BMIE Market 94904
Marin County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 12,815 2020–2024 ACS 5-year estimate ±733 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,558 2020–2024 ACS 5-year estimate ±293 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 11,995 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,759 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $169,118 2020–2024 ACS 5-year estimate ±23,868 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 50.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,712 2020–2024 ACS 5-year estimate ±123 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $2,000,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.9 sq mi Census Gazetteer 2020 |
| Restaurants | 14 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 94904 |
| Restaurants per 10,000 residents | 16.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -17.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -17.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -6.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 12 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.62) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 57 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 16 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 94904. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.62, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.0 | 84 | 40% | +33.6 |
| Restaurant Opportunity Score | 56.7 | 57 | 35% | +19.9 |
| Market Momentum Score | 15.7 | 16 | 25% | +3.9 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 12,815 | 74 | 40% | +29.7 |
| Median household income (ACS) | 169,118 | 98 | 40% | +39.1 |
| Households (ACS) | 5,558 | 76 | 20% | +15.2 |
Restaurant Opportunity Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -17.7 | 15 | 35% | +5.1 |
| Restaurants per 10,000 residents (lower = more room) | 10.9 | 69 | 25% | +17.2 |
| Population (ACS) | 12,815 | 74 | 20% | +14.9 |
| Median household income (ACS) | 169,118 | 98 | 20% | +19.5 |
Market Momentum Score: 16 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -12.5 | 17 | 50% | +8.5 |
| 10-year restaurant growth | -17.7 | 15 | 30% | +4.4 |
| 20-year restaurant growth | -17.7 | 14 | 20% | +2.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (37)
By cuisine
Coffee 10 · American 5 · Healthy / salads / bowls 4 · Asian 3 · Bakery 3 · Dessert 3 · Mexican 3 · Breakfast 2 · Pizza 2 · Sandwiches 2 · Chinese 1 · Greek 1 · Hawaiian / Pacific 1 · Ice cream / frozen desserts 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Seafood 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1 · Vegetarian 1
By type
Restaurant (service type not stated) 24 · Café 10 · Coffee shop 5 · Quick service 4 · Bakery 3 · Bar 3 · Dessert 3 · Fast casual 2 · Juice, smoothie, tea 2 · Casual dining 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Afc Sushi At Moliestone Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Hawaiian / Pacific · Coffee · Healthy / salads / bowls | 270 Bon Air Ctr | open |
| Bean Crema Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 300 Drakes Landing Rd | open |
| Ben & Jerry's | Dessert · Restaurant (service type not stated) | Dessert | 290 Bon Air Ctr | open |
| Casablanca Cafe Brothers Inc | Restaurant (service type not stated) | 848 College Ave | open | |
| Casablanca Moroccan and Mediterranean | Restaurant (service type not stated) | Mediterranean | 50 Bon Air Ctr | open |
| Coffee Roo | Café · Coffee shop | Coffee · Breakfast | 1251 S Eliseo Dr | open |
| EMW | Restaurant (service type not stated) | Asian · Thai | 4 Corte del Norte | open |
| Fifi's Diner | Restaurant (service type not stated) | American | 284 Bon Air Ctr | open |
| Fresh & Natural Cafe | Café | Coffee | 835 College Ave | open |
| Giorgio’s Ristorante Italiano | Restaurant (service type not stated) | 300 Drakes Landing Rd | open | |
| Gott's Roadside Gott's Roadside | Restaurant (service type not stated) · Casual dining | American | 302 Bon Air Center | open |
