BMIE Market 95066
Santa Cruz County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 15,135 2020–2024 ACS 5-year estimate ±629 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,195 2020–2024 ACS 5-year estimate ±334 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 14,749 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,975 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $151,250 2020–2024 ACS 5-year estimate ±19,803 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 47.1 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,494 2020–2024 ACS 5-year estimate ±291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,136,400 2020–2024 ACS 5-year estimate ±45,863 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 18.7 sq mi Census Gazetteer 2020 |
| Restaurants | 40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95066 |
| Restaurants per 10,000 residents | 29.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -7.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -7.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +8.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 38 (range 33–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 58 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 85 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 30 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 95066. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.24, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 58 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.7 | 85 | 40% | +33.9 |
| Restaurant Opportunity Score | 47.7 | 48 | 35% | +16.7 |
| Market Momentum Score | 30.4 | 30 | 25% | +7.6 |
Consumer Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 15,135 | 77 | 40% | +30.7 |
| Median household income (ACS) | 151,250 | 96 | 40% | +38.5 |
| Households (ACS) | 6,195 | 77 | 20% | +15.5 |
Restaurant Opportunity Score: 48 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -7.0 | 20 | 35% | +7.0 |
| Restaurants per 10,000 residents (lower = more room) | 26.4 | 24 | 25% | +6.1 |
| Population (ACS) | 15,135 | 77 | 20% | +15.4 |
| Median household income (ACS) | 151,250 | 96 | 20% | +19.3 |
Market Momentum Score: 30 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | -7.0 | 20 | 30% | +6.0 |
| 20-year restaurant growth | -7.0 | 18 | 20% | +3.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (95)
By cuisine
Coffee 12 · Asian 11 · American 7 · Japanese 7 · Sandwiches 7 · Dessert 6 · Pizza 6 · Sushi 6 · Italian 5 · Mexican 5 · Bakery 4 · Burgers 4 · Chinese 4 · Healthy / salads / bowls 4 · Breakfast 3 · Latin American (other) 3 · Ice cream / frozen desserts 2 · Thai 2 · Chicken / wings 1 · Filipino 1 · Greek 1 · Hawaiian / Pacific 1 · Indian 1 · Juice / smoothies 1 · Southeast Asian (other) 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 51 · Bar 12 · Quick service 12 · Café 8 · Coffee shop 8 · Winery / distillery / taproom 8 · Dessert 7 · Bakery 5 · Casual dining 5 · Specialty food shop 5 · Brewery / taproom 3 · Buffet 2 · Delivery-focused 2 · Fast casual 2 · Juice, smoothie, tea 2 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 37th Parallel Wines | Winery / distillery / taproom · Bar | Granite Creek Rd | open | |
| 5030 Restaurant & Lounge | Bar | 5030 Scotts Valley Dr | open | |
| Ambrosia India Bistro - Scotts Valley Ambrosia India Bistro, Scotts Valley | Buffet | Indian · Asian | 6006 La Madrona Dr | open |
| Ashby Confections | Dessert | Dessert | 16 Victor Square Ext | open |
