BMIE Market 98418

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,264 2020–2024 ACS 5-year estimate ±1,180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,284 2020–2024 ACS 5-year estimate ±325 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,069 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,279 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$89,706 2020–2024 ACS 5-year estimate ±13,102 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,639 2020–2024 ACS 5-year estimate ±96 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$413,400 2020–2024 ACS 5-year estimate ±21,278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.7 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98418
Restaurants per 10,000 residents	11.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+19.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+108.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+108.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+212.5% DERIVED: 1999 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	30 (range 25–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 98418. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Washington and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 484, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.0	72	40%	+28.8
Restaurant Opportunity Score	68.8	69	35%	+24.1
Market Momentum Score	83.6	84	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,264	71	40%	+28.5
Median household income (ACS)	89,706	73	40%	+29.2
Households (ACS)	4,284	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	108.3	94	35%	+33.0
Restaurants per 10,000 residents (lower = more room)	24.4	28	25%	+6.9
Population (ACS)	10,264	71	20%	+14.2
Median household income (ACS)	89,706	73	20%	+14.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	19.1	77	50%	+38.3
10-year restaurant growth	108.3	94	30%	+28.3
20-year restaurant growth	108.3	85	20%	+17.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

Asian 10 · Coffee 9 · Vietnamese 6 · Bakery 4 · Japanese 4 · Mexican 4 · American 3 · Dessert 3 · Pizza 3 · Seafood 3 · Burgers 2 · Cajun, Creole, Southern 2 · Chinese 2 · Latin American (other) 2 · Sushi 2 · BBQ 1 · French 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mediterranean 1 · Sandwiches 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 32 · Coffee shop 7 · Café 6 · Quick service 6 · Bakery 4 · Dessert 4 · Bar 3 · Juice, smoothie, tea 2 · Casual dining 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
AMP Cafe	Coffee shop · Bar	Coffee · Mediterranean	858 S 38th St	open
Bambu Dessert Drinks	Juice, smoothie, tea · Restaurant (service type not stated) · Dessert · Coffee shop	Tea / bubble tea · Dessert · Coffee	773 S 38th St	open
Buddy's Chicken & Waffles	Restaurant (service type not stated)	American · Cajun, Creole, Southern	3709 S G St	open
Burger Ranch	Restaurant (service type not stated)	Burgers	820 S 38th St	open
Cafe Elite Cafe elite 2	Coffee shop · Café	Coffee · American	3829 S M St	open
Cafe La Vie	Restaurant (service type not stated) · Café	Vietnamese · French · Coffee · Asian	3724 S Yakima Ave	open
Casa U Betcha	Casual dining · Bar		4302 Pacific Ave	open
Connie's Donuts	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	4065 Pacific Ave	open
Crazy Taco	Restaurant (service type not stated)		3855 Pacific Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	3840 Pacific Ave Ste101	open
Dragon's Crawfish	Restaurant (service type not stated)	Cajun, Creole, Southern · Seafood	750 S 38th St	open
Flying Boots & Wings	Bar · Restaurant (service type not stated)		614 S 38th St	open
Gari of Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1209 S 38th St	open
Hue Ky Mi Gia	Restaurant (service type not stated)	Chinese	711 S 38th St	open
