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BMIE Market 02468

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)5,773
2020–2024 ACS 5-year estimate ±686 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,948
2020–2024 ACS 5-year estimate ±213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count5,273
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,930
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$250,001
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age47.7
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,673
2020–2024 ACS 5-year estimate ±766 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$1,846,600
2020–2024 ACS 5-year estimate ±94,076 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area1.5 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02468
Restaurants per 10,000 residents7.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-33.3%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year-25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20282 (range 0–4)
FORECAST · linear trend v1 fitted to 2007–2023 (11 points, -0.1 per year, r² 0.24) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score54 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score77 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score59 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score10 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score77.17740%+30.9
Restaurant Opportunity Score59.35935%+20.8
Market Momentum Score9.91025%+2.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)5,7736340%+25.1
Median household income (ACS)250,00110040%+39.9
Households (ACS)1,9486120%+12.1
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 59 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-251235%+4.1
Restaurants per 10,000 residents (lower = more room)5.29125%+22.8
Population (ACS)5,7736320%+12.6
Median household income (ACS)250,00110020%+20.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 10 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-33.3850%+4.1
10-year restaurant growth-251230%+3.5
20-year restaurant growth-251220%+2.3
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (6)

By cuisine

American 2 · Coffee 1 · Italian 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 5 · Café 1 · Coffee shop 1 · Specialty food shop 1 · Quick service 1

NameTypeCuisineAddressStatus
Barry's Village DeliSpecialty food shop · Quick serviceSandwiches · American6 Windsor Rdopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee474 Woodward Stopen
Stone L'Oven PizzaRestaurant (service type not stated)Pizza · Italian1649 Beacon Stopen
Stone L'oven Waban, IncRestaurant (service type not stated)1649 Beacon Stopen
Waban KitchenRestaurant (service type not stated)American1649 Beacon Stopen
White Lion Baking CompanyRestaurant (service type not stated)95 Wyman Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1998111NAICS1997
1999111NAICS1997
2000111NAICS1997
20012211NAICS1997
20023321NAICS1997
200344211NAICS2002
200455212NAICS2002
200577322NAICS2002
200666321NAICS2002
200744211NAICS2002
200844211NAICS2007
200944112NAICS2007
201044112NAICS2007
201133111NAICS2007
201255311NAICS2012
201344211NAICS2012
20143321NAICS2012
201544211NAICS2012
20162211NAICS2012
202333NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02468. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
024621.3 mi32023
024641.3 mi202023
024661.4 mi72023
024651.4 mi172023
024611.5 mi152023
024602.0 mi192023
024942.0 mi172023
024592.3 mi522023
024812.7 mi272023
024532.8 mi692023
024582.8 mi262023
024573.0 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.