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BMIE Market 22310

Fairfax County, Virginia · ZCTA boundaries as of 2020

Profile

Population (current estimate)28,136
2020–2024 ACS 5-year estimate ±1,385 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households10,720
2020–2024 ACS 5-year estimate ±433 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count29,609
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units11,818
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$166,061
2020–2024 ACS 5-year estimate ±10,449 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.2
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,490
2020–2024 ACS 5-year estimate ±115 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$659,700
2020–2024 ACS 5-year estimate ±13,896 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area6.7 sq mi
Census Gazetteer 2020
Restaurants38
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 22310
Restaurants per 10,000 residents11.2
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+26.7%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+22.6%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202842 (range 39–45)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.44) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score69 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score91 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score64 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score41 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score91.49140%+36.6
Restaurant Opportunity Score63.86435%+22.3
Market Momentum Score41.44125%+10.4
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 91 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)28,1368840%+35.0
Median household income (ACS)166,0619840%+39.0
Households (ACS)10,7208720%+17.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)13.55825%+14.6
Population (ACS)28,1368820%+17.5
Median household income (ACS)166,0619820%+19.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 41 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth03530%+10.5
20-year restaurant growth26.75020%+10.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (55)

By cuisine

Pizza 10 · American 8 · Coffee 8 · Asian 6 · Chinese 5 · Italian 5 · Burgers 4 · Sandwiches 4 · Dessert 3 · Latin American (other) 3 · Mexican 3 · Bakery 2 · Mediterranean 2 · Thai 2 · Breakfast 1 · Chicken / wings 1 · Ice cream / frozen desserts 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Middle Eastern 1 · Peruvian 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Vietnamese 1

By type

Restaurant (service type not stated) 36 · Quick service 10 · Café 6 · Bakery 3 · Coffee shop 3 · Dessert 3 · Bar 2 · Juice, smoothie, tea 2 · Other 2 · Casual dining 1 · Catering 1 · Food truck 1 · Specialty food shop 1 · Winery / distillery / taproom 1

