BMIE Market 24015
Roanoke city, Virginia · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 15,865 2020–2024 ACS 5-year estimate ±1,130 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,232 2020–2024 ACS 5-year estimate ±399 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,255 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,799 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $69,831 2020–2024 ACS 5-year estimate ±4,190 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $898 2020–2024 ACS 5-year estimate ±48 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $267,500 2020–2024 ACS 5-year estimate ±12,165 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.7 sq mi Census Gazetteer 2020 |
| Restaurants | 32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 24015 |
| Restaurants per 10,000 residents | 20.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -13.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +33.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +68.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 34 (range 31–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 46 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 66 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 40 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 25 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 24015. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.19, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Virginia and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 46 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 65.7 | 66 | 40% | +26.3 |
| Restaurant Opportunity Score | 39.8 | 40 | 35% | +13.9 |
| Market Momentum Score | 24.7 | 25 | 25% | +6.2 |
Consumer Market Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 15,865 | 78 | 40% | +31.0 |
| Median household income (ACS) | 69,831 | 47 | 40% | +18.7 |
| Households (ACS) | 7,232 | 80 | 20% | +16.0 |
Restaurant Opportunity Score: 40 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -13.5 | 17 | 35% | +5.8 |
| Restaurants per 10,000 residents (lower = more room) | 20.2 | 37 | 25% | +9.2 |
| Population (ACS) | 15,865 | 78 | 20% | +15.5 |
| Median household income (ACS) | 69,831 | 47 | 20% | +9.3 |
Market Momentum Score: 25 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -11.1 | 18 | 50% | +8.9 |
| 10-year restaurant growth | -13.5 | 17 | 30% | +5.0 |
| 20-year restaurant growth | 33.3 | 54 | 20% | +10.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (75)
By cuisine
Coffee 11 · American 8 · Pizza 6 · Sandwiches 6 · Dessert 5 · Ice cream / frozen desserts 5 · Juice / smoothies 5 · Latin American (other) 4 · BBQ 3 · Cajun, Creole, Southern 3 · Mediterranean 3 · Mexican 3 · Asian 2 · Bakery 2 · Breakfast 2 · Italian 2 · Caribbean 1 · Chinese 1 · Healthy / salads / bowls 1 · Indian 1 · Japanese 1 · Middle Eastern 1 · Peruvian 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Vegan 1 · Vegetarian 1
By type
Restaurant (service type not stated) 38 · Bar 12 · Café 10 · Quick service 10 · Dessert 9 · Casual dining 8 · Coffee shop 8 · Juice, smoothie, tea 5 · Bakery 4 · Food truck 3 · Delivery-focused 2 · Specialty food shop 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1st Down Sports Lounge | Casual dining · Bar | 702 Bridge St SW | open | |
| AllSports Cafe Roanoke | Bar · Casual dining | 2326 Grandin Rd SW | open | |
| Asher's Coffee Beans | Coffee shop · Café | Coffee | 1302 Grandin Rd SW | open |
| Bloom | Bar · Restaurant (service type not stated) | 1109 Main St SW | open | |
| Bobby's Hot & Cheesy | Restaurant (service type not stated) | Pizza · Italian | 2071 Colonial Ave SW | open |
| Bridge st diner | Casual dining · Restaurant (service type not stated) · Bar | American | 702 Bridge St SW | open |
| Canale's Ham & Bbq | Restaurant (service type not stated) | BBQ | 1731 Grandin Rd SW | open |
| Canvas & Coffee Art Café | Coffee shop · Café | Coffee | 1731 Grandin Rd SW Ste 101 | open |
