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BMIE Market 02458

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)13,050
2020–2024 ACS 5-year estimate ±1,030 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households5,149
2020–2024 ACS 5-year estimate ±394 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count12,131
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units5,341
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$153,520
2020–2024 ACS 5-year estimate ±19,726 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.4
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,154
2020–2024 ACS 5-year estimate ±165 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$1,136,100
2020–2024 ACS 5-year estimate ±53,125 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.0 sq mi
Census Gazetteer 2020
Restaurants26
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02458
Restaurants per 10,000 residents17.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+8.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+30.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+2,500.0%
DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202826 (range 20–33)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.13) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score67 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score83 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score62 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score47 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score83.48340%+33.3
Restaurant Opportunity Score62.06235%+21.7
Market Momentum Score47.04725%+11.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)13,0507540%+29.8
Median household income (ACS)153,5209740%+38.6
Households (ACS)5,1497520%+14.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth8.35335%+18.4
Restaurants per 10,000 residents (lower = more room)19.93725%+9.4
Population (ACS)13,0507520%+14.9
Median household income (ACS)153,5209720%+19.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth8.35330%+15.8
20-year restaurant growth305220%+10.4
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (59)

By cuisine

Bakery 9 · Dessert 7 · Italian 7 · Coffee 6 · Pizza 6 · Sandwiches 6 · American 4 · Seafood 3 · Asian 2 · Breakfast 2 · British / Irish pub food 2 · Burgers 2 · Chinese 2 · Japanese 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · European 1 · German / Eastern European 1 · Juice / smoothies 1 · Mexican 1 · Middle Eastern 1 · Tea / bubble tea 1 · Thai 1 · Vegan 1