| Auntie Mame's | Café | Coffee · Breakfast · American | 3103 Scotts Valley Dr | open |
| Baskin-Robbins | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 245 Mount Hermon Rd | open |
| Bruno's Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | 230 Mount Hermon Rd | open | |
| Burger King Burger King | Quick service | Burgers · American | 227 Mt Hermon Rd | open |
| Cafe Hanna Greek Fusion | Restaurant (service type not stated) | Greek | 5272 Scotts Valley Dr | open |
| Cafeteria @ Etc | Buffet | 100 Enterprise Way | open | |
| Canton Restaurant | Restaurant (service type not stated) | Chinese · Asian | 224 Mt Hermon Rd | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 5620 Scotts Valley Dr | open |
| Chef Liu Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 4303 Scotts Valley Dr | open |
| Chubby's Diner | Casual dining | American | 260 Mount Hermon Rd | open |
| Crescent Farmhouse Ales | Brewery / taproom · Bar | 12 Crescent Dr | open | |
| Cruise Coffee Cafe | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 246 Kings Village Rd | open |
| Cruise Coffee Company | Coffee shop | Coffee | 75 Mount Hermon Rd Ste G | open |
| Cutesy Cupcakes | Bakery · Dessert | Dessert | 235 Mount Hermon Rd Ste A | open |
| Enterprise Kitchen | Restaurant (service type not stated) · Food truck | 100 Enterprise Way | open | |
| Erik's DeliCafe Erik's DeliCafe | Specialty food shop · Quick service · Fast casual | Sandwiches · Healthy / salads / bowls | 222 Mt Hermon Rd J | open |
| Far East Kitchen | Restaurant (service type not stated) | 5600 Scotts Valley Dr | open | |
| Faultline Brewing Company Scotts Valley | Restaurant (service type not stated) | 262 Mount Hermon Rd Unit 103 | open | |
| Flashbird | Restaurant (service type not stated) | Chicken / wings | 245 Mount Hermon Rd Ste Z | open |
| Haven Play Lounge and Events | Café | Coffee | 108 Whispering Pines Dr Ste 125 | open |
| Heart O'The Mountain | Winery / distillery / taproom · Bar | 705 Canham Rd | open | |
| Heart of the Mountain Winery | Winery / distillery / taproom | 5610 Scotts Valley Dr | open | |
| Heavenly Roadside Cafe | Café | Coffee · Breakfast · American | 1210 Mt Hermon Rd | open |
| Hien Nguyen | Restaurant (service type not stated) | 216 Mount Hermon Rd Ste F | open | |
| House of Bagels House of Bagels - San Francisco | Bakery · Quick service · Specialty food shop | Bakery · Sandwiches | 216 Mt Hermon Rd # D | open |
| Inoa | Delivery-focused | Hawaiian / Pacific · Healthy / salads / bowls | 100 Enterprise Way | open |
| Inversion Wines | Winery / distillery / taproom | 75 Mt Hermon Rd | open | |
| Jack in the Box | Quick service | 6014 Scotts Valley Dr | open | |
| Jamba Jamba | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 214 Mt Hermon Rd Ste. D | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 235A Mount Hermon Road | open |
| Jia Tellas | Restaurant (service type not stated) | Southeast Asian (other) · Asian | 18 Victor Sq | open |
| Jt's Two Doors | Restaurant (service type not stated) | Burgers | 5600 Scotts Valley Dr | open |
| Kao Sook Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | Mt Hermon Rd | open |
| Kissed By An Angel Wines | Winery / distillery / taproom · Bar | 75 Mount Hermon Rd Ste E | open | |
| La Chimichanga Cantina | Restaurant (service type not stated) | Mexican · Latin American (other) | 95 Mt Hermon Rd | open |
| Laughing Monk Scotts Valley Laughing Monk Sunnyvale | Brewery / taproom · Casual dining · Bar | American | 262 Mt Hermon Rd Unit 103 | open |
| LaVerne Vineyards | Winery / distillery / taproom · Bar | open | ||
