BMIE Market 94127

San Francisco County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,288 2020–2024 ACS 5-year estimate ±1,975 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,390 2020–2024 ACS 5-year estimate ±601 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,289 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,801 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$214,167 2020–2024 ACS 5-year estimate ±28,557 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,399 2020–2024 ACS 5-year estimate ±650 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,847,400 2020–2024 ACS 5-year estimate ±115,562 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	1.9 sq mi Census Gazetteer 2020
Restaurants	48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 94127
Restaurants per 10,000 residents	20.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+4.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+2.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+29.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	49 (range 44–54) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.08) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	88 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	55 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 94127. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.08, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	88.4	88	40%	+35.4
Restaurant Opportunity Score	60.2	60	35%	+21.1
Market Momentum Score	55.1	55	25%	+13.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,288	82	40%	+32.7
Median household income (ACS)	214,167	99	40%	+39.7
Households (ACS)	7,390	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	2.1	48	35%	+16.7
Restaurants per 10,000 residents (lower = more room)	23.7	29	25%	+7.3
Population (ACS)	20,288	82	20%	+16.3
Median household income (ACS)	214,167	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	4.4	61	50%	+30.4
10-year restaurant growth	2.1	48	30%	+14.3
20-year restaurant growth	29.7	52	20%	+10.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (87)

By cuisine

American 12 · Pizza 9 · Chinese 8 · Coffee 8 · Italian 8 · Asian 7 · Japanese 6 · Latin American (other) 6 · Sushi 6 · Bakery 4 · Burgers 4 · Mexican 4 · Indian 3 · Vietnamese 3 · Breakfast 2 · Dessert 2 · Greek 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Sandwiches 2 · Thai 2 · Vegetarian 2 · Brazilian 1 · British / Irish pub food 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Korean 1 · Mediterranean 1 · Middle Eastern 1 · Noodles / ramen / pho 1 · Peruvian 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 61 · Bar 9 · Casual dining 8 · Café 6 · Coffee shop 6 · Bakery 5 · Dessert 4 · Juice, smoothie, tea 2 · Other 2 · Catering 1 · Food truck 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Aroma Buena Catering	Restaurant (service type not stated)	Latin American (other)	236 West Portal Ave	open
Ballast Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	329 W Portal Ave	open
Big Joe's Big Joe's Pies George	Casual dining · Restaurant (service type not stated) · Bar	American	717 Monterey Blvd	open
Binu Bonu	Bar		230 W Portal Ave	open
Bullshead Restaurant	Restaurant (service type not stated)	Burgers · American	840 Ulloa St	open
Burrito Loco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	850 Ulloa St	open
Bursa	Restaurant (service type not stated)	Mediterranean · Middle Eastern	60 W Portal Ave	open
Calibur	Restaurant (service type not stated)	Burgers · American	68 W Portal Ave	open
Chaiya Thai Restaurant	Restaurant (service type not stated)	Thai	272 Claremont Blvd	open
Clay Oven Indian Restaurant	Restaurant (service type not stated)	Indian	385 W Portal Ave	open
ClubWorks Inc	Bar		236 W Portal Ave	open
Creighton's American Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	673 Portola Dr	open
