BMIE Market 02368

Norfolk County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,912 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,764 2020–2024 ACS 5-year estimate ±522 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	32,158 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	12,021 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$109,665 2020–2024 ACS 5-year estimate ±5,746 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,103 2020–2024 ACS 5-year estimate ±98 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$496,800 2020–2024 ACS 5-year estimate ±21,192 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	9.3 sq mi Census Gazetteer 2020
Restaurants	56 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02368
Restaurants per 10,000 residents	12.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+7.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+69.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	60 (range 55–66) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.7 per year, r² 0.51) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	56 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 02368. Projection: linear trend v1, fitted 2013–2023, +0.7 restaurants per year, r² 0.51, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Massachusetts and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.3	89	40%	+35.7
Restaurant Opportunity Score	68.9	69	35%	+24.1
Market Momentum Score	55.7	56	25%	+13.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,912	92	40%	+36.6
Median household income (ACS)	109,665	86	40%	+34.6
Households (ACS)	12,764	90	20%	+18.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	16.0	49	25%	+12.3
Population (ACS)	34,912	92	20%	+18.3
Median household income (ACS)	109,665	86	20%	+17.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.7	60	50%	+30.0
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	7.7	38	20%	+7.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (92)

By cuisine

American 12 · Coffee 12 · Dessert 10 · Pizza 10 · Asian 8 · Sandwiches 8 · Caribbean 6 · Ice cream / frozen desserts 6 · Italian 6 · Vietnamese 6 · Chinese 5 · Juice / smoothies 5 · Bakery 4 · Breakfast 4 · Burgers 3 · Mexican 3 · BBQ 2 · Chicken / wings 2 · Latin American (other) 2 · Tea / bubble tea 2 · African 1 · European 1 · Greek 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 52 · Dessert 15 · Quick service 14 · Bakery 10 · Bar 10 · Café 8 · Coffee shop 6 · Juice, smoothie, tea 6 · Casual dining 5 · Delivery-focused 2 · Specialty food shop 2 · Other 2

Name	Type	Cuisine	Address	Status
1048 North Main St Llc	Restaurant (service type not stated)		1048 N Main St	open
1225 North Main Street Llc	Restaurant (service type not stated)		1225 N Main St	open
A Touch of Italy	Restaurant (service type not stated)	Italian	31 Warren St	open
Bamboo Moon	Juice, smoothie, tea	Tea / bubble tea · Chinese · Asian	41 N Main St	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	39 Warren St	open
Ben & Jerry's	Dessert	Ice cream / frozen desserts	73 Mazzeo Dr	open
Bếp Chay Liên Hoa	Restaurant (service type not stated)	Vegetarian	240 S Main St	open
Bertucci's Italian Restaurant	Restaurant (service type not stated)	Pizza	55 Mazzeo Dr	open
Bonberger Bakery	Bakery · Juice, smoothie, tea · Café	Bakery · Juice / smoothies · Coffee	99 N Main St	open
Boston Pizza Company	Restaurant (service type not stated)	Pizza	1225 N Main St	open
C & J Cuisine	Restaurant (service type not stated)	Chinese	183 S Main St	open
Caffe Bella	Restaurant (service type not stated)	Italian	19 Warren St	open
Chau's Sandwiches	Other	Sandwiches · Vietnamese · Asian	937 N Main St	open
China Chef	Restaurant (service type not stated)	Chinese	8 Mazzeo Dr	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	51 Warren St	open
