BMIE Market 96818

Honolulu County, Hawaii · ZCTA boundaries as of 2020

Profile

Population (current estimate)	54,822 2020–2024 ACS 5-year estimate ±2,024 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	18,366 2020–2024 ACS 5-year estimate ±684 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	50,586 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	17,313 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,567 2020–2024 ACS 5-year estimate ±6,012 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,190 2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$667,900 2020–2024 ACS 5-year estimate ±32,828 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.8 sq mi Census Gazetteer 2020
Restaurants	60 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 96818
Restaurants per 10,000 residents	9.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+39.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+62.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+87.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	72 (range 66–78) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.7 per year, r² 0.80) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	91 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 96818. Projection: linear trend v1, fitted 2013–2023, +1.7 restaurants per year, r² 0.80, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Hawaii and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 78, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	91.0	91	40%	+36.4
Restaurant Opportunity Score	79.9	80	35%	+28.0
Market Momentum Score	67.2	67	25%	+16.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 91 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	54,822	98	40%	+39.1
Median household income (ACS)	100,567	81	40%	+32.5
Households (ACS)	18,366	97	20%	+19.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	39.5	77	35%	+26.9
Restaurants per 10,000 residents (lower = more room)	10.9	69	25%	+17.2
Population (ACS)	54,822	98	20%	+19.6
Median household income (ACS)	100,567	81	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.5	60	50%	+29.9
10-year restaurant growth	39.5	77	30%	+23.1
20-year restaurant growth	62.2	72	20%	+14.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (113)

By cuisine

American 17 · Coffee 16 · Asian 13 · Sandwiches 10 · BBQ 8 · Pizza 8 · Burgers 7 · Japanese 7 · Mexican 6 · Bakery 5 · Juice / smoothies 5 · Korean 5 · Chinese 4 · Healthy / salads / bowls 4 · Ice cream / frozen desserts 4 · Sushi 4 · Tea / bubble tea 4 · Chicken / wings 3 · Dessert 3 · Thai 3 · Greek 2 · Hawaiian / Pacific 2 · Hot dogs 2 · Noodles / ramen / pho 2 · Seafood 2 · Breakfast 1 · Indian 1 · Italian 1 · Vietnamese 1

