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BMIE Market 98396

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)844
2020–2024 ACS 5-year estimate ±278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households311
2020–2024 ACS 5-year estimate ±108 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count662
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units239
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$112,031
2020–2024 ACS 5-year estimate ±57,207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.8
2020–2024 ACS 5-year estimate ±15 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,173
2020–2024 ACS 5-year estimate ±290 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$485,400
2020–2024 ACS 5-year estimate ±80,892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area10.6 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98396
Restaurants per 10,000 residents15.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2008 → 2013, ZIP Code Business Patterns restaurants
Projected restaurants, 20182 (range 1–4)
FORECAST · linear trend v1 fitted to 1994–2013 (9 points, +0.0 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score56 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score52 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score61 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score52.45240%+28.0
Restaurant Opportunity Score61.06135%+28.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)8442940%+11.7
Median household income (ACS)112,0318740%+35.0
Households (ACS)3112920%+5.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)11.96525%+25.1
Population (ACS)8442920%+9.0
Median household income (ACS)112,0318720%+26.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

American 2 · Coffee 1 · Pizza 1

By type

Casual dining 2 · Bar 1 · Coffee shop 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Nomad PNWCoffee shopCoffee529 Church Stopen
Pick & Shovel Saloon & RestaurantCasual dining · BarAmerican527 Church Stopen
The Carlson BlockRestaurant (service type not stated) · Casual diningPizza · American531 Church Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994211SIC1987
1995211SIC1987
1996211SIC1987
199722SIC1987
199811NAICS1997
199911NAICS1997
200011NAICS1997
200111NAICS1997
200211NAICS1997
200311NAICS2002
200411NAICS2002
200511NAICS2002
200611NAICS2002
200711NAICS2002
20082111NAICS2007
2009111NAICS2007
2010111NAICS2007
20112211NAICS2007
20122211NAICS2012
2013111NAICS2012
201611NAICS2012
20183NAICS2017
20193NAICS2017
20203NAICS2017
20213NAICS2017
20233NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98396. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
983214.5 mi162023
983854.9 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.