BMIE Market 53404

Racine County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,703 2020–2024 ACS 5-year estimate ±1,476 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,987 2020–2024 ACS 5-year estimate ±499 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,658 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,225 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$50,428 2020–2024 ACS 5-year estimate ±10,931 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,006 2020–2024 ACS 5-year estimate ±94 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$129,800 2020–2024 ACS 5-year estimate ±13,144 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.9 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53404
Restaurants per 10,000 residents	3.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-7.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 14–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	51 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	74 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53404. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.77, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	51.1	51	40%	+20.4
Restaurant Opportunity Score	66.2	66	35%	+23.2
Market Momentum Score	74.3	74	25%	+18.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,703	75	40%	+30.1
Median household income (ACS)	50,428	15	40%	+6.1
Households (ACS)	4,987	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	8.8	77	25%	+19.3
Population (ACS)	13,703	75	20%	+15.1
Median household income (ACS)	50,428	15	20%	+3.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.1	66	50%	+33.2
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (41)

By cuisine

Mexican 8 · American 7 · Bakery 7 · Chicken / wings 4 · Dessert 4 · BBQ 3 · Coffee 3 · Latin American (other) 3 · Breakfast 2 · Juice / smoothies 2 · Sandwiches 2 · Asian 1 · British / Irish pub food 1 · Burgers 1 · Chinese 1 · Ice cream / frozen desserts 1 · Italian 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 22 · Bakery 7 · Bar 7 · Casual dining 6 · Quick service 6 · Dessert 5 · Food truck 3 · Café 2 · Coffee shop 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Catering 1

Name	Type	Cuisine	Address	Status
Aminahs 509 Fish	Restaurant (service type not stated)	British / Irish pub food · Chicken / wings	1949 Northwestern Ave	open
big city bbq LLC	Food truck · Catering	BBQ	2210 Rapids Dr	open
Big geno's	Restaurant (service type not stated)	BBQ · American	1949 State St	open
Boba-Pop Sweet Shop	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Tea / bubble tea · Juice / smoothies	2210 Rapids Dr	open
Buck's Lounge	Bar		963 Dr Martin Luther King Dr	open
C & C's Mosquito Inn	Casual dining · Restaurant (service type not stated) · Bar		3208 4 Mile Rd	open
Cackle Jacks	Bar		3620 Northwestern Ave	open
Chacha's Kitchen	Restaurant (service type not stated)	Mexican	2210 Rapids Dr	open
Chester's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1975 State St	open
Darius Zweets	Bakery · Dessert	Bakery · Dessert	2210 Rapids Dr	open
DeMark’s Bar & Restaurant	Casual dining · Restaurant (service type not stated) · Bar		1600 Albert St	open
Duo Bar and Grill	Restaurant (service type not stated) · Casual dining · Bar		1102 Mound Ave	open
El Rodeo Mexican Grill	Restaurant (service type not stated)	Mexican	1743 State St	open
From Scratch Bakery and Cafe	Bakery · Restaurant (service type not stated) · Casual dining	Bakery · American	2210 Rapids Dr	open
Houmanns Fish & Seafood Llc	Restaurant (service type not stated)		1026 Liberty St	open
Infusino's Restaurant and Pizzeria	Restaurant (service type not stated) · Casual dining	Italian · American	3225 Rapids Dr	open
Jackson's Candy Stand	Dessert	Dessert	2224 Northwestern Ave Ste 105	open
La Mexicana	Restaurant (service type not stated)	Mexican · Latin American (other)	1336 State St	open
Lopez Bakery	Bakery · Dessert · Café	Bakery · Mexican · Dessert · Coffee	1667 Douglas Ave	open
Macski's Highland Foods	Restaurant (service type not stated)		2429 Summit Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1520 State Street	open
Meli’s Breakfast & Tacos	Restaurant (service type not stated)	Mexican · Breakfast	3502 Rapids Dr	open
Olesen's Family Bakery	Bakery	Bakery	1515 Rapids Dr	open
Racine Danish Kringles	Bakery · Dessert	Bakery · Dessert	2529 Golf Ave	open
Rapids Chicken	Quick service	Chicken / wings · American	3012 Rapids Dr	open
Richard’s Bar & BBQ	Bar · Casual dining	BBQ	3458 Rapids Dr	open
Rooster's Restaurant	Restaurant (service type not stated)	Breakfast · American	1521 Yout St	open
Sausage Kitchen	Specialty food shop · Quick service	Sandwiches · American	1706 Rapids Dr	open
Taqueria Arandas Taqueria Arandas Restaurant Racine	Restaurant (service type not stated)	Mexican · Latin American (other)	1501 Prospect St	open
Taqueria Arandas Taco Truck	Food truck · Quick service	Mexican	1720 Douglas Ave	open
Taqueria Gran Morelos	Restaurant (service type not stated)	Mexican · Latin American (other)	1141 N Memorial Dr	open
The Inclusive Bean	Coffee shop · Café	Coffee	1930 Albert St	open
The Mystery Box	Food truck · Coffee shop · Juice, smoothie, tea · Bakery	Coffee · Juice / smoothies · Bakery	2210 Rapids Dr	open
The Racine Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · American	2210 Rapids Dr	open
The Rolling Pin	Bakery	Bakery	2210 Rapids Dr	open
Tropical Paradise	Bar		1641 Douglas Ave	open
Yellow Ginger Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	2400 Rapids Dr	open
Zak's Fish & Chicken	Restaurant (service type not stated)	Chicken / wings	1536 Marquette St	open
Zaks Fish & Chicken 2	Restaurant (service type not stated)		1743 State St	open
Josephine's Home Of The Lemon Pepper Taco	Restaurant (service type not stated)	Mexican	2210 Rapids Dr	closed
Kc Grill	Restaurant (service type not stated)		1444 Blake Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	13	—	—	—	5	SIC1987
1995	18	12	—	—	—	6	SIC1987
1996	20	12	—	—	—	8	SIC1987
1997	23	14	—	—	—	9	SIC1987
1998	18	10	9	1	—	7	NAICS1997
1999	16	8	7	1	—	7	NAICS1997
2000	15	7	5	2	—	7	NAICS1997
2001	12	5	5	—	—	6	NAICS1997
2002	17	7	5	1	1	6	NAICS1997
2003	16	6	4	2	—	6	NAICS2002
2004	18	8	6	2	—	5	NAICS2002
2005	18	8	6	2	—	5	NAICS2002
2006	19	9	6	3	—	6	NAICS2002
2007	14	6	5	1	—	4	NAICS2002
2008	13	6	5	1	—	3	NAICS2007
2009	12	5	4	1	—	3	NAICS2007
2010	11	5	4	1	—	3	NAICS2007
2011	11	6	4	2	—	2	NAICS2007
2012	11	7	5	2	—	2	NAICS2012
2013	13	8	5	3	—	2	NAICS2012
2014	13	9	6	3	—	2	NAICS2012
2015	13	9	6	3	—	2	NAICS2012
2016	12	8	5	3	—	1	NAICS2012
2017	16	11	8	3	—	—	NAICS2017
2018	15	11	8	3	—	—	NAICS2017
2019	14	11	8	3	—	—	NAICS2017
2020	17	13	8	5	—	—	NAICS2017
2021	16	13	7	5	—	—	NAICS2017
2022	15	12	7	5	—	—	NAICS2022
2023	15	12	7	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53404. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53405	2.4 mi	29	2023
53402	2.4 mi	45	2023
53406	3.1 mi	60	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.