BMIE Market 53713
Dane County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 24,351 2020–2024 ACS 5-year estimate ±1,550 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,908 2020–2024 ACS 5-year estimate ±661 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 22,146 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,193 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $58,017 2020–2024 ACS 5-year estimate ±8,033 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 30.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,231 2020–2024 ACS 5-year estimate ±36 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $255,600 2020–2024 ACS 5-year estimate ±26,801 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 9.8 sq mi Census Gazetteer 2020 |
| Restaurants | 33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53713 |
| Restaurants per 10,000 residents | 14.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -13.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +6.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -2.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 35 (range 30–40) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 45 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 62 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 43 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 23 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53713. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 45 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 62.2 | 62 | 40% | +24.9 |
| Restaurant Opportunity Score | 42.6 | 43 | 35% | +14.9 |
| Market Momentum Score | 22.5 | 23 | 25% | +5.6 |
Consumer Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 24,351 | 85 | 40% | +33.9 |
| Median household income (ACS) | 58,017 | 26 | 40% | +10.5 |
| Households (ACS) | 11,908 | 89 | 20% | +17.8 |
Restaurant Opportunity Score: 43 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -13.2 | 17 | 35% | +5.8 |
| Restaurants per 10,000 residents (lower = more room) | 13.6 | 58 | 25% | +14.5 |
| Population (ACS) | 24,351 | 85 | 20% | +17.0 |
| Median household income (ACS) | 58,017 | 26 | 20% | +5.3 |
Market Momentum Score: 23 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -8.3 | 20 | 50% | +10.0 |
| 10-year restaurant growth | -13.2 | 17 | 30% | +5.0 |
| 20-year restaurant growth | 6.5 | 38 | 20% | +7.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (103)
By cuisine
American 19 · Bakery 13 · Coffee 11 · Mexican 10 · Burgers 8 · Sandwiches 8 · Latin American (other) 7 · Dessert 5 · Juice / smoothies 5 · Asian 3 · Breakfast 3 · Chicken / wings 3 · Healthy / salads / bowls 3 · Pizza 3 · Cajun, Creole, Southern 2 · Chinese 2 · Ice cream / frozen desserts 2 · Southwestern / Tex-Mex 2 · Vegetarian 2 · African 1 · Caribbean 1 · Italian 1 · Japanese 1 · Steakhouse 1 · Sushi 1 · Vegan 1
By type
Restaurant (service type not stated) 54 · Bar 18 · Quick service 18 · Bakery 16 · Coffee shop 9 · Casual dining 8 · Dessert 8 · Café 7 · Juice, smoothie, tea 5 · Brewery / taproom 2 · Fast casual 2 · Specialty food shop 2 · Other 2 · Buffet 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A+ Heler's Dry Ice & Co2, Llc Dba Aph | Restaurant (service type not stated) | 2814 Syene Rd Ste 4 | open | |
| Alt n Bachs | Bar | 2602 Whalen Ln | open | |
| Antlers Tavern | Bar | American | 2202 W Broadway | open |
| Arbor Gate Hospitality Llc | Restaurant (service type not stated) | 2601 W Beltline Hwy Ste 102 | open | |
| Below Deck Concession Stand | Dessert | Ice cream / frozen desserts | 800 W Broadway Ste 300 | open |
