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BMIE Market 96853

Honolulu County, Hawaii · ZCTA boundaries as of 2020

Profile

Population (current estimate)526
2020–2024 ACS 5-year estimate ±13 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households0
2020–2024 ACS 5-year estimate ±12 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count462
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age22.0
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.2 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 96853
Restaurants per 10,000 residents21.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-40.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+200.0%
DERIVED: 1994 → 2014, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20285 (range 2–8)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score33 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score15 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score44 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score47 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 33 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score15.11540%+6.1
Restaurant Opportunity Score444435%+15.4
Market Momentum Score46.74725%+11.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 15 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)5262240%+14.7
Households (ACS)0120%+0.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (Medium confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+36.0
Restaurants per 10,000 residents (lower = more room)57.0825%+2.6
Population (ACS)5262220%+5.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-40750%+3.5
10-year restaurant growth508230%+24.7
20-year restaurant growth2009320%+18.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (15)

By cuisine

Coffee 3 · Sandwiches 3 · BBQ 2 · Cajun, Creole, Southern 2 · Chicken / wings 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · American 1 · Asian 1 · Bakery 1 · Burgers 1 · Greek 1 · Juice / smoothies 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 9 · Quick service 4 · Coffee shop 3 · Bar 2 · Casual dining 2 · Catering 2 · Dessert 2 · Food truck 2 · Bakery 1 · Café 1 · Fast casual 1 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
10th Puka Sports LoungeBar · Casual dining2105 McClelland Stopen
Baskin-RobbinsDessertIce cream / frozen desserts10 Hickam Ct Unit 2open
Bing Bros HickamRestaurant (service type not stated)Asian1232 Vickers Aveopen
Burger KingQuick service · Restaurant (service type not stated)BurgersVanderburg & Freedom Ave, Building 2096open
Charleys Philly SteaksRestaurant (service type not stated)Sandwiches265 Mcclellan Stopen
Drive Thru Joe Drive Thru JoeCoffee shop · Food truck · CateringCoffee1756 Kuntz Aveopen
Drive Thru Joe Drive Thru JoeCoffee shop · Food truck · CateringCoffee69 Abele Stopen
Kiani's Original Guava ChickenRestaurant (service type not stated)Chicken / wings · BBQ20 Hickam Ctopen
Menchie'sOther · DessertIce cream / frozen desserts1756 Kuntz Aveopen
Planet Smoothie Planet SmoothieJuice, smoothie, tea · Quick serviceJuice / smoothies · Healthy / salads / bowls1120 Vickers Aveopen
Smokin' Wings and Southern ThingsRestaurant (service type not stated)BBQ · Latin American (other) · Cajun, Creole, Southern355 Mamiya Aveopen
Starbucks StarbucksQuick service · Coffee shop · Restaurant (service type not stated) · Café · BakerySandwiches · Coffee · Chicken / wings · Cajun, Creole, Southern · Bakery · AmericanHickam Ctopen
SubwayQuick service · Restaurant (service type not stated)SandwichesHickam Shoppette, Kuntz Ave, Bldg# 1756open
Super Gyros & Salads HickamRestaurant (service type not stated) · Fast casualGreek · Healthy / salads / bowls25 E Stopen
TradewindsCasual dining · Restaurant (service type not stated) · Bar150 McClelland Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411————SIC1987
200511—1——NAICS2002
200611—1——NAICS2002
200711—1——NAICS2002
200822—11—NAICS2007
200922—11—NAICS2007
201011——1—NAICS2007
201111——1—NAICS2007
201211——1—NAICS2012
201322—11—NAICS2012
201433111—NAICS2012
201544121—NAICS2012
201655113—NAICS2012
201755——3—NAICS2017
201865——3—NAICS2017
201966——3—NAICS2017
202087—33—NAICS2017
202154————NAICS2017
202243————NAICS2022
202343————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 96853. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
968180.5 mi602023
968201.3 mi12016
968601.6 mi42023
968593.7 mi—
968583.7 mi—
968194.1 mi672023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.