City Limits	Restaurant (service type not stated)	BBQ	326 N Main St	open
D'Angelo Grilled Sandwiches	Restaurant (service type not stated)	Sandwiches	332 N Main St	open
Daddy's Dairy	Dessert	Ice cream / frozen desserts · Dessert	549 N Main St	open
Decollete Juicery	Juice, smoothie, tea	Juice / smoothies	23 Memorial Pkwy, Randolph, MA 02368	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1177 N Main St	open
Dunkin Donuts Dunkin'	Bakery · Restaurant (service type not stated) · Quick service · Dessert · Coffee shop	Dessert · Coffee	1225 N Main St	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	105 Mazzeo Drive	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert	Dessert · Breakfast	1375-1395 N Main St	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	39 Warren St Blockbuster Plaza	open
Ella's Kitchen	Restaurant (service type not stated)	Caribbean	232 S Main St	open
Five Guys Five Guys	Quick service	Burgers · American	7 Warren St	open
Flames Restaurant	Restaurant (service type not stated)	Caribbean	332 N Main St	open
Food Network Channel	Restaurant (service type not stated)		1200 West St	open
Fresser's Delicatessen	Specialty food shop · Quick service · Bakery	Sandwiches · Bakery	1097 N Main St	open
Gateway Realty	Restaurant (service type not stated)		950 N Main St Ste 1	open
Go Pizza Teriyaki	Restaurant (service type not stated)		733 S Main St	open
Golden Dragon	Restaurant (service type not stated)	Chinese	163 High St	open
Gotcha Fusion	Juice, smoothie, tea · Dessert · Bakery	Juice / smoothies · Tea / bubble tea · Dessert	324 N Main St	open
Hoey's Pizza	Restaurant (service type not stated)	Pizza · American	9 Amvets Ln	open
Honey Dew Donuts	Coffee shop · Restaurant (service type not stated) · Dessert · Café · Bakery	Coffee · Sandwiches · Dessert	86 Mazzeo Dr	open
Inita Cheesecake Lady	Bakery · Juice, smoothie, tea · Dessert	Bakery · Juice / smoothies · Dessert	1 Easy St	open
It's Game Time Sports Bar & Taqueria	Bar		49 Mazzeo Dr	open
J J Food Corporation Sunny Side Cafe	Restaurant (service type not stated)		866 N Main St	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	31 Warren Street	open
La Scala Restaurant	Restaurant (service type not stated)	Italian · European	1070 N Main St	open
Lynwood Cafe	Bar	Pizza	320 Center St	open
Main Street Cafe	Café	Coffee	232 S Main St	open
Malai Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	266 N Main St	open
Marylou's Coffee	Coffee shop	Coffee	86 Mazzeo Dr	open
Marylou's Coffee MaryLou's Coffee and Sandwich Shoppe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1370 N Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	8 Highland Ave	open
Melville Candy Company	Dessert	Dessert	28 York Ave	open
Mexicali Cantina Grill Mexicali Cantina Grill	Casual dining · Bar	Mexican · Latin American (other)	64 Mazzeo Dr	open
Mkc Restaurant Inc	Restaurant (service type not stated)		92 N Main St # 94	open
Monkey Lounge	Bar	Asian	482 S Main St	open
Myrah's Kitchen	Restaurant (service type not stated) · Quick service	Caribbean	232 S Main St	open
N&P Saigon Subs	Restaurant (service type not stated)	Vietnamese · Sandwiches · Asian	1185 N Main St	open
Not A Restaurant	Restaurant (service type not stated)		399 South St	open
Not Your Average Joe's	Restaurant (service type not stated)		16 Mazzeo Dr	open
O'Donnell's	Casual dining · Restaurant (service type not stated) · Bar	American	1048 N Main St	open
O-Biz Cuisine	Restaurant (service type not stated)	African	100 Liberty Pl	open
Ocean City Inc	Restaurant (service type not stated)		61 Diauto Dr	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	45 Mazzeo Dr	open
Papa Gino's	Restaurant (service type not stated)	Pizza	11 Memorial Pkwy	open
Pho 89	Restaurant (service type not stated)	Vietnamese · Asian	937 N Main St	open
Pho 98 Vietnamese Cuisine	Restaurant (service type not stated)	Vietnamese · Asian	92 N Main St	open