By type

Restaurant (service type not stated) 71 · Quick service 32 · Café 15 · Coffee shop 9 · Juice, smoothie, tea 7 · Bar 6 · Dessert 6 · Bakery 5 · Casual dining 3 · Food truck 3 · Buffet 1 · Delivery-focused 1 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	4725 Bougainville Dr Bldg 631	open
Baja Taco's	Restaurant (service type not stated) · Food truck	Mexican	Lyman Rd	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	930 Valkenburgh St	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	4259 Lawehana St	open
Bee's Boba Express	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	4725 Bougainville Dr bldg 276	open
Blessed Kitchen	Restaurant (service type not stated) · Café	American · Coffee	10 Hickam Ct	open
Blue Pacific Management, Llc.	Restaurant (service type not stated)		4510 Salt Lake Blvd Ste D14	open
Burger King	Quick service		Aliamanu Dr	open
Bvw Food Inc	Restaurant (service type not stated)		848 Ala Lilikoi St Ste 118	open
Charleys Philly Steaks	Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	4725 Bougainville Dr	open
Chow Mein Express	Quick service · Restaurant (service type not stated)	Korean · Chinese · BBQ · Sandwiches	4725 Bougainville Dr	open
Cocktail Lounge	Bar		Terminal 1	open
Coffee Bean and Tea Leaf	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea		open
Dairy Queen (Treat) Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	4725 Bougainville Dr Bldg 631	open
Domino's Domino's Pizza	Delivery-focused · Restaurant (service type not stated)	Pizza	1756 Kuntz Ave	open
Domino's Pizza Domino's	Quick service		4561 Salt Lake Blvd Suite B	open
Domino's Pizza	Quick service		Fort Shafter Bldg 550	open
Drive Thru Joe Drive Thru Joe	Coffee shop · Café	Coffee	25 E St Bldg 2186	open
Ed & Don's Candies	Dessert		4462 Malaai St	open
Elite Catering	Restaurant (service type not stated)		4369 Lawehana St	open
Famous Famiglia Pizzaria	Restaurant (service type not stated)	Pizza	4725 Bougainville Dr	open
Fleet Reserve Association	Bar		891 Valkenburgh St	open
Food Court Hickam AFB	Quick service · Restaurant (service type not stated) · Food truck			open
Full Bird Cafe by Drive Thru Joe Drive Thru Joe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	355 Mamiya Ave	open
Genki Sushi Express	Restaurant (service type not stated)		4561 Salt Lake Blvd	open
Genki Sushi Usa	Restaurant (service type not stated)	Japanese · Sushi	4561 Salt Lake Blvd Ste 110	open
Gouveia's Ono Banana Bread	Bakery · Restaurant (service type not stated)	Bakery	99-500 Salt Lake Blvd	open
Hapa Bar	Bar	American · Seafood	3465 Mamala Bay Dr	open
Hong Sheng Llc	Restaurant (service type not stated)		4510 Salt Lake Blvd Ste C1	open
I Love Country Cafe	Café	American · Coffee	4725 Bougainville Dr	open
India Café Curry Express	Restaurant (service type not stated)	Indian	4725 Bougainville Dr #631	open
Irresistible Ice, LLC	Dessert	Dessert · Ice cream / frozen desserts	4035 Ironwood Loop	open
Islander Drive Inn	Restaurant (service type not stated)	Hawaiian / Pacific · American	848 Ala Lilikoi St	open
Jack in the Box	Quick service		4510 Salt Lake Blvd	open
Jack in the Box	Quick service		4859 Warden Ave	open
Jamba Jamba	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	930 Valkenburgh St #109	open
Jamba Stadium Mall Jamba	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	4510 Salt Lake Blvd Ste D	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	4819 Bougainville Drive	open
Koa Pancake House Koa Pancake House	Restaurant (service type not stated) · Casual dining	Breakfast · American	930 Valkenburgh St #101	open
Koki Restaurants - Honolulu	Quick service		252 Main St	open
Laniakea Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	319 Lexington Blvd	open
Lanikai Juice	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	4725 Bougainville Dr	open
Little Caesars Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	4725 Bougainville Dr	open
Little Caesars Pizza Little Caesars	Restaurant (service type not stated) · Quick service	Pizza	4561 Salt Lake Blvd	open
Liz's BBQ	Restaurant (service type not stated)	BBQ · American	4725 Bougainville Dr	open
Mangiamo By 604	Restaurant (service type not stated)	Italian	943 Valkenburgh St	open
Mark's Drive Inn	Casual dining · Restaurant (service type not stated)	American	4510 Salt Lake Blvd	open
Matsutake Sushi	Restaurant (service type not stated)	Japanese · Sushi	848 Ala Lilikoi St	open
McDonald's McDonald's	Quick service	Burgers · American	4561 Salt Lake Blvd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	881 FREDRICK ST (Joint Base)	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	928 Valkenburgh St	open
McDonald's McDonald's	Quick service	Burgers · American	4725 Bougainville Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	848 Ala Lilikoi St	open
Moe's Southwest Grill Moe's Southwest Grill	Quick service		4725 Bougainville Drive Building No. 631	open
Moe's Southwest Grill	Restaurant (service type not stated)	Mexican	4725 Bougainville Dr #631	open
Mr. Gyros	Restaurant (service type not stated)	Greek	4725 Bougainville Dr	open
Olay’s Thai Express - NEX Pearl Harbor	Quick service · Food truck	Thai	4725 Bougainville Dr	open
Ono Loco Tacos	Restaurant (service type not stated)	Mexican	4561 Salt Lake Blvd	open
Pad Thai	Restaurant (service type not stated)	Thai · Asian	848 Ala Lilikoi St	open
Pagaikiki's Kitchen	Restaurant (service type not stated)	BBQ · American	4725 Bougainville Dr #1	open
Panda Express Panda Express México	Quick service	Chinese · Asian	4847 Warden Avenue	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	4380a lawehana st	open
Papa Johns Pizza	Restaurant (service type not stated)	Chicken / wings	4725 Bougainville Dr	open
