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BMIE Market 98385

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)457
2020–2024 ACS 5-year estimate ±182 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households162
2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count459
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units185
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$152,500
2020–2024 ACS 5-year estimate ±71,815 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age38.7
2020–2024 ACS 5-year estimate ±20 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$504,400
2020–2024 ACS 5-year estimate ±91,732 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.7 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98385
Restaurants per 10,000 residents65.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-33.3%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20282 (range 1–3)
FORECAST · linear trend v1 fitted to 2007–2023 (11 points, 0.0 per year, r² 0.10) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score49 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score50 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score54 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score42 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score50.45040%+20.2
Restaurant Opportunity Score53.85435%+18.8
Market Momentum Score41.84225%+10.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 50 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4572040%+8.1
Median household income (ACS)152,5009640%+38.6
Households (ACS)1621920%+3.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)65.7725%+1.7
Population (ACS)4572020%+4.0
Median household income (ACS)152,5009620%+19.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 42 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-33.3850%+4.1
10-year restaurant growth508230%+24.7
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

Coffee 2 · Juice / smoothies 1

By type

Coffee shop 2 · Bar 1 · Café 1 · Casual dining 1 · Juice, smoothie, tea 1 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Clink coffee coCoffee shop · CaféCoffee202 WA-162open
South Prairie Bar & GrillBar · Casual dining121 WA-162open
Trailside Connections EspressoCoffee shop · Restaurant (service type not stated) · Juice, smoothie, teaCoffee · Juice / smoothies130 WA-162 Eopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
1996211SIC1987
1997211SIC1987
199832111NAICS1997
199932111NAICS1997
200032111NAICS1997
200132111NAICS1997
20023221NAICS1997
2003222NAICS2002
2004222NAICS2002
2005222NAICS2002
2006222NAICS2002
20073312NAICS2002
20083312NAICS2007
20093312NAICS2007
20103312NAICS2007
20113312NAICS2007
20122211NAICS2012
20132211NAICS2012
20142211NAICS2012
20152211NAICS2012
20162211NAICS2012
20183NAICS2017
2023333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98385. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
983211.5 mi162023
983914.3 mi682023
983964.9 mi12013
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.