NameTypeCuisineAddressStatus
Acapulco Restaurant, Bar & GrillRestaurant (service type not stated)Mexican6141 Franconia Rdopen
All Rice ThaiRestaurant (service type not stated)Thai · Asian7001L Manchester Blvdopen
Asia GardenRestaurant (service type not stated)Chinese6935 Telegraph Rdopen
Baja Fresh Baja Fresh Mexican GrillQuick serviceMexican · Southwestern / Tex-Mex7003A Manchester Blvdopen
Baskin-Robbins Baskin-RobbinsDessertIce cream / frozen desserts · Dessert7001H Manchester Blvd Manchester Lakesopen
Boardwalk Fresh Burgers & FriesRestaurant (service type not stated)Burgers7015 Manchester Blvd. Suite Eopen
BoBaPoP Tea BarJuice, smoothie, tea · CaféTea / bubble tea · Coffee7013A Manchester Blvdopen
Capitol Snow Shaved IceDessertDessert6201 Franconia Rdopen
Dave's Hot ChickenRestaurant (service type not stated)Chicken / wings7015 Manchester Blvdopen
Dominos PizzaRestaurant (service type not stated)Pizza6911 Telegraph Rdopen
Dunkin' Dunkin'Bakery · Juice, smoothie, tea · Dessert · Coffee shopDessert · Juice / smoothies · Coffee7001 Manchester Blvdopen
Firebirds Wood Fired Grill Firebirds Wood Fired GrillRestaurant (service type not stated)Steakhouse · Seafood · American7027A Manchester Blvdopen
Firenza PizzaRestaurant (service type not stated)Pizza7001 Manchester Blvdopen
First Watch First WatchCaféBreakfast · Coffee · American7027C Manchester Blvdopen
Franconia PizzaRestaurant (service type not stated)Pizza · Italian6112 Franconia Rdopen
Genghis GrillRestaurant (service type not stated)Asian7001 Manchester Blvdopen
Grounded Coffee ShopCoffee shop · Café · BakeryCoffee · Bakery6919 Telegraph Rdopen
Jerry's Subs and PizzaOtherSandwiches7001A Manchester Blvdopen
Jimmy John'sOtherSandwiches7011D Manchester Blvdopen
Johnny's New York Style PizzeriaRestaurant (service type not stated)Pizza · Italian7011G Manchester Blvdopen
Kitchencray - AlexandriaRestaurant (service type not stated)6909 Metro Park Dr Ste 150open
Kumo Asian BistroRestaurant (service type not stated)Japanese · Sushi · Chinese · Asian7025 Manchester Blvdopen
La Fiamma Italian KitchenRestaurant (service type not stated) · Casual diningItalian · Pizza · American6124 Franconia Rdopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza6144 Rose Hill Dropen
Lucky's Sports Theatre & GrillBar7027 Manchester Blvd., #Bopen
Magic Wok RestaurantRestaurant (service type not stated)Chinese · Asian6194 Franconia Rdopen
Mama Mia PizzaRestaurant (service type not stated)Pizza6112 ROSE HILL Dropen
Manchester BagelBakery · CaféBakery · Coffee7001 Manchester Blvd Ste Kopen
McDonald's McDonald'sQuick serviceBurgers · American5600 Franconia Rdopen
McDonald's McDonald'sQuick serviceBurgers · American6020 Rose Hill Dropen
McDonald'sQuick service · Restaurant (service type not stated)1468 N Beauregard Stopen
McDonald'sCoffee shop · Restaurant (service type not stated) · Quick serviceCoffee · Burgers5800 Kingstowne Village Parkwayopen
Mediterranean Gourmet MarketRestaurant (service type not stated)Middle Eastern · Mediterranean6122 Franconia Rdopen
Mi Rico PeruRestaurant (service type not stated)Peruvian · Latin American (other)6113 Franconia Rdopen
Namaste Nepali and Indian CuisineRestaurant (service type not stated)Indian · Asian6138 Rose Hill Dropen
Negus WineryWinery / distillery / taproom · Bar5509 Vine Stopen
Oriental CafeRestaurant (service type not stated)Chinese6138 Rose Hill Dropen
Osteria MarzanoRestaurant (service type not stated)Italian · Pizza6361 Walker Ln #140open
Paisano's Pizza Paisano's PizzaRestaurant (service type not stated)Pizza · Italian6937A Telegraph Rdopen
Philly ConnectionQuick service7011C Manchester Blvdopen
Pho KimRestaurant (service type not stated)Vietnamese · Asian6050 Rose Hill Dropen
Pizza Fratelli LtdRestaurant (service type not stated)6937 Telegraph Rd Ste Aopen
Portales RestaurantRestaurant (service type not stated) · CateringLatin American (other)6148 Franconia Rdopen
Rice & Noodles Thai GourmetRestaurant (service type not stated)Thai6111 Franconia Rdopen
Roy Rogers Roy RogersQuick service · Restaurant (service type not stated)American7013-F Manchester Blvdopen
Sampan CafeCafé · Restaurant (service type not stated)Chinese · Coffee6116 Franconia Rdopen
Shawarma GuysRestaurant (service type not stated)Mediterranean7011 Manchester Blvdopen
Sophia's DeliSpecialty food shop · Quick serviceSandwiches6354 Walker Lnopen
Springfield CafeCaféCoffee6355 Walker Lnopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches6110 Rose Hill Dr Store #24open
TACOS " Morenas"Food truckMexican · Latin American (other)ESQUINA PASTOR RAMOS Y FRANCISCO CUEVAS COL EMPLEADOS FEDERALESopen
The Bungalow Sports GrillRestaurant (service type not stated)American7003C Manchester Blvdopen
Vocelli PizzaRestaurant (service type not stated)Pizza6126 Rose Hill Dropen
Walker's GrilleRestaurant (service type not stated)American6909 Metro Park Dropen
Jtgraphics & Printing, Inc.Bar5409 Vine St # Aclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19943131SIC1987
19952828SIC1987
19963030SIC1987
19973131SIC1987
1998333312192NAICS1997
1999292910172NAICS1997
2000292910172NAICS1997
2001272711151NAICS1997
200234321517NAICS1997
200331301317NAICS2002
200431291415NAICS2002
200532301416NAICS2002
200631291514NAICS2002
2007343315153NAICS2002
20083431131531NAICS2007
20093331141611NAICS2007
20103433141811NAICS2007
20113433151711NAICS2007
20123836171632NAICS2012
20134138171832NAICS2012
20143936161732NAICS2012
20153936151922NAICS2012
20163835161722NAICS2012
201741381917NAICS2017
2018403817183NAICS2017
2019424017185NAICS2017
2020444118176NAICS2017
2021444117177NAICS2017
2022434017194NAICS2022
2023413816175NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 22310. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
223042.0 mi682023
223032.3 mi212023
223152.4 mi572023
223062.5 mi722023
223122.8 mi452023
223113.4 mi112023
223073.5 mi92023
221503.6 mi1222023
223023.7 mi252023
223143.9 mi1832023
223014.2 mi312023
222064.5 mi402023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.