BMIE Market 53716
Dane County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 18,596 2020–2024 ACS 5-year estimate ±882 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 8,302 2020–2024 ACS 5-year estimate ±386 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 18,419 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,584 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $91,716 2020–2024 ACS 5-year estimate ±5,817 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 43.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,336 2020–2024 ACS 5-year estimate ±89 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $356,800 2020–2024 ACS 5-year estimate ±11,135 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.3 sq mi Census Gazetteer 2020 |
| Restaurants | 49 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53716 |
| Restaurants per 10,000 residents | 24.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -7.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +2.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +29.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +81.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 51 (range 46–56) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 59 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 35 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53716. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 59 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 78.4 | 78 | 40% | +31.4 |
| Restaurant Opportunity Score | 53.9 | 54 | 35% | +18.9 |
| Market Momentum Score | 35.0 | 35 | 25% | +8.7 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 18,596 | 80 | 40% | +32.1 |
| Median household income (ACS) | 91,716 | 75 | 40% | +29.9 |
| Households (ACS) | 8,302 | 82 | 20% | +16.4 |
Restaurant Opportunity Score: 54 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 2.1 | 48 | 35% | +16.7 |
| Restaurants per 10,000 residents (lower = more room) | 26.4 | 25 | 25% | +6.1 |
| Population (ACS) | 18,596 | 80 | 20% | +16.0 |
| Median household income (ACS) | 91,716 | 75 | 20% | +15.0 |
Market Momentum Score: 35 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -7.6 | 21 | 50% | +10.3 |
| 10-year restaurant growth | 2.1 | 48 | 30% | +14.3 |
| 20-year restaurant growth | 29.0 | 51 | 20% | +10.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (113)
By cuisine
American 15 · Pizza 14 · Coffee 13 · Sandwiches 12 · Mexican 10 · Italian 9 · Burgers 6 · Southwestern / Tex-Mex 6 · Asian 5 · Breakfast 5 · Japanese 5 · BBQ 4 · Bakery 3 · Dessert 3 · Ice cream / frozen desserts 3 · Latin American (other) 3 · Chinese 2 · Noodles / ramen / pho 2 · Sushi 2 · Cajun, Creole, Southern 1 · Caribbean 1 · Chicken / wings 1 · Indian 1 · Juice / smoothies 1 · Thai 1
By type
Restaurant (service type not stated) 68 · Bar 18 · Quick service 17 · Café 11 · Casual dining 9 · Coffee shop 9 · Other 5 · Bakery 4 · Dessert 4 · Specialty food shop 4 · Food truck 2 · Brewery / taproom 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Angelo's | Restaurant (service type not stated) | Pizza | 5801 Monona Dr | open |
| Arby's | Restaurant (service type not stated) · Quick service | Sandwiches | 4 Collins Ct | open |
| Arod's Tex Mex | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 4656 Cottage Grove Rd | open |
| Banda Burrito | Restaurant (service type not stated) | Mexican | 1201 E Broadway | open |
| BP | Food truck · Restaurant (service type not stated) | BBQ | 1220 E Broadway | open |
| Buck's Pizza | Restaurant (service type not stated) | Pizza · Italian | 219 Cottage Grove Rd | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 6544 Monona Drive Pier 37 Shopping Center | open |
| China Inn Restaurant | Restaurant (service type not stated) | Chinese · Asian | 4702 Cottage Grove Rd #1302 | open |
