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BMIE Market 22152

Fairfax County, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)28,814
2020–2024 ACS 5-year estimate ±1,460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households9,443
2020–2024 ACS 5-year estimate ±294 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count28,550
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units10,636
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$165,906
2020–2024 ACS 5-year estimate ±7,097 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age39.3
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,571
2020–2024 ACS 5-year estimate ±190 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$648,200
2020–2024 ACS 5-year estimate ±13,715 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area6.0 sq mi
Census Gazetteer 2020
Restaurants23
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 22152
Restaurants per 10,000 residents6.7
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-8.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+4.6%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+27.8%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+35.3%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202823 (range 19–26)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score71 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score91 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score75 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score35 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score91.19140%+36.4
Restaurant Opportunity Score74.57535%+26.1
Market Momentum Score35.13525%+8.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 91 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)28,8148840%+35.2
Median household income (ACS)165,9069840%+39.0
Households (ACS)9,4438420%+16.9
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth4.64935%+17.3
Restaurants per 10,000 residents (lower = more room)8.08025%+20.1
Population (ACS)28,8148820%+17.6
Median household income (ACS)165,9069820%+19.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-82050%+10.1
10-year restaurant growth4.64930%+14.8
20-year restaurant growth27.85120%+10.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (43)

By cuisine

Bakery 6 · American 5 · Coffee 4 · Sandwiches 4 · Asian 3 · Chicken / wings 3 · Italian 3 · Burgers 2 · Cajun, Creole, Southern 2 · Chinese 2 · Dessert 2 · Healthy / salads / bowls 2 · Juice / smoothies 2 · Mexican 2 · Middle Eastern 2 · Pizza 2 · Seafood 2 · African 1 · Breakfast 1 · Greek 1 · Japanese 1 · Latin American (other) 1 · Mediterranean 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 30 · Bakery 6 · Quick service 6 · Café 4 · Bar 2 · Dessert 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Other 2 · Casual dining 1 · Coffee shop 1

