BMIE Market 53718
Dane County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 18,989 2020–2024 ACS 5-year estimate ±1,492 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,081 2020–2024 ACS 5-year estimate ±515 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 11,753 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,581 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $102,843 2020–2024 ACS 5-year estimate ±6,273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,696 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $363,600 2020–2024 ACS 5-year estimate ±13,648 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 20.8 sq mi Census Gazetteer 2020 |
| Restaurants | 14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53718 |
| Restaurants per 10,000 residents | 9.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +27.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +40.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +133.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +600.0% DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 16 (range 14–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 81 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 82 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53718. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.69, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.6 | 82 | 40% | +32.6 |
| Restaurant Opportunity Score | 80.4 | 80 | 35% | +28.1 |
| Market Momentum Score | 81.7 | 82 | 25% | +20.4 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 18,989 | 81 | 40% | +32.2 |
| Median household income (ACS) | 102,843 | 83 | 40% | +33.1 |
| Households (ACS) | 8,081 | 82 | 20% | +16.3 |
Restaurant Opportunity Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 40 | 77 | 35% | +27.0 |
| Restaurants per 10,000 residents (lower = more room) | 7.4 | 83 | 25% | +20.7 |
| Population (ACS) | 18,989 | 81 | 20% | +16.1 |
| Median household income (ACS) | 102,843 | 83 | 20% | +16.5 |
Market Momentum Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 27.3 | 82 | 50% | +41.0 |
| 10-year restaurant growth | 40 | 77 | 30% | +23.1 |
| 20-year restaurant growth | 133.3 | 88 | 20% | +17.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (41)
By cuisine
Coffee 7 · Pizza 4 · Sandwiches 4 · American 3 · Dessert 3 · Bakery 2 · Breakfast 2 · Chinese 2 · Ice cream / frozen desserts 2 · Asian 1 · British / Irish pub food 1 · Healthy / salads / bowls 1 · Indian 1 · Italian 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1
By type
Restaurant (service type not stated) 20 · Bar 8 · Coffee shop 7 · Café 6 · Casual dining 6 · Other 5 · Dessert 3 · Bakery 2 · Brewery / taproom 2 · Quick service 2 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Beans 'n Cream Coffee Shop Beans n Cream Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 4602 Eastpark Blvd | open |
| Bubbies Pickles | Restaurant (service type not stated) · Other | 4600 American Pkwy | open | |
| Cadence Cold Brew Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5821 Femrite Dr | open |
| Caribou Coffee Caribou Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5450 Buttonwood Dr | open |
| Casey's | Restaurant (service type not stated) | Pizza | 3603 Cross Hill Dr | open |
| Chocolate Shoppe Ice Cream Chocolate Shoppe Ice Cream Co. | Dessert | Ice cream / frozen desserts · Dessert | 6079 Gemini Dr | open |
| Chocolate Shoppe Ice Cream Co | Dessert | Ice cream / frozen desserts · Dessert | 2221 Daniels St | open |
| Cloud 9 Grille | Restaurant (service type not stated) | 876 Jupiter Dr | open | |
| Dayton's Commercial Interiors De Jope Bingo and Entertainment | Restaurant (service type not stated) | 4002 Evan Acres Rd | open | |
| Erin's Snug Irish Pub and Restaurant | Bar | British / Irish pub food | 4601 American Pkwy | open |
| Farmer Brothers | Coffee shop | Coffee | 4021 Owl Creek Dr | open |
| Firefly Coffee House | Coffee shop · Café | Coffee · Breakfast | 2418 Crossroads Dr | open |
