BMIE Market 93950
Monterey County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 14,951 2020–2024 ACS 5-year estimate ±32 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,992 2020–2024 ACS 5-year estimate ±220 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,046 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,171 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $106,065 2020–2024 ACS 5-year estimate ±7,373 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 51.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,455 2020–2024 ACS 5-year estimate ±129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,190,400 2020–2024 ACS 5-year estimate ±50,672 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.8 sq mi Census Gazetteer 2020 |
| Restaurants | 48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 93950 |
| Restaurants per 10,000 residents | 31.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +2.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -2.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +4.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -2.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 47 (range 41–53) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 59 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 80 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 45 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 43 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 93950. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.02, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 80.4 | 80 | 40% | +32.1 |
| Restaurant Opportunity Score | 44.6 | 45 | 35% | +15.6 |
| Market Momentum Score | 43.3 | 43 | 25% | +10.8 |
Consumer Market Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 14,951 | 77 | 40% | +30.7 |
| Median household income (ACS) | 106,065 | 85 | 40% | +33.8 |
| Households (ACS) | 6,992 | 79 | 20% | +15.9 |
Restaurant Opportunity Score: 45 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -2.0 | 22 | 35% | +7.8 |
| Restaurants per 10,000 residents (lower = more room) | 32.1 | 18 | 25% | +4.5 |
| Population (ACS) | 14,951 | 77 | 20% | +15.3 |
| Median household income (ACS) | 106,065 | 85 | 20% | +16.9 |
Market Momentum Score: 43 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 2.1 | 59 | 50% | +29.3 |
| 10-year restaurant growth | -2.0 | 22 | 30% | +6.7 |
| 20-year restaurant growth | 4.4 | 37 | 20% | +7.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (101)
By cuisine
American 21 · Coffee 17 · Asian 9 · Bakery 8 · Breakfast 8 · Seafood 8 · Italian 7 · European 5 · Mexican 5 · Sandwiches 5 · Thai 5 · Burgers 4 · Ice cream / frozen desserts 4 · Latin American (other) 4 · Mediterranean 4 · Pizza 4 · Chicken / wings 3 · Dessert 3 · Japanese 3 · Sushi 3 · Chinese 2 · French 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Greek 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Indian 1 · Korean 1 · Middle Eastern 1 · Vegan 1 · Vegetarian 1
By type
Restaurant (service type not stated) 71 · Café 15 · Casual dining 13 · Bar 12 · Bakery 8 · Coffee shop 7 · Dessert 7 · Quick service 6 · Specialty food shop 3 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Delivery-focused 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 17th Street Grille | Restaurant (service type not stated) | Burgers | 617 Lighthouse Ave | open |
| A Taste Of Elegance Catering & Events | Restaurant (service type not stated) | 1180 Forest Ave | open | |
| Aaa Print Plus | Restaurant (service type not stated) | 667 Lighthouse Ave # 7 | open | |
| Alberto's | Restaurant (service type not stated) | Italian | 1219 Forest Ave | open |
| Aliotti's Victorian Corner Restaurant | Restaurant (service type not stated) | American · Breakfast | 541 Lighthouse Ave | open |
