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BMIE Market 92662

Orange County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,294
2020–2024 ACS 5-year estimate ±467 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,217
2020–2024 ACS 5-year estimate ±213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,756
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,111
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$165,955
2020–2024 ACS 5-year estimate ±26,186 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age61.1
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,832
2020–2024 ACS 5-year estimate ±791 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$2,000,001
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.2 sq mi
Census Gazetteer 2020
Restaurants14
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92662
Restaurants per 10,000 residents50.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+7.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+16.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-12.5%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202812 (range 9–15)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score55 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score69 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score43 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score52 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 55 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score68.56940%+27.4
Restaurant Opportunity Score43.14335%+15.1
Market Momentum Score51.65225%+12.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,2944740%+18.9
Median household income (ACS)165,9559840%+39.0
Households (ACS)1,2175320%+10.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 43 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)61.0725%+1.9
Population (ACS)2,2944720%+9.5
Median household income (ACS)165,9559820%+19.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth7.76550%+32.4
10-year restaurant growth03530%+10.5
20-year restaurant growth16.74420%+8.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (34)

By cuisine

American 6 · Ice cream / frozen desserts 6 · Coffee 4 · Dessert 4 · Bakery 3 · Italian 3 · Mexican 3 · Asian 2 · Breakfast 2 · European 2 · Juice / smoothies 2 · Latin American (other) 2 · Burgers 1 · Chicken / wings 1 · Chinese 1 · French 1 · Hot dogs 1 · Mediterranean 1 · Sandwiches 1 · Seafood 1

By type

Restaurant (service type not stated) 21 · Dessert 8 · Casual dining 5 · Coffee shop 4 · Bakery 3 · Bar 3 · Café 3 · Juice, smoothie, tea 2 · Food truck 1 · Quick service 1

NameTypeCuisineAddressStatus
501 Park Avenue BistroCasual dining · Restaurant (service type not stated)American501 Park Aveopen
Amelia's Seafood & Italian RestaurantRestaurant (service type not stated)Italian311 Marine Aveopen
Balboa Candy Balboa CandyDessertDessert301 Marine Aveopen
Balboa Island Baking CompanyBakeryBakery · Breakfast220 Marine Ave Unit Aopen
Balboa Island GrilleCasual dining · Restaurant (service type not stated) · BarAmerican500 S Bay Frontopen
BasilicRestaurant (service type not stated)French · European217 Marine Aveopen
Bluth's Frozen BananaFood truck · Quick service · DessertIce cream / frozen desserts110 Marine Aveopen
Ciao Italian RestaurantRestaurant (service type not stated) · Casual diningItalian · American223 Marine Aveopen
Crocker'sRestaurant (service type not stated)Hot dogs · Burgers · American211 Marine Aveopen
Dad's Original Frozen BananaBakery · DessertBakery · Ice cream / frozen desserts · Dessert318 Marine Aveopen
El Mercado Mexican KitchenRestaurant (service type not stated)Mexican · Latin American (other)320 Marine Aveopen
Free Range CafeRestaurant (service type not stated)Chicken / wings501 Park Aveopen
Gelatissimo Balboa Island GelatíssimoDessertIce cream / frozen desserts · Dessert304 Marine Aveopen
Golden Rabbit Restaurant Golden RabbitRestaurant (service type not stated)Asian217 Marine Aveopen
Handcrafted Local Llc Dba Snipe Island CrafthouseRestaurant (service type not stated)305 Marine Aveopen
Huskins Coffee Huskins CoffeeCoffee shop · CaféCoffee229 Marine Aveopen
Jasper CoffeeCoffee shop · CaféCoffee327 Marine Aveopen
Juice CraftersJuice, smoothie, teaJuice / smoothies220 Marine Aveopen
Luke's Lobster Luke's LobsterRestaurant (service type not stated)Seafood · Sandwiches329 Marine Aveopen
Mr G's BistroRestaurant (service type not stated)305 Marine Aveopen
Picante Martin'sRestaurant (service type not stated)Mexican320 Marine Aveopen
Poke OceanRestaurant (service type not stated)229 Marine Aveopen
Royal HenCasual dining · BarAmerican311 Marine Aveopen
Shanghai Pine Gardens RestaurantRestaurant (service type not stated)Chinese · Asian300 Marine Aveopen
smallcakesDessertIce cream / frozen desserts208 Marine Aveopen
StarbucksCoffee shop · Restaurant (service type not stated)Coffee226 Marine Aveopen
Succulent Coffee Roasters Succulent Coffee RoastersCafé · Juice, smoothie, tea · Coffee shopCoffee · Juice / smoothies501 Park Aveopen
Sugar 'n SpiceDessertIce cream / frozen desserts · Dessert310 Marine Aveopen
The Village Inn Village Inn RestaurantsRestaurant (service type not stated) · Casual dining · Bar127 Marine Aveopen
Todos Santos Balboa IslandRestaurant (service type not stated)Mexican · Latin American (other)501 Park Aveopen
Too SweetBakery · Restaurant (service type not stated) · DessertBakery302 Marine Aveopen
TrattoriaRestaurant (service type not stated)Italian · Mediterranean · European216 Marine Aveopen
Tutti FruttiDessertIce cream / frozen desserts304 Marine Aveopen
Wilma's Patio RestaurantRestaurant (service type not stated)American · Breakfast203 Marine Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941716———1SIC1987
19951514———1SIC1987
19961615———1SIC1987
19971616————SIC1987
199817179—7—NAICS1997
199916169—6—NAICS1997
200012128—3—NAICS1997
200115151013—NAICS1997
200214141013—NAICS1997
200313128—31NAICS2002
200413128—31NAICS2002
200513128—31NAICS2002
200613129—31NAICS2002
200714138131NAICS2002
200816158331NAICS2007
200913125331NAICS2007
201015146331NAICS2007
201114136331NAICS2007
20121616933—NAICS2012
20131414923—NAICS2012
20141616943—NAICS2012
20151515744—NAICS2012
20161515744—NAICS2012
20171212633—NAICS2017
20181313634—NAICS2017
20191313733—NAICS2017
202011116—3—NAICS2017
202112126—4—NAICS2017
20221414734—NAICS2022
20231414734—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92662. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
926611.2 mi162023
926251.6 mi442023
926602.3 mi1452023
926632.5 mi1122023
926273.4 mi1782023
926573.7 mi202023
926173.9 mi12016
926974.0 mi32022
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.