| China Star | Restaurant (service type not stated) | Chinese · Asian | 111 River Pl | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 6501 Monona Dr | open |
| Citrus Systems | Restaurant (service type not stated) · Other | 4309 Cottage Grove Rd | open | |
| Cousins Subs Cousins Subs | Specialty food shop · Quick service | Sandwiches | 5413 Monona Dr | open |
| Crema Cafe | Café · Restaurant (service type not stated) | Coffee · Breakfast | 4124 Monona Dr | open |
| Culver's Culver's | Restaurant (service type not stated) | Burgers · American | 4401 Cottage Grove Road | open |
| Cuppa JO | Restaurant (service type not stated) | 4124 Monona Dr # 1662 | open | |
| Dairy Queen | Dessert | Ice cream / frozen desserts | 4656 Cottage Grove Rd | open |
| Dairyland Family Restaurant | Restaurant (service type not stated) | American | 716 Cottage Grove Rd | open |
| David's Jamaican Cuisine | Restaurant (service type not stated) | Caribbean | 5734 Monona Dr | open |
| Dive Inn | Bar | 521 Cottage Grove Rd | open | |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 4680 Cottage Grove Road | open |
| Donatos Pizza Red Robin Gourmet Burgers | Restaurant (service type not stated) | Pizza · Burgers · American | 6522 Monona Dr | open |
| Dunkin Donuts | Bakery · Dessert · Coffee shop | Dessert · Coffee | 2217 S Stoughton Rd | open |
| Dutch Mill Sports Club | Bar | 4818 Dutch Mill Rd #4112 | open | |
| Edo Garden | Restaurant (service type not stated) | Japanese · Sushi | 6309 Monona Dr | open |
| El Gallo Mexican Cuisine | Restaurant (service type not stated) | Mexican · Latin American (other) | 6309 Monona Dr | open |
| El Rancho 2 Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 4527 Cottage Grove Rd | open |
| Elie's Cafe | Café · Restaurant (service type not stated) | Coffee · American | 909 E Broadway | open |
| Elie's Family Restaurant & Banquet | Restaurant (service type not stated) | Breakfast | 4102 Monona Dr | open |
| Extreme Pizza | Restaurant (service type not stated) | Pizza | 101 River Pl | open |
| Falbo Bros Pizzeria Falbo Bros Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 101 River Pl | open |
| Fat Jacks Barbecue | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 6207 Monona Dr | open |
| Food Fight Restaurant Group | Restaurant (service type not stated) | 5111 Monona Dr | open | |
| Fraboni's Italian Specialties & Delicatessen | Specialty food shop · Quick service | Sandwiches · Italian | 108 Owen Rd | open |
| Fratelli's Trattoria | Restaurant (service type not stated) · Casual dining | Italian · American | 5801 Monona Dr | open |
| Gills Food Monoa, Inc | Restaurant (service type not stated) | 1201 E Broadway | open | |
| Good Food - Low Carb Cafe | Café | Coffee | 4674 Cottage Grove Rd | open |
| Good Food Llc | Restaurant (service type not stated) | 4674 Cottage Grove Rd | open | |
| Green Forest Family Restaurant | Casual dining · Restaurant (service type not stated) | American | 909 E Broadway | open |
| Habanero's Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 2229 S Stoughton Rd | open |
| Hot-n-Spicy | Restaurant (service type not stated) | Thai · Asian | 4604 Monona Dr | open |
| Jade Monkey Cocktail Lounge | Bar | 217 Cottage Grove Rd | open | |
| Java Cat | Café | Coffee | 3918 Monona Dr | open |
| JavaAbilities | Coffee shop · Café | Coffee | 5734 Monona Dr | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 6508 Monona Dr Building A | open |
| Julie Bass Insurance & Financial Services | Restaurant (service type not stated) | 4703 Monona Dr | open | |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 604 Cottage Grove Road | open |
| Lee Asian Bistro | Restaurant (service type not stated) | Asian | 4604 Monona Dr | open |
| M & J Jamaican Kitch'n | Restaurant (service type not stated) · Food truck | 4692 Cottage Grove Rd | open | |
