BMIE Market 53402
Racine County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 34,850 2020–2024 ACS 5-year estimate ±1,708 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 14,451 2020–2024 ACS 5-year estimate ±754 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 33,174 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 14,195 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $75,751 2020–2024 ACS 5-year estimate ±6,406 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,113 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $230,800 2020–2024 ACS 5-year estimate ±7,647 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 20.0 sq mi Census Gazetteer 2020 |
| Restaurants | 45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53402 |
| Restaurants per 10,000 residents | 11.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +32.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +45.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +36.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 48 (range 42–53) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 72 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 64 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53402. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.54, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.7 | 78 | 40% | +31.1 |
| Restaurant Opportunity Score | 70.0 | 70 | 35% | +24.5 |
| Market Momentum Score | 64.4 | 64 | 25% | +16.1 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 34,850 | 92 | 40% | +36.6 |
| Median household income (ACS) | 75,751 | 56 | 40% | +22.5 |
| Households (ACS) | 14,451 | 93 | 20% | +18.6 |
Restaurant Opportunity Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 32.4 | 72 | 35% | +25.3 |
| Restaurants per 10,000 residents (lower = more room) | 12.9 | 61 | 25% | +15.2 |
| Population (ACS) | 34,850 | 92 | 20% | +18.3 |
| Median household income (ACS) | 75,751 | 56 | 20% | +11.3 |
Market Momentum Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.7 | 61 | 50% | +30.5 |
| 10-year restaurant growth | 32.4 | 72 | 30% | +21.7 |
| 20-year restaurant growth | 45.2 | 61 | 20% | +12.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (104)
By cuisine
American 25 · Pizza 10 · Burgers 9 · Coffee 8 · Mexican 6 · Sandwiches 6 · Bakery 5 · BBQ 5 · Dessert 5 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Latin American (other) 3 · Chicken / wings 2 · Chinese 2 · Indian 2 · Italian 2 · Middle Eastern 2 · Seafood 2 · Steakhouse 2 · Asian 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Greek 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Mediterranean 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 48 · Bar 33 · Casual dining 19 · Quick service 17 · Coffee shop 7 · Dessert 7 · Café 6 · Bakery 5 · Juice, smoothie, tea 4 · Specialty food shop 3 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 3048 Douglas Ave | open |
| Aries Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 4713 Douglas Ave | open |
| Beachside Oasis | Juice, smoothie, tea · Bar | Juice / smoothies | 100 Kewaunee St | open |
| Beacon Tavern & Grill | Casual dining · Bar | American | 3113 Douglas Ave | open |
| Boosters Buoy | Bar · Restaurant (service type not stated) | Burgers | 209 Dodge St | open |
| Bridge Tender Tavern | Bar · Casual dining | 303 Dodge St | open | |
| Buca's Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 4234 Douglas Ave | open | |
| Buddy's Sports Grill @ Mulligan's Mini Golf | Casual dining · Bar | 6633 Douglas Ave | open | |
| Burger King Burger King | Quick service | Burgers · American | 3456 Douglas Ave | open |
| Café Rendez-vous | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 4838 Douglas Ave | open |
| Call Box coffee shop | Coffee shop · Café · Bakery | Coffee · Bakery | 500 Goold St | open |
| Captain John's Sammys & Such | Specialty food shop · Quick service | Sandwiches | 1240 N Main St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 1306 4 Mile Rd | open |
| Cham North | Bar | 4653 Douglas Ave | open | |
| Charcoal Grill and Rotisserie Charcoal Grill Piedras Negras | Restaurant (service type not stated) | BBQ · American | 3839 Douglas Ave | open |
| Chartroom Restaurant | Restaurant (service type not stated) | 209 Dodge St | open | |
| Chit Chaat | Restaurant (service type not stated) | Indian · Middle Eastern | 550 State St | open |
| Chubbie's Pizzeria | Restaurant (service type not stated) | Burgers · Pizza | 619 High St | open |
