BMIE Market 93953
Monterey County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 3,613 2020–2024 ACS 5-year estimate ±392 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 1,672 2020–2024 ACS 5-year estimate ±217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 4,509 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,809 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $142,763 2020–2024 ACS 5-year estimate ±27,441 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 63.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 8.1 sq mi Census Gazetteer 2020 |
| Restaurants | Not published for this ZIP 2020 · U.S. Census Bureau, ZIP Code Business Patterns 2020 detail (NAICS2017) · by USPS ZIP 93953 |
| Restaurants per 10,000 residents | Not yet derived |
| Restaurant growth, 5-year | +0.0% DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2006 → 2016, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -66.7% DERIVED: 1996 → 2016, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2021 | 1 (range 1–1) FORECAST · linear trend v1 fitted to 2004–2016 (11 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 60 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 72 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 32 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 93953. Projection: linear trend v1, fitted 2004–2016, +0.0 restaurants per year, r² 1.00, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 71.8 | 72 | 40% | +28.7 |
| Restaurant Opportunity Score | 66.8 | 67 | 35% | +23.4 |
| Market Momentum Score | 31.6 | 32 | 25% | +7.9 |
Consumer Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 3,613 | 55 | 40% | +22.1 |
| Median household income (ACS) | 142,763 | 95 | 40% | +38.1 |
| Households (ACS) | 1,672 | 58 | 20% | +11.6 |
Restaurant Opportunity Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 2.8 | 98 | 25% | +24.5 |
| Population (ACS) | 3,613 | 55 | 20% | +11.1 |
| Median household income (ACS) | 142,763 | 95 | 20% | +19.0 |
Market Momentum Score: 32 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | -66.7 | 1 | 20% | +0.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (22)
By cuisine
American 6 · Seafood 5 · Coffee 3 · Asian 2 · Breakfast 2 · Hawaiian / Pacific 2 · Japanese 2 · Mexican 2 · Sushi 2 · French 1
By type
Restaurant (service type not stated) 17 · Bar 9 · Casual dining 3 · Café 2 · Coffee shop 2 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 19th Hole at Pebble Beach | Bar · Restaurant (service type not stated) | Seafood · American | 1498 Cypress Dr | open |
| Beach Club Dining Room | Restaurant (service type not stated) | American | 1576 Cypress Dr | open |
| Casa Margarita | Restaurant (service type not stated) | Mexican | 1531 Riata Rd | open |
| Gallery Cafe | Café · Restaurant (service type not stated) | Breakfast · Coffee | 1700 17 Mile Dr | open |
| Hay's Place | Restaurant (service type not stated) | Mexican | 3253 Stevenson Dr | open |
| Le St. Tropez | Restaurant (service type not stated) | French | Dolores St | open |
| Lexus Grand Tasting Tent | Winery / distillery / taproom | 3271 Stevenson Dr | open | |
| Lone Cypress | Restaurant (service type not stated) | 2700 17 Mile Dr | open | |
| MPCC Dunes Shelter-Private | Coffee shop · Restaurant (service type not stated) | Coffee | 2940 Old 17 Mile Dr | open |
| Pèppoli at Pebble Beach | Restaurant (service type not stated) · Bar | Asian · Sushi · Seafood · Japanese · Hawaiian / Pacific | 2700 17 Mile Dr | open |
| Peppoli's | Restaurant (service type not stated) | 2700 17 Mile Dr | open | |
| Porter's Grill & Pub at Poppy Hills Golf Course | Restaurant (service type not stated) | American | 3200 Lopez Rd | open |
| Roy's | Restaurant (service type not stated) | Asian · Sushi · Seafood · Japanese · Hawaiian / Pacific | 2700 17 Mile Dr | open |
| Spyglass Hill Grill | Restaurant (service type not stated) | 3206 Stevenson Dr | open | |
| Stave Wine Cellar | Bar | 2700 17 Mile Dr | open | |
| Sticks | Bar · Restaurant (service type not stated) | Breakfast | 2700 17 Mile Dr | open |
| Stillwater Bar & Grill | Bar · Restaurant (service type not stated) | Seafood | 1700 17 Mile Dr | open |
| Stillwater Bar & Grill | Casual dining · Bar | Seafood · American | 1700 17 Mile Dr | open |
| Tap Room Tap Room | Bar · Restaurant (service type not stated) · Casual dining | 1700 17 Mile Dr | open | |
| The Bench | Restaurant (service type not stated) · Casual dining · Bar | American | 1700 17 Mile Dr | open |
| The Gallery Cafe, Pebble Beach CA | Café · Coffee shop | Coffee · American | open | |
| Trap's Bar & Lounge | Bar | 2700 17 Mile Dr | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 2 | 2 | — | — | — | — | SIC1987 |
| 1995 | 1 | 1 | — | — | — | — | SIC1987 |
| 1996 | 4 | 3 | — | — | — | 1 | SIC1987 |
| 1997 | 3 | 3 | — | — | — | — | SIC1987 |
| 1998 | 2 | 1 | 1 | — | — | — | NAICS1997 |
| 1999 | 2 | 1 | 1 | — | — | — | NAICS1997 |
| 2000 | 2 | 1 | 1 | — | — | — | NAICS1997 |
| 2001 | 3 | 2 | 2 | — | — | — | NAICS1997 |
| 2002 | 4 | 3 | 3 | — | — | — | NAICS1997 |
| 2003 | 2 | 1 | 1 | — | — | — | NAICS2002 |
| 2004 | 3 | 1 | 1 | — | — | 1 | NAICS2002 |
| 2005 | 2 | 1 | 1 | — | — | — | NAICS2002 |
| 2006 | 2 | 1 | 1 | — | — | — | NAICS2002 |
| 2007 | 2 | 1 | — | 1 | — | — | NAICS2002 |
| 2008 | 2 | 1 | — | 1 | — | — | NAICS2007 |
| 2009 | 2 | 1 | — | 1 | — | — | NAICS2007 |
| 2010 | 1 | — | — | — | — | — | NAICS2007 |
| 2011 | 3 | 1 | — | 1 | — | — | NAICS2007 |
| 2012 | 2 | — | — | — | — | — | NAICS2012 |
| 2013 | 3 | 1 | 1 | — | — | — | NAICS2012 |
| 2014 | 3 | 1 | 1 | — | — | — | NAICS2012 |
| 2015 | 2 | 1 | 1 | — | — | — | NAICS2012 |
| 2016 | 2 | 1 | 1 | — | — | — | NAICS2012 |
| 2017 | 4 | — | — | — | — | — | NAICS2017 |
| 2018 | 3 | — | — | — | — | — | NAICS2017 |
| 2019 | 3 | — | — | — | — | — | NAICS2017 |
| 2020 | 3 | — | — | — | — | — | NAICS2017 |