| Madison Cutting Die Inc | Restaurant (service type not stated) | 2547 Progress Rd | open | |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 4905 Monona Dr | open |
| Mikes Horseshoe Bar and Grill | Casual dining · Bar | 3900 Dempsey Rd | open | |
| Milio's Sandwiches | Quick service · Restaurant (service type not stated) | Sandwiches | 4601 Cottage Grove Rd | open |
| Milio's Sandwiches Milio's Sandwiches | Specialty food shop · Quick service | Sandwiches · American | 115 E Broadway #102 | open |
| Mishqui Peruvian Cuisine | Restaurant (service type not stated) | 4604 Monona Dr | open | |
| Monona Bait and Ice Cream Shop | Dessert | Ice cream / frozen desserts · Dessert | 4516 Winnequah Rd | open |
| Monona Bakery and Eatery | Bakery | Bakery · Latin American (other) · Breakfast | 4544 Monona Dr | open |
| Monona Grove Education Foundation | Restaurant (service type not stated) | 5301 Monona Dr | open | |
| MOOYAH Burgers, Fries & Shakes MOOYAH Burgers, Fries & Shakes | Quick service | Burgers · American | 103 W Broadway | open |
| Mr Brews Taphouse | Bar · Restaurant (service type not stated) · Brewery / taproom | Burgers | marker103 West Broadway, Ste B | open |
| Muskellounge and Sporting Club | Bar | 4102 Monona Dr | open | |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) | Noodles / ramen / pho · American | 6520 Monona Dr At Pier 37 | open |
| North Shore Pizza and Subs | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 4503 Monona Dr | open |
| Odilon Ford Winery Inc | Winery / distillery / taproom | 4614 Femrite Dr | open | |
| Oregon Sport Club | Bar | 4915 Monona Dr | open | |
| Original Pancake House | Restaurant (service type not stated) | Breakfast | 518 River Pl | open |
| Papa Bears BBQ | Restaurant (service type not stated) | BBQ | 4527 Cottage Grove Rd | open |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 6500 monona dr | open |
| Papa Murphy's Papa Murphy's - Jefferson City | Quick service · Restaurant (service type not stated) | Pizza | 115 East Broadway | open |
| PAPAs BBQ | Restaurant (service type not stated) | BBQ · American | 400 E Broadway | open |
| Paradise Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 4552 Monona Dr | open |
| Pedro's Catering | Restaurant (service type not stated) · Casual dining · Bar | Mexican | 3035 S Stoughton Rd | open |
| Peet's Coffee & Tea | Coffee shop · Restaurant (service type not stated) | Coffee | 115 E Broadway | open |
| Pizza Hut Pizza Hut | Quick service | Pizza · Italian | 4762 Cottage Grove Rd Dane | open |
| Pizza Oven | Restaurant (service type not stated) | Pizza | 5417 Monona Dr | open |
| Pizza Takeout & Delivery Papa Murphy's | Quick service | open | ||
| Qdoba Mexican Grill Qdoba | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 101 W Broadway Ave Monona | open |
| Quiznos | Other | Sandwiches | 6508 Monona Dr Bldg A | open |
| Red Iquana | Restaurant (service type not stated) | 3920 Monona Dr | open | |
| Red Lion Singapore Grill and Japanese Cuisine | Restaurant (service type not stated) | Japanese | 515 Cottage Grove Rd | open |
| Rocky Rococo Pan Style Pizza Rocky Rococo Pizza and Pasta | Restaurant (service type not stated) | Pizza · Italian | 4556 Monona Dr | open |
| Rosie's Coffee Bar and Bakery | Coffee shop · Restaurant (service type not stated) · Café | Coffee · Breakfast | 4604 Monona Dr | open |
| Rossario's | Restaurant (service type not stated) | Italian | 6001 Monona Dr | open |
| Rossi's Pizza | Restaurant (service type not stated) | Pizza | 4503A Monona Drive | open |
| Rusty Dog Coffee LLC | Coffee shop · Café | Coffee | 3244 Progress Rd | open |
| Salvatore's Salvatore's Tomato Pies-Sun Prairie | Restaurant (service type not stated) | Pizza · Italian | 5507 Monona Dr | open |
