BMIE Market 02481
Norfolk County, Massachusetts · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 17,415 2020–2024 ACS 5-year estimate ±743 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 5,111 2020–2024 ACS 5-year estimate ±259 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 16,244 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 5,044 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $250,001 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,054 2020–2024 ACS 5-year estimate ±539 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,694,600 2020–2024 ACS 5-year estimate ±72,011 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.1 sq mi Census Gazetteer 2020 |
| Restaurants | 27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 02481 |
| Restaurants per 10,000 residents | 15.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -12.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +3.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +170.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +2,600.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 31 (range 24–37) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 68 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 41 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 02481. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.15, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Massachusetts and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 491, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 86.5 | 86 | 40% | +34.6 |
| Restaurant Opportunity Score | 65.6 | 66 | 35% | +23.0 |
| Market Momentum Score | 41.0 | 41 | 25% | +10.3 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 17,415 | 79 | 40% | +31.6 |
| Median household income (ACS) | 250,001 | 100 | 40% | +39.9 |
| Households (ACS) | 5,111 | 75 | 20% | +14.9 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 3.9 | 49 | 35% | +17.1 |
| Restaurants per 10,000 residents (lower = more room) | 15.5 | 51 | 25% | +12.7 |
| Population (ACS) | 17,415 | 79 | 20% | +15.8 |
| Median household income (ACS) | 250,001 | 100 | 20% | +20.0 |
Market Momentum Score: 41 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -12.9 | 17 | 50% | +8.3 |
| 10-year restaurant growth | 3.9 | 49 | 30% | +14.7 |
| 20-year restaurant growth | 170 | 90 | 20% | +18.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (50)
By cuisine
Coffee 9 · Pizza 7 · American 6 · Asian 6 · Italian 6 · Sandwiches 6 · Dessert 3 · Japanese 3 · Bakery 2 · Chinese 2 · Juice / smoothies 2 · Sushi 2 · Ice cream / frozen desserts 1 · Indian 1 · Thai 1
By type
Restaurant (service type not stated) 34 · Coffee shop 8 · Café 6 · Casual dining 5 · Bar 4 · Dessert 4 · Bakery 3 · Juice, smoothie, tea 2 · Other 2 · Quick service 2 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Ardmore At Wellesey | Coffee shop | Coffee | 4 Cedar St | open |
| Ballroom Basics | Restaurant (service type not stated) | 309 Washington St | open | |
| Bertucci's | Restaurant (service type not stated) | Italian | 380 Washington St | open |
| Café Hoop | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 106 Central St | open |
| Caffè Nero Caffè Nero | Coffee shop · Café · Bakery | Coffee · Bakery | 339 Washington St | open |
| Childs Cafe Consultants Inc | Restaurant (service type not stated) | 352 Washington St | open | |
| CK Shanghai | Restaurant (service type not stated) | Chinese · Asian | 15 Washington St | open |
| Coconut Thai Wellesley | Restaurant (service type not stated) | Thai · Asian | 257 Washington St | open |
| Comella's Restaurant Holdings Llc | Restaurant (service type not stated) | 14 Mica Ln Ste 11 | open | |
| Comella's Restaurants Comella's Restaurants | Restaurant (service type not stated) · Casual dining | American | 288 Washington St | open |
| Conco Inc | Restaurant (service type not stated) | 263 Washington St Ste 1 | open | |
| Cooks Window Italian Pizza and Catering | Restaurant (service type not stated) | Pizza · Italian | 19 Washington St | open |
| CrepeBerry | Café | Coffee | 352 Washington St | open |
| Deluxe Pizza | Restaurant (service type not stated) | 1 Forest St | open | |
| Dorset Café | Coffee shop | Coffee | 352 Washington St | open |
| Dunkin Donuts Dunkin' | Coffee shop · Quick service · Dessert · Bakery | Coffee · Dessert | 12 Washington St | open |
| El Table | Coffee shop · Café | Coffee · Sandwiches | Wellesley College, 106 Central St | open |
| Great Wok Wellesley | Restaurant (service type not stated) | Asian · Japanese · Chinese | 180 Worcester St | open |
