BMIE Market 20817
Montgomery County, Maryland · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 37,454 2020–2024 ACS 5-year estimate ±1,631 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,660 2020–2024 ACS 5-year estimate ±536 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 36,240 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 14,020 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $249,332 2020–2024 ACS 5-year estimate ±9,996 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 45.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,185 2020–2024 ACS 5-year estimate ±478 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,183,600 2020–2024 ACS 5-year estimate ±25,688 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 14.0 sq mi Census Gazetteer 2020 |
| Restaurants | 37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 20817 |
| Restaurants per 10,000 residents | 13.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -39.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -35.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +5.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +37.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 34 (range 22–46) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -2.0 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 62 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 95 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 14 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 20817. Projection: linear trend v1, fitted 2013–2023, -2.0 restaurants per year, r² 0.57, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Maryland and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 367, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 95.3 | 95 | 40% | +38.1 |
| Restaurant Opportunity Score | 59.7 | 60 | 35% | +20.9 |
| Market Momentum Score | 13.8 | 14 | 25% | +3.4 |
Consumer Market Score: 95 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 37,454 | 93 | 40% | +37.1 |
| Median household income (ACS) | 249,332 | 100 | 40% | +39.8 |
| Households (ACS) | 13,660 | 92 | 20% | +18.4 |
Restaurant Opportunity Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -35.1 | 9 | 35% | +3.0 |
| Restaurants per 10,000 residents (lower = more room) | 9.9 | 73 | 25% | +18.2 |
| Population (ACS) | 37,454 | 93 | 20% | +18.6 |
| Median household income (ACS) | 249,332 | 100 | 20% | +19.9 |
Market Momentum Score: 14 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -39.3 | 7 | 50% | +3.7 |
| 10-year restaurant growth | -35.1 | 9 | 30% | +2.6 |
| 20-year restaurant growth | 5.7 | 37 | 20% | +7.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (98)
By cuisine
Coffee 13 · Bakery 10 · American 9 · Dessert 8 · Chicken / wings 6 · Ice cream / frozen desserts 5 · Pizza 5 · Sandwiches 5 · Tea / bubble tea 5 · Asian 4 · Burgers 4 · Chinese 4 · Italian 4 · Mexican 4 · Juice / smoothies 3 · Latin American (other) 3 · Mediterranean 3 · Thai 3 · Healthy / salads / bowls 2 · Japanese 2 · Middle Eastern 2 · Cajun, Creole, Southern 1 · Peruvian 1 · Southwestern / Tex-Mex 1 · Sushi 1
By type
Restaurant (service type not stated) 49 · Quick service 16 · Dessert 14 · Bakery 11 · Café 10 · Juice, smoothie, tea 8 · Coffee shop 7 · Bar 4 · Specialty food shop 3 · Casual dining 2 · Other 2 · Delivery-focused 1 · Fast casual 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Aroma Espresso Bar | Coffee shop | Coffee | 7101 Democracy Blvd | open |
| Auntie Anne's | Restaurant (service type not stated) · Dessert · Quick service | Dessert | 7107 Democracy Blvd | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service | Bakery | 7107 Democracy Blvd Spc 9024 | open |
