BMIE Market 53405

Racine County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	26,793 2020–2024 ACS 5-year estimate ±1,560 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,068 2020–2024 ACS 5-year estimate ±551 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,193 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,997 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,242 2020–2024 ACS 5-year estimate ±7,258 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$975 2020–2024 ACS 5-year estimate ±51 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$174,000 2020–2024 ACS 5-year estimate ±6,725 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.6 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53405
Restaurants per 10,000 residents	12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-14.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+31.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+52.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 26–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.56) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	51 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	24 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53405. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.56, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.4	70	40%	+28.2
Restaurant Opportunity Score	49.3	49	35%	+17.3
Market Momentum Score	24	24	25%	+6.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	26,793	87	40%	+34.6
Median household income (ACS)	69,242	46	40%	+18.3
Households (ACS)	11,068	87	20%	+17.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-14.7	16	35%	+5.6
Restaurants per 10,000 residents (lower = more room)	10.8	69	25%	+17.3
Population (ACS)	26,793	87	20%	+17.3
Median household income (ACS)	69,242	46	20%	+9.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.1	17	50%	+8.6
10-year restaurant growth	-14.7	16	30%	+4.8
20-year restaurant growth	31.8	53	20%	+10.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (61)

By cuisine

American 13 · Pizza 12 · Italian 9 · Bakery 5 · Mexican 5 · Coffee 4 · Dessert 4 · Asian 3 · Breakfast 3 · Latin American (other) 3 · Sandwiches 3 · Burgers 2 · Chicken / wings 2 · Chinese 2 · Ice cream / frozen desserts 2 · Cajun, Creole, Southern 1 · Korean 1 · Seafood 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 34 · Bar 10 · Casual dining 9 · Quick service 8 · Dessert 6 · Bakery 5 · Café 4 · Buffet 1 · Coffee shop 1 · Food truck 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Asian Buffet	Buffet	Korean · Asian	3701 Durand Ave	open
Bendtsen's Bakery	Bakery	Bakery	3200 Washington Ave	open
Bernie's Pizzeria	Restaurant (service type not stated)	Pizza	1238 Lathrop Ave	open
Betos Pizza Racine	Restaurant (service type not stated)	Pizza · Italian	3700 Durand Ave	open
Blueberry Hilltop Cafe	Café	Coffee · Breakfast · American	3429 Spring St	open
Buckets Pub	Bar · Casual dining		2031 Lathrop Ave	open
Buona Vita Pizzeria Restaurant	Restaurant (service type not stated)	Pizza	3701 Durand Ave Ste 200	open
Burgers Custard & More	Quick service		3810 Durand Ave	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	2500 Lathrop Ave	open
China House	Restaurant (service type not stated)	Chinese · Asian	4003 Durand Ave	open
Chloe’s Cafe	Café	Coffee · Breakfast · American	2920 Taylor Ave	open
Country Pump	Bar		4713 WI-31	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	3918 Durand Ave 3918 Durand Ave	open
Dan Takerian Inc	Restaurant (service type not stated)		2322 Lathrop Ave	open
DeRango The Pizza King	Restaurant (service type not stated)	Pizza · Italian	3114 Washington Ave	open
Doobies Beer Joint and Sports Bar	Bar · Casual dining		3701 Durand Ave	open
Dunk's Public House	Casual dining · Bar	American	3207 Washington Ave	open
Dynasty Family Restaurant	Restaurant (service type not stated)	Chinese · Asian	2427 Lathrop Ave	open
El Buen Manantial	Restaurant (service type not stated)	Mexican · Latin American (other)	2207 Lathrop Ave	open
Emma's Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	918 West Blvd	open
Ferraro's Pizza	Restaurant (service type not stated)	Pizza · Italian	3700 Meachem Rd	open
Geo S Pizza	Restaurant (service type not stated)		3433 Spring St	open
Golden Chicken Golden Chick	Restaurant (service type not stated)	Chicken / wings · Cajun, Creole, Southern · American	3523 16th St	open
