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BMIE Market 85378

Maricopa County, Arizona · ZCTA boundaries as of 2020

Profile

Population (current estimate)9,765
2020–2024 ACS 5-year estimate ±1,066 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,033
2020–2024 ACS 5-year estimate ±471 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census countData source not yet connected
Housing unitsData source not yet connected
Median household income$56,444
2020–2024 ACS 5-year estimate ±10,794 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age41.9
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,514
2020–2024 ACS 5-year estimate ±292 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$274,500
2020–2024 ACS 5-year estimate ±55,659 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area3.6 sq mi
Census Gazetteer 2020
Restaurants6
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 85378
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+50.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+100.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+500.0%
DERIVED: 2009 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20288 (range 6–10)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score69 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score52 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score73 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score91 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score51.95240%+20.8
Restaurant Opportunity Score73.07335%+25.5
Market Momentum Score90.99125%+22.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9,7657040%+28.2
Median household income (ACS)56,4442440%+9.5
Households (ACS)4,0337120%+14.2
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 73 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth1009235%+32.2
Restaurants per 10,000 residents (lower = more room)6.18825%+21.9
Population (ACS)9,7657020%+14.1
Median household income (ACS)56,4442420%+4.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 91 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth509050%+56.4
10-year restaurant growth1009230%+34.5
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 10 · Coffee 5 · Mexican 5 · Italian 3 · Bakery 2 · Burgers 2 · Latin American (other) 2 · Pizza 2 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Dessert 1 · European 1 · Middle Eastern 1 · Sandwiches 1 · Seafood 1

By type

Restaurant (service type not stated) 25 · Café 4 · Bakery 3 · Bar 3 · Coffee shop 3 · Casual dining 2 · Food truck 2 · Quick service 2 · Catering 1 · Dessert 1 · Other 1

NameTypeCuisineAddressStatus
12675 West Bell Rd. Scooter's CoffeeCoffee shop · CaféCoffee12675 W Bell Rdopen
5 & DinerCasual diningAmerican11340 W Bell Rd Ste 125open
Ac Bell Mar LlcRestaurant (service type not stated)11340 W Bell Rd Ste 118open
Angry Crab Shack Angry Crab ShackRestaurant (service type not stated)Seafood · American11340 W Bell Rdopen
Bell Mar PlazaRestaurant (service type not stated)Pizza11340 W Bell Rdopen
Birt's Bistro &BookstoreRestaurant (service type not stated)American16752 N Greasewood Stopen
BoSa Donuts BoSa DonutsBakery · Dessert · CaféDessert · Coffee17061 Ave of the Arts Ste 102open
Brothers Market and BakeryBakeryBakery · Middle Eastern12801 W Bell Rd #109open
Coyote CafeRestaurant (service type not stated)American18800 N Coyote Lakes Pkwyopen
Don Ruben's Mexican FoodRestaurant (service type not stated)Mexican · Latin American (other)11340 W Bell Rdopen
Fat Ox BBQFood truck · CateringBBQopen
Hurricane Grill & Wings Hurricane Grill & WingsBar · Casual diningAmerican11340 W Bell Rd Ste. 104open
I and J Fountain RestaurantRestaurant (service type not stated)American12221 W Bell Rdopen
KFC KFCQuick service · Restaurant (service type not stated)Chicken / wings12621 W Bell Rdopen
Las Cazuelas Mexican & Seafood Restaurant SurpriseRestaurant (service type not stated)Mexican16551 N Dysart Rd #101open
Los CarrillosFood truck · Restaurant (service type not stated)Mexican12315 W Paradise Lnopen
Lou's Tivoli GardensRestaurant (service type not stated)American · Italian12555 W Bell Rdopen
Luby'sRestaurant (service type not stated)12551 W Bell Rdopen
Luma TeaCoffee shop · Restaurant (service type not stated)Coffee16551 N Dysart Rd Ste 110open
McDonald'sRestaurant (service type not stated)Burgers13180 W Bell Rdopen
Mr Smokeys Bbq LlcRestaurant (service type not stated)15445 N Greasewood Stopen
My Daddy's Italian Bakery & CaféBakery · CaféBakery · Italian · Coffee11677 W Bell Rd #1open
My Daddys Bakery IncRestaurant (service type not stated)11677 W Bell Rd Ste 1open
Picazzo's Organic Italian KitchenRestaurant (service type not stated)Pizza11340 W Bell Rdopen
Portofino West RistoranteRestaurant (service type not stated)Italian · European12851 W Bell Rd #124open
Puffy Taco Shack LlcRestaurant (service type not stated)16426 N Greasewood Stopen
Red Eagle Tortilla FactoryRestaurant (service type not stated)Mexican · Latin American (other)12946 W Santa Fe Dropen
Runners Sports BarBar12751 W Bell Rd #117open
Scooter's Coffee Scooter's CoffeeCoffee shop · Restaurant (service type not stated) · CaféCoffee12675 W Bell Rdopen
Sofi's RestaurantRestaurant (service type not stated)Mexican · Breakfast12851 W Bell Rdopen
SubwayOtherSandwiches12751 W Bell Rdopen
Taco Loco Chihuahua Mexican Grill LlcRestaurant (service type not stated)12851 W Bell Rd Ste 120open
TuttisFrutis Snack BarRestaurant (service type not stated) · BarAmerican16035 N Nash Stopen
Water FountainRestaurant (service type not stated)American12801 W Bell Rd #3open
Wendy's Wendy'sQuick serviceBurgers · American12701 W Bell Rdopen
Bite Me Breads & CookiesBakeryBakery11340 W Bell Rd Ste 120closed
Octane LoungeCasual dining · Bar13420 W Bell Rdclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
2009111NAICS2007
2010222NAICS2007
20112211NAICS2007
20123321NAICS2012
201343211NAICS2012
20143321NAICS2012
2015333NAICS2012
2016444NAICS2012
2017544NAICS2017
2018544NAICS2017
2019766NAICS2017
2020655NAICS2017
2021555NAICS2017
2022444NAICS2022
2023665NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 85378. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
853732.0 mi42023
853752.8 mi152023
853513.4 mi252023
853354.1 mi142023
853634.2 mi52023
853824.2 mi1032023
853794.3 mi342023
853744.3 mi1072023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.