| Loganberry Bakery | Bakery | Bakery | 16 Camp Evers Ln | open |
| Lucky Wok House | Restaurant (service type not stated) | Chinese · Asian | 219 Mt Hermon Rd | open |
| Made To Go Coffee | Coffee shop | Coffee | 75 Mount Hermon Rd | open |
| Malone's Grille | Casual dining · Bar | 4402 Scotts Valley Dr | open | |
| Maya Mexican Restaurant | Restaurant (service type not stated) · Casual dining | Mexican · American | 3115 Scotts Valley Dr | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 259 Mount Hermon Rd | open |
| Mountain Mike's Pizza Mountain Mike's Pizza | Restaurant (service type not stated) | Pizza · Italian | 6006 La Madrona Dr Unit c | open |
| OSSO | Delivery-focused | Filipino | 100 Enterprise Way Ste G020 | open |
| Otoro Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 235 Mt Hermon Rd #G | open |
| Papa Murphy's | Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 245 Mt. Hermon Road, Suite T | open |
| Pdnc Incorporated | Restaurant (service type not stated) | 4615 Scotts Valley Dr Ste A | open | |
| Peet's Coffee Peet's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 214 Mt Hermon Rd Ste E | open |
| Pelican Ranch Winery | Winery / distillery / taproom | 2364 Bean Creek Rd | open | |
| Pizza Takeout & Delivery Papa Murphy's | Quick service | open | ||
| Round Table Pizza Round Table Pizza | Restaurant (service type not stated) | Pizza · Italian | 245 Mt Hermon Rd | open |
| Rumble Fish | Restaurant (service type not stated) | Japanese · Sushi · Asian | 4727 Scotts Valley Dr | open |
| Santa Cruz Bowls | Restaurant (service type not stated) · Fast casual | Sandwiches · Healthy / salads / bowls | 100 Enterprise Way | open |
| Santa Cruz Pasta Factory | Restaurant (service type not stated) | Italian | 5340 Scotts Valley Dr | open |
| Santa Cruz Pizza Company | Restaurant (service type not stated) | Pizza | 18 Victor Sq | open |
| Scotts Valley Coffee | Coffee shop · Café | Coffee · Breakfast | 6006 La Madrona Dr | open |
| Scotts Valley Farmers Market | Restaurant (service type not stated) | 360 Kings Village Rd | open | |
| Sevan Company Lp | Restaurant (service type not stated) | 5 Erba Ln Ste B | open | |
| Skov Winery | Winery / distillery / taproom | 2364 Bean Creek Rd | open | |
| Soul Sweets The Dessert House | Juice, smoothie, tea · Restaurant (service type not stated) · Dessert · Café | Tea / bubble tea · Dessert · Coffee | 222 MOUNT HERMON Rd Ste K | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 5600 Scotts Valley Dr (Hwy 17 & Scotts, Valley Drive) | open |
| Starbucks Starbucks | Café · Restaurant (service type not stated) · Coffee shop · Bakery | Coffee · Bakery | 219 Mt Hermon Rd Graham Plaza | open |
| Steel Bonnet Brewing Company | Brewery / taproom · Bar | 20 Victor Square Ext B | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 231 Mt Hermon Rd Suite C | open |
| Sushi Blossom | Restaurant (service type not stated) | Japanese · Sushi | 11 Camp Evers Ln | open |
| Sushi Garden | Restaurant (service type not stated) | Japanese | 5600 Scotts Valley Dr | open |
| Taco Bell Taco Bell | Quick service | Mexican · Southwestern / Tex-Mex | 233 Mount Hermon Rd | open |
| Taqueria Los Gallos | Restaurant (service type not stated) | Mexican · Latin American (other) | 18 Victor Square Ext # A | open |
| Taqueria Los Gallos | Restaurant (service type not stated) | Mexican · Latin American (other) | 235 Mt Hermon Rd C | open |
| Thai Heart Restaurant | Restaurant (service type not stated) | Thai · Asian | 218 Mount Hermon Rd | open |