Her She's One Stop Candy Shop	Dessert		1615 Grove Ave	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	3900 Durand Ave	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	4625 Taylor Ave	open
Infusino's Pizzeria West	Restaurant (service type not stated)	Italian · Pizza · American	3301 Washington Ave	open
Joey's on Lathrop	Bar	American	1423 Hickory Way	open
Juicy Lucy's Kitchen	Restaurant (service type not stated)	Seafood · Steakhouse	3701 Durand Ave Ste 375	open
Kayla's	Bar		2054 Lathrop Ave	open
La Potosina Bakery	Bakery	Bakery	4011 Durand Ave	open
Larsen Bakery	Bakery · Quick service · Dessert	Bakery · Dessert	3311 Washington Ave	open
Lee's Deli	Specialty food shop · Quick service	Sandwiches · American	2615 Washington Ave	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	4011 Durand Ave	open
Marco's Pizza Marco's Pizza	Restaurant (service type not stated)	Pizza · Italian	2065 Lathrop Avenue	open
Marino’s Little Italy	Restaurant (service type not stated) · Casual dining	Italian · American	1238 Lathrop Ave	open
Mario's Italian Sports Bar	Bar	Italian · Pizza	2322 Lathrop Ave	open
Martha's Pancake House Cafe	Café	Coffee · Breakfast · American	2913 Taylor Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2100 Lathrop Ave	open
Mike & Angelo's	Restaurant (service type not stated) · Casual dining	Italian · American	6214 Washington Ave	open
Nissi's Cake Room	Bakery · Dessert	Bakery · Dessert	3214 Washington Ave	open
O&H Danish Bakery O&H Danish Bakery	Bakery · Dessert	Bakery · Dessert	4006 Durand Ave	open
Paul's Pub	Bar · Casual dining		2416 Lathrop Ave	open
Picos Tacos Premier	Restaurant (service type not stated)		3505 Spring St	open
Reflections Family Restaurant	Restaurant (service type not stated) · Casual dining	American	2913 Taylor Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2221 Lathrop Ave	open
Subway	Other	Sandwiches	3433 Spring St	open
Tacos el Rey	Restaurant (service type not stated)	Mexican	2207 Lathrop Ave	open
Taqueria Arandas Taco Truck	Food truck		3025 Wheelock Dr	open
Taqueria Nuevo Vallarta	Restaurant (service type not stated)	Mexican	3700 Durand Ave	open
Taqueria Tamix	Restaurant (service type not stated)	Mexican · Latin American (other)	4005 Durand Ave	open
Teezers	Casual dining · Restaurant (service type not stated) · Bar		1936 Lathrop Ave	open
The Dish Restaurant	Restaurant (service type not stated)	American · Pizza	1220 N Ohio St	open
The Farm Family Restaurant	Restaurant (service type not stated)		3810 Durand Ave	open
Tino's Carry Out	Quick service · Restaurant (service type not stated) · Casual dining	American	2300 Lathrop Ave	open
Tommys Chicago Dogs Subs and Soups	Restaurant (service type not stated)	Burgers	3701 Durand Ave	open
Trattoria di Carlo Meadowbrook	Restaurant (service type not stated)	Italian	2149 N Green Bay Rd	open
Vintage Rock Cafe	Bar		Durand Ave Plaza	open
Wilson's Coffee & Tea	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	3306 Washington Ave	open
Z's Grill & Custard	Dessert	Ice cream / frozen desserts	3505 Spring St	open
Blue Bear	Restaurant (service type not stated)		2920 Taylor Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	24	19	—	—	—	5	SIC1987
1995	25	19	—	—	—	6	SIC1987
1996	27	21	—	—	—	6	SIC1987
1997	26	22	—	—	—	4	SIC1987
1998	27	23	8	12	3	3	NAICS1997
1999	25	21	7	12	2	3	NAICS1997
2000	26	21	6	13	2	4	NAICS1997
2001	26	20	6	13	1	5	NAICS1997
2002	28	20	6	14	—	7	NAICS1997
2003	28	22	8	11	3	5	NAICS2002
2004	31	25	10	12	3	5	NAICS2002
2005	31	24	8	13	3	6	NAICS2002
2006	35	27	13	12	2	7	NAICS2002
2007	36	30	16	13	1	5	NAICS2002
2008	35	29	14	13	1	5	NAICS2007
2009	36	30	13	15	1	4	NAICS2007
2010	37	31	14	14	2	4	NAICS2007
2011	37	30	13	15	1	5	NAICS2007
2012	43	33	14	15	3	6	NAICS2012
2013	43	34	14	17	2	6	NAICS2012
2014	43	35	16	16	2	5	NAICS2012
2015	41	33	13	17	2	5	NAICS2012
2016	42	33	13	17	2	5	NAICS2012
2017	48	34	13	17	—	6	NAICS2017
2018	46	33	13	17	—	6	NAICS2017
2019	45	34	14	17	—	5	NAICS2017
2020	43	32	12	17	—	4	NAICS2017
2021	45	33	13	18	—	4	NAICS2017
2022	45	32	14	16	—	4	NAICS2022
2023	45	29	12	14	3	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53405. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53406	1.9 mi	60	2023
53404	2.4 mi	12	2023
53403	3.1 mi	43	2023
53402	4.8 mi	45	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.