NameTypeCuisineAddressStatus
Afghan Kabob RestaurantRestaurant (service type not stated)Middle Eastern6357 Rolling Rdopen
Asian GrillRestaurant (service type not stated) · Casual diningAsian · American6228 Rolling Rd Aopen
Austin GrillRestaurant (service type not stated)8430 Old Keene Mill Rdopen
BGR Burgers Grilled RightRestaurant (service type not stated)Burgers · American8420 Old Keene Mill Rdopen
Chesapeake Bagel BakeryBakeryBakery8420 Old Keene Mill Rdopen
Chipotle Mexican Grill Chipotle Mexican GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex6230 Rolling Rd Ste Xopen
Chopsticks CafeRestaurant (service type not stated)8434 Old Keene Mill Rdopen
Coffee Pialeh Hookah LoungeBar6345 Rolling Rdopen
Crimson Coward Nashville Hot Chicken Crimson CowardQuick serviceChicken / wings · Cajun, Creole, Southern8402 Old Keene Mill Rd Unit 104open
District Taco District TacoRestaurant (service type not stated)Mexican · Latin American (other)8432 Old Keene Mill Rdopen
Duck Donuts Duck DonutsBakery · Restaurant (service type not stated) · DessertDessert · Bakery8404 A Old Keene Mill Rdopen
Einstein Bros. Bagels Einstein Bros. BagelsBakeryBakery · Breakfast8317 Old Keene Mill Rdopen
Glamix by HideoutBar · Restaurant (service type not stated)6355 Rolling Rdopen
honeygrowRestaurant (service type not stated)8426 Old Keene Mill Rdopen
Jersey Mike's Jersey Mike's SubsSpecialty food shop · Quick serviceSandwiches8432 Old Keene Mill Road Suite 2open
Jummah Bakery & CafeBakeryBakery6351 Rolling Rdopen
Kanji Sushi AYCE - SpringfieldRestaurant (service type not stated)Japanese · Sushi · Asian8430 A Old Keene Mill Rdopen
Ledo Pizza Ledo PizzaRestaurant (service type not stated)Pizza · Italian8324 Old Keene Mill Rdopen
McAlister's Deli McAlister's DeliOther · Specialty food shop · Quick serviceSandwiches · American8402B Old Keene Mill Rdopen
McDonald's McDonald'sQuick serviceBurgers · American6219 Rolling Rdopen
Mena MarketRestaurant (service type not stated)African6222 Rolling Rdopen
mezeh MezehRestaurant (service type not stated)Mediterranean · Middle Eastern8406 Old Keene Mill Rdopen
Milano's Family RestaurantRestaurant (service type not stated)Italian · Greek6230 Rolling Rdopen
Mjs Restaurants IncRestaurant (service type not stated)6208 Rolling Rdopen
Monty's SteakhouseRestaurant (service type not stated)Steakhouse8426 Rolling Rd.open
Om Associates Inc. Dba Subway Sandwich ShopRestaurant (service type not stated)6230 Rolling Rd Ste Sopen
Out Of The Bubble BakeryBakeryBakery6230 Rolling Rd Ste Aopen
Panera Bread Panera BreadBakery · CaféBakery · Sandwiches · Coffee6230 W Rolling Roadopen
Papa Johns PizzaRestaurant (service type not stated)Pizza6228h Rolling Rd Ste Hopen
PistachYo Frozen YogurtDessert · Restaurant (service type not stated)Dessert8324B Old Keene Mill Rdopen
Popeyes Louisiana Kitchen Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern6230-t Rolling Rdopen
PupatellaRestaurant (service type not stated)8434 Old Keene Mill Rdopen
Robeks Robeks Fresh Juices & SmoothiesJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee8324B Old Keene Mill Rd Suite Bopen
Rolling CookingRestaurant (service type not stated)Chinese6351 Rolling Rdopen
South Block South BlockJuice, smoothie, tea · CaféJuice / smoothies · Healthy / salads / bowls · Coffee8402F Old Keene Mill Rdopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee8408-A Old Keene Mill Rdopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches6230 S Rolling Rd Ste 14open
Sweet Frog Old Keene MillRestaurant (service type not stated) · Other8418 Old Keene Mill Rdopen
Tiyaki GrillRestaurant (service type not stated)Chinese8434 Old Keene Mill Rdopen
Victor's Pizza Den 1Restaurant (service type not stated)Italian8406 Old Keene Mill Rdopen
Village ChickenRestaurant (service type not stated)Chicken / wings · American6228 Rolling Rd Unit Gopen
Willie T’s Seafood ShackRestaurant (service type not stated)Seafood8430 Old Keene Mill Rdopen
Yindee ThaiRestaurant (service type not stated)Thai · Seafood · Asian8412 Old Keene Mill Rdopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941717SIC1987
19951414SIC1987
19961515SIC1987
19972222SIC1987
19981916862NAICS1997
19991916952NAICS1997
20001815852NAICS1997
200121167631NAICS1997
20021916682NAICS1997
20032118872NAICS2002
200421196102NAICS2002
200522218102NAICS2002
20061816591NAICS2002
20071816592NAICS2002
20081717872NAICS2007
20091818792NAICS2007
20101919793NAICS2007
20112120992NAICS2007
2012222210102NAICS2012
201322229103NAICS2012
201423239122NAICS2012
2015262611123NAICS2012
2016272611123NAICS2012
2017272410113NAICS2017
20182725914NAICS2017
20193026915NAICS2017
20202722813NAICS2017
202126221110NAICS2017
202229241012NAICS2022
20232923814NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 22152. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
221532.0 mi212023
221512.4 mi412023
221502.5 mi1222023
220152.7 mi642023
220034.0 mi1442023
220324.3 mi252023
223154.7 mi572023
220394.8 mi162023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.