BMIE Market 24011

Roanoke city, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)	784 2020–2024 ACS 5-year estimate ±175 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	577 2020–2024 ACS 5-year estimate ±133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	219 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	153 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$54,986 2020–2024 ACS 5-year estimate ±13,855 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.6 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,117 2020–2024 ACS 5-year estimate ±28 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$839,300 2020–2024 ACS 5-year estimate ±137,265 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	0.2 sq mi Census Gazetteer 2020
Restaurants	38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 24011
Restaurants per 10,000 residents	1,780.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-9.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-13.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-11.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+11.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	34 (range 29–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.8 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	21 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	28 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	16 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 24011. Projection: linear trend v1, fitted 2013–2023, -0.8 restaurants per year, r² 0.65, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Virginia and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 591, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 21 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	27.7	28	40%	+11.1
Restaurant Opportunity Score	15.9	16	35%	+5.6
Market Momentum Score	17.7	18	25%	+4.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 28 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	784	28	40%	+11.2
Median household income (ACS)	54,986	22	40%	+8.7
Households (ACS)	577	39	20%	+7.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 16 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-13.6	16	35%	+5.8
Restaurants per 10,000 residents (lower = more room)	484.7	1	25%	+0.2
Population (ACS)	784	28	20%	+5.6
Median household income (ACS)	54,986	22	20%	+4.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-9.5	19	50%	+9.5
10-year restaurant growth	-13.6	16	30%	+5.0
20-year restaurant growth	-11.6	16	20%	+3.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (113)

By cuisine

American 22 · Coffee 13 · Mexican 6 · Asian 5 · Bakery 5 · Breakfast 5 · Sandwiches 5 · Cajun, Creole, Southern 4 · Dessert 4 · Japanese 4 · Steakhouse 4 · Latin American (other) 3 · Pizza 3 · Burgers 2 · Caribbean 2 · Cuban 2 · Healthy / salads / bowls 2 · Indian 2 · Italian 2 · Middle Eastern 2 · Southwestern / Tex-Mex 2 · Sushi 2 · Thai 2 · Vegan 2 · BBQ 1 · Chinese 1 · European 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Peruvian 1 · Seafood 1 · Spanish / tapas 1 · Vegetarian 1

By type

Restaurant (service type not stated) 68 · Bar 28 · Casual dining 13 · Café 10 · Coffee shop 9 · Bakery 6 · Quick service 6 · Dessert 5 · Brewery / taproom 3 · Food truck 2 · Specialty food shop 2 · Winery / distillery / taproom 2 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
213 Lux Lounge	Bar		213 Williamson Rd SE	open
Adobes Mexican Grill & Cantina	Restaurant (service type not stated)	Mexican	215 Market St SE	open
Alejandro's Mexican Grill Alejandro's Mexican Grill - Salem	Casual dining · Bar	Mexican · Latin American (other)	127 Campbell Ave SE	open
