BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 01524

Worcester County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)6,327
2020–2024 ACS 5-year estimate ±715 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households2,225
2020–2024 ACS 5-year estimate ±241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count6,696
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,594
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$102,099
2020–2024 ACS 5-year estimate ±8,948 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.0
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,661
2020–2024 ACS 5-year estimate ±257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$436,200
2020–2024 ACS 5-year estimate ±31,204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area15.9 sq mi
Census Gazetteer 2020
Restaurants13
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01524
Restaurants per 10,000 residents13.4
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+18.2%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+44.4%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+44.4%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+1,200.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202816 (range 13–19)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score70 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score71 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score66 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score74 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score71.17140%+28.4
Restaurant Opportunity Score65.86635%+23.0
Market Momentum Score73.77425%+18.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6,3276440%+25.6
Median household income (ACS)102,0998240%+32.9
Households (ACS)2,2256320%+12.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth44.47935%+27.6
Restaurants per 10,000 residents (lower = more room)20.63625%+9.0
Population (ACS)6,3276420%+12.8
Median household income (ACS)102,0998220%+16.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth18.27650%+38.0
10-year restaurant growth44.47930%+23.6
20-year restaurant growth44.46120%+12.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 5 · Pizza 4 · Coffee 3 · Sandwiches 3 · Dessert 2 · Italian 2 · Juice / smoothies 2 · Mexican 2 · Asian 1 · Bakery 1 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Steakhouse 1

By type

Restaurant (service type not stated) 19 · Quick service 5 · Bakery 3 · Bar 3 · Coffee shop 3 · Café 2 · Casual dining 2 · Dessert 2 · Juice, smoothie, tea 2 · Other 1

NameTypeCuisineAddressStatus
Barbers Crossing Road HouseRestaurant (service type not stated)Steakhouse · Seafood · American861 N Main Stopen
BBQ UndergroundRestaurant (service type not stated) · Casual dining · BarBBQ132 Marshall Stopen
Castle Cantina Tapas Bar & RestaurantBarSpanish / tapas · Mexican · Latin American (other)1230 Main Stopen
Castle RestaurantRestaurant (service type not stated)American1230 Main Stopen
Cheoy LeesRestaurant (service type not stated)Chinese · Asian1205 Main Stopen
Crossroads PizzaRestaurant (service type not stated)Pizza1060 N Main Stopen
Dippin Donuts Dippin' DonutsBakery · Restaurant (service type not stated) · Quick service · DessertDessert1181 Main Stopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee1081 Main Stopen
Farmhouse DinerRestaurant (service type not stated) · Casual diningAmerican15 S Main Stopen
Good Guys PizzaRestaurant (service type not stated)Pizza · Italian865 Main Stopen
Hot Dog Annie'sRestaurant (service type not stated)Hot dogs · American244 Paxton Stopen
Jade Fun, IncRestaurant (service type not stated)1205 Main Stopen
Las Cocinas MexicanasRestaurant (service type not stated) · Quick serviceMexican · Southwestern / Tex-Mex1673 Main Stopen
Matty-O's Pleasant Street BrewCoffee shop · CaféCoffee310 Pleasant Stopen
Northeast PizzaRestaurant (service type not stated) · Quick servicePizza1205 Main St #3open
Pleasant Street DinnerRestaurant (service type not stated)Breakfast310 Pleasant Stopen
S.w. Barretts, IncRestaurant (service type not stated)1205 Main Stopen
Sal’s PizzaRestaurant (service type not stated)Pizza · Italian1605 Main Stopen
Shri Vishnu IncRestaurant (service type not stated)20 Soojian Dropen
Smoothie King Smoothie KingJuice, smoothie, teaJuice / smoothies · Healthy / salads / bowls1605 Main Stopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee1621 Main Stopen
Subway SubwayQuick serviceSandwiches1620 Main Street, Wal-Mart #3409open
SubwayRestaurant (service type not stated)Sandwiches1620 Main Streetopen
SubwayOtherSandwiches1199 Main Stopen
Tebo's TavernBarAmericanopen
Walmart BakeryBakeryBakery20 Soojian Dropen
Wendy's Wendy'sQuick service1603 Main Stopen
Wings & CompanyRestaurant (service type not stated)Chicken / wings1072 Main Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411SIC1987
199511SIC1987
199644SIC1987
199799SIC1987
1998872411NAICS1997
1999873311NAICS1997
20001094411NAICS1997
200176231NAICS1997
200299531NAICS1997
200399531NAICS2002
200466321NAICS2002
200566321NAICS2002
200687322NAICS2002
20071110631NAICS2002
200899531NAICS2007
200977331NAICS2007
201099531NAICS2007
20111010532NAICS2007
20121010622NAICS2012
201399432NAICS2012
201499432NAICS2012
201599423NAICS2012
2016109333NAICS2012
2017111035NAICS2017
2018121154NAICS2017
2019131255NAICS2017
20201110433NAICS2017
2021111163NAICS2017
2022141475NAICS2022
2023131356NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01524. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
016112.1 mi32023
015422.9 mi32021
016123.6 mi32023
016023.8 mi292023
016033.8 mi392023
015623.8 mi192023
015014.9 mi412023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.