Easy Breezy Frozen Yogurt Easy Breezy Frozen Yogurt	Dessert	Vegetarian · Ice cream / frozen desserts	44 W Portal Ave	open
El Gran Taco Loco	Food truck		600 Monterey Blvd	open
El Toreador Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	50 W Portal Ave	open
Elena's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	255 W Portal Ave	open
Emmy's Restaurant	Restaurant (service type not stated)	Chinese	1923 Ocean Ave	open
Fresca West Portal	Restaurant (service type not stated) · Casual dining	Peruvian · Latin American (other) · American	24 West Portal Ave	open
Friends Bar	Bar		558 Monterey Blvd	open
Friends Dynasty Inc	Restaurant (service type not stated)		850 Ulloa St	open
George’s Donuts & Merriment	Bakery · Dessert	Dessert	163 W Portal Ave	open
Goat Hill Pizza Goat Hill Pizza	Restaurant (service type not stated)	Pizza · Italian	170 W Portal Ave	open
Hahn's Hibachi	Restaurant (service type not stated)	Korean	361 West Portal Ave	open
John Kitchen	Restaurant (service type not stated)	Chinese	667 Monterey Blvd	open
John Kitchen #3	Restaurant (service type not stated)		321a W Portal Ave	open
Joyful Kitchen	Restaurant (service type not stated)	Chinese · Asian	1919 Ocean Ave	open
Juice Portal	Juice, smoothie, tea	Juice / smoothies · Vegetarian · Healthy / salads / bowls	166 W Portal Ave	open
K 2008 Corporation Dba K's Kitchen	Restaurant (service type not stated)		757 Monterey Blvd	open
K's Kitchen	Restaurant (service type not stated)	Japanese · Sushi	757 Monterey Blvd	open
Kaisen Don	Restaurant (service type not stated)	Japanese · Sushi	1939 Ocean Ave	open
KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2040 Ocean Ave #218	open
Khao Tiew	Restaurant (service type not stated)	Thai · Asian	272 Claremont Blvd	open
La Boulange de West Portal	Café	Coffee	16 West Portal Ave	open
Lazy Susan	Restaurant (service type not stated)	Chinese · Asian	811 Ulloa St	open
Lion West Portal	Restaurant (service type not stated)	Japanese · Sushi	301 W Portal Ave	open
Little Original Joe's	Restaurant (service type not stated)	Italian · Pizza	393 West Portal Ave	open
McCarthy's Irish Bar	Bar	British / Irish pub food	46 W Portal Ave	open
Miraloma Market	Restaurant (service type not stated)	Mexican · Latin American (other)	755 Portola Dr	open
Monterey Pizza & Asian Zap	Restaurant (service type not stated)	Pizza · Asian	599 Monterey Blvd	open
Monza Pizzeria	Restaurant (service type not stated)	Pizza	1934 Ocean Ave	open
Mozzarella Di Bufala Pizzeria	Restaurant (service type not stated)	Italian · Pizza · Brazilian	69 W Portal Ave	open
Mr Pizza Man	Restaurant (service type not stated)	Pizza	1934 Ocean Ave	open
Noah's Bagels	Bakery · Restaurant (service type not stated)	Bakery	28-30 W Portal Ave	open
Noe Valley Bakery	Bakery	Bakery	28 W Portal Ave	open
Old Krakow Polish Restaurant	Restaurant (service type not stated)		385 West Portal Ave	open
Orexi	Restaurant (service type not stated)	Greek	243 West Portal Ave	open
Paradise Pizza & Pasta	Restaurant (service type not stated)	Pizza	393 West Portal Ave	open
Peet's Coffee Peet's Coffee	Coffee shop	Coffee	54 W Portal Ave	open
Philosopher's Club	Bar		824 Ulloa St	open
Pho Ha Tien	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	1900 Ocean Ave	open
Phở Đồng Hương	Restaurant (service type not stated)	Vietnamese · Chinese	667 Monterey Blvd	open
Pop's Sandwich Shop	Other	Sandwiches	737 Portola Dr	open
Que Syrah	Bar		230 West Portal Ave	open
Railroad Expresso	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	705 Monterey Blvd	open
Roti Indian Bistro	Restaurant (service type not stated) · Casual dining	Indian · American	53 W Portal Ave	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	737 Portola Dr	open
Shanghai Dumpling King	Restaurant (service type not stated)	Chinese	696 Monterey Blvd	open
