BMIE Market 24017
Roanoke city, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 23,678 2020–2024 ACS 5-year estimate ±1,453 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 9,602 2020–2024 ACS 5-year estimate ±561 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 23,392 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,877 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $47,360 2020–2024 ACS 5-year estimate ±5,819 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $979 2020–2024 ACS 5-year estimate ±66 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $150,600 2020–2024 ACS 5-year estimate ±8,733 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.0 sq mi Census Gazetteer 2020 |
| Restaurants | 13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 24017 |
| Restaurants per 10,000 residents | 8.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -35.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -43.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -43.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -55.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 11 (range 8–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.8 per year, r² 0.83) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 40 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 55 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 7 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 24017. Projection: linear trend v1, fitted 2013–2023, -0.8 restaurants per year, r² 0.83, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 40 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 55.5 | 55 | 40% | +22.2 |
| Restaurant Opportunity Score | 44.3 | 44 | 35% | +15.5 |
| Market Momentum Score | 7.3 | 7 | 25% | +1.8 |
Consumer Market Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 23,678 | 84 | 40% | +33.7 |
| Median household income (ACS) | 47,360 | 12 | 40% | +4.8 |
| Households (ACS) | 9,602 | 85 | 20% | +17.0 |
Restaurant Opportunity Score: 44 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -43.5 | 7 | 35% | +2.6 |
| Restaurants per 10,000 residents (lower = more room) | 5.5 | 90 | 25% | +22.5 |
| Population (ACS) | 23,678 | 84 | 20% | +16.9 |
| Median household income (ACS) | 47,360 | 12 | 20% | +2.4 |
Market Momentum Score: 7 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -35 | 8 | 50% | +3.8 |
| 10-year restaurant growth | -43.5 | 7 | 30% | +2.2 |
| 20-year restaurant growth | -43.5 | 7 | 20% | +1.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (45)
By cuisine
American 11 · Sandwiches 5 · Pizza 4 · Asian 3 · Burgers 3 · Cajun, Creole, Southern 3 · Chicken / wings 3 · Chinese 3 · Latin American (other) 3 · Mexican 3 · BBQ 2 · Caribbean 2 · Seafood 2 · Bakery 1 · Breakfast 1 · Coffee 1 · Dessert 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Steakhouse 1 · Sushi 1 · Vietnamese 1
By type
Restaurant (service type not stated) 35 · Quick service 11 · Bar 3 · Bakery 2 · Casual dining 2 · Dessert 2 · Specialty food shop 2 · Coffee shop 1 · Delivery-focused 1 · Fast casual 1 · Food truck 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A n S Kitchen | Restaurant (service type not stated) | American | 2715 Melrose Ave NW | open |
| Avenue Grill | Restaurant (service type not stated) | 2523 Melrose Ave NW | open | |
| B&M’s Grill | Restaurant (service type not stated) · Quick service · Casual dining · Bar | open | ||
| Burger King Burger King | Quick service | Burgers · American | 3216 Melrose Ave NW | open |
| Cathaus Coffee Company | Coffee shop | Coffee | Vermont Ave NW | open |
| China Lite Restaurant | Restaurant (service type not stated) | Chinese · Asian | 2319 Melrose Ave NW | open |
| Cliff's Jammerican Restautant | Restaurant (service type not stated) | Caribbean | 2619 Cove Rd NW | open |
| Country Cookin | Restaurant (service type not stated) | American | 4521 Melrose Ave NW | open |
| Crown Fried Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 4101 Melrose Ave NW | open |
| Cuisine Kreyol | Restaurant (service type not stated) | 2942 Hershberger Rd NW | open | |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 2362 Peters Creek Road Nw | open |
| Due South BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 4251 Melrose Ave NW | open |
| Esquisito Pizza | Restaurant (service type not stated) | Pizza · Mexican · Latin American (other) | 2623 Peters Creek Rd NW | open |
| FPS: Food Prep Services Roanoke | Restaurant (service type not stated) | 4115 Melrose Ave NW | open | |
| Goody Shop | Bakery | Bakery | 2715 Melrose Ave NW | open |
