BMIE Market 98321

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,150 2020–2024 ACS 5-year estimate ±1,321 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,055 2020–2024 ACS 5-year estimate ±423 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,152 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,534 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$127,411 2020–2024 ACS 5-year estimate ±11,291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,760 2020–2024 ACS 5-year estimate ±537 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$571,200 2020–2024 ACS 5-year estimate ±35,207 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	35.5 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98321
Restaurants per 10,000 residents	9.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+6.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+128.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 14–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	72 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 98321. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Washington and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 484, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.3	84	40%	+33.7
Restaurant Opportunity Score	79.3	79	35%	+27.8
Market Momentum Score	72.1	72	25%	+18.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,150	80	40%	+31.9
Median household income (ACS)	127,411	92	40%	+37.0
Households (ACS)	6,055	77	20%	+15.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	8.8	77	25%	+19.2
Population (ACS)	18,150	80	20%	+15.9
Median household income (ACS)	127,411	92	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	6.7	38	20%	+7.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

Coffee 7 · American 4 · Juice / smoothies 3 · Mexican 3 · Burgers 2 · Bakery 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Noodles / ramen / pho 1 · Pizza 1 · Sandwiches 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 16 · Bar 8 · Café 7 · Coffee shop 5 · Casual dining 4 · Brewery / taproom 3 · Juice, smoothie, tea 3 · Quick service 2 · Bakery 1 · Dessert 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Amplify'd Fitness	Restaurant (service type not stated)		23416 124th St E	open
Anchor House Coffee Roasters	Café · Restaurant (service type not stated) · Coffee shop	Coffee	873 Main St	open
Beef. It's What's for Dinner in Washington State.	Restaurant (service type not stated)	Noodles / ramen / pho	P.O. Box 795	open
Big Burger and Teriyaki	Restaurant (service type not stated)	Burgers	760 Main St	open
Blue Rooster	Café · Juice, smoothie, tea · Coffee shop	Coffee · Juice / smoothies	331 Hwy, WA-410	open
Bonnie's Buns	Bakery	Bakery	29297 WA-410	open
Bootleggers Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	29285 WA-410	open
Buckley Plateau Espresso	Coffee shop · Café	Coffee	29021 WA-410	open
Crazy Taco Buckley	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	28120 WA-410	open
Doxsa Nutrition and Social House	Restaurant (service type not stated) · Casual dining · Bar		151 S Cedar St Ste 200	open
Elk Head Brewing Co Inc	Brewery / taproom · Bar		28120 WA-410	open
Farm Shed Wines	Bar		22808 Sumner Buckley Hwy E	open
Firehouse Pub	Bar · Casual dining		720 Main St	open
Gravity Coffee GC Coffee	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	192 S 4th St	open
Jötunheim Meadery	Brewery / taproom		110 South Spruce St	open
Juice Zone	Juice, smoothie, tea	Juice / smoothies	28719 State Route 410 E	open
Lost Woods Brewery	Brewery / taproom · Restaurant (service type not stated) · Bar		28002 WA-410 suite 2	open
Lumberjacks Cafe and Gifts Lumberjacks Restaurant - Yuba City	Café · Restaurant (service type not stated)	American · Coffee	718 Main St	open
Main Street Bistro	Casual dining · Restaurant (service type not stated) · Bar		754 Main St	open
McDonald's McDonald's	Quick service		29360 Sr 410 E	open
Mom’s Tacos	Restaurant (service type not stated)	Mexican	28120 State Route 410 E	open
Redline Coffee Co	Coffee shop · Café	Coffee	10109 234th Ave E	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	135 Jefferson Avenue, Suite J	open
Taqueria Veronica	Restaurant (service type not stated)	Mexican	29297 WA-410	open
The Green Door	Bar		745 Main St	open
The Scoop on Main	Dessert	Ice cream / frozen desserts	880 Main St	open
Wally's Drive-In	Restaurant (service type not stated)	American · Burgers	282 WA-410	open
Wellhouse	Café	Coffee · Healthy / salads / bowls	729 Main St	open
Westside Pizza Westside Pizza	Restaurant (service type not stated)	Pizza · American	135 Jefferson Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	7	—	—	—	4	SIC1987
1995	9	6	—	—	—	3	SIC1987
1996	12	9	—	—	—	3	SIC1987
1997	17	15	—	—	—	2	SIC1987
1998	19	15	9	3	2	1	NAICS1997
1999	20	15	8	6	1	1	NAICS1997
2000	18	13	6	5	2	1	NAICS1997
2001	23	18	9	6	3	—	NAICS1997
2002	21	16	7	3	6	1	NAICS1997
2003	20	15	7	5	3	1	NAICS2002
2004	16	11	4	5	2	1	NAICS2002
2005	21	14	5	6	3	2	NAICS2002
2006	16	11	4	4	3	1	NAICS2002
2007	20	14	4	5	5	2	NAICS2002
2008	18	15	7	2	6	1	NAICS2007
2009	19	16	6	2	8	1	NAICS2007
2010	18	14	6	3	5	1	NAICS2007
2011	16	12	4	4	4	1	NAICS2007
2012	17	14	7	2	5	1	NAICS2012
2013	15	12	6	3	3	1	NAICS2012
2014	14	11	4	4	3	1	NAICS2012
2015	16	13	5	5	3	1	NAICS2012
2016	15	11	5	4	2	1	NAICS2012
2017	15	10	4	4	—	—	NAICS2017
2018	17	12	4	5	3	—	NAICS2017
2019	17	12	4	5	3	—	NAICS2017
2020	16	12	5	4	3	—	NAICS2017
2021	17	13	5	4	4	—	NAICS2017
2022	23	18	8	5	5	—	NAICS2022
2023	21	16	7	4	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98321. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
98385	1.5 mi	3	2023
98396	4.5 mi	1	2013
98391	4.7 mi	68	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.