BMIE Market 53406

Racine County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	25,778 2020–2024 ACS 5-year estimate ±1,195 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,496 2020–2024 ACS 5-year estimate ±595 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,845 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,577 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,792 2020–2024 ACS 5-year estimate ±4,601 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.8 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,095 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$289,700 2020–2024 ACS 5-year estimate ±16,588 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.4 sq mi Census Gazetteer 2020
Restaurants	60 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53406
Restaurants per 10,000 residents	19.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+71.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	66 (range 61–71) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	65 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	55 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53406. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.69, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.2	78	40%	+31.3
Restaurant Opportunity Score	56.3	56	35%	+19.7
Market Momentum Score	55.0	55	25%	+13.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	25,778	86	40%	+34.3
Median household income (ACS)	82,792	65	40%	+26.2
Households (ACS)	11,496	88	20%	+17.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	9.1	53	35%	+18.6
Restaurants per 10,000 residents (lower = more room)	23.3	30	25%	+7.4
Population (ACS)	25,778	86	20%	+17.2
Median household income (ACS)	82,792	65	20%	+13.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.5	60	50%	+29.9
10-year restaurant growth	9.1	53	30%	+16.0
20-year restaurant growth	20	46	20%	+9.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (107)

By cuisine

American 23 · Coffee 16 · Sandwiches 16 · Mexican 11 · Pizza 10 · Burgers 9 · Bakery 8 · Breakfast 5 · Chicken / wings 5 · BBQ 4 · Chinese 4 · Dessert 4 · Italian 4 · Asian 3 · Ice cream / frozen desserts 3 · Juice / smoothies 3 · Latin American (other) 3 · Steakhouse 3 · Mediterranean 2 · Southwestern / Tex-Mex 2 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Japanese 1 · Noodles / ramen / pho 1 · Seafood 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 55 · Quick service 37 · Bar 12 · Café 11 · Casual dining 11 · Bakery 10 · Coffee shop 10 · Specialty food shop 8 · Dessert 6 · Other 5 · Juice, smoothie, tea 4 · Delivery-focused 2 · Brewery / taproom 1 · Food truck 1

Name	Type	Cuisine	Address	Status
1 of Us Brewing Company	Bar · Restaurant (service type not stated) · Brewery / taproom		8100 Washington Ave	open
20 and Oakes Bar and Grill	Bar		7111 Washington Ave	open
7 Brew Coffee	Coffee shop	Coffee	6031 Regency West Dr	open
Angry Brothers Pub	Bar · Casual dining		6501 Washington Ave	open
Applebee's Grill + Bar	Bar · Restaurant (service type not stated)		2521 S Green Bay Rd	open
Auntie Anne's Auntie Anne's	Dessert · Bakery · Restaurant (service type not stated) · Quick service	Dessert · Bakery	5538 Durand Ave	open
Bevy's Bistro	Restaurant (service type not stated) · Quick service	BBQ	1001 Perry Ave	open
Boiler Room	Bar · Casual dining		5200 Washington Ave #106	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	5880 Durand Avenue	open
Burger King Burger King	Quick service	Burgers · American	5400 Durand Ave	open
Burger King Burger King	Quick service · Restaurant (service type not stated) · Casual dining	American	5335 Washington Ave,	open
Burns Sibs Llc	Restaurant (service type not stated)		6500 Washington Ave	open
Charcoal Grill & Rotisserie Charcoal Grill Piedras Negras	Restaurant (service type not stated)	BBQ · Steakhouse · American	8300 Washington Ave	open
Charleys Cheesesteaks Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	4700 Washington Ave	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	4700 Washington Ave	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · Breakfast	5802 Durand Ave	open
Chick-fil-A Chick-fil-A	Restaurant (service type not stated) · Quick service	Chicken / wings · American	5315 Washington Ave	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5720 Washington Ave	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	6100 Regency W Dr	open
