BMIE Market 95660

Sacramento County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	35,451 2020–2024 ACS 5-year estimate ±2,750 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,820 2020–2024 ACS 5-year estimate ±704 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	30,714 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,871 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$68,235 2020–2024 ACS 5-year estimate ±3,570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,689 2020–2024 ACS 5-year estimate ±69 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$356,200 2020–2024 ACS 5-year estimate ±9,032 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.4 sq mi Census Gazetteer 2020
Restaurants	38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 95660
Restaurants per 10,000 residents	14.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-15.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-5.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	36 (range 33–39) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 95660. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.8	72	40%	+28.7
Restaurant Opportunity Score	56.9	57	35%	+19.9
Market Momentum Score	44.5	45	25%	+11.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	35,451	92	40%	+36.8
Median household income (ACS)	68,235	44	40%	+17.7
Households (ACS)	10,820	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	10.7	70	25%	+17.4
Population (ACS)	35,451	92	20%	+18.4
Median household income (ACS)	68,235	44	20%	+8.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5.6	62	50%	+31.0
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-15.6	15	20%	+3.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (95)

By cuisine

Mexican 16 · American 13 · Pizza 10 · Asian 9 · Coffee 8 · Chinese 6 · BBQ 5 · Burgers 5 · Latin American (other) 5 · Bakery 4 · Cajun, Creole, Southern 4 · Middle Eastern 4 · Sandwiches 4 · Chicken / wings 3 · Dessert 3 · Japanese 3 · Southwestern / Tex-Mex 3 · Thai 3 · Breakfast 2 · Halal / kosher 2 · Ice cream / frozen desserts 2 · Italian 2 · Seafood 2 · Sushi 2 · British / Irish pub food 1 · Caribbean 1 · Cuban 1 · German / Eastern European 1 · Hot dogs 1 · Indian 1 · Juice / smoothies 1 · Noodles / ramen / pho 1