| Baja Fresh Mexican Grill | Restaurant (service type not stated) | Mexican | 10321 Westlake Dr | open |
| Blaze Pizza | Restaurant (service type not stated) | Pizza | 7101 Democracy Blvd | open |
| Bobby's Burger Palace | Restaurant (service type not stated) | Burgers | 7101 Democracy Blvd | open |
| Brook Bake | Restaurant (service type not stated) | 6701 Democracy Blvd Ste 300 | open | |
| Bubble Bounce | Bar | 7101 Democracy Blvd | open | |
| California Pizza Kitchen California Pizza Kitchen | Restaurant (service type not stated) | Pizza · Italian | 7101 Democracy Blvd. | open |
| Candy World | Dessert | 7101 Democracy Blvd Spc 2127 | open | |
| Caribou Coffee | Coffee shop | Coffee | 7101 Democracy Blvd | open |
| Casa Bethesda Barra Exterior | Bar | 9807 Holmhurst Rd | open | |
| CAVA CAVA | Quick service · Restaurant (service type not stated) | Mediterranean | 7101 Democracy Boulevard Suite 2360 | open |
| Charleys Cheesesteaks Charleys Cheesesteaks | Restaurant (service type not stated) | Sandwiches · American | 7101 Democracy Blvd | open |
| Charleys Philly Steaks Charleys Philly Steaks | Quick service | Sandwiches | 7101 Democracy Blvd. | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 7101 Democracy Blvd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 7101 Democracy Blvd | open |
| Cinnabon Cinnabon | Bakery · Dessert | Bakery · Dessert | 7101 Democracy Blvd | open |
| Cold Stone Creamery | Dessert | Ice cream / frozen desserts | 7101 Democracy Blvd | open |
| Cookie Dough & Co. | Bakery · Restaurant (service type not stated) · Dessert | Bakery · Dessert | 7101 Democracy Blvd | open |
| Corner Bakery Cafe Corner Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 10327 Westlake Dr | open |
| Cornerstone Provisions Inc | Restaurant (service type not stated) | 6701 Democracy Blvd Ste 107 | open | |
| Crave American Kitchen & Sushi Bar | Restaurant (service type not stated) | 7101 Democracy Blvd Ste 1530 | open | |
| Darcy's Bar + Kitchen | Restaurant (service type not stated) · Bar | Democracy Plaza Marriott Loop | open | |
| Dippin' Dots | Dessert | Ice cream / frozen desserts | 7101 Democracy Blvd | open |
| District Falafel | Restaurant (service type not stated) | Middle Eastern · Mediterranean | 10315 Westlake Dr | open |
| Don Pollo of Potomac Don Pollo | Restaurant (service type not stated) | Peruvian · Latin American (other) · Chicken / wings | 10321 Westlake Dr | open |
| Dumpling ForLife | Restaurant (service type not stated) | Chinese | 7101 Democracy Blvd | open |
| Emily's Kitchen Cafe | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 6903 Rockledge Dr 00L2 | open |
| Espresso Bar | Casual dining | American | 7111 Democracy Blvd | open |
| Esvin's Bagels & Cafe | Juice, smoothie, tea · Bakery | Juice / smoothies · Bakery | Westfield, 7101 Democracy Blvd | open |
| Five Guys Five Guys | Quick service | Burgers · American | 10414 Auto Park Dr. | open |
| Frank Pepe Pizzeria Napoletana Frank Pepe Pizzeria Napoletana | Restaurant (service type not stated) | Pizza · Italian | 7101 Democracy Blvd | open |
| Fu Shing Cafe at Westlake Crossing | Restaurant (service type not stated) | Chinese | 10315 Westlake Dr | open |
| Gong Cha Gong Cha | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 10400 Old Georgetown Rd, #6c, Bethesda, 20814, Bethesda, MD 20814, USA | open |
| Grill Kabob | Restaurant (service type not stated) | Middle Eastern | 7101 Democracy Blvd | open |
| Haagen Dazs Haagen-Dazs | Dessert | Ice cream / frozen desserts · Dessert | 7101 Democracy Blvd | open |
| Host International, Inc. | Restaurant (service type not stated) | 6905 Rockledge Dr | open | |
