BMIE Market 98445

Pierce County, Washington · ZCTA boundaries as of 2020

Profile

Population (current estimate)	33,684 2020–2024 ACS 5-year estimate ±2,022 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,981 2020–2024 ACS 5-year estimate ±575 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	29,661 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,403 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$92,520 2020–2024 ACS 5-year estimate ±6,140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,778 2020–2024 ACS 5-year estimate ±60 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$444,800 2020–2024 ACS 5-year estimate ±8,790 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	10.4 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 98445
Restaurants per 10,000 residents	3.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-18.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+125.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 8–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	26 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 98445. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.02, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Washington and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 484, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.4	84	40%	+33.8
Restaurant Opportunity Score	70.1	70	35%	+24.5
Market Momentum Score	25.7	26	25%	+6.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	33,684	91	40%	+36.4
Median household income (ACS)	92,520	76	40%	+30.2
Households (ACS)	11,981	89	20%	+17.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	2.7	98	25%	+24.5
Population (ACS)	33,684	91	20%	+18.2
Median household income (ACS)	92,520	76	20%	+15.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 26 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-18.2	14	50%	+7.0
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	12.5	41	20%	+8.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

Coffee 6 · American 4 · Bakery 3 · Sandwiches 3 · Japanese 2 · Pizza 2 · Asian 1 · BBQ 1 · Burgers 1 · Dessert 1 · Mexican 1 · Steakhouse 1

By type

Restaurant (service type not stated) 12 · Bar 7 · Quick service 5 · Café 4 · Coffee shop 4 · Bakery 3 · Casual dining 2 · Dessert 2 · Specialty food shop 2

Name	Type	Cuisine	Address	Status
(Little Vic's) Midland Tavern	Bar		1702 99th St E	open
2121 Tavern	Casual dining · Bar	American	2121 112th St E	open
Bar Bistro	Casual dining · Bar	American	1718 99th St E	open
Beat Labatory	Dessert · Bar	Japanese	8835 E B St	open
BigFoot Java BigFoot Java	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1920 112th St E	open
Breaking Bread Bakery	Bakery	Bakery	1615 97th St E	open
Cassidy's Pub & Outdoor Mini-Golf	Bar		9621 Portland Ave E	open
Cristol's Coffee Creations	Café	Coffee	10909 Portland Ave E	open
Espresso Stop	Coffee shop	Coffee	10909 Portland Ave E	open
Franz Bakery Outlet Franz Outlet The Dalles	Bakery	Bakery	11216 Golden Given Rd E	open
Good Vibes Espresso	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2924 112th St E	open
Good Wok Teriyaki	Restaurant (service type not stated)	Japanese · Asian	10909 Portland Ave E	open
Jubilee Burgers Jubilee Burgers	Restaurant (service type not stated)	Burgers · American	9901 Portland Ave E	open
Julianitos Mexican Food #2	Restaurant (service type not stated)	Mexican	10915 Portland Ave E	open
Luminaire Beauty Lounge	Bar			open
Maggi's Pizzas Kaniva	Restaurant (service type not stated)	Pizza	Ferris road, Kaniva, Victoria, 3419	open
Margo's Tasty Treats	Bakery · Dessert	Bakery · Dessert	332nd St E	open
Mario Bros Philly Cheese Steaks	Restaurant (service type not stated)	Steakhouse		open
McDonald's	Quick service · Restaurant (service type not stated)		11002 22nd Ave E	open
Mustard Seed Market & Deli Mustard Seed Market	Specialty food shop · Quick service	Sandwiches	10323 Portland Ave E	open
My 4 Sons BBQ	Restaurant (service type not stated)	BBQ · American	9823 Portland Ave E	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	102 military rd east	open
Spanaway Deli Mart	Specialty food shop · Quick service	Sandwiches	16305 22nd Ave E	open
Starbucks	Coffee shop	Coffee	10804 18th Ave E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	10909 Portland Ave	open
The Chef's Table	Restaurant (service type not stated)		11610 3rd Ave Ct E	open
WestCafe	Café · Bar	Coffee	9205 South Tacoma Way	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	4	—	—	—	5	SIC1987
1995	6	3	—	—	—	3	SIC1987
1996	6	2	—	—	—	4	SIC1987
1997	9	7	—	—	—	2	SIC1987
1998	9	6	2	3	1	2	NAICS1997
1999	10	5	2	2	1	4	NAICS1997
2000	9	6	3	2	1	2	NAICS1997
2001	11	7	3	4	—	3	NAICS1997
2002	10	7	2	4	1	2	NAICS1997
2003	11	8	2	5	1	2	NAICS2002
2004	11	8	2	5	1	2	NAICS2002
2005	12	9	2	6	1	2	NAICS2002
2006	10	7	2	4	1	2	NAICS2002
2007	12	9	2	5	2	2	NAICS2002
2008	12	10	2	7	1	2	NAICS2007
2009	10	8	2	5	1	2	NAICS2007
2010	11	9	2	6	1	2	NAICS2007
2011	14	11	3	6	2	2	NAICS2007
2012	15	11	2	5	4	3	NAICS2012
2013	13	9	1	5	3	2	NAICS2012
2014	12	8	1	5	2	2	NAICS2012
2015	15	11	3	6	2	2	NAICS2012
2016	18	13	4	6	3	2	NAICS2012
2017	18	15	4	6	5	—	NAICS2017
2018	14	11	4	4	3	—	NAICS2017
2019	15	12	4	4	4	—	NAICS2017
2020	14	11	5	3	3	—	NAICS2017
2021	14	11	5	3	3	—	NAICS2017
2022	13	12	3	5	4	—	NAICS2022
2023	10	9	3	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 98445. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
98446	1.4 mi	7	2023
98447	1.9 mi	—
98444	2.3 mi	65	2023
98373	3.9 mi	96	2023
98438	4.1 mi	2	2016
98375	4.3 mi	48	2023
98408	4.6 mi	36	2023
98439	4.6 mi	1	2016
98443	4.9 mi	1	2014
98404	5.0 mi	31	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.