BMIE Market 92661
Orange County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 3,079 2020–2024 ACS 5-year estimate ±626 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 1,706 2020–2024 ACS 5-year estimate ±390 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 3,744 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,609 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $209,231 2020–2024 ACS 5-year estimate ±73,444 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.5 2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,908 2020–2024 ACS 5-year estimate ±347 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 0.6 sq mi Census Gazetteer 2020 |
| Restaurants | 16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92661 |
| Restaurants per 10,000 residents | 42.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -23.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -15.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -11.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -27.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 16 (range 12–20) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 46 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 72 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 14 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92661. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.17, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 72.3 | 72 | 40% | +28.9 |
| Restaurant Opportunity Score | 38.1 | 38 | 35% | +13.3 |
| Market Momentum Score | 13.9 | 14 | 25% | +3.5 |
Consumer Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 3,079 | 52 | 40% | +21.0 |
| Median household income (ACS) | 209,231 | 99 | 40% | +39.7 |
| Households (ACS) | 1,706 | 58 | 20% | +11.7 |
Restaurant Opportunity Score: 38 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -15.8 | 16 | 35% | +5.5 |
| Restaurants per 10,000 residents (lower = more room) | 52.0 | 9 | 25% | +2.3 |
| Population (ACS) | 3,079 | 52 | 20% | +10.5 |
| Median household income (ACS) | 209,231 | 99 | 20% | +19.8 |
Market Momentum Score: 14 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -23.8 | 12 | 50% | +5.9 |
| 10-year restaurant growth | -15.8 | 16 | 30% | +4.7 |
| 20-year restaurant growth | -11.1 | 17 | 20% | +3.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (55)
By cuisine
American 8 · Coffee 6 · Dessert 5 · Ice cream / frozen desserts 5 · Pizza 5 · Italian 4 · Mexican 4 · Seafood 4 · Asian 3 · BBQ 3 · Breakfast 3 · Latin American (other) 3 · Sandwiches 3 · Bakery 2 · Japanese 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Burgers 1 · Healthy / salads / bowls 1 · Juice / smoothies 1 · Thai 1
By type
Restaurant (service type not stated) 34 · Dessert 10 · Bar 8 · Café 6 · Casual dining 6 · Coffee shop 3 · Quick service 3 · Bakery 2 · Specialty food shop 2 · Food truck 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 345 Goldstream Dining Corporation | Restaurant (service type not stated) | 205 Main St | open | |
| ABC Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 123 Main St | open |
| Artisan Uprising | Winery / distillery / taproom | 611 E Balboa Blvd | open | |
| Azar's Gourmet Pizza | Restaurant (service type not stated) | Pizza · Italian | 309 Palm St # D | open |
| Balboa Bakery & Deli & Donuts | Bakery · Quick service · Specialty food shop · Dessert | Bakery · Sandwiches · Dessert | 706 E Bay Ave | open |
| Balboa Barbie Q | Restaurant (service type not stated) | BBQ | 600 E Bay Ave Ste A7 | open |
| Balboa Beach Treats | Dessert · Food truck | Dessert · Ice cream / frozen desserts | 704 E Edgewater Pl | open |
| Balboa Bikes N Taffy | Dessert · Restaurant (service type not stated) | 100 Palm St | open | |
| Balboa Candy Balboa Candy | Dessert | Dessert | 304 Main St | open |
| Balboa Saloon | Bar | 700 E Bay Ave | open | |
| BBQ Balboa | Restaurant (service type not stated) | BBQ | open | |
| Best Buy Candy Inc | Dessert | 304 Main St | open | |
| BJ's Restaurant & Brewhouse | Restaurant (service type not stated) | American | 106 Main St | open |
| Cafe Balboa Inc | Restaurant (service type not stated) | 711 E Balboa Blvd | open | |
| Chronic Tacos Newport Beach Balboa | Restaurant (service type not stated) | Mexican | 301 MAIN St | open |
| Class of 47 | Bar | 209 Palm St | open | |
| Cold Stone Creamery | Dessert | Ice cream / frozen desserts | 600 E Bay Ave | open |
| Corner of Paradise | Dessert | Ice cream / frozen desserts | 101 Palm St | open |
| Cowafornia Ice Cream | Dessert · Coffee shop · Café | Ice cream / frozen desserts · Coffee | 600 E Bay Ave | open |
| Cruisers Pizza Bar Grill | Bar · Casual dining | 801 E Balboa Blvd | open | |
| E&j Style, Inc | Restaurant (service type not stated) | 300 Main St | open | |
| East Balboa Cafe | Café · Coffee shop | Coffee · American · Breakfast | 711 E Balboa Blvd | open |