Pho So 1	Restaurant (service type not stated)	Vietnamese · Asian	51 Memorial Pkwy	open
Popeye's Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings	84 Mazzeo Dr	open
Prime Pizza	Restaurant (service type not stated)	Pizza	304 Union St	open
Randolph Cafe	Café · Restaurant (service type not stated)	Coffee · American	1207 N Main St	open
Randolph Dairy Barn	Dessert · Restaurant (service type not stated) · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	892 N Main St	open
Rick's Cafe & Pizzeria	Bar		63 Mazzeo Dr	open
Sal's Family Restaurant	Restaurant (service type not stated)	Breakfast	1151 N Main St	open
Santa Madre Modern Mexican Cuisine	Restaurant (service type not stated)	Mexican · Latin American (other)	14 Mazzeo Dr	open
Soley Leve Restaurant	Restaurant (service type not stated)	Caribbean	61 Pleasant St Ste B	open
Stop & Taste	Delivery-focused	Pizza · Italian	667 North St	open
Subway	Other	Sandwiches	90 N Main St	open
Sunnyside Cafe	Café	Breakfast · Coffee · American	866 N Main St	open
Sweet Piglet Bakery and Cafe	Dessert · Bakery · Café	Dessert · Bakery · Coffee	1138 N Main St	open
Teada Cafe	Café	Vietnamese · Sandwiches · Coffee	49 N Main St	open
The Grills at Avalon Blue Hills	Casual dining · Bar	American · BBQ	4000 Avalon Dr	open
The Lodge Bar and Grill	Casual dining · Bar	American	1064 N Main St	open
The Tomato and Cheese Company	Restaurant (service type not stated)	Pizza · Italian	892 N Main St	open
The Well Jamaican Restaurant	Restaurant (service type not stated)	Caribbean	55 Mazzeo Dr	open
Tino's Lounge Restaurant	Bar		326 N Main St	open
Toast of the Town	Restaurant (service type not stated)	American · Breakfast	348 N Main St	open
Wendy's Wendy's	Quick service	Burgers · American	14 Condlin Drive	open
West End Grill	Restaurant (service type not stated) · Casual dining · Bar	American	63 Mazzeo Dr	open
What's The Scoop	Dessert	Ice cream / frozen desserts	23 Memorial Pkwy	open
Wingstop Wingstop	Quick service	Chicken / wings · American	29 Warren St	open
Wongs Kitchen	Restaurant (service type not stated)	Chinese · Caribbean	1179 N Main St	open
Yogurt City Randolph	Dessert · Quick service	Ice cream / frozen desserts	23 Memorial Pkwy	open
Zorba's Pizza	Restaurant (service type not stated)	Pizza · Italian · Greek	39 N Main St	open
Allcaneat Foods, Ltd	Bakery	Bakery	937 N Main St	closed
Randolph Famous Pizza	Restaurant (service type not stated)	Pizza · Italian	408 Center St	closed
Ritz Cafe	Café	Coffee	29 Memorial Pkwy	closed
Subway	Other	Sandwiches	93 Mazzeo Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	40	33	—	—	—	7	SIC1987
1995	34	27	—	—	—	7	SIC1987
1996	39	33	—	—	—	6	SIC1987
1997	49	46	—	—	—	3	SIC1987
1998	48	41	19	18	4	3	NAICS1997
1999	48	41	19	18	4	2	NAICS1997
2000	52	44	21	18	5	2	NAICS1997
2001	51	45	21	18	6	2	NAICS1997
2002	59	51	24	23	4	2	NAICS1997
2003	61	52	23	24	5	2	NAICS2002
2004	56	44	18	23	3	4	NAICS2002
2005	53	42	18	22	2	2	NAICS2002
2006	51	42	19	21	2	2	NAICS2002
2007	54	45	19	20	5	3	NAICS2002
2008	54	46	20	21	5	3	NAICS2007
2009	49	40	15	19	6	3	NAICS2007
2010	48	40	15	19	6	3	NAICS2007
2011	50	42	17	19	6	3	NAICS2007
2012	53	45	18	21	6	3	NAICS2012
2013	57	48	19	25	3	4	NAICS2012
2014	60	51	20	27	3	2	NAICS2012
2015	59	51	19	28	3	2	NAICS2012
2016	63	57	23	30	4	2	NAICS2012
2017	59	52	19	29	4	—	NAICS2017
2018	60	54	19	29	6	—	NAICS2017
2019	57	51	19	25	7	—	NAICS2017
2020	61	55	20	30	5	—	NAICS2017
2021	65	60	21	32	7	—	NAICS2017
2022	60	56	20	30	6	—	NAICS2022
2023	62	56	19	31	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02368. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
02184	3.2 mi	109	2023
02322	3.2 mi	14	2023
02021	3.7 mi	48	2023
02343	3.9 mi	20	2023
02186	4.6 mi	17	2023
02169	4.6 mi	132	2023
02072	4.9 mi	57	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.