| Geier's Grill (located Within The Holiday Inn Madison At The American Center) | Restaurant (service type not stated) | American | 5109 W Terrace Dr | open |
| Graduate School Of Banking At The University Of Wisconsin - Madison | Restaurant (service type not stated) | 5315 Wall St | open | |
| Great Dane Pub and Brewing Company - Eastside | Brewery / taproom · Casual dining · Bar | 876 Jupiter Dr | open | |
| Greenbush Bakery | Bakery · Dessert | Bakery · Dessert | 5225 High Crossing Blvd | open |
| Happy Wok | Restaurant (service type not stated) | Asian · Chinese | 17 Eastpark Ct | open |
| House of Brews | Brewery / taproom | 4539 Helgesen Dr | open | |
| Kutty Leaf South Indian Kitchen | Restaurant (service type not stated) · Casual dining | Indian · American | 5538 Eastpark Blvd | open |
| La bonita mexican restaurant | Restaurant (service type not stated) | Mexican | 5534 Eastpark Blvd | open |
| Mad City Sandwiches | Other | Sandwiches | 4914 Pflaum Rd | open |
| Milio's | Other | Sandwiches | 5534 Eastpark Blvd | open |
| Mr Brews Taphouse Mr Brews Taphouse - Appleton/Darboy | Casual dining · Bar | 5271 High Crossing Blvd | open | |
| Oakhouse Bakery | Bakery | Bakery | 2221 Mustang Way | open |
| Pace Car Llc | Restaurant (service type not stated) | 5271 High Crossing Blvd | open | |
| Papa Murphy's | Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 6030 Gemini Drive | open |
| Pizza Hut Pizza Hut | Quick service | Pizza · Italian | 5251 High Crossing Blvd Dane | open |
| Pizza Takeout & Delivery Papa Murphy's | Quick service | open | ||
| Pizza Ventures Iii, Llc | Restaurant (service type not stated) | 3010 Crossroads Dr | open | |
| Pooley's Sports Bar and Event Center | Bar | 5441 High Crossing Blvd | open | |
| Rev Jim's Roadhouse | Casual dining · Restaurant (service type not stated) · Bar | 6402 Millpond Rd | open | |
| Roxanne Thorson | Restaurant (service type not stated) | 3717 S Dutch Mill Rd | open | |
| Seminary Springs Tavern | Bar | 3191 Seminary Springs Rd | open | |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 6010 Cottage Grove Rd | open |
| Subway | Other | Sandwiches | 5551 Eastpark Blvd | open |
| SUBWAY | Other | Sandwiches | 6422 Millpond Rd | open |
| Toby's Supper Club | Restaurant (service type not stated) · Casual dining · Bar | American | 3717 S Dutch Mill Rd | open |
| Twisted Grounds | Coffee shop · Café | Coffee · Breakfast | 6067 Gemini Dr | open |
| UNO Pizzeria & Grill | Restaurant (service type not stated) · Casual dining · Bar | Pizza · Latin American (other) · Healthy / salads / bowls | 3010 Crossroads Dr | open |
| Wow Bao | Restaurant (service type not stated) | Chinese | 2502 Crossroads Dr | open |
| Delicatessie's Llc | Restaurant (service type not stated) | 4914 Pflaum Rd Ste 1 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1998 | 5 | 2 | 2 | — | — | 3 | NAICS1997 |
| 1999 | 5 | 2 | 2 | — | — | 3 | NAICS1997 |
| 2000 | 7 | 4 | 2 | 2 | — | 3 | NAICS1997 |
| 2001 | 7 | 4 | 2 | 2 | — | 3 | NAICS1997 |
| 2002 | 9 | 5 | 2 | 3 | — | 3 | NAICS1997 |
| 2003 | 12 | 6 | 3 | 3 | — | 3 | NAICS2002 |
| 2004 | 13 | 5 | 2 | 2 | 1 | 4 | NAICS2002 |
| 2005 | 14 | 5 | 2 | 2 | 1 | 5 | NAICS2002 |
| 2006 | 16 | 8 | 3 | 4 | 1 | 5 | NAICS2002 |
| 2007 | 15 | 7 | 4 | 1 | 2 | 5 | NAICS2002 |
| 2008 | 16 | 9 | 5 | 3 | 1 | 5 | NAICS2007 |
| 2009 | 18 | 11 | 7 | 3 | 1 | 5 | NAICS2007 |
| 2010 | 16 | 11 | 7 | 3 | 1 | 2 | NAICS2007 |
| 2011 | 17 | 11 | 7 | 3 | 1 | 4 | NAICS2007 |
| 2012 | 15 | 9 | 6 | 3 | — | 3 | NAICS2012 |
| 2013 | 17 | 10 | 6 | 4 | — | 3 | NAICS2012 |
| 2014 | 14 | 8 | 6 | 2 | — | 3 | NAICS2012 |
| 2015 | 15 | 9 | 6 | 2 | 1 | 3 | NAICS2012 |
| 2016 | 14 | 9 | 6 | 2 | 1 | 3 | NAICS2012 |
| 2017 | 14 | 10 | 4 | 5 | — | — | NAICS2017 |
| 2018 | 14 | 11 | 6 | 4 | — | — | NAICS2017 |
| 2019 | 14 | 11 | 6 | 4 | — | — | NAICS2017 |
| 2020 | 15 | 12 | 6 | 4 | — | — | NAICS2017 |
| 2021 | 12 | 10 | 6 | 3 | — | — | NAICS2017 |
| 2022 | 15 | 14 | 8 | 3 | 3 | — | NAICS2022 |
| 2023 | 17 | 14 | 7 | 4 | 3 | — | NAICS2022 |