BMIE Market 94960

Marin County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,232 2020–2024 ACS 5-year estimate ±605 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,546 2020–2024 ACS 5-year estimate ±358 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,740 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,791 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$185,170 2020–2024 ACS 5-year estimate ±24,077 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,886 2020–2024 ACS 5-year estimate ±388 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,674,500 2020–2024 ACS 5-year estimate ±63,652 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.9 sq mi Census Gazetteer 2020
Restaurants	31 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 94960
Restaurants per 10,000 residents	18.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-3.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-6.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-8.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+10.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	32 (range 28–37) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	22 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 94960. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.2	86	40%	+34.5
Restaurant Opportunity Score	52.3	52	35%	+18.3
Market Momentum Score	21.7	22	25%	+5.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,232	78	40%	+31.2
Median household income (ACS)	185,170	99	40%	+39.4
Households (ACS)	6,546	78	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-6.1	20	35%	+7.1
Restaurants per 10,000 residents (lower = more room)	19.1	40	25%	+9.9
Population (ACS)	16,232	78	20%	+15.6
Median household income (ACS)	185,170	99	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 22 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-3.1	24	50%	+12.2
10-year restaurant growth	-6.1	20	30%	+6.1
20-year restaurant growth	-8.8	17	20%	+3.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

Coffee 11 · Asian 6 · Italian 6 · Pizza 6 · Dessert 5 · Mexican 5 · Bakery 4 · Ice cream / frozen desserts 4 · Japanese 3 · Latin American (other) 3 · Sandwiches 3 · American 2 · Breakfast 2 · Burgers 2 · Chinese 2 · French 2 · Mediterranean 2 · Sushi 2 · Thai 2 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 47 · Bar 10 · Café 8 · Dessert 8 · Coffee shop 7 · Bakery 4 · Quick service 3 · Casual dining 2 · Specialty food shop 2 · Brewery / taproom 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Auryn Thai Cuisine	Restaurant (service type not stated)	Thai · Breakfast · French · American	810 Sir Francis Drake Blvd	open
Ava Restaurant	Restaurant (service type not stated)		636 San Anselmo Ave	open
Barton's Bagels	Bakery · Café	Bakery · Coffee	645 San Anselmo Ave	open
BISTRO VIZ	Restaurant (service type not stated)		115 San Anselmo Ave	open
Breakaway Matcha	Juice, smoothie, tea · Coffee shop · Café	Tea / bubble tea · Coffee	1218 San Anselmo Ave	open
Bridge Place Pizza	Restaurant (service type not stated)	Pizza	510 San Anselmo Ave	open
Bubbala's	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches · Breakfast	906 Sir Francis Drake Blvd	open
Bubbas Diner	Restaurant (service type not stated)		566 San Anselmo Ave	open
Casey Partners Inc	Restaurant (service type not stated)		218 Sir Francis Drake Blvd	open
China Villa	Restaurant (service type not stated)	Chinese · Asian	340 Sir Francis Drake Blvd	open
Comforts	Café · Restaurant (service type not stated)	Coffee	335 San Anselmo Ave	open
Creekside Pizza & Taproom	Casual dining · Restaurant (service type not stated) · Bar	Pizza	638 San Anselmo Ave	open
Cucina sa	Bar	Italian · Pizza	510 San Anselmo Ave	open
D.g. Cafe	Café	Coffee	411 San Anselmo Ave	open
Edo Grill	Restaurant (service type not stated)	Japanese · Asian	830 Sir Francis Drake Blvd	open
Flour Craft Bakery	Bakery	Bakery	702 San Anselmo Ave	open
Fuelist Digital - SEO and Web Design	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	407 San Anselmo Ave Ste 201	open
Gelato Shop	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	572 San Anselmo Ave	open
High Tech Burrito High Tech Burrito - Alamo	Quick service · Restaurant (service type not stated)	Mexican	914-A Sir Francis Drake Blvd	open
Hilda's Coffee Shop	Coffee shop	Coffee	639 San Anselmo Ave	open
Hot Wok Chinese Food	Restaurant (service type not stated)	Chinese · Asian	898 Sir Francis Drake Blvd	open
Indomex Food Inc	Restaurant (service type not stated)		208 Sir Francis Drake Blvd	open
Insalata's	Restaurant (service type not stated)	Mediterranean · Italian	120 Sir Francis Drake Blvd	open
Jack in the Box	Restaurant (service type not stated)	Burgers	830 Sir Francis Drake Blvd	open
Kendric Vineyards	Winery / distillery / taproom		48 Tamalpais Ave	open
Kientz Hall	Restaurant (service type not stated)	Mediterranean	625 San Anselmo Ave	open
L'Appart Resto	Bar · Restaurant (service type not stated)	French	636 San Anselmo Ave	open