Shaws San Francisco	Dessert	Ice cream / frozen desserts	122 W Portal Ave	open
Spiazzo Ristorante	Restaurant (service type not stated) · Casual dining	Italian · American	33 W Portal Ave	open
Squat & Gobble	Restaurant (service type not stated)	Breakfast	1 West Portal Ave	open
Starbucks Starbucks	Coffee shop	Coffee	100 West Portal	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café · Bakery	Coffee · Bakery	675 Portola Dr	open
Studio of Good Living	Catering	American	311 San Benito Way	open
Submarine Center	Other	Sandwiches	820 Ulloa St	open
Sushi Suki	Restaurant (service type not stated)	Japanese · Sushi	360 W Portal Ave	open
Taste of India – Authentic Indian Restaurant [San Francisco]	Restaurant (service type not stated) · Casual dining	Indian · American	321 W Portal Ave	open
Tgec Inc	Restaurant (service type not stated)		840 Ulloa St	open
That's Amore Woodfire Pizza	Restaurant (service type not stated)	Pizza · Italian	1901 Ocean Ave	open
The Dubliner	Bar · Restaurant (service type not stated)		328 W Portal Ave	open
The Fog Lifter Café	Café	Coffee	1901 Ocean Ave	open
The Manor	Casual dining	American	321A West Portal Ave	open
The Sherwood Cocktails And Lounge	Bar		179 West Portal Ave	open
Toast Eatery	Restaurant (service type not stated) · Casual dining	Breakfast · American	160 W Portal Ave	open
Tower Burger	Restaurant (service type not stated)	Burgers · American	729 Portola Dr	open
Trattoria da Vittorio	Restaurant (service type not stated) · Casual dining	Italian · American	150 W Portal Ave	open
Tsing's Chinese Restaurant	Restaurant (service type not stated)		361 West Portal Ave	open
Tuttimelon	Dessert	Dessert	44 West Portal Ave	open
Unwined	Restaurant (service type not stated)	Greek · Italian	9 W Portal Ave	open
Won Kok Restaurant	Restaurant (service type not stated)	Chinese · Asian	700 Monterey Blvd	open
World Of Noodle	Restaurant (service type not stated)	Vietnamese	667 Monterey Blvd	open
Wow!! Burgers & Grill	Restaurant (service type not stated)	Burgers	2040 Ocean Ave	open
Xiao Loong	Restaurant (service type not stated)	Chinese	250 West Portal Ave	open
Young W/chong T/zhen X/zhang S	Restaurant (service type not stated)		2407 Ocean Ave	open
Yume Sushi	Restaurant (service type not stated)	Japanese · Sushi	757 Monterey Blvd	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	635 Portola Dr	open
N Malhi Sf Corp	Restaurant (service type not stated)		385 West Portal Ave	closed
Vin Debut Wine Bar & Kitchen	Bar		9 West Portal Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	38	32	—	—	—	6	SIC1987
1995	33	28	—	—	—	5	SIC1987
1996	41	36	—	—	—	5	SIC1987
1997	43	41	—	—	—	2	SIC1987
1998	45	43	29	11	3	2	NAICS1997
1999	46	44	29	13	2	2	NAICS1997
2000	51	47	32	12	3	4	NAICS1997
2001	48	43	27	10	6	3	NAICS1997
2002	43	38	26	7	4	3	NAICS1997
2003	42	37	23	10	3	3	NAICS2002
2004	42	36	23	9	3	4	NAICS2002
2005	40	35	22	8	4	4	NAICS2002
2006	42	38	24	8	5	2	NAICS2002
2007	47	43	27	8	7	2	NAICS2002
2008	45	39	24	5	9	4	NAICS2007
2009	46	38	25	5	7	4	NAICS2007
2010	47	40	28	5	6	4	NAICS2007
2011	47	40	25	7	7	4	NAICS2007
2012	50	43	27	7	8	4	NAICS2012
2013	55	47	29	9	8	6	NAICS2012
2014	56	49	30	9	9	6	NAICS2012
2015	53	46	29	9	8	6	NAICS2012
2016	53	44	26	10	8	8	NAICS2012
2017	52	42	28	7	6	7	NAICS2017
2018	53	46	31	8	6	6	NAICS2017
2019	53	45	30	10	5	6	NAICS2017
2020	58	50	29	12	8	6	NAICS2017
2021	56	50	28	14	7	5	NAICS2017
2022	56	47	24	15	7	6	NAICS2022
2023	57	48	27	14	7	7	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 94127. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
94131	1.1 mi	30	2023
94112	1.3 mi	107	2023
94116	1.7 mi	80	2023
94132	1.8 mi	71	2023
94114	1.9 mi	140	2023
94122	2.2 mi	199	2023
94117	2.5 mi	126	2023
94110	2.5 mi	330	2023
94134	2.8 mi	44	2023
94118	3.1 mi	154	2023
94014	3.2 mi	81	2023
94107	3.5 mi	126	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.