| Aquino's Birrieria & Brunch | Restaurant (service type not stated) | Mexican · Breakfast | 1116A Forest Ave | open |
| Archie's American Diner | Bar | American · Burgers | 125 Ocean View Blvd | open |
| Beach House Restaurant + Bar @ Lovers Point | Restaurant (service type not stated) · Casual dining | Burgers · American · Seafood | 620 Ocean View Blvd | open |
| Cafe Ariana | Restaurant (service type not stated) | 543 Lighthouse Ave | open | |
| Cafe Guarani | Café · Restaurant (service type not stated) | Coffee · Latin American (other) | 111 Central Ave | open |
| Candy World | Dessert | 125 Ocean View Blvd | open | |
| Captain + Stoker Captain + Stoker Coffee | Coffee shop · Café | Coffee | 206 Forest Ave | open |
| Carmel Valley Roasting Co. | Coffee shop | Coffee | 510 Lighthouse Ave | open |
| China House | Restaurant (service type not stated) | Chinese | 125 Ocean View Blvd Ste 126 | open |
| Colette’s Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 520 Lighthouse Ave Ste 100 | open |
| Crema | Café · Restaurant (service type not stated) · Coffee shop | Coffee · Breakfast | 481 Lighthouse Ave | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 154 Country Club Gate | open |
| Dynasty Restaurant | Restaurant (service type not stated) | Seafood | 1116 Forest Ave Ste a | open |
| Eddison & Melrose | Bakery | Bakery | 1180 Forest Ave Ste G | open |
| Emi's Biscotteria | Bakery | Bakery | 157 Grand Ave | open |
| Fandango Restaurant | Restaurant (service type not stated) | Mediterranean · European | 223 17th St | open |
| Favaloro's Big Night Bistro | Restaurant (service type not stated) · Casual dining | Seafood · American | 545 Lighthouse Ave | open |
| Fishwife | Casual dining · Bar | Seafood | 1996 Sunset Dr | open |
| Flourish Cafe Pacific Grove | Restaurant (service type not stated) | 481 Lighthouse Ave | open | |
| Fourniers Bakery Cafe | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 650 Lighthouse Ave | open |
| Goodies | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 510 Lighthouse Ave Ste 2 | open |
| Happy Girl Kitchen Co | Café · Restaurant (service type not stated) | Coffee | 173 Central Ave | open |
| Holly's Lighthouse Cafe | Café · Restaurant (service type not stated) · Casual dining | Breakfast · Coffee · American | 602 Lighthouse Ave | open |
| Hops and Fog Brewing Company | Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar | 511 Lighthouse Ave | open | |
| il vecchio | Restaurant (service type not stated) · Casual dining | Italian · American | 110 Central Ave | open |
| International Cuisine | Restaurant (service type not stated) · Bar | Mediterranean · Seafood | 620 Lighthouse Ave Ste 220 | open |
| Isorhythms Music Therapy | Restaurant (service type not stated) | 220 Country Club Gate Ctr Ste 7 | open | |
| J & J God Inc | Restaurant (service type not stated) | 599 Lighthouse Ave | open | |
| Jeninni Kitchen + Wine Bar | Restaurant (service type not stated) · Bar | Mediterranean · American | 542 Lighthouse Ave | open |
| Jennini Enterprises Inc | Restaurant (service type not stated) | 542 Lighthouse Ave Ste 102 | open | |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 100 Country Club Gate Center | open |
| Julia's Vegetarian Restaurant | Restaurant (service type not stated) | Vegetarian · Healthy / salads / bowls | 1180 Forest Ave | open |
| Kelso Therapeutics, Llc | Restaurant (service type not stated) | 505 Central Ave Ste 201 | open | |
| Kris Michael Bruns Dba Kris Bruns Construction | Restaurant (service type not stated) | 410 Grand Ave Unit B | open | |
| La Mia Cucina | Restaurant (service type not stated) | Italian · European | 208 17th St | open |
| Lapperto's | Dessert | Ice cream / frozen desserts | 821 W Main St | open |
