BMIE Market 53706
Dane County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 3,958 2020–2024 ACS 5-year estimate ±191 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 58 2020–2024 ACS 5-year estimate ±30 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 5,133 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 56 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $6,053 2020–2024 ACS 5-year estimate ±1,949 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 19.0 2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $983 2020–2024 ACS 5-year estimate ±472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | Data source not yet connected |
| Land area | 0.4 sq mi Census Gazetteer 2020 |
| Restaurants | 1 2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 53706 |
| Restaurants per 10,000 residents | 2.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2021 | 1 (range 1–1) FORECAST · linear trend v1 fitted to 2007–2016 (10 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 39 / 100 MODELED · bmie_market_score v1 · confidence Medium · why? |
| Consumer Market Score | 25 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 55 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53706. Projection: linear trend v1, fitted 2007–2016, +0.0 restaurants per year, r² 1.00, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 39 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 24.6 | 25 | 40% | +13.1 |
| Restaurant Opportunity Score | 55.3 | 55 | 35% | +25.8 |
Consumer Market Score: 25 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 3,958 | 57 | 40% | +22.7 |
| Median household income (ACS) | 6,053 | 0 | 40% | +0.0 |
| Households (ACS) | 58 | 9 | 20% | +1.9 |
Restaurant Opportunity Score: 55 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Restaurants per 10,000 residents (lower = more room) | 2.5 | 98 | 25% | +37.8 |
| Population (ACS) | 3,958 | 57 | 20% | +17.5 |
| Median household income (ACS) | 6,053 | 0 | 20% | +0.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (19)
By cuisine
Coffee 6 · Italian 2 · Latin American (other) 2 · Mexican 2 · American 1 · Asian 1 · BBQ 1 · German / Eastern European 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Sandwiches 1 · Tea / bubble tea 1 · Thai 1
By type
Restaurant (service type not stated) 8 · Café 6 · Bar 3 · Buffet 3 · Food truck 3 · Casual dining 2 · Coffee shop 2 · Juice, smoothie, tea 2 · Quick service 2 · Dessert 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Babcock Ice Cream at Memorial Union Terrace | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | open | |
| Badger Market in Medical Sciences | Café · Buffet | Coffee | 1300 University Ave | open |
| Bbq Stand Strada | Restaurant (service type not stated) · Casual dining | Italian · BBQ · American | 800 Langdon St | open |
| Bjs Kolaches | Restaurant (service type not stated) | 975 University Ave | open | |
| Brat Stand | Bar · Casual dining | German / Eastern European | 800 Langdon St | open |
| Capital Café | Café | Coffee | 975 University Ave | open |
| Caracas Empanadas | Food truck | Mexican · Latin American (other) | 700 State St | open |
| Chazen Cafe | Café | Coffee | 750 University Ave | open |
| Lakeview Lounge | Other · Buffet · Bar | Sandwiches | 800 Langdon St | open |
| Liz's Market | Restaurant (service type not stated) | 1200 Observatory Dr | open | |
| Los Gemelos Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 244 W Gilman St | open |
| Luang Prabang | Quick service | Thai · Asian | 728 State St | open |
| Microcosm Café | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 1550 Linden Dr | open |
| Natural Juice | Juice, smoothie, tea · Restaurant (service type not stated) · Food truck | Juice / smoothies | Library Mall, 728 State St | open |
| Open Book Cafe | Café | Coffee | 600 N Park St | open |
| Peet's Coffee & Tea Peet's Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 800 Langdon St | open |
| Rheta's Market | Restaurant (service type not stated) · Buffet | 420 N Park St | open | |
| The Union - Lake Mendota - MadTown | Bar | open | ||
| Toast | Quick service · Food truck | Italian | 728 State St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1998 | 1 | — | — | — | — | — | NAICS1997 |
| 1999 | 1 | — | — | — | — | — | NAICS1997 |
| 2000 | 1 | — | — | — | — | — | NAICS1997 |
| 2001 | 1 | — | — | — | — | — | NAICS1997 |
| 2007 | 1 | 1 | — | — | 1 | — | NAICS2002 |
| 2008 | 1 | 1 | — | — | 1 | — | NAICS2007 |
| 2009 | 1 | 1 | — | — | 1 | — | NAICS2007 |
| 2010 | 1 | 1 | — | — | 1 | — | NAICS2007 |
| 2011 | 1 | 1 | — | — | 1 | — | NAICS2007 |
| 2012 | 1 | 1 | — | 1 | — | — | NAICS2012 |
| 2013 | 2 | 1 | — | 1 | — | — | NAICS2012 |
| 2014 | 2 | 1 | — | 1 | — | — | NAICS2012 |
| 2015 | 2 | 1 | — | 1 | — | — | NAICS2012 |
| 2016 | 2 | 1 | — | 1 | — | — | NAICS2012 |