BMIE Market 02482
Norfolk County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,051 2020–2024 ACS 5-year estimate ±786 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,063 2020–2024 ACS 5-year estimate ±257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,306 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 4,055 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $226,250 2020–2024 ACS 5-year estimate ±26,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,701 2020–2024 ACS 5-year estimate ±686 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,352,500 2020–2024 ACS 5-year estimate ±146,521 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.7 sq mi Census Gazetteer 2020 |
| Restaurants | 30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02482 |
| Restaurants per 10,000 residents | 27.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +30.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +2,900.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 33 (range 31–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.84) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 83 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 69 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 02482. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.84, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 82.9 | 83 | 40% | +33.2 |
| Restaurant Opportunity Score | 65.1 | 65 | 35% | +22.8 |
| Market Momentum Score | 68.8 | 69 | 25% | +17.2 |
Consumer Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,051 | 72 | 40% | +28.9 |
| Median household income (ACS) | 226,250 | 99 | 40% | +39.7 |
| Households (ACS) | 4,063 | 71 | 20% | +14.3 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 30.4 | 71 | 35% | +25.0 |
| Restaurants per 10,000 residents (lower = more room) | 27.2 | 23 | 25% | +5.9 |
| Population (ACS) | 11,051 | 72 | 20% | +14.5 |
| Median household income (ACS) | 226,250 | 99 | 20% | +19.9 |
Market Momentum Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 11.1 | 69 | 50% | +34.5 |
| 10-year restaurant growth | 30.4 | 71 | 30% | +21.4 |
| 20-year restaurant growth | 50 | 65 | 20% | +13.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (69)
By cuisine
Coffee 15 · American 12 · Asian 7 · Juice / smoothies 7 · Dessert 6 · Ice cream / frozen desserts 6 · Japanese 6 · Bakery 5 · Italian 5 · Pizza 5 · Seafood 5 · Healthy / salads / bowls 3 · Sandwiches 3 · Steakhouse 3 · Sushi 3 · Thai 3 · Indian 2 · Mexican 2 · Southwestern / Tex-Mex 2 · Vegetarian 2 · African 1 · Burgers 1 · Mediterranean 1 · Middle Eastern 1 · Spanish / tapas 1
By type
Restaurant (service type not stated) 40 · Coffee shop 12 · Dessert 11 · Café 9 · Bakery 8 · Juice, smoothie, tea 7 · Casual dining 5 · Quick service 5 · Bar 2 · Specialty food shop 2 · Other 2 · Delivery-focused 1 · Fast casual 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Alta Strada Alta Strada Foxwoods | Restaurant (service type not stated) · Casual dining | Italian · American | 92 Central St | open |
| Amarin Of Thailand | Restaurant (service type not stated) | Thai | 27 Grove St | open |
| Bank Save Benz & Barb Inc | Restaurant (service type not stated) | 555 Washington St | open | |
| Bay State Awning Solutions | Restaurant (service type not stated) | African | 1 Hollis St | open |
| Belgium's Best Chocolates | Dessert · Specialty food shop · Bakery | Bakery | 66 Central St | open |
| black & blue Steak and Crab, Wellesley, MA Black & blue Steak and Crab, Wellesley, MA | Restaurant (service type not stated) | Steakhouse · Seafood · American | 65 Central St | open |
| Blank Street Coffee Blank Street Coffee | Coffee shop · Café | Coffee | open | |