Cousins Subs	Other	Sandwiches	4700 Washington Ave	open
Culver's Culver's	Quick service	Burgers · American	5801 21st Street	open
D & A Equipment Co. Inc	Restaurant (service type not stated)		6430 Washington Ave	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	7106 Washington Ave	open
Dayyra Restaurant	Restaurant (service type not stated)		251 Portico Dr	open
DeRango's Pizza Delivery	Delivery-focused	Pizza · Italian	6100 Washington Ave	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	5100 Washington Ave	open
Dunkin' Dunkin'	Dessert · Bakery · Juice, smoothie, tea · Coffee shop	Ice cream / frozen desserts · Juice / smoothies · Dessert · Coffee	6026 Washington Ave	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	1215 N Green Bay Rd	open
El Pueblito Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	6116 Regency W Dr	open
Firehouse Subs Firehouse Subs	Quick service · Specialty food shop	Sandwiches	6012 Washington Ave	open
Georgie Porgie's Treefort Restaurant	Casual dining	Burgers · American	5502 Washington Ave Ste 100	open
Gyros Express	Restaurant (service type not stated)	Mediterranean	6116 Regency West Dr	open
Gyros Express	Restaurant (service type not stated)	Mediterranean	5205 Washington Ave # Wi-20	open
Hardee's Hardee's	Quick service	Burgers · American	1235 S. Green Bay	open
Holewinski Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		1413 Culdesac Cir	open
IHOP	Coffee shop · Restaurant (service type not stated)	Coffee · Breakfast	5800 Durand Ave	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	2860 S. Green Bay Road Suite 300	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	5502 Washington Ave Ste. 800	open
Jimmy John's	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	5502 Washington Ave Ste. 800	open
Joses Blue Sombrero Jose's Blue Sombrero Restaurant & Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	6430 Washington Ave	open
Joy’s Cravings	Bakery	Bakery	Wisconsin Hearing Aid Centers, 1300 S Green Bay Rd	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2090 S. Green Bay Road	open
Kobe's Japan	Restaurant (service type not stated)	Japanese	5816 Durand Ave	open
Kravings	Dessert	Ice cream / frozen desserts	5509 Durand Ave Unit D	open
La oaxaqueña 2	Restaurant (service type not stated) · Casual dining	Mexican · American	5428 Washington Ave	open
Lehmann's Bakery Café & Catering	Bakery	Bakery	4900 Spring St	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	2211 South Green Bay Road Duns # 04-808-2747	open
Little Fish Buffet	Restaurant (service type not stated)	Chinese	4901 Washington Ave	open
Los Mariachis Racine	Restaurant (service type not stated)	Mexican · Latin American (other)	5821 Washington Ave	open
Main Moon 2	Restaurant (service type not stated)	Chinese · Asian	4915 Washington Ave	open
Mangia Pane Market	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Italian	2310 S Green Bay Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	6630 Washington Ave	open
McDonald's McDonald's	Quick service	Burgers · American	2610 S Green Bay Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4707 Taylor Ave	open
Meli Cafe Pancake House and Restaurant	Café	Breakfast · Coffee · American	1158 Prairie Dr	open
Mi Tierra	Restaurant (service type not stated)	Mexican	5201 Washington Ave	open
Milwaukee Coffee Hospitality Sunneyside Avenue Llc	Restaurant (service type not stated)		1215 N Green Bay Rd	open
Moda Inc	Restaurant (service type not stated)		6631 Washington Ave	open
Nesnah Ii Llcc	Restaurant (service type not stated)		4700 Washington Ave	open
Noodles & Company Noodles & Company	Restaurant (service type not stated)	Noodles / ramen / pho · American	5720 Washington Ave	open
O&H Danish Bakery O&H Danish Bakery	Bakery · Dessert · Café	Bakery · Dessert · Coffee	5910 Washington Ave	open
O-K Corral	Bar	BBQ	867 5309	open
Old Country Buffet	Restaurant (service type not stated)	American	4901 Washington Ave	open
Olive Garden Olive Garden	Restaurant (service type not stated)	Italian	6000 Durand Ave	open
Panda Express	Quick service	Chinese · Asian	5417 Washington Ave	open
Panera Bread Panera Bread	Other · Bakery · Café	Bakery · Sandwiches · Coffee	5630 Washington Ave Ste 6	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	5205 Washington Ave	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	6035 durand ave	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	4700 Washington Ave	open