| Cliff's Boathouse | Restaurant (service type not stated) | American | 301 Hamilton St | open |
| Coasters Bar & Grill | Casual dining · Bar | American · Burgers | 1301 N Main St | open |
| Corner Connection | Casual dining · Bar | Pizza | 6961 Douglas Ave | open |
| Cousins Subs Cousins Subs | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 5131 Douglas Ave | open |
| Culver’s Culver's | Restaurant (service type not stated) | Burgers · American | 4542 Douglas Ave | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 3320 Douglas Ave 3320 Douglas Ave | open |
| DeRango's The Pizza King & Steakhouse | Restaurant (service type not stated) | Pizza · Steakhouse | 4621 6 Mile Rd | open |
| Derangos Pizza Palace | Restaurant (service type not stated) | Pizza | 3840 Douglas Ave | open |
| Dogs & Cream | Quick service | Hot dogs · American | 2721 Douglas Ave | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 3743 Douglas Ave | open |
| Double Vision | Bar | 3101 Douglas Ave | open | |
| Douglas Avenue Diner | Casual dining · Restaurant (service type not stated) | American | 5121 Douglas Ave | open |
| Ed's Taste of Soul Seafood and Chicken | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern · American | 1234 Douglas Ave | open |
| Everly's Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 3108 6 Mile Rd | open |
| Farm Fresh Cafe | Restaurant (service type not stated) | American · Healthy / salads / bowls | 4838 Douglas Ave | open |
| GATOS | Restaurant (service type not stated) | Burgers | 301 Hamilton St | open |
| George Webb Restaurant George Webb Restaurants | Casual dining | American | 4555 Douglas Ave | open |
| George's Tavern | Casual dining · Bar | 1201 N Main St | open | |
| Gus's Gyros | Restaurant (service type not stated) | Greek · Mediterranean | 2100 Douglas Ave | open |
| Hansen's Tap | Bar | American | 501 Goold St | open |
| Honey B's Ii | Restaurant (service type not stated) | American | 4713 Douglas Ave | open |
| Ice Box Pub | Bar | 2328 Douglas Ave | open | |
| Island Jam Authentic Jamaican Cuisine | Restaurant (service type not stated) | Caribbean | 3408 Douglas Ave | open |
| Jaramillo's Home Cookin' | Casual dining · Restaurant (service type not stated) | American · Mexican | 301 Hamilton St | open |
| Java Garden Cafe | Coffee shop | Coffee | 4838 Douglas Ave | open |
| Joeys Yardarm | Bar · Casual dining | Seafood | 920 Erie St | open |
| John's Dock | Restaurant (service type not stated) | 303 Dodge St | open | |
| Jts Catering Llc | Restaurant (service type not stated) | 622 3 Mile Rd | open | |
| KFC KFC | Quick service | Chicken / wings · American | 3212 Douglas Avenue | open |
| La Gondola | Restaurant (service type not stated) | American | 3751 Douglas Ave | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 2122 Douglas Ave | open |
| Main Hub | Bar · Casual dining | American | 1300 N Main St | open |
| Main Moon Chinese Restaurant Main Moon Restaurant | Restaurant (service type not stated) | Chinese · Asian | 3900 Erie St J | open |
| McDonald's McDonald's | Quick service | Burgers · American | 3037 N Douglas Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 5125 Douglas Ave | open |
| Mi Jacalito Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 1318 Douglas Ave | open |
| Mi Tierra | Restaurant (service type not stated) | Mexican | 3408 Douglas Ave | open |
| Mocha Lisa | Coffee shop · Café | Coffee | 2825 4 1/2 Mile Rd | open |
| Moose Lodge | Bar | 5530 Middle Rd | open | |
| Neighborhood Bar | Bar | 2002 Erie St | open | |
| Neighborhood savings mart and deli | Specialty food shop · Quick service | Sandwiches | open | |
| Nonna Wells Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 1317 4 Mile Rd | open |
| O & H Danish Bakery | Bakery · Restaurant (service type not stated) · Dessert · Coffee shop | Bakery · Dessert · Coffee | 1841 Douglas Ave | open |
| O&H Danish Bakery O&H Danish Bakery | Bakery · Dessert | Bakery · Dessert | 4917 Douglas Ave | open |
| Oh Dennis Saloon and Charcoal House | Casual dining · Bar | BBQ · Steakhouse | 4301 Douglas Ave | open |
| Olde MKE Pub | Bar · Casual dining | 2328 Douglas Ave | open | |
| Omg LLC | Bar | 6337 Douglas Ave | open | |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 5121 Douglas Ave | open |
| Paparazzi Ice Cream Shop | Dessert · Juice, smoothie, tea · Bakery | Ice cream / frozen desserts · Juice / smoothies · Bakery | 5111 Douglas Ave | open |