| It'sugar | Dessert | 7101 Democracy Blvd | open | |
| J. Chow's Chicken, Ribs, & Salads | Restaurant (service type not stated) | Chicken / wings | 7101 Democracy Blvd | open |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 7101 Democracy Blvd | open |
| Just a Little Something Sweet | Bakery | Bakery | open | |
| KaFean Koffee | Café · Coffee shop | Coffee | Westfield, 7101 Democracy Blvd | open |
| Kapow Buddy | Restaurant (service type not stated) | Thai · Asian | 7101 Democracy Blvd | open |
| Kung Fu Tea | Juice, smoothie, tea | Tea / bubble tea | 7101 Democracy Blvd Unit 9210 | open |
| Ledo Pizza Ledo Pizza | Restaurant (service type not stated) | Pizza · Italian | 10301 Westlake Dr | open |
| Lolli and Pops | Dessert | Montgomery Mall | open | |
| Malias Kitchen | Restaurant (service type not stated) | Cajun, Creole, Southern | 7101 Democracy Blvd Spc Fc-10 | open |
| Marketplace Cafe | Restaurant (service type not stated) · Café | American · Coffee | 7111 Democracy Blvd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 7101 Democracy Blvd | open |
| Menchie's | Other · Dessert | Ice cream / frozen desserts | 7101 Democracy Blvd | open |
| Mo's Mocha | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 6555 ROCK SPRING Dr | open |
| More Than Java Cafe | Café | Coffee | 10411 Motor City Dr #105 | open |
| Mrs. Fields | Dessert | Dessert | 7101 Democracy Blvd | open |
| Nan Xiang Soup Dumplings - Westfield Montgomery Nan Xiang Soup Dumplings - Flushing | Restaurant (service type not stated) · Casual dining | Chinese · American | 7101 Democracy Blvd | open |
| Naples Ristorante e Pizzeria e Bar | Restaurant (service type not stated) | Italian | 7101 Democracy Blvd | open |
| Olivia Macaron | Dessert · Bakery · Restaurant (service type not stated) · Specialty food shop | Dessert | 7101 Democracy Blvd | open |
| Orange Julius | Juice, smoothie, tea | Juice / smoothies | 7101 Democracy Blvd | open |
| Panda Express | Restaurant (service type not stated) | Chinese | 7101 Democracy Blvd | open |
| Plaza Azteca Mexican Restaurant · Bethesda | Restaurant (service type not stated) | Mexican · Latin American (other) | 10430 Auto Park Ave | open |
| Poke Papa Mm Llc | Restaurant (service type not stated) | 7101 Democracy Blvd Unit 2354 | open | |
| Pollo Campero Pollo Campero USA | Restaurant (service type not stated) | Chicken / wings · Latin American (other) | 7101 Democracy Blvd | open |
| Popeyes Louisiana Kitchen | Restaurant (service type not stated) | Chicken / wings | 7101 Democracy Blvd | open |
| Qdoba Mexican Grill | Restaurant (service type not stated) | Mexican | 7101 Democracy Blvd | open |
| Rockspring Cafe | Café | Coffee | 6430 Rockledge Dr | open |
| Ruby Thai Kitchen Montgomery Mall | Restaurant (service type not stated) | Thai · Asian | 7101 Democracy Blvd | open |
| Rumi Tea and Spice | Juice, smoothie, tea · Coffee shop · Restaurant (service type not stated) | Tea / bubble tea · Coffee | 7101 Democracy Blvd | open |
| Sarku Japan Sarku Japan | Quick service | Japanese · Asian | 7101 Democracy Blvd | open |
| See's Candies | Dessert | Dessert | 7101 Democracy Blvd | open |
| Shake Shack Shake Shack | Quick service | Burgers · American | 7101 Democracy Blvd | open |
| Shilla Bakery Montgomery Mall Shilla Bakery Ellicott City | Bakery · Juice, smoothie, tea | Bakery · Tea / bubble tea | 7101 Democracy Blvd | open |
| Spice Bethesda, Llc | Restaurant (service type not stated) | 7101 Democracy Blvd | open | |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 10400 Fernwood Rd | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 7101 Democracy Blvd Montgomery Mall | open |