| CAVA | Restaurant (service type not stated) | Mediterranean | 2031 Colonial Ave SW | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Quick service | Mexican | 2011 Colonial Ave SW | open |
| Coffee Pot | Bar | 2902 Brambleton Ave SW | open | |
| Community Inn Restaurant | Casual dining · Restaurant (service type not stated) · Bar | 1304 Grandin Rd SW | open | |
| Deb's Frozen Lemonade | Dessert · Juice, smoothie, tea | Juice / smoothies | 3009 Brambleton Ave SW | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 3021 Brambleton Avenue Sw | open |
| Dunkin Donuts Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 670 Brandon Ave | open |
| Eckman Enterprises Inc | Restaurant (service type not stated) | 1914 Memorial Ave SW | open | |
| El Cielito Lindo | Restaurant (service type not stated) | Mexican · Latin American (other) | 683 Brandon Ave SW | open |
| Falafel House | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 1329 Grandin Rd SW | open |
| Farmburguesa | Restaurant (service type not stated) | 1908 Memorial Ave SW | open | |
| Field Day Juice Club | Juice, smoothie, tea | Juice / smoothies | 1116 Main St SW | open |
| Firehouse Subs Firehouse Subs | Quick service | Sandwiches · American | 2019 Colonial Ave. | open |
| Gianni’s Restaurant | Restaurant (service type not stated) | Cajun, Creole, Southern · Caribbean | 1908 Memorial Ave SW | open |
| Grace's Place Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 1316 Grandin Rd SW | open |
| Grandin Investments Llc | Restaurant (service type not stated) | 1908 Memorial Ave SW | open | |
| Great Wall | Restaurant (service type not stated) | Chinese · Asian | 1062 23rd St SW | open |
| Hang 10 Hawaiian Ice & Cream | Dessert | Ice cream / frozen desserts | 805 Winona Ave SW | open |
| Hibachi Express | Restaurant (service type not stated) | Japanese · Asian | 2035 Colonial Ave SW | open |
| Inka Grill Inka Grill Peruvian Cuisine | Restaurant (service type not stated) | Peruvian · Latin American (other) | 3033 Brambleton Ave SW | open |
| Kind Baking Co. | Bakery · Dessert | Bakery · Dessert | 1116 Main St SW | open |
| Little Caesars Pizza Little Caesars | Restaurant (service type not stated) · Quick service | Pizza | 703 Brandon Ave SW | open |
| Little Green Hive Grandin Little Green Hive Grandin Road | Coffee shop · Café | Coffee | 1402 Grandin Rd SW #102 | open |
| Local Roots A Farm to Table Restaurant | Restaurant (service type not stated) · Café | Coffee | 1731 Grandin Rd SW | open |
| Los Amigos Bar & Grill Llc | Restaurant (service type not stated) | 3033 Brambleton Ave SW | open | |
| Los Amigos Bar And Grill Brandon Llc | Restaurant (service type not stated) | 682 Brandon Ave SW | open | |
| M & K food shop | Specialty food shop · Quick service | Sandwiches | 1731 Grandin Ed | open |
| Mama Jeans Bbq | Food truck | 2820 Brambleton Ave SW | open | |
| McAlister's Deli McAlister's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 2063 Colonial Ave SW | open |
| Mirko | Restaurant (service type not stated) | 682 Brandon Ave SW | open | |
| Mission BBQ MISSION BBQ | Restaurant (service type not stated) | BBQ · American | 2229 Colonial Ave SW | open |
| Nopales | Restaurant (service type not stated) | Latin American (other) | 1329 Grandin Rd SW | open |
| Oak Tree Catering with The Lick BBQ & Company | Restaurant (service type not stated) · Casual dining · Bar | BBQ · American · Cajun, Creole, Southern | 1802 Memorial Ave SW | open |
| Pancho Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 682 Brandon Ave SW | open |
| Papa Johns Papa John's Pizza | Quick service · Delivery-focused | Pizza | 2905 brambleton ave | open |
| Piety | Bakery | Bakery | 2073 Colonial Ave SW | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 683 Brandon Ave SW | open |
| Pop's Ice Cream & Soda Bar | Dessert | Ice cream / frozen desserts · Sandwiches · Dessert | 1916 Memorial Ave SW | open |
| Qdoba Qdoba | Quick service | 2036 Colonial Ave | open | |
| Quickway Food Mart | Restaurant (service type not stated) | 2209 Brandon Ave SW | open | |