| Great Mex Grill Great Mex Balboa | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 703 E Balboa Blvd | open |
| Harborside Grand Ballroom | Restaurant (service type not stated) · Casual dining · Bar | Seafood | 400 Main St | open |
| Heritage Restuarant Management, Inc | Restaurant (service type not stated) | 1 W Balboa Pier | open | |
| Irv's Burgers | Restaurant (service type not stated) | BBQ | 600 E Bay Ave | open |
| JuiceMi | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 609 E Balboa Blvd | open |
| La French Touch | Bar | 704 E Balboa Blvd | open | |
| Lombardy's Market & Italian Deli | Specialty food shop · Quick service | Sandwiches | 508 W Balboa Blvd | open |
| Main Street Emporium | Restaurant (service type not stated) | 105 Main St | open | |
| Maverick's Gastropub | Casual dining · Bar | 111 Palm St | open | |
| Medical Education Consultants Of Souther | Restaurant (service type not stated) | 204 Main St Unit 4077 | open | |
| Menagerie Cafe | Café · Restaurant (service type not stated) | Coffee · American | Main Street | open |
| Mint Leaf Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 712 E Balboa Blvd | open |
| My Galley | Restaurant (service type not stated) | Breakfast · American | 500 W Balboa Blvd | open |
| New York Style Pizza | Restaurant (service type not stated) | Pizza · Italian | 600 E Bay Ave | open |
| Newport Landing Restaurant | Restaurant (service type not stated) | Seafood · American | 503 E Edgewater Pl | open |
| Ohana House | Restaurant (service type not stated) | Seafood | 209 1/2 Palm St | open |
| Ohana Sushi & Ramen | Restaurant (service type not stated) | Japanese · Sushi · Asian | 514 W Balboa Blvd | open |
| Orange Blossom Cafe | Café | Coffee | 707 E Oceanfront | open |
| Pan Y Vino | Dessert · Bakery | Breakfast · Dessert · Bakery | 704 E Balboa Blvd | open |
| Patril Bistro | Restaurant (service type not stated) | Pizza | 514 W Balboa Blvd | open |
| Pizza Pete's | Restaurant (service type not stated) | Pizza · Italian | 701 E Edgewater Pl | open |
| Porthole | Restaurant (service type not stated) | Seafood | 514 W Balboa Blvd | open |
| Ruby's Diner Ruby's Diner | Casual dining · Restaurant (service type not stated) | American | 1 Balboa Pier #1 | open |
| San Shi Go Newport Beach | Restaurant (service type not stated) | Japanese · Sushi · Asian | 205 Main St | open |
| Siena Cucina Italiana | Restaurant (service type not stated) · Bar · Casual dining | Italian · Pizza · American | 105 Main St | open |
| Stash Burger | Restaurant (service type not stated) | Burgers · Sandwiches | 301B Main St | open |
| Studio Cafe Cabo Cantina, Cabo San Lucas | Restaurant (service type not stated) · Café · Quick service | Mexican · Coffee · Southwestern / Tex-Mex · Latin American (other) | 100 Main St | open |
| Summerland Artisanal Creamery | Dessert | Ice cream / frozen desserts · Dessert | 705 E Balboa Blvd | open |
| Tacos Cancun | Restaurant (service type not stated) | Mexican · Latin American (other) | 707 E Oceanfront | open |
| The Mermaid Coffee Bar | Coffee shop · Café | Coffee | 309 Palm St | open |
| The Trough | Restaurant (service type not stated) | 705 E Balboa Blvd | open | |
| Waterfront Enterprises Inc | Restaurant (service type not stated) | 400 Main St | open | |
| Green Element 365 | Juice, smoothie, tea | Juice / smoothies | 609 E Balboa Blvd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 26 | 22 | — | — | — | 4 | SIC1987 |
| 1995 | 23 | 19 | — | — | — | 4 | SIC1987 |
| 1996 | 22 | 19 | — | — | — | 3 | SIC1987 |
| 1997 | 27 | 24 | — | — | — | 3 | SIC1987 |
| 1998 | 21 | 19 | 7 | 8 | 4 | 2 | NAICS1997 |
| 1999 | 23 | 21 | 7 | 8 | 6 | 2 | NAICS1997 |
| 2000 | 23 | 21 | 7 | 9 | 5 | 2 | NAICS1997 |
| 2001 | 22 | 20 | 6 | 9 | 5 | 2 | NAICS1997 |
| 2002 | 23 | 21 | 6 | 11 | 4 | 2 | NAICS1997 |
| 2003 | 20 | 18 | 5 | 9 | 4 | 2 | NAICS2002 |
| 2004 | 18 | 16 | 4 | 9 | 3 | 2 | NAICS2002 |
| 2005 | 21 | 19 | 6 | 9 | 4 | 2 | NAICS2002 |
| 2006 | 21 | 19 | 6 | 8 | 5 | 2 | NAICS2002 |
| 2007 | 19 | 16 | 6 | 5 | 5 | 2 | NAICS2002 |
| 2008 | 19 | 17 | 5 | 7 | 5 | 2 | NAICS2007 |
| 2009 | 18 | 15 | 6 | 6 | 3 | 2 | NAICS2007 |
| 2010 | 19 | 16 | 7 | 5 | 4 | 2 | NAICS2007 |
| 2011 | 20 | 17 | 8 | 5 | 4 | 2 | NAICS2007 |
| 2012 | 22 | 20 | 10 | 6 | 4 | 2 | NAICS2012 |
| 2013 | 21 | 19 | 9 | 6 | 4 | 2 | NAICS2012 |
| 2014 | 21 | 19 | 8 | 7 | 4 | 2 | NAICS2012 |
| 2015 | 22 | 20 | 8 | 8 | 4 | 2 | NAICS2012 |
| 2016 | 23 | 21 | 9 | 7 | 5 | 2 | NAICS2012 |
| 2017 | 22 | 19 | 10 | 6 | 3 | 3 | NAICS2017 |
| 2018 | 24 | 21 | 10 | 6 | 5 | 3 | NAICS2017 |
| 2019 | 27 | 24 | 12 | 6 | 6 | 3 | NAICS2017 |
| 2020 | 21 | 18 | 8 | 5 | 5 | 3 | NAICS2017 |
| 2021 | 22 | 19 | 7 | 6 | 6 | 3 | NAICS2017 |
| 2022 | 19 | 16 | 6 | 6 | 4 | 3 | NAICS2022 |
| 2023 | 19 | 16 | 6 | 7 | 3 | 3 | NAICS2022 |