| Blue Ginger | Restaurant (service type not stated) | Asian | 583 Washington St | open |
| Bocado Tapas Wine Bar Bocado Tapas Bar | Bar | Spanish / tapas | 45 Church St | open |
| Boloco Wellesley | Restaurant (service type not stated) | Mexican | 100 Central St | open |
| Cafe Mangal | Café | Coffee · Middle Eastern · Mediterranean | 555 Washington St #1 | open |
| California Pizza Kitchen at Linden Square | Restaurant (service type not stated) | Pizza | 183 Linden St | open |
| Captain Marden's Seafoods | Restaurant (service type not stated) | Seafood · American | 279 Linden St | open |
| Charm Ramen & Rice | Restaurant (service type not stated) | Japanese · Asian | 555 Washington St | open |
| Cheesy Street Grill | Other | Sandwiches · American | 900 Worcester St | open |
| Chocolatier Boston - ChocAllure | Dessert | Dessert | 87 central St | open |
| Cocobeet | Juice, smoothie, tea | Vegetarian · Juice / smoothies · Healthy / salads / bowls | 57 Central St | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 868 Worcester Street | open |
| DR/P Cafe | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 50 Central St | open |
| Dryft Wellesley | Restaurant (service type not stated) | Seafood · Italian | 165 Linden St B1A | open |
| Dunkin Donuts Dunkin' | Coffee shop · Dessert · Bakery | Coffee · Dessert | 978 Worcester St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 277 Linden St | open |
| Dunkin' Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 951 Worcester St | open |
| Dunkin' Donuts Baskin-Robbins | Dessert · Coffee shop · Bakery | Ice cream / frozen desserts · Coffee · Dessert · Bakery | 98 Central St | open |
| Fiorella's Express Wellesley, Llc | Restaurant (service type not stated) | 575 Washington St | open | |
| Fiorella's Trattoria Fiorella's Market | Restaurant (service type not stated) · Casual dining | Italian · American | 575 Washington St | open |
| Gelato Cafe | Coffee shop | Coffee | 180 Linden St Ste 108 | open |
| J.P. Licks J.P. Licks | Dessert · Coffee shop · Café | Ice cream / frozen desserts · Coffee | 63 Central St | open |
| Justine's Table | Restaurant (service type not stated) | Steakhouse | 978 Worcester St | open |
| Karma Wellesley Karma Restaurant Westford | Restaurant (service type not stated) | Asian · Japanese | 165 Linden St | open |
| Katara Japanese Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 151 Linden St | open |
| Laughing Monk Cafe Laughing Monk Cafe | Restaurant (service type not stated) | Thai · Sushi · Japanese · Asian | 90 Central St | open |
| Lemon Thai Wellesley | Restaurant (service type not stated) | Thai | 555 Washington St | open |
| Lockheart Restaurant | Restaurant (service type not stated) · Bar | Southwestern / Tex-Mex | 102 Central St | open |
| Mad Minis | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 180 Linden St | open |
| Milestone of Wellesley | Restaurant (service type not stated) · Casual dining | Italian · American | 13 Central St | open |
| Mixstirs | Juice, smoothie, tea | Juice / smoothies | 140 Great Plain Ave | open |
| Old School Italian Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 552 Washington St | open |
| Peet's Coffee & Tea | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 9 Central St | open |
| Peter's Pizza | Restaurant (service type not stated) | Pizza | 200 Linden St | open |
| Playa Bowls | Restaurant (service type not stated) | Healthy / salads / bowls | Linden Square-180 Linden St | open |
| Playa Bowls Playa Bowls | Quick service | 180 Linden Street | open | |
| Pressed | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 180 Linden St Ste 170 | open |
| Qdoba Mexican Grill Qdoba | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 185 Linden St | open |