| Hardee's Hardee's | Quick service · Restaurant (service type not stated) | Burgers · Sandwiches · American | 2398 Peters Creek Rd Nw | open |
| Hardee's Hardee's | Quick service | Burgers · American | 3011 Hershberger Rd NW | open |
| Hilltop Restaurant Hilltop Restaurant | Restaurant (service type not stated) · Bar | American | 3132 Shenandoah Ave NW | open |
| Hunt Brothers Pizza | Restaurant (service type not stated) | Pizza | 4040 Melrose Ave NW | open |
| Island Jerk | Restaurant (service type not stated) | Caribbean | 2348 Melrose Ave NW | open |
| Kool Kids | Restaurant (service type not stated) · Food truck | 1728 Peters Creek Rd NW | open | |
| Krispy Kreme | Bakery · Dessert | Dessert | 4141 Melrose Ave NW | open |
| La Cove Restaurant | Restaurant (service type not stated) | Seafood · Breakfast · American | 1801 Cove Rd | open |
| La Guacamaya Tienda Latina | Restaurant (service type not stated) | Latin American (other) | 4005 Melrose Ave NW | open |
| Madera's Taqueria | Restaurant (service type not stated) | Mexican | 4029 Melrose Ave NW | open |
| Mariscos Nayarit | Restaurant (service type not stated) | Mexican · Seafood | 4942 Valley View Blvd NW | open |
| New China City | Restaurant (service type not stated) | Chinese · Asian | 639 Peters Crk Rd NW | open |
| NU DELI | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 3459 shanendaoh ave | open |
| Nu Deli Mart | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 3459 Shenandoah Ave NW | open |
| Pammies Kitchen | Restaurant (service type not stated) | 1706 Staunton Ave | open | |
| Passport Restaurant and Lounge | Casual dining · Restaurant (service type not stated) · Bar | American | 3315 Ordway Dr NW | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 3938 Melrose Ave NW | open |
| Pupuseria Salvadorena Las Delicias | Restaurant (service type not stated) | Latin American (other) | 3925 Melrose Ave NW | open |
| Screaming Vegan | Quick service | 2715 Melrose Ave NW | open | |
| Shenandoah Club Of Roanoke Inc | Restaurant (service type not stated) | 2905 Shenandoah Ave NW | open | |
| Shenandoah Restaurant | Restaurant (service type not stated) | American · Cajun, Creole, Southern | 2905 Shenandoah Ave NW | open |
| Shula's 347 Grill Sheraton Hotel Roanoke | Restaurant (service type not stated) | Steakhouse | 2801 Hershberger Rd NW | open |
| Subway | Other | Sandwiches | 629 Peters Creek Rd NW | open |
| Taipei Restaurant | Restaurant (service type not stated) | Chinese | 4115 Melrose Ave NW | open |
| Teppan Japan | Restaurant (service type not stated) | Japanese · Sushi · Asian | 4802 Valley View Blvd NW | open |
| The Funnel Cake House | Quick service · Dessert | Ice cream / frozen desserts · Sandwiches | 1106 Melrose Ave NW | open |
| TJs BACKYARD BBQ | Restaurant (service type not stated) | BBQ | 1731 Melrose Ave NW | open |
| Tony's To Go | Restaurant (service type not stated) | Pizza | 4005 Melrose Ave NW | open |
| Vina Cafe | Restaurant (service type not stated) | Vietnamese | 2942 Hershberger Rd NW | open |
| Zaxby's Zaxby's | Restaurant (service type not stated) · Fast casual | Chicken / wings · Healthy / salads / bowls · American | 3206 Ordway Dr. NW | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 32 | 29 | — | — | — | 3 | SIC1987 |
| 1995 | 22 | 19 | — | — | — | 3 | SIC1987 |
| 1996 | 25 | 22 | — | — | — | 3 | SIC1987 |
| 1997 | 28 | 24 | — | — | — | 4 | SIC1987 |
| 1998 | 26 | 22 | 14 | 6 | 2 | 3 | NAICS1997 |
| 1999 | 25 | 21 | 13 | 6 | 2 | 2 | NAICS1997 |
| 2000 | 31 | 26 | 17 | 7 | 2 | 2 | NAICS1997 |
| 2001 | 29 | 24 | 13 | 8 | 3 | 2 | NAICS1997 |
| 2002 | 28 | 26 | 14 | 11 | — | 1 | NAICS1997 |
| 2003 | 24 | 23 | 12 | 11 | — | 1 | NAICS2002 |
| 2004 | 24 | 23 | 10 | 13 | — | 1 | NAICS2002 |
| 2005 | 24 | 23 | 11 | 12 | — | 1 | NAICS2002 |
| 2006 | 25 | 24 | 14 | 10 | — | 1 | NAICS2002 |
| 2007 | 19 | 18 | 10 | 8 | — | 1 | NAICS2002 |
| 2008 | 21 | 20 | 10 | 10 | — | 1 | NAICS2007 |
| 2009 | 21 | 20 | 10 | 10 | — | 1 | NAICS2007 |
| 2010 | 21 | 20 | 10 | 10 | — | 1 | NAICS2007 |
| 2011 | 24 | 22 | 11 | 11 | — | 1 | NAICS2007 |
| 2012 | 27 | 26 | 10 | 15 | 1 | 1 | NAICS2012 |
| 2013 | 24 | 23 | 8 | 13 | 2 | 1 | NAICS2012 |
| 2014 | 21 | 20 | 8 | 11 | 1 | 1 | NAICS2012 |
| 2015 | 23 | 22 | 8 | 13 | 1 | 1 | NAICS2012 |
| 2016 | 22 | 20 | 9 | 11 | — | 1 | NAICS2012 |
| 2017 | 20 | 18 | 7 | 11 | — | — | NAICS2017 |
| 2018 | 22 | 20 | 8 | 12 | — | — | NAICS2017 |
| 2019 | 22 | 20 | 7 | 13 | — | — | NAICS2017 |
| 2020 | 19 | 17 | 8 | 9 | — | — | NAICS2017 |
| 2021 | 19 | 16 | 7 | 9 | — | — | NAICS2017 |
| 2022 | 18 | 15 | 5 | 10 | — | — | NAICS2022 |
| 2023 | 14 | 13 | 4 | 9 | — | — | NAICS2022 |