BMIE Market 24019
Roanoke County, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 28,585 2020–2024 ACS 5-year estimate ±1,715 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,952 2020–2024 ACS 5-year estimate ±663 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 26,502 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,276 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $77,870 2020–2024 ACS 5-year estimate ±5,424 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,303 2020–2024 ACS 5-year estimate ±123 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $260,800 2020–2024 ACS 5-year estimate ±8,460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 30.2 sq mi Census Gazetteer 2020 |
| Restaurants | 38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 24019 |
| Restaurants per 10,000 residents | 11.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +31.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +15.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +123.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 41 (range 35–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.30) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 68 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 77 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 51 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 24019. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.30, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 76.6 | 77 | 40% | +30.7 |
| Restaurant Opportunity Score | 69.3 | 69 | 35% | +24.2 |
| Market Momentum Score | 50.9 | 51 | 25% | +12.7 |
Consumer Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 28,585 | 88 | 40% | +35.2 |
| Median household income (ACS) | 77,870 | 59 | 40% | +23.7 |
| Households (ACS) | 11,952 | 89 | 20% | +17.8 |
Restaurant Opportunity Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 31.0 | 72 | 35% | +25.1 |
| Restaurants per 10,000 residents (lower = more room) | 13.3 | 59 | 25% | +14.8 |
| Population (ACS) | 28,585 | 88 | 20% | +17.6 |
| Median household income (ACS) | 77,870 | 59 | 20% | +11.8 |
Market Momentum Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | 31.0 | 72 | 30% | +21.5 |
| 20-year restaurant growth | 15.2 | 43 | 20% | +8.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (68)
By cuisine
American 16 · Sandwiches 8 · Mexican 6 · Bakery 5 · Coffee 5 · Pizza 5 · Burgers 4 · Dessert 4 · Southwestern / Tex-Mex 4 · Ice cream / frozen desserts 3 · Italian 3 · Asian 2 · Chinese 2 · Hot dogs 2 · Juice / smoothies 2 · Latin American (other) 2 · Thai 2 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Seafood 1 · Vegetarian 1
By type
Restaurant (service type not stated) 43 · Quick service 15 · Bar 8 · Casual dining 7 · Bakery 6 · Dessert 5 · Café 4 · Coffee shop 4 · Specialty food shop 3 · Food truck 2 · Juice, smoothie, tea 2 · Catering 1 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Agave Azul Mexican Grill & Bar | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · American | 7850 Plantation Rd | open |
| Alejandro's Mexican Grill - Hollins Alejandro's Mexican Grill - Salem | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 7212 Williamson Rd | open |
| Bojangles' Bojangles | Quick service | Chicken / wings · Cajun, Creole, Southern | 6065 Peters Creek Rd NW | open |
| Bruster's Real Ice Cream Bruster's Real Ice Cream | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 6498 Williamson Rd | open |
| Burger King Burger King | Quick service | Burgers · American | 7121 Williamson Rd N. E | open |
| Carrabba's Italian Grill | Restaurant (service type not stated) | Italian | Concourse B | open |
