BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 02343

Norfolk County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)11,346
2020–2024 ACS 5-year estimate ±61 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,367
2020–2024 ACS 5-year estimate ±337 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count10,745
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,261
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$115,032
2020–2024 ACS 5-year estimate ±14,060 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.8
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,094
2020–2024 ACS 5-year estimate ±423 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$464,700
2020–2024 ACS 5-year estimate ±21,155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area7.0 sq mi
Census Gazetteer 2020
Restaurants20
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02343
Restaurants per 10,000 residents13.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-4.8%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+53.9%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+81.8%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202825 (range 22–29)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score69 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score79 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score73 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score47 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score79.07940%+31.6
Restaurant Opportunity Score73.07335%+25.5
Market Momentum Score46.74725%+11.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)11,3467340%+29.1
Median household income (ACS)115,0328940%+35.4
Households (ACS)4,3677220%+14.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth53.98535%+29.7
Restaurants per 10,000 residents (lower = more room)17.64425%+11.0
Population (ACS)11,3467320%+14.5
Median household income (ACS)115,0328920%+17.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-4.82350%+11.5
10-year restaurant growth53.98530%+25.5
20-year restaurant growth254920%+9.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (36)

By cuisine

Pizza 11 · American 8 · Coffee 5 · Italian 5 · Ice cream / frozen desserts 3 · Sandwiches 3 · Asian 2 · Breakfast 2 · Chinese 2 · Dessert 2 · Bakery 1 · Burgers 1 · Caribbean 1 · Juice / smoothies 1 · Mexican 1 · Seafood 1

By type

Restaurant (service type not stated) 28 · Bar 6 · Casual dining 5 · Quick service 5 · Café 4 · Dessert 4 · Bakery 2 · Coffee shop 2 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
110 Woodlawn Cafe HolbrookCafé · Quick service · Specialty food shop · Casual dining · BarCoffee · Sandwiches98 Woodlawn Aveopen
Brookville House of PizzaRestaurant (service type not stated)Pizza · Italian777 S Franklin Stopen
Burger King Burger KingQuick serviceBurgers · American769 S Franklin Stopen
Cafe AsiaRestaurant (service type not stated)Chinese · Asian860 S Franklin Stopen
Corner Grill N PizzeriaRestaurant (service type not stated) · Casual dining · BarPizza · Seafood · Italian2 S Franklin Stopen
Crescent Ridge Dairy BarDessertIce cream / frozen desserts176 S Franklin Stopen
Domino's Domino's PizzaDelivery-focused · Café · Restaurant (service type not stated) · Quick servicePizza · Coffee227 Plymouth Stopen
Domino's PizzaRestaurant (service type not stated)Pizza228 Union Stopen
Donahue's PubBar783 S Franklin Stopen
Dunkin' Dunkin'Bakery · Quick service · Dessert · Coffee shopDessert · Coffee57 S. Franklin Stopen
Friendly'sRestaurant (service type not stated)American711 S Franklin Stopen
Geri's PizzaRestaurant (service type not stated)Pizza · Sandwiches · Italian470 N Franklin Stopen
Halfway CafeRestaurant (service type not stated)American200 S Franklin Stopen
Highland Pizza And Calzone IncRestaurant (service type not stated)470 N Franklin Stopen
Holbrook House of PizzaRestaurant (service type not stated)Pizza · Italian31 N Franklin Stopen
Honey Dew DonutsBakeryBakery57 S Franklin Stopen
Honey Dew DonutsRestaurant (service type not stated) · Other845 S Franklin St # 257open
Kay's Coffee PlusRestaurant (service type not stated)250 Centre St Ste 1open
Laroussi Restaurant Group IncRestaurant (service type not stated)134 S Franklin Stopen
LeggosRestaurant (service type not stated)American · Mexican · Breakfast120 N Franklin Stopen
Liberty Publick HouseBar · Restaurant (service type not stated)777 Plymouth Stopen
Lucky’s 777 Bar & GrillRestaurant (service type not stated)American777 Plymouth St Ste Aopen
Maria's PizzeriaRestaurant (service type not stated) · Casual diningPizza · American114-130 S Franklin Stopen
Marylous CoffeeCafé · Restaurant (service type not stated) · Coffee shopCoffee251 Centre Stopen
New Golden PacificRestaurant (service type not stated)Chinese · Asian470 N Franklin Stopen
Pizza Hut Pizza HutRestaurant (service type not stated)Pizza800 S Franklin Stopen
Pizza ManRestaurant (service type not stated)Pizza470 N Franklin Stopen
Planet Smoothie Planet SmoothieJuice, smoothie, tea · Dessert · Restaurant (service type not stated) · Quick serviceJuice / smoothies · Ice cream / frozen desserts · Dessert176 S Franklin Stopen
R S Jamaican RestaurantRestaurant (service type not stated)Caribbean235 PLYMOUTHopen
Sara's Pizza Palace HolbrookRestaurant (service type not stated)Pizza · Italian424 N Franklin Stopen
Stanney's Ice Cream & Sandwich ShoppeCasual dining · DessertAmerican · Sandwiches · Ice cream / frozen desserts300 Union Stopen
T's CafeRestaurant (service type not stated)228 Union Stopen
The Bear's LairBarHillside aveopen
The Brook Kitchen & TapCasual dining · Restaurant (service type not stated) · BarAmerican200 S Franklin Stopen
The Connection CafeCafé · Restaurant (service type not stated)Coffee · Breakfast40 Union Stopen
Village Pizza & SeafoodRestaurant (service type not stated)Pizza424 N Franklin St Ste 2open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941111————SIC1987
19951211———1SIC1987
1996119———2SIC1987
19971613———3SIC1987
199819157713NAICS1997
199918145723NAICS1997
200016135623NAICS1997
200119178722NAICS1997
200218167721NAICS1997
200318167721NAICS2002
200423219931NAICS2002
2005242210932NAICS2002
2006232291031NAICS2002
200719186931NAICS2002
200817165831NAICS2007
20091515573—NAICS2007
20101414563—NAICS2007
20111313463—NAICS2007
201216156631NAICS2012
201314135531NAICS2012
201414135441NAICS2012
201517165651NAICS2012
201616156541NAICS2012
20171918873—NAICS2017
201822211083—NAICS2017
20191716673—NAICS2017
20202120884—NAICS2017
20212221993—NAICS2017
20222221894—NAICS2022
20232120974—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02343. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
023512.7 mi312023
023222.9 mi142023
021903.0 mi332023
023023.6 mi282023
023683.9 mi562023
021844.6 mi1092023
023704.6 mi282023
023014.9 mi1292023
021884.9 mi302023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.