| RND Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1114 Main St SW | open |
| Roasters Next Door | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 1114 Main St SW | open |
| Rockfish Food and Wine | Restaurant (service type not stated) | Seafood · American | 1402 Grandin Rd SW | open |
| Scratch Biscuit Company | Restaurant (service type not stated) | Cajun, Creole, Southern · Breakfast | 1820 Memorial Ave SW | open |
| Show Pony | Restaurant (service type not stated) | Vegan | 1314 Grandin Rd SW | open |
| Smoothie King | Juice, smoothie, tea | Juice / smoothies | 638 Brandon Avenue SW | open |
| Spikes Grill | Casual dining · Bar | American | 1914 Memorial Ave SW | open |
| Spoons Frozen Yogurt Spoons Frozen Yogurt Roanoke VA-Towers Shopping Center | Dessert | Ice cream / frozen desserts · Dessert | 2015 Colonial Ave SW | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2112 Colonial Ave SW | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 677 Brandon Avenue SW | open |
| Sweetfrog Premium Frozen Yogurt | Dessert | Ice cream / frozen desserts | 2015 Colonial Ave SW | open |
| Taaza Indian Cuisine | Restaurant (service type not stated) | Indian · Mediterranean | 1910 Memorial Ave SW | open |
| The Green Goat | Restaurant (service type not stated) · Casual dining · Bar | American | 802 Wiley Dr SW | open |
| The R a d S h a c k | Dessert · Food truck | Ice cream / frozen desserts | 2304 Brambleton Ave SW | open |
| The Roanoker Restaurant | Restaurant (service type not stated) | Breakfast | 2522 Colonial Ave SW | open |
| The Vortex | Bar | Grandin Road Area | open | |
| Top Mens Cuts & Lounge | Bar | 2933 Brambleton Ave SW | open | |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 703 Brandon Avenue S.W. | open |
| Two Roosters | Café · Food truck · Coffee shop | Coffee | 1820 Memorial Ave SW | open |
| Viva La Cupcake | Bakery · Dessert | Dessert | 1302 Grandin Rd SW | open |
| Wasena City Tap Room & Grill | Casual dining · Bar | 806 Wasena Ave SW | open | |
| Which Wich Superior Sandwiches | Restaurant (service type not stated) | Sandwiches | 1028 23rd St SW | open |
| Wildflour Cafe And Catering | Café | Coffee · Vegetarian · American | 2143 Colonial Ave SW | open |
| Awful Arthur's Seafood Co | Restaurant (service type not stated) | 2229 Colonial Ave SW | closed | |
| Crock And Roll | Specialty food shop · Quick service | Sandwiches | 1036 23rd St SW | closed |
| Cups Coffee & Tea | Coffee shop | Coffee | 1402 Grandin Rd SW | closed |
| Jimmy Sardines | Restaurant (service type not stated) | Pizza | 1820 Memorial Ave SW | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 20 | 19 | — | — | — | 1 | SIC1987 |
| 1995 | 20 | 18 | — | — | — | 2 | SIC1987 |
| 1996 | 23 | 21 | — | — | — | 2 | SIC1987 |
| 1997 | 23 | 22 | — | — | — | 1 | SIC1987 |
| 1998 | 22 | 19 | 8 | 8 | 2 | — | NAICS1997 |
| 1999 | 24 | 21 | 10 | 7 | 3 | 1 | NAICS1997 |
| 2000 | 21 | 19 | 10 | 5 | 3 | — | NAICS1997 |
| 2001 | 30 | 28 | 13 | 9 | 5 | — | NAICS1997 |
| 2002 | 23 | 22 | 11 | 7 | 2 | — | NAICS1997 |
| 2003 | 27 | 24 | 13 | 8 | 1 | 2 | NAICS2002 |
| 2004 | 33 | 30 | 15 | 11 | 2 | 1 | NAICS2002 |
| 2005 | 35 | 32 | 17 | 11 | 2 | 1 | NAICS2002 |
| 2006 | 29 | 27 | 15 | 7 | 4 | 1 | NAICS2002 |
| 2007 | 30 | 30 | 19 | 7 | 3 | — | NAICS2002 |
| 2008 | 28 | 27 | 17 | 6 | 3 | — | NAICS2007 |
| 2009 | 30 | 30 | 18 | 7 | 4 | — | NAICS2007 |
| 2010 | 31 | 31 | 19 | 7 | 4 | — | NAICS2007 |
| 2011 | 32 | 32 | 18 | 9 | 4 | — | NAICS2007 |
| 2012 | 39 | 38 | 24 | 8 | 5 | — | NAICS2012 |
| 2013 | 39 | 37 | 23 | 8 | 5 | — | NAICS2012 |
| 2014 | 37 | 35 | 21 | 8 | 5 | — | NAICS2012 |
| 2015 | 36 | 34 | 18 | 8 | 7 | — | NAICS2012 |
| 2016 | 39 | 37 | 19 | 11 | 6 | — | NAICS2012 |
| 2017 | 39 | 37 | 18 | 12 | 6 | — | NAICS2017 |
| 2018 | 39 | 36 | 18 | 12 | 5 | — | NAICS2017 |
| 2019 | 39 | 36 | 19 | 11 | 5 | — | NAICS2017 |
| 2020 | 39 | 36 | 19 | 10 | 6 | — | NAICS2017 |
| 2021 | 39 | 36 | 19 | 9 | 7 | — | NAICS2017 |
| 2022 | 39 | 35 | 18 | 10 | 6 | — | NAICS2022 |
| 2023 | 35 | 32 | 17 | 10 | 5 | — | NAICS2022 |