By type

Restaurant (service type not stated) 37 · Bakery 9 · Dessert 7 · Bar 5 · Quick service 5 · Coffee shop 4 · Specialty food shop 4 · Café 3 · Casual dining 3 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Other 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
90+ CellarsWinery / distillery / taproom300 Washington St # 451open
Antoine's Pastry ShopBakery · DessertBakery · Dessert317 Watertown Stopen
Barstool BitesRestaurant (service type not stated)275 Centre Stopen
Bertucci's Italian Restaurant Bertucci's Italian RestaurantRestaurant (service type not stated)Italian · Pizza275 Centre Stopen
Buff's PubBar · Casual dining317 Washington Stopen
C & N Pizza and GrilleRestaurant (service type not stated)Pizza · Italian437 Centre Stopen
Cafe Martin West StreetRestaurant (service type not stated)American7 West Stopen
Chung-Shin YuanRestaurant (service type not stated)Chinese · Asian183 California Stopen
D and A House of PizzaRestaurant (service type not stated)Pizza · Italian308 Watertown Stopen
DePasquale'sSpecialty food shop · Quick serviceSandwiches · Italian241 Adams Stopen
Dunkin' Dunkin'Coffee shop · Dessert · BakeryCoffee · Dessert · Bakery345 Washington Stopen
Dunkin' Dunkin'Coffee shop · Dessert · BakeryCoffee · Dessert · Bakery401 Watertown Stopen
Eddie's Breakfast & LunchRestaurant (service type not stated) · Quick service · Specialty food shopBreakfast · Sandwiches394 Watertown Stopen
Fiouna CateringRestaurant (service type not stated)Middle Eastern367 California Stopen
Flourhouse Bakery and SandwichesRestaurant (service type not stated) · BakeryBreakfast · Bakery · Sandwiches140R Adams Stopen
Foodgod Truffle FriesRestaurant (service type not stated)275 Centre Stopen
Ginger Root Chinese CuisineRestaurant (service type not stated)Chinese136 Adams Stopen
Guiseppe's Sub ShopSpecialty food shop · Quick serviceSandwiches · Italian309 Watertown Stopen
Guy Fieri's Flavortown KitchenRestaurant (service type not stated)Burgers275 Centre Stopen
Hearty Teriyaki NewtonRestaurant (service type not stated)Japanese · Asian67 Crafts Stopen
Hopster'sBrewery / taproom292 Centre Stopen
Knowfat Franchise Company, Inc.Restaurant (service type not stated)255 Washington St Ste 150open
KoKo BakeryBakery · DessertBakery · Dessert232L California Streetopen
Larray's Loaded MacRestaurant (service type not stated)275 Centre Stopen
Max and Leo's Pizza Max and Leo's Pizza NewtonRestaurant (service type not stated)Pizza · Italian325 Washington Stopen
McDonald's McDonald'sQuick serviceBurgers · American197 California Stopen
Moldova Restaurant And CaféRestaurant (service type not stated)German / Eastern European344 Watertown Stopen
Nascar RefuelRestaurant (service type not stated)275 Centre Stopen
Newton Corner Restaurant ConceptsCafé · Restaurant (service type not stated) · Casual diningCoffee · American320 Washington Stopen
Nonantum Press RoomSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches191 Adams Stopen
Ocmp - Off-campus Meal PlanRestaurant (service type not stated)132 Adams St Ste 2open
Olivia's BistroRestaurant (service type not stated)Italian · European136 Adams Stopen
Papa Gino'sRestaurant (service type not stated)Pizza191 Watertown Stopen
Pátzcuaro Taqueria & BarRestaurant (service type not stated)Mexican398 Watertown Stopen
Popeyes Louisiana KitchenRestaurant (service type not stated)Chicken / wings275 Centre Street, Jefferson Streetopen
Prana CafeRestaurant (service type not stated)Vegan292 Centre Stopen
Prelude BakeryBakeryBakery140R Adams Stopen
Sakanaya BostonRestaurant (service type not stated)Japanese · Seafood233 California Stopen
Shaking Crab Shaking CrabRestaurant (service type not stated)Seafood · Cajun, Creole, Southern203 Adams Stopen
Social Restaurant & BarCasual dining · Restaurant (service type not stated) · Bar320 Washington Stopen
Souper SaladRestaurant (service type not stated)63 Chapel Stopen
Spindrift Sparkling WaterJuice, smoothie, teaJuice / smoothies55 Chapel Stopen
Starbucks Coffee Company StarbucksCoffee shop · Café · BakeryCoffee · Bakery259 Centre Stopen
SteamersRestaurant (service type not stated)Seafood311 Watertown Stopen
SUBWAYOtherSandwiches275 Centre Stopen
Sweet Rossella BakeryDessert · Restaurant (service type not stated)Dessert8 Vernon Stopen
Thai AmarinRestaurant (service type not stated)Thai287 Centre Stopen
The Dooliner Irish Pub and RestaurantBarBritish / Irish pub food7 West Stopen
The Icing On The Cake The Icing On The CakeBakery · DessertBakery · Dessert230 Adams Stopen
The Landing Pizza & Kitchen - L'ApprodoRestaurant (service type not stated)Pizza223 Adams Stopen
Tommy Doyle'sBarBritish / Irish pub food349 Watertown St #1329open
TortissimaDessert · BakeryDessert · Bakery86 Waban Parkopen
Vape Daddy'sBar376Bopen
Village CafeRestaurant (service type not stated) · CaféCoffee · American719 Washington Stopen
Virtuous TeasJuice, smoothie, teaTea / bubble tea612 Washington Stopen
West Street Grill & TapRestaurant (service type not stated)7 West Stopen
WFM Coffee BarCoffee shopCoffee647 Washington Stopen
Wy Seafood LlcRestaurant (service type not stated)203 Adams Stopen
Francesca Pizzeria IncRestaurant (service type not stated)Pizza203 Adams Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1997211SIC1987
1998181610512NAICS1997
1999211911622NAICS1997
2000222011632NAICS1997
2001242212821NAICS1997
2002211911521NAICS1997
20032020983NAICS2002
200423221282NAICS2002
200527251285NAICS2002
200627251294NAICS2002
200728261196NAICS2002
200826241365NAICS2007
2009272211562NAICS2007
201024211254NAICS2007
201126231265NAICS2007
201228231274NAICS2012
201329241293NAICS2012
201427221093NAICS2012
20152419973NAICS2012
201623191153NAICS2012
201729261583NAICS2017
201829261583NAICS2017
2019332914123NAICS2017
202027241293NAICS2017
20212521975NAICS2017
202229241167NAICS2022
202331261358NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02458. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
024601.0 mi192023
024721.2 mi982023
021351.8 mi882023
024652.0 mi172023
024612.7 mi152023
024592.7 mi522023
024682.8 mi32023
024532.9 mi692023
024782.9 mi522023
021343.0 mi1182023
024663.1 mi72023
024643.2 mi202023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.