BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 01612

Worcester County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)5,002
2020–2024 ACS 5-year estimate ±20 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,720
2020–2024 ACS 5-year estimate ±139 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count4,845
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,608
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$134,083
2020–2024 ACS 5-year estimate ±8,023 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age41.8
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,386
2020–2024 ACS 5-year estimate ±88 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$472,300
2020–2024 ACS 5-year estimate ±29,232 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area15.3 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 01612
Restaurants per 10,000 residents4.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-25.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-40.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20284 (range 3–5)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score57 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score73 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score65 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score18 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score73.47340%+29.4
Restaurant Opportunity Score65.26535%+22.8
Market Momentum Score18.21825%+4.6
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5,0026040%+24.2
Median household income (ACS)134,0839440%+37.5
Households (ACS)1,7205920%+11.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)68825%+22.0
Population (ACS)5,0026020%+12.1
Median household income (ACS)134,0839420%+18.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-251150%+5.4
10-year restaurant growth03530%+10.5
20-year restaurant growth-251220%+2.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (7)

By cuisine

Coffee 3 · American 1 · Breakfast 1 · Dessert 1 · Italian 1 · Pizza 1

By type

Restaurant (service type not stated) 3 · Café 2 · Coffee shop 2 · Bakery 1 · Bar 1 · Brewery / taproom 1 · Casual dining 1 · Dessert 1 · Quick service 1

NameTypeCuisineAddressStatus
Amc Dining ServicesRestaurant (service type not stated)50 Sunset Lnopen
Anna Maria College Dining HallCafé · Restaurant (service type not stated)Coffee50 Sunset Lnopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee607 Pleasant Stopen
Paxton House of PizzaRestaurant (service type not stated)Pizza · Italian677 Pleasant Stopen
Seven Saws SkydeckBrewery / taproom · Bar603 Pleasant Stopen
Store 214Coffee shop · CaféCoffee8 Grove Stopen
Theo's Breakfast & LunchCasual diningBreakfast · American681 Pleasant Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994651SIC1987
1995651SIC1987
199655SIC1987
199788SIC1987
1998641121NAICS1997
199943121NAICS1997
20003221NAICS1997
2001111NAICS1997
200255122NAICS1997
20035422NAICS2002
20045422NAICS2002
20055422NAICS2002
200665122NAICS2002
20075211NAICS2002
20084321NAICS2007
20093211NAICS2007
20103211NAICS2007
20113211NAICS2007
20122211NAICS2012
201343111NAICS2012
201454211NAICS2012
20154321NAICS2012
201654121NAICS2012
2017543NAICS2017
2018543NAICS2017
2019443NAICS2017
2020443NAICS2017
2021643NAICS2017
202253NAICS2022
202353NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 01612. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
015243.6 mi132023
016024.4 mi292023
015204.6 mi212023
016114.7 mi32023
015624.7 mi192023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.