By type

Restaurant (service type not stated) 69 · Quick service 19 · Café 6 · Coffee shop 6 · Bakery 4 · Food truck 4 · Dessert 3 · Bar 2 · Buffet 2 · Casual dining 2 · Delivery-focused 2 · Specialty food shop 2 · Brewery / taproom 1 · Catering 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Adalberto's Mexican Food Restaurant Adalberto's	Restaurant (service type not stated)	Mexican · Latin American (other)	5544 Watt Ave	open
All Season Restaurant and Market	Restaurant (service type not stated)	Middle Eastern · Halal / kosher	4981 Watt Ave	open
America's Vinyl Exteriors, Inc. Dba Amer Ica's Dream Homewor	Restaurant (service type not stated)		7115 Watt Ave Ste 100	open
Antelope Pizza Corporation	Restaurant (service type not stated)		6745 Watt Ave	open
Arden Cabinet Manufacturing Co	Restaurant (service type not stated)		3021 Q St Ste D	open
Aria-Afghan Restaurant	Restaurant (service type not stated)	Middle Eastern	5601 Watt Ave	open
BaiDzar	Specialty food shop · Restaurant (service type not stated) · Quick service · Delivery-focused	Sandwiches	6400 Watt Ave	open
Bear West Bbq & Soul Food	Restaurant (service type not stated)	BBQ	5901 Watt Ave	open
California Burrito California Burrito #7	Quick service	Mexican	5649 Watt Ave	open
Candies Kitchen	Food truck · Juice, smoothie, tea	Juice / smoothies · Cajun, Creole, Southern	6400 Watt Ave	open
Caravan	Restaurant (service type not stated)	Halal / kosher · Middle Eastern	3525 Elkhorn Blvd	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	4805 Watt Ave	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	7523 Watt Ave	open
Carrows	Restaurant (service type not stated)		4601 Watt Ave	open
Chesse Steak Restuaunt	Restaurant (service type not stated)	American	5738 Watt Ave	open
China Gourmet \| Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	6745 Watt Ave C	open
Common Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	4612 Roseville Rd #107	open
Dandy's ice Cream	Dessert	Ice cream / frozen desserts · Dessert	7438 Watt Ave	open
Delish Pizza Delish Pizza Sacramento	Delivery-focused	Pizza · Italian	7465 Watt Ave	open
Delta Borne Brewing	Brewery / taproom · Bar		5444 Watt Ave	open
Dennys Restaurant	Casual dining	American · Breakfast	4400 Watt Ave	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	7469 Watt Ave	open
El Parian Taquería	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4834 Watt Ave	open
El Pollo Feliz	Restaurant (service type not stated)	Mexican · Latin American (other)	6115 Watt Ave	open
El Zarape Taqueria	Restaurant (service type not stated)	Mexican	4236 Madison Ave	open
Freeway Gardens, North Highlands, California	Restaurant (service type not stated)	Chinese		open
Gameday Grill	Restaurant (service type not stated)		3511 McClellan Dr	open
Gameday Grill	Food truck	BBQ · American		open
Golden Corral Golden Corral Buffet & Grill	Buffet · Restaurant (service type not stated)	American	4940 Watt Ave	open
Guisados La Guarecita	Restaurant (service type not stated)	American · BBQ	5901 Watt Ave	open
Hibachi Grill Sushi & Supreme Buffet	Buffet · Restaurant (service type not stated)	Japanese · Sushi	7517 Watt Ave	open
House Of Thai Rice & Noodle	Restaurant (service type not stated)	Thai · Noodles / ramen / pho · Asian	5738 Watt Ave	open
Its A Grind Coffee House	Coffee shop	Coffee	4845 Watt Ave	open
Jimboy's Tacos	Quick service · Restaurant (service type not stated)	Mexican	5707 Watt Ave	open
Jimboy's Tacos Jimboy's Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3845 Elkhorn Blvd	open
John-boy Kitchen	Catering	American · Cajun, Creole, Southern	3829 El Oro St	open
Kfc	Restaurant (service type not stated)	Chicken / wings	4801 Watt Ave	open
Las Gemelas Street Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	4637 Watt Ave	open
Lavada	Quick service		4351 Jetway Ct	open
Little Caesars	Restaurant (service type not stated)	Pizza	3609 Elkhorn Blvd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3901 Madison Ave	open
Long John Silver's Long John Silver's	Quick service · Restaurant (service type not stated)	Seafood	3605 Elkhorn Blvd	open
Lou's Drive-In	Restaurant (service type not stated)	Burgers · American	6229 Watt Ave	open
Mali Thai Cuisine	Restaurant (service type not stated)		5601 Watt Ave Ste 2	open
Manna Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	4980 Watt Ave	open
Marie's Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	6143 Watt Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4957 Watt Ave	open
McDonald's McDonald's	Quick service	Burgers · American	6749 Watt Ave	open
Middle Eastern Market & Restaurant میدل ایسترن مارکیت و رستورانت	Restaurant (service type not stated)	Middle Eastern	5605 Watt Ave	open
Mountain Mike's Pizza Mountain Mike's Pizza	Restaurant (service type not stated)	Pizza · American	6745 Watt Ave	open
Nam's Oriental Foods and Gifts	Restaurant (service type not stated)	Japanese · Sushi · Asian	5621 Watt Ave #109	open