| China Star | Restaurant (service type not stated) | Chinese · Asian | 4822 Hollins Rd | open |
| Chopsticks Chinese Restaurant | Restaurant (service type not stated) | 6717 Williamson Rd | open | |
| Creekside Deli | Specialty food shop · Quick service | Sandwiches | 8201 Williamson Rd Ste A | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 4826 Hollins Rd | open |
| Domino's Pizza | Restaurant (service type not stated) | Pizza | 8201 Williamson Rd | open |
| Don Ho's Restaurant & Lounge | Bar | American | 365 Lee Hwy | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 7000 Peters Creek Rd | open |
| Eddies Cakes | Bakery · Dessert | Bakery · Dessert | 5226 Foxtail Ln | open |
| El Costeño Mexican Grill | Restaurant (service type not stated) | Mexican · Latin American (other) | 5410 Peters Creek Rd | open |
| El Toreo | Restaurant (service type not stated) | Mexican | 6617 Thirlane Rd | open |
| Eurest Cafe Roanoke | Restaurant (service type not stated) · Coffee shop · Café | Coffee | 7711 Plantation Rd | open |
| Evolve Peterscreek | Restaurant (service type not stated) | American | open | |
| Famous Anthony's Famous Anthony's | Restaurant (service type not stated) | American | 6499 Williamson Rd | open |
| Firkin & Fox | Bar · Restaurant (service type not stated) | Concourse A | open | |
| Frank's Pizza | Restaurant (service type not stated) | Italian | 41 Summers Way | open |
| Golden Wok | Restaurant (service type not stated) | Chinese | 6443 Williamson Rd | open |
| Goodfellaz Pizza, Subs & More | Restaurant (service type not stated) | Pizza | 5410 Peters Creek Rd | open |
| Harbor Inn Seafood | Restaurant (service type not stated) | Seafood · American | 7416 Williamson Rd | open |
| Hardee's | Quick service | 7404 Williamson Rd | open | |
| Hollins Stockyard | Restaurant (service type not stated) | 471 Lee Hwy | open | |
| Hollywood's Restaurant & Bakery | Restaurant (service type not stated) · Bakery | American · Bakery | 7770 Williamson Rd | open |
| Island Ice | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 6801 Peters Creek Rd NW | open |
| Jake's Wicked Mobile Diner | Restaurant (service type not stated) · Casual dining | Burgers · American | Roanoke Valley | open |
| Jash Inc | Restaurant (service type not stated) | 1812 Thompson Memorial Dr | open | |
| Jersey Mike's Jersey Mike's Subs | Quick service | Sandwiches · American | 7000 Peters Creek Rd NW | open |
| Jesters Court | Casual dining · Bar | 1305 Millers Landing Cir | open | |
| Jones Hotdogs | Restaurant (service type not stated) · Quick service | Hot dogs · Sandwiches | 6431 Williamson Rd | open |
| Lews Restaurant | Restaurant (service type not stated) · Casual dining | American | 7707 Williamson Rd | open |
| Lil' Cucci's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 674 Teresa Ln | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 7234 Williamson Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 8115 Plantation Rd | open |
| Michael's Pizza Enterprises, Ltd | Restaurant (service type not stated) | 41 Summers Way | open | |
| Mike's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service · Café | Sandwiches · Coffee | 6318 Peters Creek Rd Ste A1 | open |
| Nakhon Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 5983 Cloverdale Rd | open |
| One Love Coffee House | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 40 Summers Way | open |
| Queen's Vegan Cafe, LLC | Restaurant (service type not stated) · Catering | Vegetarian | 846 Summerdean Ave | open |
| Roanoke Bagel Co. | Bakery | Bakery | 6737 Thirlane Rd Apt B | open |