| Latitudes | Restaurant (service type not stated) | Seafood | 631 Ocean View Blvd | open |
| Little Chicken House | Restaurant (service type not stated) | Chicken / wings · American | 1193 Forest Ave | open |
| Los Amigos Restaurante | Restaurant (service type not stated) · Casual dining | Mexican · Latin American (other) · American | 1184 Forest Ave | open |
| Love Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 1180 Forest Ave Ste a | open |
| Lucy's On Lighthouse | Dessert | Hot dogs · Ice cream / frozen desserts · American | 1120 Lighthouse Ave | open |
| M. W. McDonald & Associates | Quick service | Burgers | 311 Forest Ave | open |
| Mai Thai Cuisine | Restaurant (service type not stated) | Thai | 1125 Sinex Ave | open |
| Mai Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 1219 Forest Ave | open |
| Mando's Restaurant | Restaurant (service type not stated) | Mexican | 162 Fountain Ave | open |
| Mauricio's | Restaurant (service type not stated) | Breakfast | 589 Lighthouse Ave | open |
| Max's Grill | Restaurant (service type not stated) | French · European | 209 Forest Ave | open |
| Mezzaluna Pasteria & Mozzarella Bar Pacific Grove | Restaurant (service type not stated) | Italian | 1188 Forest Ave | open |
| Michael's Grill & Taqueria | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · Latin American (other) | 1126 Forest Ave | open |
| Mountain Mike's Pizza Mountain Mike's Pizza | Restaurant (service type not stated) | Pizza · American | 1116 Forest Ave | open |
| Nura Sushi & Island Grill | Restaurant (service type not stated) | 589 Lighthouse Ave | open | |
| Ocean Sushi Deli Ocean Sushi & Salad | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2701 David Ave | open |
| Old Bath House Bar & Grill Llc | Restaurant (service type not stated) | 618 Ocean View Blvd | open | |
| Oriental Gourmet | Restaurant (service type not stated) | Asian · Chinese | 1184 Forest Ave unit g | open |
| P.G. Juice n' Java | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 599 Lighthouse Ave | open |
| Pacific Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 663 Lighthouse Ave | open |
| Passionfish Passionfish | Restaurant (service type not stated) | Seafood · American | 701 Lighthouse Ave | open |
| Patisserie Bechler | Bakery · Dessert | Bakery · French · Dessert | 1225 Forest Ave | open |
| Pavel's Backerei | Bakery · Dessert | Bakery · Dessert | 219 Forest Ave | open |
| Peppers Mexicali Cafe | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 170 Forest Ave | open |
| Petra Restaurant | Restaurant (service type not stated) | Middle Eastern · Mediterranean · Greek | 477 Lighthouse Ave | open |
| Phoebe's Cafe | Café · Restaurant (service type not stated) | Coffee · American | 800 Asilomar Ave | open |
| Pizza Grotto | Restaurant (service type not stated) | 481 Lighthouse Ave | open | |
| Pizza My Way | Restaurant (service type not stated) | Pizza · Italian | 1157 Forest Ave | open |
| Point Pinos Grill - Closed Temporarily | Casual dining · Bar | American · Breakfast | 79 Asilomar Ave | open |
| Red House Cafe | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 662 Lighthouse Ave | open |
| Round Table Pizza | Restaurant (service type not stated) | Pizza | 1116 Forest Ave | open |
| Rudolfo's Cafe | Restaurant (service type not stated) · Café | Italian · Chicken / wings · Coffee · American | 543 Lighthouse Ave | open |
| Seventeen Mile Drive Store | Quick service · Specialty food shop | Sandwiches | 2184 Sunset Dr | open |
| Shoreline Bistro | Restaurant (service type not stated) | Breakfast · American | open | |
| Spanish Bay | Bar | open | ||
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea · Café · Bakery | Coffee · Juice / smoothies · Bakery | 100 Country Club Gate Center | open |