Huong Que Deli	Restaurant (service type not stated) · Bakery · Dessert	Vietnamese · Bakery · Dessert	3813 Yakima Ave Ste A	open
Jubilee Burgers Jubilee Burgers	Quick service	Burgers · American	858 S 38th St	open
La Cà 38th	Restaurant (service type not stated)	Vietnamese · Asian	1001 S 38th St	open
La Perla Del Mar	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	3850 Pacific Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	101 S 38th St Ste 113	open
Lobster House	Restaurant (service type not stated)	Chinese · Seafood	711 S 38th St	open
Lopez Gonzalez Inc	Restaurant (service type not stated)		701 S 38th St	open
Los Karnales Mexican Food Truck	Restaurant (service type not stated)	Mexican	3601 S G St	open
Mama's Teriyaki	Restaurant (service type not stated)	Asian · Japanese	3814 Pacific Ave #104	open
Mean Trucking Llc	Restaurant (service type not stated)		602 S 38th St	open
Milly Mills restaurant	Restaurant (service type not stated)		3630 S L St	open
NW COFFEE BROS.	Coffee shop · Café	Coffee	3317 Pacific Ave	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	3833 Pacific Avenue	open
Pho Tai	Restaurant (service type not stated)	Vietnamese · Asian	3814 Pacific Ave #106	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pub	Restaurant (service type not stated)		1209 S 38th St	open
R &amp K Wireless Llc	Restaurant (service type not stated)		101 S 38th St Ste 104	open
Rms Lincoln Subway Llc	Restaurant (service type not stated)		101 S 38th St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	3737 S G St	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	101 S 38th St	open
Tacoma Cone	Café · Juice, smoothie, tea · Dessert	Coffee · Juice / smoothies · Ice cream / frozen desserts	3629 S D St	open
Taqueria La Fondita	Restaurant (service type not stated)	Mexican	3737 S G St	open
Taqueria La Michoacana	Restaurant (service type not stated)	Mexican · Latin American (other)	1301 S 38th St	open
Teriyaki Kitchen	Restaurant (service type not stated)	Japanese · Asian	101 S 38th St #107	open
Tho Tuong BBQ	Restaurant (service type not stated)	BBQ · Asian	715 S 38th St	open
Vien Dong Restaurant	Restaurant (service type not stated)	Vietnamese · Asian	3801 S Yakima Ave	open
VK Viet Kitchen Tacoma	Restaurant (service type not stated)	Vietnamese · Asian	758 S 38th St	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated) · Coffee shop · Café · Bakery	Japanese · Coffee · Sushi · Bakery · Asian	1302 S 38th St	open
Pho Dragon	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	757 S 38th St	closed
The Vienna Deli	Quick service		701 S 38th St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1999	10	8	4	3	1	1	NAICS1997
2000	13	11	6	3	2	1	NAICS1997
2001	12	9	4	3	2	2	NAICS1997
2002	10	7	3	4	—	2	NAICS1997
2003	14	12	4	6	2	1	NAICS2002
2004	16	15	5	8	2	—	NAICS2002
2005	18	17	8	9	—	—	NAICS2002
2006	17	16	7	9	—	—	NAICS2002
2007	20	19	7	12	—	—	NAICS2002
2008	19	17	8	9	—	1	NAICS2007
2009	15	13	6	7	—	1	NAICS2007
2010	15	12	5	7	—	1	NAICS2007
2011	15	13	6	6	1	—	NAICS2007
2012	16	14	8	6	—	—	NAICS2012
2013	15	12	6	6	—	—	NAICS2012
2014	14	12	5	7	—	1	NAICS2012
2015	18	16	6	10	—	1	NAICS2012
2016	24	22	11	9	2	1	NAICS2012
2017	21	19	10	7	—	—	NAICS2017
2018	24	21	10	7	4	—	NAICS2017
2019	21	18	9	6	3	—	NAICS2017
2020	25	22	9	8	5	—	NAICS2017
2021	22	20	9	9	—	—	NAICS2017
2022	26	24	12	8	4	—	NAICS2022
2023	28	25	12	8	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98418. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
98409	1.5 mi	95	2023
98408	1.8 mi	36	2023
98404	1.9 mi	31	2023
98405	2.0 mi	37	2023
98402	2.1 mi	83	2023
98403	3.0 mi	28	2023
98416	3.2 mi	—
98421	3.4 mi	10	2023
98443	3.7 mi	1	2014
98406	4.2 mi	69	2023
98466	4.3 mi	52	2023
98424	4.4 mi	39	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.