| Silver Eagle Bar & Grill | Casual dining · Bar | 5805 Monona Dr | open | |
| Snicks Sportsmans Bar | Bar | 4605 Monona Dr | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 2501 S Stoughton Rd | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 6512 Monona Dr Pier 37 | open |
| Steep & Brew | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 855 E Broadway | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 6000 Monona Drive | open |
| SUBWAY | Other | Sandwiches | 5105 Monona Dr | open |
| SUBWAY | Other | Sandwiches | 4692 Cottage Grove Rd | open |
| Subway | Other | Sandwiches | 4416 Pflaum Rd Unit A | open |
| Swad | Restaurant (service type not stated) · Casual dining | Indian · American | 6007 Monona Dr | open |
| Taco Bell Taco Bell | Quick service | Mexican | 100 E Broadway | open |
| Taco John's Taco John's | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 6305 Monona Dr | open |
| Takarajima Sushi | Restaurant (service type not stated) | Japanese · Sushi | 4674 Cottage Grove Rd | open |
| Tavarez Real Estate | Restaurant (service type not stated) | 200 River Pl Ste 130 | open | |
| The Lounge at Monona Community Center | Bar | 1011 Nichols Rd | open | |
| The Turner Tap | Bar | 4705 Turner Ave | open | |
| Tower Inn | Casual dining · Bar | 1008 E Broadway | open | |
| True Coffee Roasters | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 800 W Broadway Ste 900 | open |
| Tully's II Food and Spirits | Restaurant (service type not stated) · Bar | American | 6401 Monona Dr | open |
| Veterans Of Foreign War | Bar | 301 Cottage Grove Rd | open | |
| VFW @ Cottage Grove Rd. | Bar | open | ||
| Waypoint Public House | Bar · Casual dining | 320 W Broadway E | open | |
| Wendy's Wendy's | Quick service | Burgers · American | 2431 S. Stoughton Rd. | open |
| Yako Sushi House | Restaurant (service type not stated) | Japanese | 515 Cottage Grove Rd | open |
| Zen Ramen | Restaurant (service type not stated) | Japanese · Noodles / ramen / pho · Asian | 4674 Cottage Grove Rd | open |
| Cuco's Mexican Restaurant | Restaurant (service type not stated) | Mexican | 4426 E Buckeye Rd | closed |
| Goldstar Midwest | Coffee shop | Coffee | 2610 Seiferth Rd | closed |
| Machu Picchu Restaurant Llc | Restaurant (service type not stated) | 515 Cottage Grove Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 43 | 27 | — | — | — | 16 | SIC1987 |
| 1995 | 39 | 27 | — | — | — | 12 | SIC1987 |
| 1996 | 40 | 27 | — | — | — | 13 | SIC1987 |
| 1997 | 47 | 35 | — | — | — | 12 | SIC1987 |
| 1998 | 42 | 30 | 12 | 17 | 1 | 10 | NAICS1997 |
| 1999 | 41 | 30 | 15 | 14 | 1 | 10 | NAICS1997 |
| 2000 | 46 | 32 | 14 | 17 | 1 | 11 | NAICS1997 |
| 2001 | 49 | 35 | 19 | 13 | 3 | 12 | NAICS1997 |
| 2002 | 44 | 31 | 14 | 15 | 2 | 12 | NAICS1997 |
| 2003 | 49 | 38 | 12 | 24 | 2 | 10 | NAICS2002 |
| 2004 | 57 | 46 | 15 | 29 | 2 | 10 | NAICS2002 |
| 2005 | 57 | 47 | 18 | 27 | 2 | 10 | NAICS2002 |
| 2006 | 59 | 50 | 17 | 28 | 4 | 8 | NAICS2002 |
| 2007 | 56 | 48 | 14 | 30 | 4 | 8 | NAICS2002 |
| 2008 | 56 | 49 | 15 | 30 | 4 | 7 | NAICS2007 |
| 2009 | 54 | 46 | 13 | 29 | 4 | 8 | NAICS2007 |
| 2010 | 55 | 45 | 13 | 28 | 4 | 10 | NAICS2007 |
| 2011 | 55 | 46 | 12 | 30 | 4 | 9 | NAICS2007 |
| 2012 | 60 | 48 | 12 | 31 | 5 | 9 | NAICS2012 |
| 2013 | 59 | 48 | 14 | 30 | 4 | 8 | NAICS2012 |
| 2014 | 61 | 50 | 16 | 28 | 6 | 8 | NAICS2012 |
| 2015 | 61 | 49 | 16 | 29 | 4 | 10 | NAICS2012 |
| 2016 | 66 | 54 | 16 | 34 | 3 | 10 | NAICS2012 |
| 2017 | 66 | 55 | 18 | 33 | 3 | 9 | NAICS2017 |
| 2018 | 65 | 53 | 15 | 34 | 3 | 10 | NAICS2017 |
| 2019 | 64 | 54 | 15 | 35 | 3 | 10 | NAICS2017 |
| 2020 | 62 | 52 | 14 | 35 | — | 10 | NAICS2017 |
| 2021 | 59 | 50 | 13 | 34 | 3 | 8 | NAICS2017 |
| 2022 | 57 | 49 | 12 | 34 | 3 | 8 | NAICS2022 |
| 2023 | 56 | 49 | 16 | 30 | 3 | 7 | NAICS2022 |