| Healthy Habits Kitchen | Restaurant (service type not stated) | 36 Washington St | open | |
| Jejes Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 259 Washington St | open |
| Jin Fine Asian | Restaurant (service type not stated) | Asian · Sushi · Japanese | 11 Washington St | open |
| Kings Bowl America, Llc | Restaurant (service type not stated) | 35 Walnut St Ste 200 | open | |
| Kings Bowl Of Seaport Llc | Restaurant (service type not stated) | 35 Walnut St Ste 200 | open | |
| Kings Dining & Entertainment | Restaurant (service type not stated) | 35 Walnut St Ste 200 | open | |
| Kings Orlando Llc | Restaurant (service type not stated) | 35 Walnut St Ste 200 | open | |
| La Riviera Gourmet | Other | Sandwiches | 390 Washington St | open |
| Mark's Pizza and Subs | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 10B Washington St #16 | open |
| Maugus Restaurant | Restaurant (service type not stated) · Casual dining | American | 300 Washington St | open |
| Oath Pizza Oath Pizza | Restaurant (service type not stated) | Pizza · Italian | 180 Linden St Ste 101 | open |
| Papa Gino's | Restaurant (service type not stated) | Pizza | 254 Washington St | open |
| Papa Razzi Wellesley Newport Restaurant Group | Restaurant (service type not stated) · Casual dining | Italian · American | 16 Washington St | open |
| Peet's Coffee Wellesley | Coffee shop · Restaurant (service type not stated) · Café | Coffee | Washington Street | open |
| Peter's Pizza | Restaurant (service type not stated) | Pizza · Italian | 57 Washington St | open |
| Pinkberry Wellesley | Dessert · Restaurant (service type not stated) | Dessert | 180 Linden St | open |
| Pizza Peddler Deli | Restaurant (service type not stated) · Specialty food shop · Quick service | Pizza · Sandwiches | 16 Washington St | open |
| Premium Pizza Inc Dba Cooks Window Pizza | Restaurant (service type not stated) | 19 Washington St | open | |
| Punch's Alley | Bar | 106 Central St | open | |
| Punch's Alley | Bar | 106 Central St | open | |
| Punch's Alley | Restaurant (service type not stated) | 21 Wellesley College Rd | open | |
| Quebrada Baking Company Quebrada Baking Co. | Bakery · Dessert | Bakery · Dessert | 272 Washington St | open |
| Riverview Cafe | Restaurant (service type not stated) · Casual dining | American · Sandwiches | 11 River St | open |
| Roger's Pub & Grille | Bar | American | 231 Forest St | open |
| Singh's Cafe | Restaurant (service type not stated) | Indian · Asian | 312 Washington St | open |
| Subway | Other | Sandwiches | 268 Washington St | open |
| The Local Local Kitchens | Casual dining · Restaurant (service type not stated) · Bar | American | 11 Forest St | open |
| Wally's Wicked Good Ice Cream | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 62 Seaver St | open |
| Wellesley North End Pizza | Restaurant (service type not stated) | Pizza | 7 Washington St | open |
| Yama | Restaurant (service type not stated) | Japanese · Sushi · Asian | 245 Washington St | open |
| Kings Bowl Of New City Llc | Restaurant (service type not stated) | 35 Walnut St Ste 200 | closed | |
| Kings Bowl Of North Hills Llc | Restaurant (service type not stated) | 35 Walnut St Ste 200 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1997 | 1 | 1 | — | — | — | — | SIC1987 |
| 1998 | 14 | 11 | 6 | 5 | — | — | NAICS1997 |
| 1999 | 19 | 16 | 7 | 9 | — | — | NAICS1997 |
| 2000 | 16 | 13 | 6 | 7 | — | — | NAICS1997 |
| 2001 | 19 | 17 | 11 | 6 | — | — | NAICS1997 |
| 2002 | 41 | 26 | 15 | 6 | 5 | — | NAICS1997 |
| 2003 | 14 | 10 | 6 | 4 | — | — | NAICS2002 |
| 2004 | 24 | 16 | 8 | 6 | 2 | 1 | NAICS2002 |
| 2005 | 27 | 20 | 11 | 7 | 2 | 1 | NAICS2002 |
| 2006 | 25 | 17 | 8 | 7 | 2 | 1 | NAICS2002 |
| 2007 | 28 | 20 | 12 | 3 | 5 | — | NAICS2002 |
| 2008 | 34 | 20 | 11 | 5 | 4 | 1 | NAICS2007 |
| 2009 | 40 | 25 | 13 | 7 | 5 | 1 | NAICS2007 |
| 2010 | 30 | 25 | 14 | 6 | 5 | 1 | NAICS2007 |
| 2011 | 30 | 27 | 14 | 8 | 5 | 1 | NAICS2007 |
| 2012 | 31 | 27 | 14 | 9 | 4 | — | NAICS2012 |
| 2013 | 31 | 26 | 14 | 7 | 5 | — | NAICS2012 |
| 2014 | 29 | 25 | 14 | 7 | 4 | — | NAICS2012 |
| 2015 | 27 | 21 | 11 | 6 | 4 | — | NAICS2012 |
| 2016 | 27 | 21 | 13 | 3 | 5 | — | NAICS2012 |
| 2017 | 35 | 28 | 13 | 8 | 7 | — | NAICS2017 |
| 2018 | 38 | 31 | 12 | 11 | 8 | — | NAICS2017 |
| 2019 | 37 | 30 | 14 | 8 | 8 | — | NAICS2017 |
| 2020 | 35 | 28 | 13 | 9 | 6 | — | NAICS2017 |
| 2021 | 34 | 28 | 13 | 9 | 6 | — | NAICS2017 |
| 2022 | 32 | 25 | 12 | 8 | 5 | — | NAICS2022 |
| 2023 | 33 | 27 | 13 | 9 | 5 | — | NAICS2022 |