Neveria y Fruteria Albertico's Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	5726 Watt Ave	open
New Brew Cafe New BREW Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	5943 Watt Ave	open
New York Pizza	Restaurant (service type not stated)	Pizza	6715 32nd St	open
Ninja Hibachi Express	Restaurant (service type not stated)	Japanese · Asian	4236 Madison Ave	open
No. 1 China Express	Restaurant (service type not stated)	Chinese · Asian	5749 Watt Ave	open
North Highlands Mini Storage	Restaurant (service type not stated)		6109 Watt Ave	open
NY City Pizza	Restaurant (service type not stated)	Pizza	3901 Madison Ave	open
Pancake Palace	Restaurant (service type not stated)	Breakfast · American	6225 Watt Ave	open
Panda Express Panda Express México	Quick service	Chinese · Asian	4985 Watt Ave	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	5600 Watt Ave	open
Pattaya Cafe Thai Cuisine	Café	Thai · Coffee · Asian	5514 Watt Ave	open
Pit Stop Bar-B-Que	Restaurant (service type not stated)	BBQ	3515 McClellan Dr	open
Pizza Hut	Restaurant (service type not stated)	Pizza	4981 Watt Avenue, Suite 300	open
Popeyes Popeyes	Quick service		4601 - Watt Ave	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	6631 Watt Ave	open
Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches · Cajun, Creole, Southern	4601-Watt Ave	open
Ran Man's Bar Patio	Bar · Restaurant (service type not stated)	BBQ		open
Ray Ray's Cafe	Café · Restaurant (service type not stated)	Coffee · Chinese		open
Seafood Islitas de Nayarit	Restaurant (service type not stated)	Seafood · Mexican · Latin American (other)	3618 A St	open
Shagun Indian Cuisine	Restaurant (service type not stated) · Casual dining	Indian · American	7511 Watt Ave	open
Sol Cubano	Restaurant (service type not stated)	Cuban · Latin American (other) · Caribbean	5734 Watt Ave	open
Spirit Kings Inc	Restaurant (service type not stated)		6745 Watt Ave	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	4981 Watt Ave	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	3535 Elkhorn Blvd	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	4332 Watt Ave (Watt & I-80 - North Hig, Hlands)	open
Stolichniy Russiаn Restaurant	Restaurant (service type not stated)	German / Eastern European	5601 Watt Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4845 Watt Ave	open
Subway Subway	Quick service · Specialty food shop	Sandwiches	7459 Watt Ave Suite 113	open
Superb Pizza	Restaurant (service type not stated)	Pizza · Italian	5601 Watt Ave #1	open
Taco Bell Taco Bell	Quick service	Mexican	4915 Watt Ave	open
Taco Bell Taco Bell	Quick service	Mexican	6741 Watt Ave	open
Tacos El Rey	Food truck	Mexican	7443 Watt Ave	open
Tacos El Sabroso	Restaurant (service type not stated)	Mexican	3851 Madison Ave	open
Tacos y Hamburguesas Las Iguanitas	Restaurant (service type not stated)	Mexican	4325 Don Julio Blvd	open
Taqueria el guero	Restaurant (service type not stated)		5444 Watt Ave	open
Taqueria El Portal	Restaurant (service type not stated)	Mexican	6209 Watt Ave	open
Taqueria Mi Jalisco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5649 Watt Ave	open
Tom’s Frosty	Restaurant (service type not stated)		6115 Watt Ave	open
Tortillería Ortuño	Restaurant (service type not stated) · Food truck		7035 watt ave	open
Touch of Britain	Restaurant (service type not stated)	British / Irish pub food	5712 Watt Ave	open
Walmart Bakery	Bakery	Bakery	4675 Watt Ave	open
Wienerschnitzel Wienerschnitzel	Quick service · Restaurant (service type not stated)	Hot dogs	5644 Watt Ave	open
Wong's Canton Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	5811 Watt Ave	open
Chulla's Cafe	Restaurant (service type not stated)	Breakfast	4845 Watt Ave Ste A	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	47	40	—	—	—	7	SIC1987
1995	43	38	—	—	—	5	SIC1987
1996	42	38	—	—	—	4	SIC1987
1997	44	39	—	—	—	5	SIC1987
1998	52	46	11	31	3	4	NAICS1997
1999	52	46	12	29	4	4	NAICS1997
2000	52	45	11	29	4	5	NAICS1997
2001	48	43	10	28	4	2	NAICS1997
2002	46	43	8	31	4	2	NAICS1997
2003	48	45	10	29	5	3	NAICS2002
2004	40	38	8	25	4	2	NAICS2002
2005	47	44	12	26	5	3	NAICS2002
2006	46	43	11	25	6	2	NAICS2002
2007	48	46	14	27	4	1	NAICS2002
2008	46	44	11	26	6	2	NAICS2007
2009	43	42	9	28	3	1	NAICS2007
2010	43	43	8	30	3	—	NAICS2007
2011	40	40	6	29	3	—	NAICS2007
2012	39	39	7	29	2	—	NAICS2012
2013	38	38	8	27	2	—	NAICS2012
2014	36	36	9	24	2	—	NAICS2012
2015	40	40	12	24	3	—	NAICS2012
2016	37	37	9	24	3	—	NAICS2012
2017	39	36	8	22	4	—	NAICS2017
2018	38	36	9	21	4	—	NAICS2017
2019	36	35	11	20	3	—	NAICS2017
2020	39	38	12	21	4	—	NAICS2017
2021	36	35	12	18	4	—	NAICS2017
2022	38	37	11	20	5	—	NAICS2022
2023	39	38	13	20	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 95660. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
95652	1.6 mi	3	2017
95842	1.8 mi	38	2023
95841	2.2 mi	42	2023
95843	2.7 mi	38	2023
95821	3.7 mi	69	2023
95621	4.0 mi	34	2023
95838	4.2 mi	15	2023
95608	4.5 mi	81	2023
95673	4.7 mi	19	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.