La Loggia	Bar		500 San Anselmo Ave	open
Lo Coco's Italian Pizzeria & Pasta	Restaurant (service type not stated)	Pizza · Italian	638 San Anselmo Ave	open
Log Cabin Dugout Bar	Bar		20 Veterans Pl	open
Longway	Coffee shop	Coffee	641 San Anselmo Ave	open
M.H.Bread and Butter	Bakery · Dessert · Café	Bakery · Dessert · Coffee	101 San Anselmo Ave	open
Madcap	Restaurant (service type not stated) · Bar	American	198 Sir Francis Drake Blvd	open
Mama Teresa’s Italian Ristorante	Restaurant (service type not stated)		636 San Anselmo Ave	open
Mama Wise Heart	Restaurant (service type not stated)		1359 San Anselmo Ave	open
Marco's Gastronomia	Restaurant (service type not stated)		411 San Anselmo Ave	open
Marin Coffee Roasters Marin Coffee Roasters	Coffee shop · Café	Coffee	546 San Anselmo Ave	open
Marinitas	Restaurant (service type not stated)	Mexican	218 Sir Francis Drake Blvd	open
Matteucci's	Bar		114 Greenfield Ave	open
May Lee's Asian Bistro	Restaurant (service type not stated)	Asian	115 San Anselmo Ave	open
Mindspark	Restaurant (service type not stated)		128 Calumet Ave	open
Ming Garden	Restaurant (service type not stated)		340 Sir Francis Drake Blvd	open
Newtree Chocolate	Dessert	Dessert	508 San Anselmo Ave Ste 12	open
Off the Grid: San Anselmo @ Red Hill Shopping Center	Food truck		800 Sir Francis Drake Blvd	open
Peet's Coffee Peet's Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	896 Sir Francis Drake Blvd	open
Pizzalina - San Anselmo	Restaurant (service type not stated)	Pizza · Italian	914 Sir Francis Drake Blvd	open
Purple Thistle Llc	Restaurant (service type not stated)		510 San Anselmo Ave	open
Redhill Cake and Pastry	Bakery · Dessert	Bakery · Dessert	908 Sir Francis Drake Blvd	open
Royal Sweet Bakery	Restaurant (service type not stated)		625 San Anselmo Ave	open
San Anselmo Gelato	Dessert	Ice cream / frozen desserts	572 San Anselmo Ave	open
Starbucks Zenshi Sushi	Restaurant (service type not stated) · Coffee shop	Japanese · Coffee · Sushi	838 Sir Francis Drake Blvd (Safeway-Sa, N Anselmo #1723)	open
Stefanos Solar Pizza	Restaurant (service type not stated)	Pizza · Italian	330 San Anselmo Ave	open
Subway	Other	Sandwiches	844 Sir Francis Drake Blvd	open
Sushi 69	Restaurant (service type not stated)	Japanese · Sushi · Asian	69 Center Blvd	open
Swirl San Anselmo	Dessert	Dessert · Ice cream / frozen desserts	916 Sir Francis Drake Blvd	open
Taco Jane's	Restaurant (service type not stated)	Mexican · Latin American (other)	21 Tamalpais Ave	open
Taqueria Mi Familia	Restaurant (service type not stated)	Mexican · Latin American (other)	580 Red Hill Ave	open
Taqueria Mi Pueblo	Restaurant (service type not stated)	Mexican · Latin American (other)	208 Sir Francis Drake Blvd	open
TCBY	Dessert	Dessert	754 Sir Francis Drake Blvd	open
Teapod Organic Tea Bar	Restaurant (service type not stated)		701 San Anselmo Ave	open
The Baan Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	726 San Anselmo Ave	open
The Coffee Roastery	Coffee shop · Restaurant (service type not stated) · Café	Coffee	701 San Anselmo Ave	open
The Hub	Casual dining · Restaurant (service type not stated) · Bar	Burgers	882 Sir Francis Drake Blvd	open
U-Top It	Dessert	Ice cream / frozen desserts	245 San Anselmo Ave	open
U. S. Pro Management Inc	Restaurant (service type not stated)		60 Greenfield Ave	open
Valenti & Co	Bar · Restaurant (service type not stated)	Italian	337 San Anselmo Ave	open
Vines Wine Shop and Bar	Bar · Restaurant (service type not stated)		906 Sir Francis Drake Blvd	open
Woods San Anselmo	Brewery / taproom		649 San Anselmo Ave	open
Yahiro	Restaurant (service type not stated)		69 Center Blvd	open
Sweet Cheeses Cheesecakes	Bakery	Bakery	625 San Anselmo Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	29	28	—	—	—	1	SIC1987
1995	28	27	—	—	—	1	SIC1987
1996	31	30	—	—	—	1	SIC1987
1997	34	32	—	—	—	2	SIC1987
1998	39	35	25	6	4	2	NAICS1997
1999	36	31	20	6	5	2	NAICS1997
2000	39	33	23	6	4	2	NAICS1997
2001	38	33	23	7	3	2	NAICS1997
2002	36	32	21	8	3	2	NAICS1997
2003	39	34	21	9	4	2	NAICS2002
2004	35	30	17	8	5	2	NAICS2002
2005	37	32	20	9	3	2	NAICS2002
2006	33	30	18	9	3	1	NAICS2002
2007	35	31	17	10	4	2	NAICS2002
2008	34	30	18	8	4	1	NAICS2007
2009	32	28	18	6	4	1	NAICS2007
2010	32	29	18	6	4	1	NAICS2007
2011	36	32	18	7	6	1	NAICS2007
2012	35	30	16	7	6	1	NAICS2012
2013	39	33	17	8	7	2	NAICS2012
2014	42	36	21	9	5	2	NAICS2012
2015	40	36	21	9	5	1	NAICS2012
2016	34	30	16	7	6	1	NAICS2012
2017	36	31	15	7	8	—	NAICS2017
2018	37	32	16	8	7	—	NAICS2017
2019	37	32	15	7	9	—	NAICS2017
2020	40	34	15	9	9	3	NAICS2017
2021	41	36	18	10	7	—	NAICS2017
2022	40	33	16	8	8	—	NAICS2022
2023	38	31	15	7	8	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 94960. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
94903	2.0 mi	48	2023
94957	2.5 mi	4	2023
94930	2.8 mi	26	2023
94973	3.5 mi	1	1996
94904	3.7 mi	14	2023
94901	4.4 mi	131	2023
94939	4.7 mi	30	2023
94963	4.8 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.