| The Hangar at Skypark | Bar | 260 Mt Hermon Rd | open | |
| The Original Ferrell's Donuts- Scotts Valley | Bakery · Dessert · Coffee shop | Dessert · Coffee · Bakery | 5272 Scotts Valley Dr | open |
| The Penny Ice Creamery | Scotts Valley The Penny Ice Creamery | Dessert | Ice cream / frozen desserts · Dessert | 262 Mt Hermon Rd | open |
| The Pizza Series | Restaurant (service type not stated) | Pizza | 100 Enterprise Way | open |
| The Pizza Series | Restaurant (service type not stated) | Pizza · Italian | 226 Mt Hermon Rd | open |
| The Redwood Sandwich Co. | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 3105 Scotts Valley Dr | open |
| Tim's Express | Restaurant (service type not stated) | Chinese · Asian | 235 Mt Hermon Rd | open |
| TOGO'S Sandwiches TOGO'S Sandwiches | Quick service · Specialty food shop | Sandwiches | 266 Mt Hermon Rd | open |
| Tony and Albas Pizza and Pasta Office | Restaurant (service type not stated) | Italian | 4604 Scotts Valley Dr | open |
| Tr Engineering Incorporated | Restaurant (service type not stated) | 1350 Green Hills Rd # 10 | open | |
| U.S. Bank ATM | Bar · Restaurant (service type not stated) | 253 Mount Hermon Rd | open | |
| Universal Pizza, Inc | Restaurant (service type not stated) | 245 Mount Hermon Rd Ste A | open | |
| Wasabi Sushi | Dessert | Dessert | 11 Camp Evers Ln | open |
| Yamamori Sushi Boat & Grill | Restaurant (service type not stated) | Japanese · Sushi | 5600 Scotts Valley Dr Ste C | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi | 14 Victor Square Ext | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 253 Mt Hermon Rd | open |
| Love Bird Chocolates Inc. | Dessert | Dessert | 4200 Scotts Valley Dr | closed |
| See's Candies Seasonal Pop Up Shop | Dessert | 266 Mount Hermon Rd Ste O | closed | |
| Tony & Alba's Pizza And Pasta | Restaurant (service type not stated) | Pizza | 226 Mount Hermon Rd Frnt | closed |
| Viewpoint Research Advantage | Restaurant (service type not stated) | 5271 Scotts Valley Dr Ste 100 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 39 | 37 | — | — | — | 2 | SIC1987 |
| 1995 | 32 | 31 | — | — | — | 1 | SIC1987 |
| 1996 | 35 | 34 | — | — | — | 1 | SIC1987 |
| 1997 | 38 | 38 | — | — | — | — | SIC1987 |
| 1998 | 44 | 43 | 18 | 19 | 6 | — | NAICS1997 |
| 1999 | 40 | 39 | 17 | 17 | 5 | — | NAICS1997 |
| 2000 | 38 | 36 | 15 | 16 | 5 | 1 | NAICS1997 |
| 2001 | 39 | 37 | 14 | 16 | 7 | — | NAICS1997 |
| 2002 | 42 | 40 | 16 | 15 | 9 | — | NAICS1997 |
| 2003 | 46 | 43 | 16 | 18 | 9 | — | NAICS2002 |
| 2004 | 44 | 41 | 17 | 14 | 10 | — | NAICS2002 |
| 2005 | 44 | 42 | 18 | 17 | 7 | — | NAICS2002 |
| 2006 | 38 | 38 | 20 | 13 | 5 | — | NAICS2002 |
| 2007 | 43 | 41 | 21 | 16 | 4 | — | NAICS2002 |
| 2008 | 46 | 43 | 20 | 18 | 5 | — | NAICS2007 |
| 2009 | 44 | 41 | 18 | 18 | 5 | — | NAICS2007 |
| 2010 | 45 | 43 | 16 | 19 | 8 | — | NAICS2007 |
| 2011 | 46 | 43 | 17 | 18 | 8 | — | NAICS2007 |
| 2012 | 50 | 46 | 19 | 19 | 8 | — | NAICS2012 |
| 2013 | 46 | 43 | 19 | 17 | 7 | — | NAICS2012 |
| 2014 | 46 | 42 | 20 | 15 | 7 | 1 | NAICS2012 |
| 2015 | 44 | 41 | 17 | 15 | 9 | — | NAICS2012 |
| 2016 | 42 | 38 | 16 | 14 | 8 | — | NAICS2012 |
| 2017 | 45 | 43 | 18 | 16 | 8 | — | NAICS2017 |
| 2018 | 42 | 40 | 17 | 13 | 9 | — | NAICS2017 |
| 2019 | 45 | 43 | 18 | 14 | 11 | — | NAICS2017 |
| 2020 | 40 | 38 | 17 | 13 | 8 | — | NAICS2017 |
| 2021 | 38 | 36 | 16 | 13 | 7 | — | NAICS2017 |
| 2022 | 42 | 40 | 16 | 15 | 9 | — | NAICS2022 |
| 2023 | 43 | 40 | 14 | 16 | 10 | — | NAICS2022 |