| Rani Mahal | Restaurant (service type not stated) | Indian · Asian | 27 Grove St | open |
| RiceBurg Wellesley | Restaurant (service type not stated) | Asian · Japanese | 552 Washington St #2 | open |
| Rs Boston Title And Abstract Llc | Restaurant (service type not stated) | 40 Grove St Ste 120 | open | |
| Shake Shack Shake Shack | Restaurant (service type not stated) | Burgers · American | 74 Central St Unit A | open |
| Shoushtarian Sam | Restaurant (service type not stated) | Japanese · Sushi | 1 Harvard St | open |
| Simply Homemade by Karen | Bakery | Bakery | open | |
| Smith & Wollensky - Wellesley Smith & Wollensky Chicago Steakhouse | Restaurant (service type not stated) | Steakhouse · Seafood · American | 583 Washington St | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 68a Central St | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 101 Linden St | open |
| SUBWAY | Other | Sandwiches | 189 Worcester St | open |
| Sweetgreen sweetgreen | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · Vegetarian | 180 Linden St | open |
| Tatte Bakery & Cafe | Wellesley | Café | Coffee | 165 Linden St | open |
| The Cloud at The Waterfront | Coffee shop · Restaurant (service type not stated) | Coffee | 90 Bay Rd | open |
| The Cod Squad | Quick service · Food truck | Seafood | 279 Linden St | open |
| The Cottage Wellesley | Restaurant (service type not stated) | American | 190 Linden St | open |
| The Linden Store | Specialty food shop · Quick service | Sandwiches · American | 162 Linden St | open |
| The Upper Crust Pizzeria | Restaurant (service type not stated) | Pizza | 99 Central St | open |
| Thirst Juice Co. | Juice, smoothie, tea | Juice / smoothies | 41 Grove St | open |
| Truly's | Dessert | Ice cream / frozen desserts · Dessert | 39 Grove St | open |
| Van Leeuwen Ice Cream | Dessert | Ice cream / frozen desserts | 180 Linden St Ste 105 | open |
| Virsa The Punjab | Restaurant (service type not stated) · Casual dining | Indian · American | 99 Central St | open |
| Wellesley Bakery | Bakery · Café | Bakery · Coffee | 542 Washington St # 1 | open |
| Wellesley Tavern | Restaurant (service type not stated) | 165 Linden St | open | |
| Weston Road Cafe | Casual dining · Restaurant (service type not stated) | American | 336 Weston Rd | open |
| White Mountain Creamery | Dessert | Ice cream / frozen desserts | 552 Washington St | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1997 | 1 | 1 | — | — | — | — | SIC1987 |
| 1998 | 16 | 16 | 8 | 4 | 4 | — | NAICS1997 |
| 1999 | 19 | 19 | 8 | 7 | 4 | — | NAICS1997 |
| 2000 | 20 | 19 | 8 | 7 | 4 | — | NAICS1997 |
| 2001 | 21 | 20 | 8 | 8 | 4 | — | NAICS1997 |
| 2002 | 20 | 20 | 8 | 8 | 4 | — | NAICS1997 |
| 2003 | 21 | 20 | 8 | 7 | 5 | — | NAICS2002 |
| 2004 | 24 | 23 | 8 | 8 | 7 | — | NAICS2002 |
| 2005 | 23 | 20 | 7 | 7 | 6 | — | NAICS2002 |
| 2006 | 23 | 22 | 9 | 7 | 6 | — | NAICS2002 |
| 2007 | 20 | 20 | 9 | 6 | 5 | — | NAICS2002 |
| 2008 | 23 | 23 | 10 | 7 | 6 | — | NAICS2007 |
| 2009 | 24 | 24 | 11 | 6 | 7 | — | NAICS2007 |
| 2010 | 29 | 28 | 12 | 10 | 6 | — | NAICS2007 |
| 2011 | 24 | 23 | 9 | 7 | 7 | — | NAICS2007 |
| 2012 | 25 | 24 | 10 | 6 | 8 | 1 | NAICS2012 |
| 2013 | 24 | 23 | 10 | 5 | 8 | 1 | NAICS2012 |
| 2014 | 26 | 26 | 12 | 6 | 8 | — | NAICS2012 |
| 2015 | 24 | 24 | 11 | 5 | 8 | — | NAICS2012 |
| 2016 | 25 | 25 | 9 | 8 | 8 | — | NAICS2012 |
| 2017 | 28 | 26 | 9 | 11 | 6 | — | NAICS2017 |
| 2018 | 29 | 27 | 9 | 11 | 7 | — | NAICS2017 |
| 2019 | 31 | 28 | 10 | 10 | 8 | — | NAICS2017 |
| 2020 | 30 | 27 | 10 | 11 | 6 | — | NAICS2017 |
| 2021 | 32 | 29 | 11 | 12 | 6 | — | NAICS2017 |
| 2022 | 31 | 28 | 11 | 11 | 6 | — | NAICS2022 |
| 2023 | 33 | 30 | 11 | 12 | 7 | — | NAICS2022 |