Alexander's ALEXANDER'S	Restaurant (service type not stated) · Casual dining	American	105 S Jefferson St	open
Atheling Meadworks	Brewery / taproom · Winery / distillery / taproom		123 Campbell Ave SE	open
Bamyan Afghan Cuisine	Restaurant (service type not stated)	Middle Eastern	120 Campbell Ave SE	open
Bayou Snowballs	Restaurant (service type not stated)	American	32 Market Sq SE	open
Benny Marconi's Benny Vitali's	Restaurant (service type not stated)	Pizza · Italian	120 Campbell Ave SE	open
Bernard's Gastropub & Eatery	Casual dining · Restaurant (service type not stated) · Bar		303 S Jefferson St	open
Billy's	Restaurant (service type not stated) · Bar	American	102 Market St SE	open
Bison Head Cigar & Lounge	Bar		20 Campbell Ave SE	open
Blue Ridge Burrito	Restaurant (service type not stated)	Mexican	Market Building	open
Bread Craft	Bakery	Bakery	24 Church Ave SW	open
Bubblecake LLC	Bakery · Dessert · Coffee shop	Bakery · Dessert · Coffee	16 Kirk Ave SW	open
Caribbica Soul	Restaurant (service type not stated)	Caribbean · Cajun, Creole, Southern	215 Market St SE	open
Cedars Management Group Inc	Restaurant (service type not stated)		112 Campbell Ave SE	open
Cello Coffee House and Cafe	Café · Coffee shop	Coffee · Mediterranean	118 Campbell Ave SE	open
Clutch Smoked Meats	Restaurant (service type not stated)		120 Luck Ave SW Ste 200	open
Corned Beef and Company	Bar · Casual dining	American	107 S Jefferson St	open
Creole-roanoke Llc	Restaurant (service type not stated)		19 Salem Ave SE	open
Crumbles Store	Café · Coffee shop	Breakfast · Coffee	127 Kirk Ave SW	open
Delish Sweets & Treats	Bakery · Dessert	Bakery · Dessert		open
Dominion Ventures Inc	Restaurant (service type not stated)	American	215 Church Ave SW	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	25 Williamson Rd	open
Double Apple Downtown	Restaurant (service type not stated)	Middle Eastern	22 Campbell Ave SW	open
Ernie's	Restaurant (service type not stated)	Breakfast · American	107 Market Square SE	open
Fork in the Market	Casual dining · Bar	American	32 Market Square SE	open
Fortunato	Restaurant (service type not stated) · Bar	Italian · Pizza	104 Kirk Ave SW	open
FPS Café & Spirits	Restaurant (service type not stated)	American	611 S Jefferson St	open
Frankie Rowland's Steakhouse	Restaurant (service type not stated)	Steakhouse · American	104 S Jefferson St	open
Franklin Rd Bar and Restaurant	Restaurant (service type not stated)		28 Franklin Rd SW	open
Fresh Baked Bakery	Bakery · Restaurant (service type not stated) · Dessert	Dessert	611 S Jefferson St	open
Fruits & Roots Juice and Smoothie Bar	Juice, smoothie, tea	Juice / smoothies · Vegan · Healthy / salads / bowls	122 Campbell Ave SE	open
Horizon Bar & Grill	Restaurant (service type not stated)		215 Market St SE	open
Inka Grill	Restaurant (service type not stated)	Peruvian	611 S Jefferson St	open
Jack Brown's Beer & Burger Joint Roanoke Jack Brown’s Beer & Burger Joint KDH	Casual dining · Bar	Burgers	210 B Market St SE	open
Jaybird Tavern	Casual dining · Bar		120 Luck Ave SW	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	18 Campbell Ave Se Suite 1-A	open
Kingdom Bakery	Bakery · Quick service	Bakery	1 Market Square SE	open
Kirk and Soul	Restaurant (service type not stated)	Cajun, Creole, Southern · American	312 2nd St SW	open
La Fińca	Restaurant (service type not stated)	Mexican	27 W. Cambell	open
La Tavola	Casual dining · Restaurant (service type not stated) · Bar		202 Market St SE	open
Land & Sea Restaurant Co. Llc	Restaurant (service type not stated)		104 S Jefferson St	open
Leonore Restaurant	Restaurant (service type not stated)		128 Campbell Ave SW	open