| Stillwater Bar & Grill Pebble Beach | Restaurant (service type not stated) · Casual dining · Bar | 8 Arkwright Ct | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 190 Country Club Gate Ctr | open |
| Swirl Cellars | Winery / distillery / taproom · Bar | 2819 Forest Hill Blvd | open | |
| Takara Sushi Japanese Restaurant | Restaurant (service type not stated) | Asian · Sushi · Japanese | 218 17th St | open |
| Taste Cafe & Bistro | Restaurant (service type not stated) · Café | European · Coffee | 1199 Forest Ave #5 | open |
| Taste of India | Restaurant (service type not stated) | Asian | 1180 FOREST Ave Ste A | open |
| Thai Bistro II | Restaurant (service type not stated) | Thai · Japanese · Sushi · Asian | 159 Central Ave | open |
| The Bagel Bakery | Bakery | Bakery · Sandwiches | 1132 Forest Ave | open |
| The Block Wine Bar | Bar | 665 Lighthouse Ave | open | |
| The Bookworks | Coffee shop | Coffee | 667 Lighthouse Ave | open |
| The Caledonian | Restaurant (service type not stated) · Casual dining | European · American | 150 Fountain Ave | open |
| The Full Irish | Bakery | Bakery | 1180 Forest Ave Ste G | open |
| The Ice Cream Shoppe | Dessert | Ice cream / frozen desserts | 708 Lighthouse Ave | open |
| The Monarch Pub & Restaurant | Bar · Casual dining | 617 Lighthouse Ave | open | |
| The Works - Tea, Coffee & Books | Coffee shop · Café | Coffee | 200 Country Club Gate Ctr | open |
| Tillie Gorts Cafe | Restaurant (service type not stated) | Vegan | 111 Central Ave | open |
| Tinnery-At the Beach | Bar | 631 Ocean View Blvd (@ 17th St) | open | |
| Toasties Cafe | Café | Coffee · Breakfast · American | 702 Lighthouse Ave | open |
| Ttobongee Chicken | Restaurant (service type not stated) | Korean · Chicken / wings · Asian | 1184 Forest Ave | open |
| Vito's | Restaurant (service type not stated) | Italian | 1180 Forest Ave | open |
| Vivolo's Chowder House | Restaurant (service type not stated) | Seafood · American | 127 Central Ave | open |
| Willy's Native Indian and Wild Western Art | Restaurant (service type not stated) | Indian | 170 Central Ave | open |
| Winston's | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 602 Lighthouse Ave | open |
| The Grill at Point Pinos | Restaurant (service type not stated) | American | 79 Asilomar Blvd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 51 | 49 | — | — | — | 2 | SIC1987 |
| 1995 | 53 | 50 | — | — | — | 3 | SIC1987 |
| 1996 | 55 | 53 | — | — | — | 2 | SIC1987 |
| 1997 | 58 | 57 | — | — | — | 1 | SIC1987 |
| 1998 | 57 | 52 | 32 | 16 | 4 | 1 | NAICS1997 |
| 1999 | 57 | 52 | 32 | 14 | 6 | 1 | NAICS1997 |
| 2000 | 54 | 50 | 33 | 11 | 6 | — | NAICS1997 |
| 2001 | 56 | 52 | 30 | 15 | 7 | — | NAICS1997 |
| 2002 | 52 | 49 | 32 | 12 | 5 | — | NAICS1997 |
| 2003 | 49 | 46 | 31 | 11 | 4 | 1 | NAICS2002 |
| 2004 | 55 | 51 | 32 | 13 | 6 | 1 | NAICS2002 |
| 2005 | 58 | 55 | 37 | 12 | 6 | 1 | NAICS2002 |
| 2006 | 49 | 47 | 29 | 11 | 7 | — | NAICS2002 |
| 2007 | 54 | 49 | 32 | 13 | 4 | — | NAICS2002 |
| 2008 | 54 | 48 | 32 | 11 | 5 | — | NAICS2007 |
| 2009 | 58 | 48 | 30 | 12 | 6 | — | NAICS2007 |
| 2010 | 58 | 48 | 31 | 11 | 6 | — | NAICS2007 |
| 2011 | 53 | 43 | 27 | 12 | 4 | — | NAICS2007 |
| 2012 | 53 | 42 | 27 | 10 | 5 | — | NAICS2012 |
| 2013 | 59 | 49 | 33 | 11 | 5 | — | NAICS2012 |
| 2014 | 55 | 45 | 31 | 9 | 5 | — | NAICS2012 |
| 2015 | 58 | 51 | 35 | 10 | 6 | — | NAICS2012 |
| 2016 | 59 | 48 | 33 | 10 | 5 | — | NAICS2012 |
| 2017 | 56 | 50 | 34 | 10 | 6 | — | NAICS2017 |
| 2018 | 53 | 47 | 32 | 8 | 7 | — | NAICS2017 |
| 2019 | 55 | 49 | 34 | 8 | 7 | — | NAICS2017 |
| 2020 | 48 | 42 | 30 | 6 | 6 | — | NAICS2017 |
| 2021 | 51 | 45 | 33 | 7 | 5 | — | NAICS2017 |
| 2022 | 56 | 51 | 35 | 8 | 8 | — | NAICS2022 |
| 2023 | 53 | 48 | 31 | 8 | 9 | — | NAICS2022 |