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BMIE Market 02494

Norfolk County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)11,035
2020–2024 ACS 5-year estimate ±688 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,283
2020–2024 ACS 5-year estimate ±307 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count8,955
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,740
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$179,720
2020–2024 ACS 5-year estimate ±32,407 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.9
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,492
2020–2024 ACS 5-year estimate ±256 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$1,107,700
2020–2024 ACS 5-year estimate ±89,659 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.8 sq mi
Census Gazetteer 2020
Restaurants17
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02494
Restaurants per 10,000 residents20.1
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-15.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-5.6%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+41.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+1,600.0%
DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202816 (range 13–19)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.36) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score58 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score83 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score54 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score26 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score82.68340%+33.0
Restaurant Opportunity Score54.25435%+19.0
Market Momentum Score25.82625%+6.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)11,0357240%+28.9
Median household income (ACS)179,7209840%+39.3
Households (ACS)4,2837220%+14.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-5.62135%+7.2
Restaurants per 10,000 residents (lower = more room)15.45125%+12.8
Population (ACS)11,0357220%+14.5
Median household income (ACS)179,7209820%+19.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 26 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-151550%+7.7
10-year restaurant growth-5.62130%+6.2
20-year restaurant growth41.75920%+11.9
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (33)

By cuisine

Sandwiches 7 · Bakery 5 · Coffee 5 · Italian 4 · American 3 · Mexican 3 · Pizza 3 · Healthy / salads / bowls 2 · Seafood 2 · Asian 1 · Breakfast 1 · Chinese 1 · Dessert 1 · European 1 · Indian 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Vegetarian 1

By type

Restaurant (service type not stated) 26 · Bakery 5 · Café 3 · Coffee shop 3 · Other 3 · Dessert 2 · Quick service 2 · Bar 1 · Casual dining 1 · Fast casual 1 · Specialty food shop 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
AcapulcosRestaurant (service type not stated)Mexican1 1st Aveopen
Bickford's Family RestaurantRestaurant (service type not stated)Breakfast669 Highland Aveopen
Blue On HighlandRestaurant (service type not stated) · Casual diningAmerican882 Highland Aveopen
Brothers Pizza & RestaurantRestaurant (service type not stated)Pizza201 Reservoir Stopen
C & D Management IncRestaurant (service type not stated)201 Reservoir Stopen
Cafe Fresh BagelBakery · CaféBakery · Coffee896 Highland Aveopen
Crocker & Winsor SeafoodsRestaurant (service type not stated) · BakerySeafood · Bakery21 Highland Ciropen
D'Angelo Grilled SandwichesRestaurant (service type not stated)Sandwiches73 Highland Aveopen
Dunkin' Dunkin'Bakery · Dessert · Coffee shopDessert · Coffee · Bakery1203 Highland Aveopen
El Mariachi Mexican FoodRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex73 Highland Aveopen
Elainco Financial CorpRestaurant (service type not stated)75 2nd Ave Ste 315open
Elite Dough CookiesBakery · Juice, smoothie, tea · DessertBakery · Juice / smoothies54 Highland Aveopen
Fuel For FireRestaurant (service type not stated) · Other60 Kendrick Stopen
Gianni's Deli and PizzaSpecialty food shop · Quick serviceItalian · Sandwiches · Pizza853 Highland Aveopen
Itali-EchoRestaurant (service type not stated)Italian31 Fremont Stopen
Just Salad Just SaladRestaurant (service type not stated) · Fast casualHealthy / salads / bowls · Vegetarian669 Highland Aveopen
Legal Seafood Chestnut Hill Legal HarborsideRestaurant (service type not stated)Seafood · Americanopen
Mandarin CuisineRestaurant (service type not stated)Chinese · Asian238 Highland Aveopen
Mi NiñaRestaurant (service type not stated)Mexican10 Charles Stopen
Mighty SubsOtherSandwiches250 Highland Aveopen
Most valuable TruckersRestaurant (service type not stated)163 Highland Aveopen
Panellas MarketOtherSandwiches50 Central Aveopen
Panera Bread Panera BreadBakery · CaféBakery · Sandwiches · Coffee120 Highland Avenueopen
Pronti BistroRestaurant (service type not stated)Indian11 2nd Aveopen
Rockets Restaurant Group, LlcRestaurant (service type not stated)669 Highland Aveopen
SpigaRestaurant (service type not stated)Italian · European18 Highland Ciropen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated)Coffee513 Highland Aveopen
Starbucks Coffee Company StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee910 Highland Aveopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches1187 Highland Aveopen
The Ground RoundRestaurant (service type not stated)American1 1st Aveopen
Three Squares Craft Kitchen & CocktailsBar · Restaurant (service type not stated)669 Highland Aveopen
Town House of PizzaRestaurant (service type not stated)Pizza · Sandwiches · Italian892 Highland Aveopen
True Taste Seasonal KitchenRestaurant (service type not stated)Healthy / salads / bowls301 Reservoir Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199711————SIC1987
19981110154—NAICS1997
19991211362—NAICS1997
20001412552—NAICS1997
2001139351—NAICS1997
20021914364—NAICS1997
20031812164—NAICS2002
20042216474—NAICS2002
20052116474—NAICS2002
200628219741NAICS2002
20072517583—NAICS2002
20082518485—NAICS2007
20092619675—NAICS2007
201025186741NAICS2007
20112520685—NAICS2007
20122721677—NAICS2012
20132618684—NAICS2012
20142519694—NAICS2012
201525216114—NAICS2012
20162419685—NAICS2012
20172720884—NAICS2017
20182620884—NAICS2017
20192719964—NAICS2017
20202619865—NAICS2017
20211915663—NAICS2017
20222216844—NAICS2022
20232117764—NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02494. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
024641.1 mi202023
024921.7 mi412023
024611.8 mi152023
024682.0 mi32023
024572.1 mi—
024592.3 mi522023
024812.5 mi272023
024622.6 mi32023
024663.3 mi72023
024823.4 mi302023
024653.5 mi172023
024603.8 mi192023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.