| Steak Escape | Quick service | 7101 Democracy Blvd | open | |
| Subway | Quick service | 7101 Democracy Blvd, Fc 8 | open | |
| Subway Restaurants | Quick service | 9500 MacArthur Blvd | open | |
| Suki Hana | Restaurant (service type not stated) | Japanese · Sushi · Asian | 7101 Democracy Blvd | open |
| Tara Thai Montgomery Mall | Restaurant (service type not stated) | Thai | 7101 Democracy Blvd Spc 2702 | open |
| Teavana | Juice, smoothie, tea | Tea / bubble tea | 7101 Democracy Blvd Spc 2050 | open |
| The Cheesecake Factory The Cheesecake Factory | Restaurant (service type not stated) | American | 7101 Democracy Blvd | open |
| The Wok | Quick service | 10315 Westlake Dr | open | |
| Tiki Treats | Food truck | 10319 Westlake Dr PMB 105 | open | |
| Urban Plates | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 7101 Democracy Blvd 2350 | open |
| Vince & Dominic's Pizzeria | Restaurant (service type not stated) | Pizza | 10474 Auto Park Ave | open |
| Wall Street Deli | Specialty food shop · Quick service | Sandwiches | 6905 Rockledge Dr | open |
| Westin Hotels & Resorts | Restaurant (service type not stated) | 10400 Fernwood Rd | open | |
| Wetzel's Pretzels | Bakery | Bakery | 7101 Democracy Blvd | open |
| Wicked Waffle | Other | Sandwiches | 7101 Democracy Blvd | open |
| Williamson Law Group | Restaurant (service type not stated) | 6701 Democracy Blvd | open | |
| Wings To Go | Restaurant (service type not stated) · Bar | Chicken / wings | 5838 Conway Rd | open |
| Yogi Castle | Dessert | Ice cream / frozen desserts · Dessert | 7101 Democracy Blvd | open |
| Yvoni's | food trailer | Restaurant (service type not stated) · Café · Delivery-focused · Bakery | Mediterranean · Coffee · Bakery | 10411 Motor City Dr | open |
| Butter Me Up | Restaurant (service type not stated) | Breakfast | 7101 Democracy Blvd | closed |
| H&h Montgomery Food Inc | Restaurant (service type not stated) | 7101 Democracy Blvd # Fc11 | closed | |
| Halfsmoke | Restaurant (service type not stated) | 7101 Democracy Blvd | closed | |
| Moorenko’s Ice Cream | Dessert | Ice cream / frozen desserts | 7101 Democracy Blvd | closed |
| Uptown Cafe | Café | Coffee | 6720 Rockledge Dr | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 28 | 27 | — | — | — | 1 | SIC1987 |
| 1995 | 24 | 23 | — | — | — | 1 | SIC1987 |
| 1996 | 25 | 24 | — | — | — | 1 | SIC1987 |
| 1997 | 44 | 43 | — | — | — | 1 | SIC1987 |
| 1998 | 39 | 29 | 5 | 13 | 9 | 1 | NAICS1997 |
| 1999 | 38 | 30 | 5 | 15 | 9 | 1 | NAICS1997 |
| 2000 | 42 | 33 | 5 | 19 | 8 | 1 | NAICS1997 |
| 2001 | 42 | 33 | 5 | 19 | 8 | 1 | NAICS1997 |
| 2002 | 47 | 33 | 6 | 17 | 9 | 1 | NAICS1997 |
| 2003 | 46 | 35 | 7 | 21 | 7 | 1 | NAICS2002 |
| 2004 | 45 | 35 | 6 | 23 | 6 | — | NAICS2002 |
| 2005 | 41 | 32 | 6 | 20 | 6 | — | NAICS2002 |
| 2006 | 33 | 27 | 3 | 18 | 6 | — | NAICS2002 |
| 2007 | 41 | 35 | 5 | 22 | 7 | — | NAICS2002 |
| 2008 | 49 | 40 | 10 | 19 | 9 | — | NAICS2007 |
| 2009 | 57 | 48 | 11 | 25 | 10 | — | NAICS2007 |
| 2010 | 56 | 49 | 9 | 28 | 9 | — | NAICS2007 |
| 2011 | 56 | 49 | 9 | 26 | 12 | — | NAICS2007 |
| 2012 | 54 | 49 | 7 | 30 | 10 | — | NAICS2012 |
| 2013 | 66 | 57 | 8 | 35 | 12 | — | NAICS2012 |
| 2014 | 63 | 55 | 12 | 30 | 11 | — | NAICS2012 |
| 2015 | 68 | 60 | 13 | 32 | 13 | — | NAICS2012 |
| 2016 | 70 | 62 | 14 | 35 | 11 | — | NAICS2012 |
| 2017 | 73 | 63 | 16 | 33 | 12 | — | NAICS2017 |
| 2018 | 73 | 61 | 15 | 30 | 14 | — | NAICS2017 |
| 2019 | 68 | 57 | 14 | 30 | 11 | — | NAICS2017 |
| 2020 | 65 | 54 | 12 | 30 | 10 | — | NAICS2017 |
| 2021 | 54 | 43 | 11 | 24 | 8 | — | NAICS2017 |
| 2022 | 48 | 42 | 11 | 24 | 7 | — | NAICS2022 |
| 2023 | 43 | 37 | 10 | 21 | 5 | — | NAICS2022 |