| Roanoke Roadside Grill | Restaurant (service type not stated) · Casual dining · Food truck | American | 4662 Old Mountain Rd NE | open |
| Rodeo Plantation Corp | Restaurant (service type not stated) | 7850 Plantation Rd | open | |
| Ronald Payne Inc | Restaurant (service type not stated) | 7707 Williamson Rd | open | |
| Rpt Inc | Restaurant (service type not stated) | 5981 Cloverdale Rd | open | |
| Schult's Dogs | Food truck | Hot dogs · American | 5732 Fieldview Dr | open |
| Sifers UNC Fun Palace | Bar | 5516 Twilight Rd | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 7515 Friendship Ln | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 7307 Williamson Rd Ste A | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3039 Peters Creek Rd NW | open |
| Subway | Other | Sandwiches | 1812 Thompson Memorial Dr | open |
| Sweet P's Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 6539 Williamson Rd | open |
| Tacos Rojas TACOS ROJAS | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 8201 Williamson Rd | open |
| Tequila's Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 6617 Thirlane Rd NW | open |
| Thai Oudone Valley Grill Llc | Restaurant (service type not stated) | Thai | 5983 Cloverdale Rd | open |
| The Hangout | Bar | 7717 Williamson Rd | open | |
| The Q | Restaurant (service type not stated) | 8118 Plantation Rd | open | |
| The Watering Hole | Restaurant (service type not stated) · Casual dining · Bar | American | 7226 Williamson Rd | open |
| Top Dawgs Pub & Deli | Bar · Quick service · Specialty food shop | Sandwiches | 40 Summers Way | open |
| Topdawgs Investments Llc | Restaurant (service type not stated) | 40 Summers Way | open | |
| Waffle House Waffle House | Casual dining | Breakfast · American | 6500 Thirlane Rd NW | open |
| Walmart Bakery | Bakery | Bakery | 4950 Plantation Rd | open |
| Wendy's Wendy's | Quick service | Burgers · American | 7111 Williamson Road | open |
| Western Sizzlin Stores Inc | Restaurant (service type not stated) | 89 Summers Way | open | |
| Xtreme Bar and Grill | Casual dining · Bar | American | 6419 Williamson Rd | open |
| Stubby's Bistro & Pub | Restaurant (service type not stated) | Greek | 8201 Williamson Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 17 | 17 | — | — | — | — | SIC1987 |
| 1995 | 16 | 16 | — | — | — | — | SIC1987 |
| 1996 | 20 | 20 | — | — | — | — | SIC1987 |
| 1997 | 23 | 23 | — | — | — | — | SIC1987 |
| 1998 | 27 | 24 | 13 | 11 | — | — | NAICS1997 |
| 1999 | 23 | 20 | 11 | 9 | — | — | NAICS1997 |
| 2000 | 28 | 25 | 13 | 12 | — | — | NAICS1997 |
| 2001 | 33 | 30 | 15 | 12 | 2 | — | NAICS1997 |
| 2002 | 28 | 27 | 16 | 9 | 1 | — | NAICS1997 |
| 2003 | 34 | 33 | 20 | 10 | 2 | — | NAICS2002 |
| 2004 | 32 | 30 | 19 | 8 | 2 | — | NAICS2002 |
| 2005 | 33 | 31 | 18 | 10 | 2 | — | NAICS2002 |
| 2006 | 37 | 33 | 19 | 11 | 2 | — | NAICS2002 |
| 2007 | 35 | 33 | 18 | 13 | 1 | — | NAICS2002 |
| 2008 | 33 | 30 | 16 | 12 | 1 | — | NAICS2007 |
| 2009 | 32 | 30 | 17 | 10 | 2 | — | NAICS2007 |
| 2010 | 32 | 30 | 19 | 8 | 2 | — | NAICS2007 |
| 2011 | 29 | 27 | 15 | 9 | 2 | — | NAICS2007 |
| 2012 | 32 | 28 | 17 | 10 | 1 | 1 | NAICS2012 |
| 2013 | 32 | 29 | 19 | 9 | 1 | — | NAICS2012 |
| 2014 | 36 | 33 | 20 | 12 | 1 | — | NAICS2012 |
| 2015 | 36 | 33 | 19 | 13 | 1 | — | NAICS2012 |
| 2016 | 41 | 38 | 19 | 17 | 1 | — | NAICS2012 |
| 2017 | 43 | 40 | 20 | 18 | — | — | NAICS2017 |
| 2018 | 41 | 38 | 19 | 16 | — | — | NAICS2017 |
| 2019 | 38 | 35 | 19 | 13 | — | — | NAICS2017 |
| 2020 | 39 | 36 | 19 | 14 | — | — | NAICS2017 |
| 2021 | 40 | 37 | 20 | 14 | — | — | NAICS2017 |
| 2022 | 39 | 35 | 19 | 13 | — | — | NAICS2022 |
| 2023 | 42 | 38 | 22 | 12 | 3 | — | NAICS2022 |