford Rd	open
Caffé Bene	Café	Coffee	2322 Huntington Dr	open
Chapresso	Juice, smoothie, tea · Coffee shop	Tea / bubble tea · Coffee	2142 Huntington Dr	open
Cielo San Marino	Restaurant (service type not stated)	Latin American (other)	2461 Mission St Ste B	open
Colonial Kitchen	Casual dining	American · Breakfast	1110 Huntington Dr	open
Dumpling Bar San Marino	Restaurant (service type not stated)	Chinese · Asian	2148 Huntington Dr	open
Go Cakes	Dessert · Bakery	Dessert · Bakery	2322 Huntington Dr	open
Huntington Hospitality	Restaurant (service type not stated) · Café	Coffee	1151 Oxford Rd	open
Huntington Library and Gardens Tea Room	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Tea / bubble tea · Coffee	1151 Oxford Rd	open
Jade Court Cafe	Restaurant (service type not stated)	Chinese	inside Huntington Library	open
Kitty's Cafe	Café · Restaurant (service type not stated)	Chinese · Coffee	2506 Huntington Dr	open
Noodle World	Restaurant (service type not stated)	Noodles / ramen / pho · Asian	932 Huntington Dr	open
Piccadilly Grace Cafe & Market	Café · Restaurant (service type not stated)	Coffee · Sandwiches	2507 Mission St	open
Pizzanista! San Marino	Restaurant (service type not stated)	Pizza	2461 Mission St Ste A	open
Potato & Tea	Juice, smoothie, tea	Tea / bubble tea	2968 Huntington Dr	open
Red Car Coffee Shop	Coffee shop · Café	Coffee	1151 Oxford Rd	open
San Marino Cafe & Marketplace Llc	Restaurant (service type not stated)		2507 Mission St	open
San Marino Grill	Restaurant (service type not stated)	BBQ · Breakfast	2494 Huntington Dr	open
San Marino Grill	Restaurant (service type not stated)		2494 Huntington Dr	open
San Marino Seafood	Restaurant (service type not stated)	Seafood	2150 Huntington Dr	open
Sonora Supermarket Inc. San Marino Ca	Restaurant (service type not stated)		2275 Huntington Dr PMB 846	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2265 Huntington Dr	open
Swirlz Soft Serve Parlor	Dessert	Dessert · Ice cream / frozen desserts	2136 Huntington Dr	open
Taco Genius	Catering	Mexican	2275 Huntington Dr	open
Tea House in the Chinese Garden	Juice, smoothie, tea	Tea / bubble tea · Chinese · Asian	Huntington Library, 1151 Oxford Rd	open
The Fresh Gourmet	Restaurant (service type not stated)	American	2004 Huntington Dr	open
The Huntington Rose Garden Tea Room	Restaurant (service type not stated) · Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	1151 Oxford Rd	open
Tongdang Thai Kitchen Inc	Restaurant (service type not stated)		932 Huntington Dr	open
Tony's Pizza	Restaurant (service type not stated)	Pizza · Italian	2555 Huntington Dr	open
Wenzlau Vineyard Company	Winery / distillery / taproom		745 Canterbury Rd	open
Y.our Cafe	Quick service · Restaurant (service type not stated)	Asian	2968 Huntington Dr	open
Yoshida	Restaurant (service type not stated)	Japanese · Sushi · Asian	2026 Huntington Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	8	7	—	—	—	1	SIC1987
1995	8	7	—	—	—	1	SIC1987
1996	7	6	—	—	—	1	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	8	7	4	1	2	—	NAICS1997
1999	10	8	4	2	2	—	NAICS1997
2000	10	8	4	2	2	—	NAICS1997
2001	9	8	4	2	2	—	NAICS1997
2002	9	8	4	2	2	—	NAICS1997
2003	9	7	3	3	1	—	NAICS2002
2004	11	9	3	5	1	—	NAICS2002
2005	11	9	3	4	2	—	NAICS2002
2006	10	8	3	3	2	—	NAICS2002
2007	11	9	4	4	1	—	NAICS2002
2008	15	13	6	3	4	—	NAICS2007
2009	17	15	6	4	5	—	NAICS2007
2010	14	12	5	3	4	—	NAICS2007
2011	17	16	5	4	7	—	NAICS2007
2012	16	15	8	1	5	—	NAICS2012
2013	15	14	8	1	5	—	NAICS2012
2014	16	15	10	1	4	—	NAICS2012
2015	21	20	11	4	5	—	NAICS2012
2016	21	19	12	3	4	—	NAICS2012
2017	36	29	16	7	6	—	NAICS2017
2018	34	27	15	6	6	—	NAICS2017
2019	29	21	13	5	3	—	NAICS2017
2020	33	24	13	7	4	—	NAICS2017
2021	21	16	6	5	5	—	NAICS2017
2022	21	16	7	4	5	—	NAICS2022
2023	26	21	7	6	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 91108. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
91125	1.2 mi	4	1997
91106	1.4 mi	63	2023
91775	1.6 mi	19	2023
91101	2.2 mi	113	2023
91801	2.3 mi	160	2023
91776	2.6 mi	205	2023
91030	2.6 mi	65	2023
91107	3.0 mi	107	2023
91104	3.0 mi	61	2023
91105	3.2 mi	113	2023
91780	3.6 mi	77	2023
91803	3.8 mi	61	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.