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BMIE Market 02493

Middlesex County, Massachusetts · ZCTA boundaries as of 2020

Profile

Population (current estimate)11,579
2020–2024 ACS 5-year estimate ±21 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,776
2020–2024 ACS 5-year estimate ±234 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count11,261
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,008
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$250,001
2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age44.9
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,085
2020–2024 ACS 5-year estimate ±809 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$1,694,400
2020–2024 ACS 5-year estimate ±263,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area16.8 sq mi
Census Gazetteer 2020
Restaurants7
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02493
Restaurants per 10,000 residents6.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-36.4%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+40.0%
DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20283 (range 1–6)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.69) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score61 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score83 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score60 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score29 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score83.18340%+33.3
Restaurant Opportunity Score59.56035%+20.8
Market Momentum Score29.02925%+7.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)11,5797340%+29.2
Median household income (ACS)250,00110040%+39.9
Households (ACS)3,7767020%+14.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-36.4935%+3.0
Restaurants per 10,000 residents (lower = more room)6.18825%+22.0
Population (ACS)11,5797320%+14.6
Median household income (ACS)250,00110020%+20.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-36.4930%+2.6
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (12)

By cuisine

American 3 · Italian 2 · Asian 1 · Bakery 1 · Breakfast 1 · Chinese 1 · Coffee 1 · Dessert 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Casual dining 3 · Dessert 2 · Bakery 1 · Bar 1 · Coffee shop 1 · Juice, smoothie, tea 1 · Other 1

NameTypeCuisineAddressStatus
Atlantic PokéRestaurant (service type not stated)237 Boston Post Rdopen
Cedar Hill Dairy JoyCasual dining · Restaurant (service type not stated)American331 North Aveopen
Dumpling Daughter Dumpling DaughterRestaurant (service type not stated)Chinese · Asian37 Center Stopen
Dunkin' Dunkin'Bakery · Dessert · Coffee shopDessert · Coffee · Bakery88 Boston Post Rd Mobil Gas Stationopen
HeirloomRestaurant (service type not stated)American · Breakfast31 Center Stopen
Highland JoyDessert · Juice, smoothie, teaIce cream / frozen desserts · Juice / smoothies331 North Aveopen
Japan OneRestaurant (service type not stated)197 Boston Post Rdopen
SpigaRestaurant (service type not stated) · Casual dining · BarItalian18 Circle Dropen
Theo's Pizzeria and GrillRestaurant (service type not stated)Pizza · Italian456 Boston Post Rdopen
Weston ProvisionsOtherSandwiches403 Boston Post Rdopen
Ye Olde Cottage RestaurantCasual diningAmerican403 Boston Post Rdopen
David Gray Associates Inc. Dairy JoyRestaurant (service type not stated)331 North Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199855122NAICS1997
199966132NAICS1997
2000872321NAICS1997
2001651221NAICS1997
20021410343NAICS1997
2003117232NAICS2002
2004126222NAICS2002
2005148332NAICS2002
2006159243NAICS2002
20071912363NAICS2002
20081812363NAICS2007
2009157241NAICS2007
2010167151NAICS2007
2011167151NAICS2007
2012157151NAICS2012
20131811371NAICS2012
20141911461NAICS2012
20151912651NAICS2012
2016179441NAICS2012
20171585NAICS2017
20181474NAICS2017
20191585NAICS2017
20201176NAICS2017
20211064NAICS2017
20221385NAICS2022
20231274NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 02493. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
017783.0 mi212023
024663.0 mi72023
024623.1 mi32023
024533.2 mi692023
024813.7 mi272023
024513.8 mi1322023
024654.0 mi172023
024684.3 mi32023
017734.5 mi32019
024574.6 mi
024824.7 mi302023
024604.9 mi192023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.