BMIE BluFoodies Market Intelligence Engine

← Search

BMIE Market 06498

Middlesex County, Connecticut · ZCTA boundaries as of 2020

Profile

Population (current estimate)6,856
2020–2024 ACS 5-year estimate ±19 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,523
2020–2024 ACS 5-year estimate ±221 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count6,963
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,953
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$91,202
2020–2024 ACS 5-year estimate ±22,831 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age58.2
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,425
2020–2024 ACS 5-year estimate ±176 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$434,300
2020–2024 ACS 5-year estimate ±41,587 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area15.8 sq mi
Census Gazetteer 2020
Restaurants19
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 06498
Restaurants per 10,000 residents41.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-24.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-32.1%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-13.6%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+18.8%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202815 (range 11–18)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.8 per year, r² 0.70) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score44 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score70 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score37 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score12 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score69.67040%+27.9
Restaurant Opportunity Score373735%+13.0
Market Momentum Score121225%+3.0
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)6,8566540%+26.1
Median household income (ACS)91,2027440%+29.7
Households (ACS)3,5236920%+13.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 37 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-32.11035%+3.5
Restaurants per 10,000 residents (lower = more room)27.72325%+5.7
Population (ACS)6,8566520%+13.0
Median household income (ACS)91,2027420%+14.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 12 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-241250%+5.9
10-year restaurant growth-32.11030%+3.0
20-year restaurant growth-13.61620%+3.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (52)

By cuisine

American 12 · Coffee 8 · Italian 5 · Sandwiches 5 · Seafood 5 · Breakfast 4 · Pizza 4 · Bakery 3 · Healthy / salads / bowls 3 · Dessert 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Mediterranean 2 · Mexican 2 · BBQ 1 · Burgers 1 · Cajun, Creole, Southern 1 · European 1 · Spanish / tapas 1 · Vegan 1 · Vegetarian 1

By type

Restaurant (service type not stated) 35 · Bar 10 · Casual dining 9 · Café 7 · Quick service 6 · Bakery 4 · Dessert 4 · Specialty food shop 3 · Coffee shop 2 · Brewery / taproom 1 · Catering 1 · Fast casual 1 · Food truck 1