| Bonfyre American Grille | Casual dining · Restaurant (service type not stated) · Bar | American | 2601 W Beltline Hwy | open |
| Bourbon Street Grille | Restaurant (service type not stated) | Cajun, Creole, Southern | 6308 Metropolitan Lane | open |
| Breakwater Monona | Bar | American | 6308 Metropolitan Ln | open |
| Bridge Lounge | Bar | 6414 Bridge Rd | open | |
| Buck and Honey's Buck & Honey's | Restaurant (service type not stated) · Casual dining | American | 800 W Broadway #300 | open |
| Burger King Burger King | Quick service | Burgers · American | 719 W Badger Rd | open |
| Casa Zaragoza | Restaurant (service type not stated) | Mexican · Latin American (other) | 1824 S Park St | open |
| Channels To Employment | Restaurant (service type not stated) | 122 E Olin Ave Ste 255 | open | |
| Coliseum Bar and Restaurant | Restaurant (service type not stated) | American | 232 E Olin Ave | open |
| Crisp & Green CRISP & GREEN | Juice, smoothie, tea · Fast casual | Juice / smoothies · Healthy / salads / bowls | 7003 Sligo Dr | open |
| Culver's Culver's | Quick service | Burgers · American | 2102 West Beltline Hwy. | open |
| D & C Ihm-hess Llc | Restaurant (service type not stated) | 2116 S Park St | open | |
| Dairy Queen Grill & Chill Dairy Queen | Quick service | Burgers · American | 3030 Fish Hatchery Rd | open |
| Delta Beer Lab | Brewery / taproom · Bar | 167 E Badger Rd | open | |
| Deville Foods Inc | Restaurant (service type not stated) | 1202 Ann St | open | |
| Dippin' Dots | Dessert | Ice cream / frozen desserts | 1919 Alliant Energy Center Way | open |
| Dr Harry | Bakery · Dessert · Coffee shop | Bakery · Dessert · Coffee | 2304 S Park St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 1401 Emil St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 1502 W Broadway | open |
| Dynasty Chinese Restaurant | Restaurant (service type not stated) | Chinese | 2705 W Beltline Hwy | open |
| EDI’S Cafe | Restaurant (service type not stated) | 817 Stewart St | open | |
| Einstein Bros. Bagels Einstein Bros. Bagels | Bakery · Café | Bakery · Coffee | 2839 Fish Hatchery Road Suite 1 | open |
| El Pastor Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 2010 S Park St | open |
| Finca Coffee | Coffee shop · Café | Coffee · Latin American (other) | 2500 Rimrock Rd | open |
| Firehouse Subs Firehouse Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 1403 Emil St. | open |
| Forage Kitchen Forage Kitchen | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · Vegetarian | 800 W Broadway | open |
| Gianna's Sweets & K-fe | Bakery · Juice, smoothie, tea · Dessert | Bakery · Juice / smoothies | 2825 Perry St | open |
| Happy Wok | Restaurant (service type not stated) | Chinese · Asian | 2409 W Broadway | open |
| Heartland Grill | Restaurant (service type not stated) | American | 706 John Nolen Dr | open |
| Hillestad Refrigeration | Restaurant (service type not stated) | 809A Stewart St | open | |
| Isthmian Gaming | Bar | 2500 Rimrock Rd | open | |
| Jalapeno Mexican Grill | Restaurant (service type not stated) · Quick service · Bar | Mexican · Southwestern / Tex-Mex · Latin American (other) | 1821 S Park St | open |
| JD's Taste of Chicago | Restaurant (service type not stated) · Casual dining | American | 2570 Rimrock Rd | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 2839 Fish Hatchery Rd Suite 3 | open |
| Juanita's Organic Tortilla Company Llc | Restaurant (service type not stated) | 2601 W Beltline Hwy Ste 106 | open | |
| Karen’s Dulce Encantos LLC | Bakery · Dessert | Bakery · Dessert | Baird St | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1516 Greenway Cross | open |