Pardon My Cheesesteak	Restaurant (service type not stated)		5800 Durand Ave	open
Picos Taco Truck	Food truck	Mexican	S Oakes Rd	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	5000 Washington Ave Racine	open
Pizza Hut Express Taco Bell	Restaurant (service type not stated) · Quick service	Pizza · Mexican	2825 S Green Bay Rd	open
Pop-up Biergarten Events	Bar		438 S Stuart Rd	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	5550 Durand Avenue	open
Potbelly Sandwich Shop Potbelly Sandwich Shop	Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches	5910 Washington Ave	open
Pudgy's Pub Racine	Bar		7800 Washington Ave	open
Qdoba Mexican Eats	Restaurant (service type not stated)	Mexican	6035 Durand Ave	open
Racine - Drive Thru Potbelly	Quick service	Sandwiches	5930 Washington Ave	open
Red Lobster Red Lobster	Restaurant (service type not stated)	Seafood · American	2800 S Green Bay Rd	open
Rocky Rococo Pizza and Pasta Rocky Rococo Pizza and Pasta	Restaurant (service type not stated)	Pizza · Italian	6631 Washington Ave	open
Scooter's Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	6910 Washington Ave	open
Scores Sports Bar & Grill Scores	Bar · Casual dining		4915 Washington Ave	open
Slide Freight Corporation	Restaurant (service type not stated)		5801 Washington Ave Ste 99	open
Smokehouse 20	Restaurant (service type not stated)	American · BBQ	7111 Washington Ave	open
Starbucks Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	5658 Washington Ave	open
Starbucks Coffee Company Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	2805 S Green Bay Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	6035 Durand Ave Suite F Suite F	open
SUBWAY	Other	Sandwiches	5796 Durand Ave	open
Subway	Other	Sandwiches	6050 Washington Ave	open
Summit Restaurant	Bar · Restaurant (service type not stated) · Casual dining	Steakhouse · American	5319 Washington Ave	open
Taco Bell Taco Bell	Quick service	Mexican	5620 Washington Ave	open
Taco John's	Quick service		6915 Washington Ave	open
Tenderfix By Noah Schnapp	Quick service		5800 Durand Ave	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	6228 Durand Ave	open
The Grind Cafe	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	7300 Washington Ave	open
The Meltdown	Restaurant (service type not stated) · Other · Café · Casual dining	Mexican · Breakfast · Sandwiches · Coffee · American	5501 Washington Avenue	open
Tony Chen's Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	4700 Washington Ave	open
Toppers Pizza Toppers Pizza	Restaurant (service type not stated) · Quick service	Pizza	5502 Washington Ave	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	6035 Durand Ave	open
Walmart Bakery	Bakery	Bakery	5625 Washington Ave	open
Washington Ave & Prairie Dr Scooter's Coffee	Coffee shop · Café	Coffee	6910 Washington Ave	open
Wendy's Wendy's	Quick service	Burgers · American	4910 Washington Avenue	open
White Castle White Castle	Quick service · Specialty food shop	Burgers	5550 Durand Ave	open
Wingstop Wingstop	Quick service	Chicken / wings · American	5400 Washington Ave	open
Yuni's Avenue Cafe	Café · Casual dining	Coffee · American	5104 Washington Ave	open
Ziri’s Cafe	Café · Coffee shop	Coffee · Breakfast	5201 Washington Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	37	35	—	—	—	2	SIC1987
1995	34	33	—	—	—	1	SIC1987
1996	36	33	—	—	—	3	SIC1987
1997	45	39	—	—	—	6	SIC1987
1998	44	36	15	17	4	7	NAICS1997
1999	43	36	14	18	4	6	NAICS1997
2000	44	39	19	16	4	4	NAICS1997
2001	44	38	18	16	4	5	NAICS1997
2002	54	46	20	21	5	6	NAICS1997
2003	58	50	20	22	6	5	NAICS2002
2004	63	56	23	24	7	4	NAICS2002
2005	71	62	26	26	8	5	NAICS2002
2006	64	55	20	28	5	5	NAICS2002
2007	61	53	19	28	5	4	NAICS2002
2008	55	47	14	26	6	4	NAICS2007
2009	53	46	14	24	7	4	NAICS2007
2010	60	51	16	24	10	4	NAICS2007
2011	57	49	16	23	9	3	NAICS2007
2012	60	50	20	22	6	3	NAICS2012
2013	65	55	20	26	7	3	NAICS2012
2014	62	51	15	29	6	4	NAICS2012
2015	60	49	15	28	5	4	NAICS2012
2016	62	52	16	31	5	4	NAICS2012
2017	64	54	15	32	6	4	NAICS2017
2018	66	58	18	35	4	4	NAICS2017
2019	67	60	16	37	6	3	NAICS2017
2020	66	59	17	37	5	3	NAICS2017
2021	68	60	18	37	5	3	NAICS2017
2022	67	60	17	38	5	3	NAICS2022
2023	67	60	18	36	6	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53406. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53405	1.9 mi	29	2023
53404	3.1 mi	12	2023
53177	4.1 mi	21	2023
53403	4.3 mi	43	2023
53402	4.9 mi	45	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.