NameTypeCuisineAddressStatus
Amp'ed Productions LlcRestaurant (service type not stated)1353 Boston Post Rdopen
Bacari SocialRestaurant (service type not stated) · Casual dining · Bar63 Pilots Point Dropen
Beach Nut Sports CenterRestaurant (service type not stated)314 Boston Post Rdopen
Bill's Seafood RestaurantRestaurant (service type not stated)Seafood · American548 Boston Post Rdopen
Bistro Mediterranean Tapas and Bar Bistro Mediterranean & Tapas BarRestaurant (service type not stated)Mediterranean · Spanish / tapas704 Boston Post Rdopen
BoomRestaurant (service type not stated)Seafood63 Pilots Point Dropen
Cafe RoutierBar · Restaurant (service type not stated)European1353 Boston Post Rdopen
Cappettas Italian ImportsRestaurant (service type not stated)Italian · Pizza188 Boston Post Rdopen
Charter Oak TavernCasual dining · Restaurant (service type not stated) · BarAmerican24 Westbrook Plopen
Coastline Brewing CompanyBrewery / taproom · Bar4 Grove Beach Rd Nopen
Cristy's RestaurantCafé · Casual diningCoffee · Breakfast · American1261 Boston Post Rdopen
Da Andrea TrattoriaRestaurant (service type not stated)Italian · Pizza110 Boston Post Rdopen
Dairy Queen Dairy QueenQuick service · DessertIce cream / frozen desserts · American109 Boston Post Rdopen
Dattilo Fine ItalianRestaurant (service type not stated)Italian · Seafood · Mediterranean1525 Boston Post Rdopen
Denny'sCafé · Restaurant (service type not stated) · Casual diningBreakfast · Coffee · American28 Flat Rock Plopen
Dunkin'Bakery · DessertDessert977 Boston Post Rdopen
Dunkin' Dunkin'Bakery · Dessert · Coffee shopDessert · Coffee · Bakery198 Essex Rdopen
Edd's PlaceCaféSeafood · Coffee · Breakfast478 Boston Post Rdopen
El Rincon Del SaborRestaurant (service type not stated)Latin American (other)79 Boston Post Rdopen
Food ExtrovertRestaurant (service type not stated) · Quick service1121 Old Clinton Rdopen
Grateful Deli & Bagel ShopSpecialty food shop · Quick serviceSandwiches79A Boston Post Rdopen
Hartford Giant GrinderSpecialty food shop · Quick service · CateringSandwiches21 Essex Rdopen
Haywire Burger BarCasual dining · BarBurgers · American730 Boston Post Rdopen
Hog Wild Smokin’CueRestaurant (service type not stated)BBQ · Cajun, Creole, Southern · American392 Seaside Aveopen
Jenn's JettyRestaurant (service type not stated)516 Boston Post Rdopen
Julie's Cup of JoeCoffee shop · Restaurant (service type not stated) · CaféCoffee1283 Boston Post Rdopen
Lenny & Joe's Fish Tale Lenny & Joe’s Fish TaleRestaurant (service type not stated)Seafood · American86 Boston Post Rdopen
Leon's Pizza RestaurantRestaurant (service type not stated)Pizza · Italian41 Boston Post Rdopen
Off The Hook Bar & GrillBar110 Boston Post Rdopen
Orchard LlcRestaurant (service type not stated)730 Boston Post Rdopen
Pepperidge FarmBakeryBakery314 Flat Rock Plopen
Sammy's RestaurantRestaurant (service type not stated)American1835 Boston Post Rdopen
Scoops & Slices , Deli and Ice Cream shopSpecialty food shop · Quick service · DessertSandwiches · Ice cream / frozen desserts977 Boston Post Rdopen
Shayna B's By the SeaRestaurant (service type not stated)Vegan631 Boston Post Rdopen
Shayna B's By The SeaCaféVegetarian · Healthy / salads / bowls · Coffee631 Boston Post Rdopen
Shoreline Soup Kitchens & PantriesRestaurant (service type not stated)222 McVeagh Rdopen
Still DeliciousBakeryBakery · Healthy / salads / bowls13 Boston Post Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches7-13 S Main Stopen
Sunset Bar and GrillCasual dining · Restaurant (service type not stated) · BarAmerican1525 Boston Post Rdopen
Tapville Social - WestbrookBar314 Flat Rock Pl Unit E130open
Taqueria 5 Westbrook Taqueria TaxcoRestaurant (service type not stated)Mexican · Latin American (other)1121 Boston Post Rdopen
Taylor Rental Center, IncRestaurant (service type not stated)155 Boston Post Rdopen
Tea Kettle Gourmet CafeCafé · Restaurant (service type not stated) · Fast casualCoffee · Sandwiches · Healthy / salads / bowls314 Flat Rock Pl, Unit E130open
The DeckBar · Casual diningAmerican359 Boston Post Rdopen
The Highliner IIIBar · Restaurant (service type not stated) · Casual dining139 Essex Rdopen
The Log CabinRestaurant (service type not stated)232 Boston Post Rdopen
The Whole EnchiladaRestaurant (service type not stated)Mexican1121 Boston Post Rdopen
Turtle CafeCafé · Restaurant (service type not stated)Coffee · Breakfast4 Westbrook Plopen
Upper Deck Sports Bar And Grill LlcRestaurant (service type not stated)359 Boston Post Rdopen
Westbrook PizzaRestaurant (service type not stated)Pizza · Italian1551 Boston Post Rdopen
Wooden MonkRestaurant (service type not stated) · Food truck · Casual diningAmerican747 Boston Post Rdopen
Dead Eye Rosie’sBar110 Boston Post Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199418162SIC1987
199519172SIC1987
199621192SIC1987
199721192SIC1987
1998181611412NAICS1997
1999161410312NAICS1997
2000191712412NAICS1997
2001222013432NAICS1997
2002232113441NAICS1997
200323221534NAICS2002
200424231643NAICS2002
200528271845NAICS2002
200631302163NAICS2002
200726251573NAICS2002
200828271773NAICS2007
200928271863NAICS2007
201030291883NAICS2007
201126251663NAICS2007
201228271674NAICS2012
201329281864NAICS2012
201427261565NAICS2012
201523221354NAICS2012
2016242213541NAICS2012
201727251465NAICS2017
201828251366NAICS2017
201925221255NAICS2017
202025221165NAICS2017
202122189453NAICS2017
202223199553NAICS2022
202323191144NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 06498. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
064132.7 mi222023
064423.5 mi32019
064094.0 mi62023
064174.4 mi102023
064755.0 mi532023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.