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BMIE Market 30322

DeKalb County, Georgia · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,521
2020–2024 ACS 5-year estimate ±217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households0
2020–2024 ACS 5-year estimate ±14 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,023
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units0
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age19.8
2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area0.5 sq mi
Census Gazetteer 2020
Restaurants7
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 30322
Restaurants per 10,000 residents19.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+133.3%
DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+133.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+133.3%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+133.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20289 (range 7–11)
FORECAST · linear trend v1 fitted to 2011–2023 (11 points, +0.4 per year, r² 0.84) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score58 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score33 / 100
MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score61 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score95 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score33.23340%+13.3
Restaurant Opportunity Score60.96135%+21.3
Market Momentum Score95.09525%+23.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 33 (Medium confidence)

ComponentValueRankWeightAdds
Population (ACS)2,5214940%+32.7
Households (ACS)0120%+0.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (Medium confidence)

ComponentValueRankWeightAdds
10-year restaurant growth133.39535%+41.6
Restaurants per 10,000 residents (lower = more room)27.82325%+7.1
Population (ACS)2,5214920%+12.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 95 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth133.39850%+49.0
10-year restaurant growth133.39530%+28.5
20-year restaurant growth133.38820%+17.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (16)

By cuisine

Coffee 8 · Bakery 1 · Breakfast 1 · Pizza 1

By type

Café 6 · Coffee shop 6 · Restaurant (service type not stated) 6 · Bakery 1 · Bar 1 · Buffet 1

NameTypeCuisineAddressStatus
Blue Donkey Coffee Co.Coffee shopCoffee569 Asbury Ciropen
Brasiliana PizzaRestaurant (service type not stated)Pizzaopen
Caffe AnticoRestaurant (service type not stated)571 S Kilgo Cir NEopen
Dancing Goats Emory Campus Dancing Goats Coffee BarsCoffee shop · CaféCoffeeRollins School of Public Health, 1516 Clifton Rd NEopen
Depot by Kaldi's Coffee Kaldi's Coffee Roasting Co.Coffee shop · Restaurant (service type not stated) · CaféCoffee1 Eagle Row NEopen
Ebrik At EmoryCoffee shopCoffee571 S Kilgo Cir Ne Fl 3open
Egleston CafeteriaBuffet1405 Clifton Rd NEopen
Highland BakeryBakeryBakery1300 Clifton Road Emory Universitys Goizueta Business Schoolopen
Jazzman's Cafe Woodruff LibraryCaféCoffee540 Asbury Ciropen
Kaldi's CoffeeCoffee shop · CaféCoffee605 Asbury Ciropen
Mocha DelitesCaféCoffee1365 Clifton Rd NE #Copen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee1380 Oxford Rdopen
The Dining RoomRestaurant (service type not stated)Breakfast1615 Clifton Rdopen
The Lounge - Emory UniversityBar1380 Oxford Rd NEopen
Twisted Taco EmoryRestaurant (service type not stated)569 Asbury Circle - Cox Hallopen
Freshëns At Emory UniversityRestaurant (service type not stated)569 Asbury Circlosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199533SIC1987
199644SIC1987
199744SIC1987
1998322NAICS1997
1999322NAICS1997
2000211NAICS1997
2001211NAICS1997
2002222NAICS1997
200310321NAICS2002
20045321NAICS2002
20054321NAICS2002
20065321NAICS2002
200726431NAICS2002
20082744NAICS2007
20092633NAICS2007
201026413NAICS2007
20112533NAICS2007
201228321NAICS2012
201327321NAICS2012
201423321NAICS2012
201517321NAICS2012
2016433NAICS2012
201720NAICS2017
201820NAICS2017
20192653NAICS2017
20202653NAICS2017
20211974NAICS2017
202220834NAICS2022
20231974NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 30322. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
303061.6 mi632023
303071.7 mi952023
303292.3 mi1192023
300302.5 mi1082023
303242.5 mi862023
300332.7 mi812023
303173.3 mi202023
303083.4 mi1342023
303093.5 mi1452023
300793.7 mi42023
300023.9 mi72023
303634.2 mi212023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.