pearl harbors NEX/commisary	Bar			open
Pepper Lunch	Restaurant (service type not stated)	Japanese	930 Valkenburgh St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	4510 Salt Lake Blvd Honolulu	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	848 Ala Lilikoi St Honolulu	open
Pizza Hut Express Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Pizza · Coffee	4380 Lawehana St	open
Platinum Pub	Bar		1954 O'Callahan St	open
Pop Pop Donuts	Restaurant (service type not stated) · Bakery	Hot dogs · Bakery	4725 Bougainville Dr	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches · American	4275 Radford Dr, The Navy Exchange Mall At Pearl Harbor Mall	open
Rainbow Dough, Microbakery & Tutorials	Bakery	Bakery		open
Rally OY	Restaurant (service type not stated)	Asian	100 Second St	open
Ramen Ya Ramen Ya	Restaurant (service type not stated)	Japanese · Noodles / ramen / pho · Asian	2810 Valkenburgh St	open
Redsun 808 Llc	Restaurant (service type not stated)		4725 Bougainville Dr	open
Restaurant 604	Restaurant (service type not stated)	Asian · Seafood · American	57 Arizona Memorial Dr #108	open
Royal Palace Restaurant	Restaurant (service type not stated)	Chinese · Asian	4510 Salt Lake Blvd C1	open
Ruby Tuesday Moanalua Ruby Tuesday	Restaurant (service type not stated)	American · Burgers	Moanalua Center, 930 Valkenburgh St Ste 211	open
Salt Lake Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	848 Ala Lilikoi St #115	open
Seattle's Best Coffee	Coffee shop	Coffee	4725 Bougainville Dr	open
Shaka Shaka Tea Express Shaka Shaka Tea Express	Juice, smoothie, tea · Café	Juice / smoothies · Tea / bubble tea · Coffee	848 Ala Lilikoi St	open
Sniper's Fishtables N Slots	Café		1688 Piikea St	open
Snow In Four Seasons	Dessert		4725 Bougainville Dr PMB 96818	open
Soleil Hawaii Bakery	Bakery	Bakery	4369 Lawehana St Ste B2	open
Soon's Kal Bi Drive In	Restaurant (service type not stated)	BBQ · Korean · Asian	898 Ala Lilikoi St	open
Stadium Camellia Restaurant	Restaurant (service type not stated)	Japanese · Korean · BBQ	4510 Salt Lake Blvd	open
Stadium Giant Malts and Bar-B-Que	Restaurant (service type not stated)	BBQ · American	4510 Salt Lake Blvd	open
Stadium Pho	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	4510 Salt Lake Blvd Unit A2	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	4561 Salt Lake Boulevard	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	930 Valkenburgh St	open
Starbucks Starbucks	Coffee shop · Café	Coffee	4725 Bougainville Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4510 Salt Lake Blvd Ste B1-2 Ste B1-2	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches		open
Subway	Other	Sandwiches	930 Valkenburgh St Spc 103	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches		open
Subway	Restaurant (service type not stated)	Sandwiches	848 Ala Lilikoi St	open
Sumo Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian		open
Super Gyros	Restaurant (service type not stated)	Greek	4725 Bougainville Dr	open
Taco Bell Taco Bell	Quick service	Mexican	4510 Salt Lake Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	934 Valkenburgh St	open
Taco Bell	Quick service		4725 Bougainville Dr	open
Taco Del Mar - Moanalua	Restaurant (service type not stated)	Mexican	930 Valkenburgh St Spc 104	open
Teapresso Bar	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	4369 Lawehana St	open
TEX 808 BBQ and Brews	Casual dining · Bar	BBQ · American	930 Valkenburgh St	open
Thai Shack by Chef T	Restaurant (service type not stated)	Thai · Asian	4725 Bougainville Dr	open
The Lanai At Mamala Bay	Restaurant (service type not stated)	American · Hawaiian / Pacific	3465 Mamala Bay Dr	open
Timmy T's Gourmet Grinders Sandwich Shop	Quick service · Restaurant (service type not stated)	Sandwiches	930 Valkenburgh St C103	open
Wahlburgers Wahlburgers	Restaurant (service type not stated)	Burgers · American	4725 Bougainville Dr	open
Woody's Hot Dogs	Restaurant (service type not stated)	Hot dogs	NEX Pearl Harbor	open
Yakinuku Camella Buffet Restaurant Aloha Staduim Mall	Buffet · Restaurant (service type not stated)	Korean		open
Yummy Korean Bar-B-Q	Restaurant (service type not stated)	Korean · BBQ · Asian	930 Valkenburgh St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	848 Ala Lilikoi St	open
Shugga Momma Soulfood Kitchen, Llc	Restaurant (service type not stated)	Cajun, Creole, Southern	4725 Bougainville Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	33	32	—	—	—	1	SIC1987
1995	33	33	—	—	—	—	SIC1987
1996	33	33	—	—	—	—	SIC1987
1997	41	38	—	—	—	3	SIC1987
1998	39	37	7	29	1	2	NAICS1997
1999	40	38	9	26	3	2	NAICS1997
2000	42	40	12	25	3	2	NAICS1997
2001	36	35	7	25	3	1	NAICS1997
2002	40	39	10	27	2	1	NAICS1997
2003	39	37	8	27	2	1	NAICS2002
2004	39	36	7	27	2	1	NAICS2002
2005	44	40	10	26	4	1	NAICS2002
2006	51	46	8	32	6	1	NAICS2002
2007	55	47	6	36	5	4	NAICS2002
2008	57	50	4	37	9	2	NAICS2007
2009	54	48	6	33	8	2	NAICS2007
2010	52	47	6	33	7	2	NAICS2007
2011	52	48	8	33	6	1	NAICS2007
2012	50	46	8	33	5	1	NAICS2012
2013	48	43	6	32	5	3	NAICS2012
2014	50	45	5	33	7	3	NAICS2012
2015	52	48	6	33	9	2	NAICS2012
2016	61	55	9	36	10	2	NAICS2012
2017	58	55	8	37	10	—	NAICS2017
2018	64	58	9	40	9	—	NAICS2017
2019	65	59	9	41	9	—	NAICS2017
2020	64	59	8	41	10	—	NAICS2017
2021	66	57	8	40	9	—	NAICS2017
2022	68	60	9	38	13	—	NAICS2022
2023	66	60	9	36	15	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 96818. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
96853	0.5 mi	3	2023
96860	1.1 mi	4	2023
96820	1.3 mi	1	2016
96859	3.4 mi	—
96858	3.6 mi	—
96819	4.0 mi	67	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.