Little Green Hive Little Green Hive Grandin Road	Coffee shop · Café	Coffee · American	16 Church Ave SW	open
Lucky Restaurant Lucky Brothers Market & Asian Foods	Bar	American · Spanish / tapas	18 Kirk Ave SW	open
Macado's Macado's	Restaurant (service type not stated) · Bar · Quick service	Sandwiches · Cuban · Burgers	120 Church Ave SW	open
Market Square Seafood Company, Llc	Restaurant (service type not stated)		108 Campbell Ave SE	open
Market Street Pub	Bar		106 Market St SE	open
Martin's Downtown	Casual dining · Bar		413 1st St SW	open
Metro!	Bar		14 Campbell Ave SE	open
MiBr	Café · Coffee shop · Bar	Coffee	7 Church Ave SE	open
Milas Cuban Cafe Y Mas	Restaurant (service type not stated)	Cuban · Latin American (other)	125 Campbell Ave SE	open
Mill Mountain Coffee & Tea	Coffee shop	Coffee	117 Campbell Ave SE	open
Morning Brew Coffee Company	Coffee shop	Coffee	110 Salem Ave SE	open
Nawab Indian Cuisine Nawab Indian Cuisine Restaurant (Roanoke, VA) 540-345-5150	Restaurant (service type not stated)	Indian · Asian	118 Campbell Ave SE	open
New York Subs	Other	Sandwiches	32 Market Sq SE	open
Noke Town	Restaurant (service type not stated)		312 2nd St SW	open
Olde Salem Brewing Company	Brewery / taproom · Bar		315 Market St SE	open
On the Rise Bread Company	Bakery · Café	Bakery · Sandwiches · Coffee	303 Market St SE #2101	open
Oriental House	Restaurant (service type not stated)	Thai · Japanese · Sushi	125 Campbell Ave SE	open
Paisano	Restaurant (service type not stated)	Latin American (other)	128 Campbell Ave SW	open
Paradox	Restaurant (service type not stated)		202 Market St SE	open
Paul's Restaurant	Restaurant (service type not stated)	Breakfast · American	13 Franklin Rd SE	open
R.T. Smith's Fine Delicatessen	Specialty food shop · Quick service	Sandwiches · American	10 Campbell Ave SE	open
Rasa Nirvana Spice&Spirit	Restaurant (service type not stated) · Bar	Indian	19 Salem Ave SW	open
Reggae Grub	Restaurant (service type not stated)	Caribbean	32 Market Sq SE	open
Roanoke Weiner Stand	Food truck · Restaurant (service type not stated)	Hot dogs	110 Market St SE	open
Rotana.Cafe	Bar · Café	Coffee	22 Campbell Ave SE	open
Saltys Lobster & CO	Food truck · Restaurant (service type not stated)	Seafood	16 Church Ave SW	open
Scoony's Seafood	Quick service · Restaurant (service type not stated)	Cajun, Creole, Southern	16 Church Ave SW	open
Scrambled	Restaurant (service type not stated)	Breakfast · American	32 Market Square SE	open
Sidecar	Bar	European	411 1st St SW	open
Six and Sky Rooftop Grille	Restaurant (service type not stated) · Casual dining · Bar	American	1 Market Square SE	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	110 Franklin Rd SE	open
Status Restaurant and Lounge	Bar	American	213 Williamson Rd SE	open
Sticks and Spoons Ramen Bar	Restaurant (service type not stated)	Japanese · Noodles / ramen / pho · Asian	32 Market Square SE Unit 123	open
Stock Bistro & Bar	Restaurant (service type not stated)		13 Church Ave SE	open
Table 50	Restaurant (service type not stated)	American · Steakhouse	309 Market St SE	open
Tacorritos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	16 Church Ave SW	open
Tacos Rojas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	32 Market Square SE	open
Texas Tavern Texas Tavern	Casual dining · Restaurant (service type not stated)	American	114 Church Ave SW	open
Thai Continental Cuisine	Restaurant (service type not stated)	Thai · Asian	106 Market St SE	open
The Big Cheese	Restaurant (service type not stated)	American	115 Salem Ave SE	open
The Blues BBQ Co	Restaurant (service type not stated)	BBQ	107 Market St SE	open
The Candy Store Roanoke	Dessert	Dessert	1 Market Square SE	open