| Kin-Kin Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 151 E Badger Rd # C | open |
| Krispy Krunchy Chicken Krispy Krunchy Chicken | Quick service | 2570 Rimrock Rd | open | |
| La Concha | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches · Latin American (other) | 3054 Fish Hatchery Rd | open |
| La Concha Bakery | Bakery · Café | Bakery · Coffee | 2934 Fish Hatchery Rd | open |
| La Fondita mis delicias | Restaurant (service type not stated) | 2429 Parker Pl | open | |
| Les delices de Awa | Restaurant (service type not stated) | African | 501 E Badger Rd | open |
| Liberty Station Liberty Station Madison | Casual dining · Bar | American | 2161 Rimrock Rd | open |
| Licari's Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 1405 Emil St | open | |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 3042 Fish Hatchery Rd | open |
| Los Atlantes Restaurant & Bakery | Bakery | Mexican · Latin American (other) · Bakery | 2304 S Park St | open |
| Madison Coffee & Vending LLC | Coffee shop | Coffee | 2100 Industrial Dr | open |
| Madison On Tap | Brewery / taproom | 1919 Alliant Energy Center Way | open | |
| Madison's Edible Complex | Restaurant (service type not stated) | 5 Applegate Ct | open | |
| McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2051 W Broadway | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2845 Fish Hatchery Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2402 S Park St | open |
| Mercado Marimar | Restaurant (service type not stated) | Mexican · Latin American (other) | 2102 S Park St | open |
| MEXLI Mexican Breakfast | Restaurant (service type not stated) | Breakfast · Mexican | 2705 W Beltline Hwy | open |
| Migrants | Restaurant (service type not stated) | Mexican | 2601 W Beltline Hwy | open |
| Milio's Sandwiches | Restaurant (service type not stated) | Sandwiches | 2932 Fish Hatchery Rd | open |
| Milio's Sandwiches | Quick service · Restaurant (service type not stated) | Sandwiches | 2570 Rimrock Rd Ste 110 | open |
| Missoula Mac Inc | Restaurant (service type not stated) | 2402 S Park St | open | |
| Monona Garden Family Restaurant | Restaurant (service type not stated) | 6501 Bridge Rd | open | |
| MrBeast Burger | Restaurant (service type not stated) | Burgers | 2630 Damon Rd | open |
| Off Broadway Drafthouse | Casual dining · Bar | American | 5404 Raywood Rd | open |
| Paco's Tacos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1331 Greenway Cross | open |
| Pancake Cafe Fish Hatchery Llc | Restaurant (service type not stated) | 2952 Fish Hatchery Rd | open | |
| Parkway Family Restaurant | Casual dining · Restaurant (service type not stated) | American | 1221 Ann St | open |
| Perkins at 2630 Damon Rd Madison, WI Perkins | Restaurant (service type not stated) | American | 2630 Damon Rd | open |
| Perkins Family Restaurant Perkins American Food Co. | Restaurant (service type not stated) · Bakery | Breakfast · Bakery · American | 1410 Damon Rd | open |
| Pitcher's Pub | Bar | 323 W Beltline Hwy | open | |
| Pizza Pit | Restaurant (service type not stated) | Pizza | 1401 Emil St | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 2844 Fish Hatchery Rd | open |
| Rasta Barista | Café · Coffee shop | Coffee · Caribbean | 2352 S Park St | open |
| Rocky Rococo Rocky Rococo Pizza and Pasta | Restaurant (service type not stated) | Pizza · Italian | 1618 W Beltline Hwy | open |
| Schneid's Sports Bar and Grill | Bar · Restaurant (service type not stated) | 2952 Fish Hatchery Rd | open | |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 2157 Rimrock Rd | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 1605 Greenway Cross | open |