| Park Inn | Casual dining | American · Burgers | 2312 Douglas Ave | open |
| Phoenix Chocolate Shoppe | Dessert · Bakery | Bakery | 1439 N Main St | open |
| Pico's Tacos and Cerveza | Restaurant (service type not stated) | Mexican · Latin American (other) | 550 3 Mile Rd | open |
| Pourhouse Official | Bar | 1307 Douglas Ave | open | |
| Racine Yacht Club | Bar | 1108 Augusta St | open | |
| Redline Tavern | Bar | 1200 N Wisconsin St | open | |
| Refuel | Café · Coffee shop | Coffee | 3402 Douglas Ave | open |
| Ro Jo's Pub | Bar | 1317 Yout St | open | |
| Rock inn | Quick service · Bar | 600 High St | open | |
| Roger's Place | Bar | 1843 N Wisconsin St | open | |
| Ron's Sports Pub | Bar | 3422 Douglas Ave | open | |
| Roundabout Pub & Grill and Smokehouse | Restaurant (service type not stated) | BBQ | 5844 Douglas Ave | open |
| Rudy's | Restaurant (service type not stated) | BBQ · American | 2515 Douglas Ave | open |
| Santa Fe Taqueria | Restaurant (service type not stated) | Mexican · Latin American (other) | 516 High St | open |
| Sebastian's | Restaurant (service type not stated) | American | 6025 Douglas Ave | open |
| Sher-a Punjab | Restaurant (service type not stated) | Indian · Middle Eastern | 3340 Douglas Ave | open |
| Skoops | Dessert | Dessert | 6111 Douglas Ave | open |
| Soup Shanty | Restaurant (service type not stated) | Sandwiches · American | 6022 Douglas Ave | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4917 Douglas Ave | open |
| Stil Country | Bar · Juice, smoothie, tea | Juice / smoothies | 1100 Douglas Ave | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3016 Douglas Ave | open |
| Suds & Grub | Casual dining · Bar | 4507 Douglas Ave | open | |
| Sugar and Spice Cupcakes LLC | Restaurant (service type not stated) | 3751 Douglas Ave | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 3358 Douglas Avenue | open |
| The Forge Tavern | Bar | 3001 Douglas Ave | open | |
| The Green Lounge | Bar | 3717 Douglas Ave | open | |
| The Munchies Spot | Restaurant (service type not stated) · Casual dining | American | 1824 Douglas Ave | open |
| Three Measures Delights | Restaurant (service type not stated) · Other | 713 Imperial Dr | open | |
| Toppers Pizza Toppers Pizza | Restaurant (service type not stated) | Pizza · Italian | 3841 Douglas Ave | open |
| Two Sheets To the Wind Pub | Casual dining · Bar | 3316 Douglas Ave | open | |
| Wendy's Wendy's | Quick service | 3935 Douglas Avenue | open | |
| Wildcat BBQ | Restaurant (service type not stated) | BBQ · American | 301 Hamilton St | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 5055 Douglas Ave Suite 400 | open |
| Winner's Circle | Bar · Casual dining | 1403 Superior St | open | |
| 金锅 King's Wok | Restaurant (service type not stated) | Chinese | 5131 Douglas Ave Ste F | open |
| Grc Sport Lounge | Bar | 1307 Douglas Ave | closed | |
| Michigan's Pub | Bar | 1300 Michigan Blvd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 53 | 33 | — | — | — | 20 | SIC1987 |
| 1995 | 45 | 31 | — | — | — | 14 | SIC1987 |
| 1996 | 50 | 34 | — | — | — | 16 | SIC1987 |
| 1997 | 57 | 38 | — | — | — | 19 | SIC1987 |
| 1998 | 56 | 34 | 15 | 15 | 4 | 19 | NAICS1997 |
| 1999 | 54 | 35 | 14 | 17 | 4 | 14 | NAICS1997 |
| 2000 | 53 | 32 | 15 | 14 | 3 | 17 | NAICS1997 |
| 2001 | 53 | 32 | 15 | 15 | 2 | 16 | NAICS1997 |
| 2002 | 49 | 30 | 18 | 11 | 1 | 17 | NAICS1997 |
| 2003 | 51 | 31 | 19 | 12 | — | 18 | NAICS2002 |
| 2004 | 48 | 30 | 17 | 12 | 1 | 16 | NAICS2002 |
| 2005 | 55 | 35 | 21 | 12 | 2 | 18 | NAICS2002 |
| 2006 | 54 | 37 | 23 | 11 | 3 | 15 | NAICS2002 |
| 2007 | 53 | 35 | 24 | 8 | 3 | 17 | NAICS2002 |
| 2008 | 55 | 37 | 24 | 11 | 2 | 17 | NAICS2007 |
| 2009 | 62 | 39 | 24 | 10 | 5 | 20 | NAICS2007 |
| 2010 | 58 | 38 | 24 | 10 | 4 | 18 | NAICS2007 |
| 2011 | 53 | 35 | 22 | 9 | 4 | 15 | NAICS2007 |
| 2012 | 50 | 33 | 22 | 8 | 3 | 13 | NAICS2012 |
| 2013 | 53 | 34 | 23 | 8 | 3 | 15 | NAICS2012 |
| 2014 | 54 | 32 | 20 | 9 | 3 | 18 | NAICS2012 |
| 2015 | 61 | 36 | 23 | 9 | 4 | 19 | NAICS2012 |
| 2016 | 62 | 39 | 22 | 14 | 3 | 18 | NAICS2012 |
| 2017 | 62 | 36 | 21 | 13 | — | 20 | NAICS2017 |
| 2018 | 67 | 43 | 24 | 16 | 3 | 19 | NAICS2017 |
| 2019 | 62 | 41 | 23 | 15 | 3 | 17 | NAICS2017 |
| 2020 | 57 | 37 | 19 | 16 | — | 17 | NAICS2017 |
| 2021 | 60 | 38 | 16 | 19 | 3 | 18 | NAICS2017 |
| 2022 | 60 | 40 | 16 | 22 | — | 17 | NAICS2022 |
| 2023 | 63 | 45 | 21 | 21 | 3 | 15 | NAICS2022 |