The Great 611 Steak Company	Restaurant (service type not stated)	Steakhouse	315 Market St SE	open
The Hatch	Restaurant (service type not stated)	American · Cajun, Creole, Southern	32 Market Square SE	open
The Haven	Casual dining · Bar		108 Campbell Ave SE	open
The Penny Deux Lounge At The Patrick Henry	Bar		611 S Jefferson St	open
The Railtown Ballroom	Restaurant (service type not stated)		128 Campbell Ave SW	open
Three Notch'd Craft Kitchen and Brewery - Roanoke Three Notch'd Brewing Company	Brewery / taproom · Casual dining · Bar	American	24 Campbell Ave SE	open
Tokyo Express	Restaurant (service type not stated)	Japanese	32 Market Sq SE	open
Tudor's Biscuit World	Restaurant (service type not stated)	Breakfast	23 Church Ave SW	open
Two Minnows Llc	Restaurant (service type not stated)		309 Market St SE	open
Ursula's Cafe	Café · Restaurant (service type not stated)	Coffee	511 S Jefferson St	open
Vip Sports Bar & Bistro	Bar		402 S Jefferson St	open
Waffle Cone Ice-Cream & Coffee Shop	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	1 Campbell Ave SW	open
Wall Street Tavern	Restaurant (service type not stated)		32 Market Sq SE	open
Wasabi's	Restaurant (service type not stated)	Japanese · Sushi · Asian	214 Market St SE	open
Well Hung Vineyard Well Hung Vineyard - Roanoke	Winery / distillery / taproom · Bar		402 S Jefferson St	open
Western Sizzlin	Restaurant (service type not stated)	Steakhouse	416 S Jefferson St	open
Wild Jasmine Organic Restaurant	Restaurant (service type not stated)	Healthy / salads / bowls · Vegetarian	104 Wall St SE	open
Wok N Roll Kitchen	Restaurant (service type not stated)	Asian · Chinese	120 Campbell Ave SE	open
Wokology	Restaurant (service type not stated)		1 Campbell Ave SW	open
Woodshed: An Appalachian Joint	Restaurant (service type not stated)		409 S Jefferson St	open
Zak's Cafe	Café	Coffee	128 Campbell Ave SW	open
Zeezee’s Vegan Restaurant	Restaurant (service type not stated)	Vegan	32 Market Sq SE	open
Awful Arthurs Oyster Bar	Restaurant (service type not stated)		108 Campbell Ave SE	closed
Cornerstone Bar & Grill	Casual dining · Bar		24 Campbell Ave SW	closed
Jefferson Street Management Group, Inc.	Restaurant (service type not stated)		14 Campbell Ave SE	closed
Lebanese	Restaurant (service type not stated)	Middle Eastern · Mediterranean	202 Market St SE	closed
Shishka Mediterranean Tobacco And Grill And Hookah Bar	Bar		114 Campbell Ave SE	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	34	34	—	—	—	—	SIC1987
1995	34	34	—	—	—	—	SIC1987
1996	34	34	—	—	—	—	SIC1987
1997	39	38	—	—	—	1	SIC1987
1998	36	34	21	10	3	1	NAICS1997
1999	42	40	23	11	6	1	NAICS1997
2000	41	39	25	9	5	1	NAICS1997
2001	41	39	24	10	5	1	NAICS1997
2002	46	43	29	10	3	1	NAICS1997
2003	46	43	25	14	2	1	NAICS2002
2004	45	42	26	13	2	1	NAICS2002
2005	43	39	21	15	1	1	NAICS2002
2006	40	35	23	11	—	1	NAICS2002
2007	48	43	28	11	2	2	NAICS2002
2008	48	46	31	9	4	1	NAICS2007
2009	45	43	28	9	4	1	NAICS2007
2010	41	39	25	9	3	1	NAICS2007
2011	45	43	27	10	3	1	NAICS2007
2012	51	48	30	11	4	2	NAICS2012
2013	47	44	29	9	4	2	NAICS2012
2014	49	45	27	11	5	2	NAICS2012
2015	49	45	29	10	4	2	NAICS2012
2016	47	45	31	9	4	2	NAICS2012
2017	46	42	29	9	3	3	NAICS2017
2018	46	42	29	9	3	3	NAICS2017
2019	41	37	26	7	3	3	NAICS2017
2020	42	38	26	7	4	3	NAICS2017
2021	39	36	27	7	—	3	NAICS2017
2022	44	41	32	5	4	3	NAICS2022
2023	41	38	29	4	5	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 24011. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
24022	0.6 mi	1	1999
24016	0.8 mi	22	2023
24013	1.1 mi	4	2023
24015	2.5 mi	32	2023
24017	3.3 mi	13	2023
24014	3.6 mi	47	2023
24012	4.1 mi	88	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.