| Stella's Bakery | Bakery | Bakery | 2908 Syene Rd | open |
| Stella's Bakery | Bakery | Bakery | 2908 Syene Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2151 Royal Ave | open |
| SUBWAY | Other | Sandwiches | 2407 W Broadway | open |
| SUBWAY | Other | Sandwiches | Monona Dr | open |
| Surfaces In Biomaterials Foundation | Restaurant (service type not stated) | 6000 Gisholt Dr | open | |
| Tailer Nicole Wine and Cupcakes Lounge | Bar · Dessert · Bakery | Dessert | inside The Black Business Hub, 2352 S Park St suite 105 | open |
| Taquitos Marimar Food Cart and Catering Services | Restaurant (service type not stated) | Mexican | 2102 S Park St | open |
| Tasting Room | Bar | 800 W Broadway | open | |
| Teriyaki Sushi Express Chinese & Sushi Express | Restaurant (service type not stated) | Japanese · Sushi · Asian | 3044 Fish Hatchery Rd | open |
| The Egg & I Restaurants | Restaurant (service type not stated) | Breakfast | 2501 W Beltline Hwy | open |
| The V - VFW Post 1318 | Bar | 2740 Ski Ln | open | |
| The Walking Jerk | Restaurant (service type not stated) | Vegetarian · Vegan · Healthy / salads / bowls | 2352 S Park St | open |
| The Wonder Bar | Restaurant (service type not stated) · Bar | Steakhouse | 222 E Olin Ave | open |
| Vaquero Mexican Grill - Monona | Restaurant (service type not stated) · Casual dining | Mexican · American | 2407 W Broadway | open |
| Walmart Bakery | Bakery | Bakery | 2151 Royal Ave | open |
| Wendy's Wendy's | Quick service | Burgers · American | 2858 Fish Hatchery Road | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 3048 Fish Hatchery Road | open |
| World Buffet | Buffet | Asian · American | 2451 W Broadway | open |
| Wwbic | Bar | 2300 S Park St | open | |
| Pub Passports Inc. | Restaurant (service type not stated) | 2901 W Beltline Hwy | closed | |
| Subway | Other | Sandwiches | 1814 W Beltline Hwy | closed |
| Yes Buffet | Restaurant (service type not stated) | Chinese | 3038 Fish Hatchery Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 43 | 34 | — | — | — | 9 | SIC1987 |
| 1995 | 37 | 29 | — | — | — | 8 | SIC1987 |
| 1996 | 40 | 33 | — | — | — | 7 | SIC1987 |
| 1997 | 42 | 34 | — | — | — | 8 | SIC1987 |
| 1998 | 41 | 33 | 11 | 20 | 2 | 8 | NAICS1997 |
| 1999 | 39 | 31 | 11 | 18 | 2 | 7 | NAICS1997 |
| 2000 | 39 | 34 | 10 | 22 | 2 | 4 | NAICS1997 |
| 2001 | 37 | 31 | 12 | 17 | 2 | 5 | NAICS1997 |
| 2002 | 37 | 29 | 10 | 17 | 1 | 7 | NAICS1997 |
| 2003 | 38 | 31 | 11 | 17 | 1 | 6 | NAICS2002 |
| 2004 | 38 | 30 | 9 | 17 | 1 | 7 | NAICS2002 |
| 2005 | 40 | 31 | 10 | 19 | — | 8 | NAICS2002 |
| 2006 | 40 | 31 | 11 | 18 | — | 8 | NAICS2002 |
| 2007 | 46 | 36 | 12 | 21 | 1 | 8 | NAICS2002 |
| 2008 | 50 | 39 | 14 | 22 | 1 | 9 | NAICS2007 |
| 2009 | 43 | 31 | 10 | 19 | 1 | 9 | NAICS2007 |
| 2010 | 44 | 32 | 11 | 19 | 1 | 9 | NAICS2007 |
| 2011 | 50 | 39 | 15 | 21 | 1 | 9 | NAICS2007 |
| 2012 | 46 | 38 | 15 | 22 | 1 | 6 | NAICS2012 |
| 2013 | 46 | 38 | 15 | 21 | 1 | 6 | NAICS2012 |
| 2014 | 41 | 33 | 12 | 19 | 1 | 6 | NAICS2012 |
| 2015 | 41 | 33 | 12 | 19 | 1 | 6 | NAICS2012 |
| 2016 | 42 | 33 | 11 | 19 | 1 | 6 | NAICS2012 |
| 2017 | 41 | 35 | 13 | 21 | — | 5 | NAICS2017 |
| 2018 | 41 | 36 | 14 | 20 | — | 4 | NAICS2017 |
| 2019 | 47 | 40 | 16 | 21 | — | 5 | NAICS2017 |
| 2020 | 44 | 38 | 17 | 18 | — | 4 | NAICS2017 |
| 2021 | 41 | 36 | 16 | 16 | 3 | 3 | NAICS2017 |
| 2022 | 43 | 34 | 11 | 19 | 3 | 3 | NAICS2022 |
| 2023 | 42 | 33 | 10 | 17 | 5 | 3 | NAICS2022 |