| Guesthouse Marin | Restaurant (service type not stated) · Bar | American | 850 College Ave | open |
| Half Day Cafe Half Day Cafe | Café | Coffee · Breakfast · American | 848 College Ave | open |
| Jacob Sung Group Inc | Restaurant (service type not stated) | 332 Bon Air Ctr | open | |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 301 Bon Air Ctr | open |
| Jason's Restaurant | Restaurant (service type not stated) | Asian | 300 Drakes Landing Rd | open |
| Kin Wah Restaurant | Restaurant (service type not stated) | Chinese | 937 Sir Francis Drake Blvd | open |
| La Q Marin | Restaurant (service type not stated) | Mexican | 2040 Redwood Hwy | open |
| Loving Cup Loving Cup | Dessert | Ice cream / frozen desserts · Dessert | 298 Bon Air Ctr | open |
| Murray Circle | Restaurant (service type not stated) | American | 600 Murray Ave | open |
| Nick The Greek | Restaurant (service type not stated) | Greek | 300 Bon Air Ctr | open |
| Noah's New York Bagels Noah's Bagels | Bakery · Café | Bakery · Coffee | 170 Bon Air Ctr | open |
| Oyama Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 282 Bon Air Ctr | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 318 Bon Air Ctr | open |
| Patxi's Pizza | Restaurant (service type not stated) · Fast casual | Pizza · Healthy / salads / bowls | 340 Bon Air Center, 340 Bon Air Center | open |
| Peet's Coffee Peet's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 276 Bon Air Center | open |
| Rio Rock Acai Cafe | Café | Coffee | 860 College Ave | open |
| Road Runner Burrito | Quick service | Mexican · Latin American (other) | 158 Bon Air Center | open |
| Ste House | Bar | Steakhouse | 934 Sir Francis Drake Blvd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 332 Bon Air Center | open |
| SusieCakes SusieCakes | Bakery · Dessert | Bakery · Dessert | 310 Bon Air Ctr | open |
| Sweetgreen sweetgreen | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · Vegetarian | 284 Bon Air Ctr | open |
| Tacos La Lupita | Restaurant (service type not stated) | Mexican | 2040 Redwood Hwy | open |
| Victoria Bakery & Café | Bakery · Coffee shop · Café | Bakery · Coffee | 292 Bon Air Ctr | open |
| Wipeout Bar & Grill | Restaurant (service type not stated) | Seafood | 302 Bon Air Ctr | open |
| Woodlands Cafe | Café · Restaurant (service type not stated) | Coffee | 799 College Ave | open |
| Zee's Deli | Specialty food shop · Quick service · Bar | Sandwiches | 913 Sir Francis Drake Blvd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 16 | 15 | — | — | — | 1 | SIC1987 |
| 1995 | 14 | 13 | — | — | — | 1 | SIC1987 |
| 1996 | 15 | 14 | — | — | — | 1 | SIC1987 |
| 1997 | 17 | 17 | — | — | — | — | SIC1987 |
| 1998 | 15 | 14 | 6 | 4 | 4 | — | NAICS1997 |
| 1999 | 15 | 14 | 5 | 4 | 5 | — | NAICS1997 |
| 2000 | 15 | 14 | 5 | 5 | 4 | — | NAICS1997 |
| 2001 | 19 | 17 | 7 | 6 | 4 | — | NAICS1997 |
| 2002 | 19 | 17 | 9 | 4 | 4 | — | NAICS1997 |
| 2003 | 17 | 17 | 8 | 6 | 3 | — | NAICS2002 |
| 2004 | 17 | 17 | 8 | 5 | 4 | — | NAICS2002 |
| 2005 | 22 | 22 | 12 | 6 | 4 | — | NAICS2002 |
| 2006 | 21 | 21 | 11 | 5 | 5 | — | NAICS2002 |
| 2007 | 22 | 19 | 9 | 6 | 4 | — | NAICS2002 |
| 2008 | 25 | 22 | 12 | 5 | 5 | — | NAICS2007 |
| 2009 | 23 | 20 | 9 | 6 | 5 | — | NAICS2007 |
| 2010 | 23 | 20 | 9 | 6 | 5 | — | NAICS2007 |
| 2011 | 25 | 22 | 11 | 5 | 5 | — | NAICS2007 |
| 2012 | 24 | 19 | 8 | 7 | 4 | 1 | NAICS2012 |
| 2013 | 22 | 17 | 6 | 6 | 5 | 1 | NAICS2012 |
| 2014 | 24 | 19 | 7 | 7 | 5 | 1 | NAICS2012 |
| 2015 | 24 | 19 | 6 | 7 | 6 | 1 | NAICS2012 |
| 2016 | 22 | 16 | 6 | 4 | 6 | 1 | NAICS2012 |
| 2017 | 21 | 15 | 5 | 4 | 6 | — | NAICS2017 |
| 2018 | 22 | 16 | 6 | 4 | 6 | — | NAICS2017 |
| 2019 | 23 | 17 | 7 | 3 | 7 | — | NAICS2017 |
| 2020 | 22 | 16 | 6 | 4 | 6 | — | NAICS2017 |
| 2021 | 20 | 15 | 6 | 3 | 6 | — | NAICS2017 |
| 2022 | 20 | 14 | 5 | 3 | 6 | — | NAICS2022 |
| 2023 | 19 | 14 | 5 | 3 | 6 | — | NAICS2022 |